Kalozera wa Nkhani
brand strategy ndi chiyaniKuyika?
Kuyimilira kwa Trout Kufunika kwa 4 Kusiyana
Jack Trout, katswiri wotchuka wa zamalonda wa ku America, anafotokoza m'buku lake "Be Different: Survival in an Age of Extreme Competition" kuti makampani ayenera kupeza njira yosiyanitsira pamaso pa opikisana nawo.
Maziko a strategic positioning yamtundu wabwino:
- ngati mukuchita nawoZamalondaKapenaWechat, ayenera kuuza kasitomala chifukwa chake ayenera kugula malonda anu m'malo mwa wina?
- Wechat malondastrategic positioning, "differentiation" ndiye chinsinsi.
Brand Strategic positioning 3 mafunso
Bizinesi iliyonse yomwe ikufuna kuchita ntchito yabwino pakuyika chizindikiro iyenera kufunsa mafunso atatu awa:
- Ndi chiyani?
- nzosiyana pati?
- Kodi mungatsimikizire bwanji?
Ichi ndi chitsanzo cha mtundu wa "Volvo":
1) Ndi chiyani?
- "Volvo" imagulitsa ma sedan apamwamba, magalimoto amasewera, magalimoto achitetezo, ngakhale maveni.
2) Kusiyana kuli kuti?
- Galimoto yodalirika, yapamwamba, yotetezeka komanso yosangalatsa kuyendetsa.
3) Momwe mungatsimikizire?
- XX airbags pagalimoto yathu ▼
media yatsopanoOperations Strategic positioning
Pali anthu ambiri atsopano atolankhani omwe akufuna kuchitaKutsatsa Paintaneti, koma nthawi zambiri amafunsidwa kuti:Momwe mungapezere akaunti yapagulu ya WeChat?
Chonde onani mafunso awa 3 kuti mudzikhazikitse:
1) Kodi ndili kumunda wanji?
- Ntchito zatsopano zapa media.
2) Kodi ndingapereke chiyani?
- Kukuthandizani kukonza machitidwe atsopano atolankhani, kukulolani kuti musintheKukwezeleza akaunti yapagulukuchita bwino.
3) Kodi ndingatsimikizire bwanji?
- Nkhani ya WeChat public account yatulutsa kale zida zatsopano za XX.
- Zida zatsopanozi zathandizira ophunzira a XX kupita patsogoloKutsatsa Kwapaintanetikuchita bwino.
khalidwe lachibadwa la kudziteteza
Ubongo wamunthu umabadwa ndi chibadwa chodzitetezera.
Chifukwa cha chibadwa chodzitetezera mu ubongo, ogula (ogwiritsa ntchito) apanga makhalidwe awa:
1) Ganizirani za inu nokha
- Pofuna kuchepetsa kugwiritsa ntchito mphamvu, ubongo susamalira zinthu zomwe zilibe kanthu.
2) Mphamvu zochepa
- Mphamvu za ubongo ndizochepa, ndipo kuti muchepetse kugwiritsa ntchito mphamvu, ndizosatheka kukumbukira zambiri.
3) Danani ndi zinthu zochulukira
- Ubongo umachita zinthu mounjikana ndipo umawononga mphamvu zambiri.
4) Monga kuphweka
- Kusanja ndi kusanja, ubongo umagwiritsa ntchito mphamvu zochepa ndipo umathandizira bwino.
5) Gulani kuchokera pagulu
- Kuwona kuti aliyense wagula, ngati sugula wekha, umadziona ngati wachikale, ngati kuti uluza kanthu...
6) Kanizani kusintha
- Kusintha pafupipafupi, ubongo umadya mphamvu zambiri.
7) Yang'anani pa kusiyana
- Zinthu zosiyanasiyana zimakopa chidwi cha ubongo.
Kuyika kwanzeru kwa Brand, kusiyanitsa ndikofunikira
Kusiyanitsa 1: Ubwino Woyamba
- Anthu ambiri amangokumbukira phiri la Everest, phiri lalitali kwambiri padziko lonse lapansi.
- Munthu woyamba kufalitsa buku m'gawoli ali ndi mbiri ya nthawi yomwe siinganyengedwe.
Kusiyanitsa kwachiwiri: Ubwino Wapadera
- Khalani nokha amene mwapeza XXX m'munda.
Kusiyana kwachitatu: Zochitika zazitali
- Mwachitsanzo: Ndizosangalatsa kunena kuti ndi zaka zingati zogwira ntchito pamakampani a e-commerce.
Mtundu wachinayi wa kusiyanitsa: Mlengi wa chiphunzitso cha XX
- Chiyambi: XXX, wopanga zongopeka (mlengi).
Maonekedwe aukadaulo amagawidwa apa, chonde onani nkhani yotsatirayi:"Kodi mungapeze bwanji moyo wanu?"
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana "Kodi malo opangira malonda ndi chiyani?Kuyimilira kwa Strategic ya Trout Kufunika kwa Kusiyanaku 4" kukuthandizani.
Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-617.html
Takulandilani panjira ya Telegraph yabulogu ya Chen Weiliang kuti mupeze zosintha zaposachedwa!
📚 Bukuli lili ndi phindu lalikulu, 🌟Uwu ndi mwayi wosowa, musaphonye! ⏰⌛💨
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