Chidziwitso chachangu: pali uthenga wabwino umodzi ndi uthenga woyipa umodzi (njira yotsatsira mlongo)

cheza ndi ine.

Iye akuti:Ndili ndi mauthenga awiri.Imodzi ndi nkhani yabwino ndipo ina ndi yoipa.Mukufuna kumva chiyani?

Ndinaganiza za funso ili:

  • Ngati ndimva uthenga woipa kwa nthawi yoyamba, uthenga woipa umakhudza kwambiri maganizo anga.
  • Chabwino, mwina sindingamve chisangalalo cha uthenga wabwino pambuyo panga.
  • Ngati ndiyamba kumvetsera uthenga wabwino, ndingakhalebe wosangalala kwa mphindi zingapo.
  • Mu moyo wa munthu, kukhala wokhoza kukhala wosangalala kwa mphindi imodzi.
  • Pamapeto pake, ndimasankha kumva uthenga wabwino kaye.

Tsiku lina masana ndinakhumudwa nditamva nkhani yoipayi.

Kunyumba, fufuzani kafukufuku woyenerera wamaganizidwe:

  • Pezani njira zotsatsa zotsatsa zomwe zingagwiritsidwe ntchito m'moyo wathuMoyonkhani zabwino ndi zoipa.

choyambirira ndi zotsatira zaposachedwa

Kodi zotsatira zake zazikulu ndi zotani?

Mphamvu yayikulu idaperekedwa koyamba ndi katswiri wazamisala waku America Lochins, yemwe amadziwikanso ngati zotsatira zoyamba, zotsatira zoyambirira kapena mawonekedwe oyamba.

Izi zikutanthauza kuti lingaliro loyamba lopangidwa ndi maphwando awiriwa muzokambirana lidzakhudza ubale wamtsogolo, womwe ndi mtundu wa "preconceived" zotsatira.

Kodi zotsatira zaposachedwa ndi zotani?

Zomwe zimayambira komanso zaposachedwa zimagwirizana:

  • Zomwe zimatchedwa "recency effect" ndi pamene ubongo wa anthu umasunga zochitika zamakono ndi mayiko.
  • mwachitsanzo mphindi 45Wechat malondaMphindi 15 zomalizira za kalasilo zinakukhudzani kwambiri maganizo anu kuposa mmene zinachitira mu theka la ola lapitalo.

Poyang'anizana ndi uthenga wabwino, nkhani zoyipa, kuchokera pamalingaliro aposachedwa:

  • Choyamba tiyenera kumva kapena kumva mbiri yoipa kaye, uthenga wabwino udzatsatira, wabwino kapena woipa, ukhoza kupepukitsa mtolo wa zoipa.
  • Mosiyana ndi zimenezo, ngati mumva zoipa pambuyo pake, mbiri yoipayo imakhala kwa inu kwa nthaŵi yaitali, ndipo maganizo oipa a anthu ndi ovuta kuchira.

1 nkhani yaying'ono yabwino vs 1 nkhani zazikulu zoyipa

Mwachitsanzo, ngati aZamalondaDipatimentiyi idataya yuan 1000 miliyoni chaka chino, pomwe bizinesi B idapeza yuan miliyoni, ndiye ziyenera kunenedwa kuti bizinesi A idataya yuan 100 miliyoni.

Kenako, zidanenedwa kuti bizinesi B idapeza yuan miliyoni imodzi.

  • Mwanjira imeneyi kupsyinjika kwa mkati kwa aliyense kudzachepetsedwa m’malo mogwa m’maganizo.
  • Aliyense azifunafuna mwachangu kuchokera ku bizinesi B, yomwe ingagwiritsidwe ntchito ngati kalozera wa kampani A.

1 nkhani zabwino zazikulu vs 1 zazing'ono zoipa

Munthawi yomweyo, ngati AWechatBizinesiyo ili ndi phindu la 1000 miliyoni, ndipo bizinesi yaying'ono ya B imataya 100 miliyoni. Bizinesi ya B imamalizidwa poyamba, ndiyeno bizinesi A imatchulidwa.

  • Aliyense adzamva kuti apanga 900 miliyoni, makhalidwe adzawonjezeka, ndipo ntchito yotsatira idzadzaza ndi mphamvu.

Chen WeiliangNdamva nkhani yokhuza ukwati:

Pa nthawi yachikondi, mwamuna wina mwadzidzidzi anauza mkazi, takhala tikucheza kwa nthawi yaitali, sulinso chibwenzi changa ... (Mkaziyo anamva ndipo sanamve bwino)

Anakhala pansi ndikugwada pa bondo limodzi nthawi yomweyo (osati motalika kapena ingakhale nkhani ina).

Anatulutsa mphete yake yachibwenzi nati, "Tikwatire?"

Mkaziyo anagwetsa misozi pomwepo, ndipo chifuno cha ukwati chinapambana!

  • Ndikufuna kugawana nanu:"Kuyambira nthawi zakale, malingaliro enieni sangasungidwe, ndipo machitidwe akhala akukopa mitima ya anthu nthawi zonse"

uthenga wabwino

Nkhani zabwino zingapo zikachitika nthawi imodzi, ziyenera kugawidwa m'magawo angapo:

  • Mwachitsanzo, mtsogoleriyo adayamika Xiao Wang.
  • Xiao Wang, posachedwa mudakhala pakampaniKutsatsa Paintanetintchito ndiKukwezeleza akaunti yapaguluNtchito yanu ndiyabwino kwambiri, ndipo kampaniyo yakonzeka kukupatsani mphotho yopuma kwa sabata.Panthawiyi, Xiao Wang adzakhala wokondwa kwambiri;
  • Kenaka mtsogoleriyo adanena kuti kampaniyo idzakuthandizirani kuti muthandizire ndalama zozungulira zokopa alendo, mukhoza kupita kukasewera, ndiyeno Xiao Wang amasangalala kwambiri kuwirikiza kawiri;
  • Mtsogoleriyo adati, mutha kusankha kuyenda ku Phuket kapena Bali, Xiao Wang adamva kuti sangakhulupirire panthawiyi;
  • Pamapeto pake, mtsogoleriyo adanena kuti kampaniyo ipereka ndalama zoyendera anthu awiri. Tangoganizirani momwe Xiao Wang ankamvera panthawiyi?

zambiri zoipa

Pakakhala nkhani zingapo zoipa, ziyenera kuchitika nthawi imodzi.

Choyamba, tiyeni tinene nkhani zoipa kwambiri.

Mwachitsanzo, popereka mabonasi kumapeto kwa chaka, tinganene kuti kampaniyo sinachite bwino chaka chino, koma kuthokoza aliyense chifukwa cha khama lawo, bonasi yakumapeto kwa chaka yatsika ndi 10% yokha.Phindu lonse la kampaniyo linatsika ndi 20% chaka chino.

(M'malingaliro a munthu wamba, zokonda zapayekha zimaposa zokonda za gulu)

Chifukwa chake, aliyense ayesetsa kuchepetsa malingaliro awo olakwika pakampani momwe angathere:

  • Osataya zofuna za aliyense pamene kampani ili m'mavuto.
  • Zimathandizira kuti gulu likhale lokhazikika komanso kuchepetsa chiopsezo cha kubweza kwa antchito.
  • Panthawi imodzimodziyo, funsani aliyense kuti agwire ntchito mwakhama, apo ayi gululo lidzatha posachedwa.

imagency

Chidziwitso choyamba chadzidzidzi

Pali nkhani ziwiri zogawana, imodzi ndi yoyipa pomwe ina ndi yabwino.

nkhani zoipa

Chifukwa cha akaunti yapagulu ya WeChat "Learning the Network"Micro MarketingUthenga wa "Maluso", umamangidwa ndi akaunti yovomerezeka软件Kankhani.

Komabe, pambuyo pa Epulo 2018, 4, chilolezo cha pulogalamu yomangidwa chimatha (chilolezocho chiyenera kulowa muakaunti yovomerezeka kuti amange pulogalamuyo).

Tsoka ilo, zoletsedwa ndi malamulo a Tencent, mawu achinsinsi okhudzana ndi akaunti yovomerezeka ndizovuta kupeza ndipo sangathe kupitiliza kugawana ...

nkhani yabwino

Komabe, nkhani yabwino ndiyakutiChen WeiliangTipitiliza kugawana pafupipafupi kudzera muakaunti ina yapagulu!

Panthawi imeneyi (2017 ~ 2018), pambuyo pa kafukufuku wambiri ndi machitidwe, chifukwaKutsatsa KwapaintanetiKumvetsetsa kwakwera kufika pa "mlingo wapamwamba" kuposa kale.

Izi zikutanthauza kuti "chiphunzitso chatsopano3.0" njira:

  • Kodi mungapeze bwanji malingaliro kuchokera pamapulatifomu akulu?
  • Kodi mungalole bwanji ogwiritsa ntchito kukupangirani?
  • Kodi mungapeze bwanji magalimoto atsopano?

Kufikira kwaulere ku "New Traffic Theory 300" yamtengo wapatali 3.0 miliyoni

WeChat scan (akanikiza nthawi yayitali) QR code

Chen Weiliang ndi ndani?Kuyambiranso kwa Chen Weiliang & mafotokozedwe ake

1) Lowetsani akaunti yovomerezeka:cwlboke

2) Dialog yankho:300W

(Mutha kupeza "New Traffic Theory 300" yamtengo wapatali 3.0 miliyoni)

Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana "Chidziwitso Chadzidzidzi: Pali Uthenga Wabwino umodzi ndi 1 Bad News (Liu Mei Marketing Routine)", zomwe ndi zothandiza kwa inu.

Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-712.html

Takulandilani panjira ya Telegraph yabulogu ya Chen Weiliang kuti mupeze zosintha zaposachedwa!

🔔 Khalani oyamba kupeza "ChatGPT Content Marketing AI Tool Usage Guide" m'ndandanda wapamwamba kwambiri! 🌟
📚 Bukuli lili ndi phindu lalikulu, 🌟Uwu ndi mwayi wosowa, musaphonye! ⏰⌛💨
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