Izvo zvakakosha zvekutungamira kwechikwata: hapana kuita-kwakavakirwa, hapana mabhonasi, rega chakavanzika chekuita kwakasimba chiburitswe.

Rega kunetseka pamusoro pekukurudzira kwekuita! Chinyorwa ichi chinoburitsa zvakadzama kuti aE-commerceSei mukuru asingavimbi nekuita kana mabhonasi, asi anovimba nehuchenjeri hwekutungamira hwaKazuo Inamori kubvumira timu kuti iite zvishoma nezvishoma kuita uye kuwedzera kukura.

Iyo chaiyo uye inoshanda manejimendi nzira inongotsamira pazvinhu zviviri: "kuita chinhu chakanaka uye kushandisa vanhu chaivo". Dzvanya izvozvi kuti uone kuti zvinoitwa sei!

Iwe unofungawo here kuti chakavanzika chekupedzisira chekutungamira "kubhadhara zvakakwana uye kuita kuti vashandi vashande nesimba zvakakwana"?

Zvakaipa, zvisizvo zvachose!

Ini ndaimbofungawo kudaro, asi ndakazorasikirwa nemukadzi neuto.

Performance hazvisi zvese. Kuhaya vanhu vasiri ivo injodzi chaiyo.

Vamwe maboss, vane e-commerce hope mumoyo yavo, vakapika kuita "high performance, high return" manejimendi.

Komisheni? vane!

bhonasi? vazhinji!

Kugovana purofiti? Ndapedza!

Pakutanga, vashandi vainyatsokurudzirwa uye vachifara, vachifunga kuti vakanga vawana "perpetual motion machine" yekukura kwekambani.

Chii chinoguma? Musingasviki gore, boka rakaputsika, nhengo dzakakosha dzakabva, uye vamwe vanhu vakatanga kutamba "nhamba yemitambo" kuti vawane mamwe makomisheni, vachizviviga ivo pachavo.

Ndichiri kuchema ndichipukuta misodzi yangu, ndakaona bhuku raKazuo Inamori.

Nzira yaKazuo Inamori: Pasina kupa zvinokurudzira, unogona kuenda kune kubudirira?

Vanhu vazhinji vakavhiringidzika pavakatanga kunzwa Kazuo Inamori achiti "Hapana chikonzero chekukurudzira, ingobhadhara muhoro wakatemwa".

Chii? Vashandi vanogona kushanda vasina mabhonasi? Uri kutamba neni here!

Kana iwe uri pamagumo etambo yako panguva ino, unogona kumanikidzwa kuedza nzira dzose dzinobvira.

Zvisinei, vakanyatsotevedzera nzira yaInamori uye kwemakore maviri, vashandi vose vakagamuchira mihoro yakatarwa, pasina mabhonasi ekushanda, pasina mibairo yeKPI kana zvirango, uye kunyange mavhopupu matsvuku ekupera kwegore akanga ari maduku zvinosiririsa.

Fembera chii?

Iyo kambani haina kudonha, asi yakagadzikana!

Pasina kurudziro, kambani ye-e-commerce ingatsigirwa sei?

Kutaura chokwadi ndakamboti vhundukei.

Kana pasina muhoro unopihwa, vashandi vachangosiya here? Zvichakundikana here?

Asi chinoshamisa ndechekuti morari yechikwata haina kuparara.

Vakatanga kutaurirana zvakasimba, kufunga, uye kuisa pfungwa pa "kuita zvinhu."

Haisi nekuda kwemari, asi nekuti ivo vanogona kuona mabatiro avo ezuva nezuva kuedza kwavo kune bhizinesi.

Performance handiyo musimboti wekutarisira. Ndipo chete kana gwara rakashata ndipo patinofanira "kukurudzira" neshungu.

Gare gare, KPI neOKR zvakaunzwa, kwete nechinangwa che "kuita kutanga", asi kuverenga "zvinhu zvakanaka".

E-commerce mabhosi, rega kushandisa "performance" sepanacea!

Zvakafanana nashefu anoita 2000 miriyoni yuan pagore anouya kuzotibvunza. Ave nemakore akawanda achinetseka nekuti haana kukwanisa kubuda mubhodhoro uye anofunga kuti imhaka yekuti hurongwa hwekukurudzira hauna kuitwa zvakanaka.

Patakataura takaona kuti dambudziko rake rakanga risiri kuita zvachose.

Vakaisa chinangwa chisiri icho!

Chete kutengesa uye purofiti zvinangwa zvinoiswa mwedzi wega wega. Nekuda kweizvozvo, vashandi vanonyura mukumhanya kwenguva pfupi uye vanoedza nepavanogona napo kuti vave "vakashinga", asi vanopedzisira vaita zvinhu zvakawanda zvinobatsira munguva pfupi asi zvinokuvadza kwenguva refu.

Nzira yekuchengetedza sei kambani iyi?

Kwakakarakadzwa kuti vakanga vane musangano wakapfava zvikuru.

Pakanga pasina kutaura kwemari kana kuita, nyaya nhatu chete:

1. Yakawanda sei traffic yaunogona kuwedzera kuburikidza neiyi link?
2. Yakawanda sei nzvimbo yako inogona kuvandudza shanduko?
3. Zvingani zvitsva zvaunogona kugadzira?

Isu takashandura "chinangwa chekutengesa" kuita "chinangwa chekuwedzera".

Wese munhu akaerekana aregedzera kumanikidzwa kwe "kubudirira kuita" uye pfungwa dzavo dzakatanga kushanda.

Hafu yeawa gare gare, mitoo mitsva yakabuda sezvitubu, uye kushanda zvakanaka kwakavandudzwa nezvinopfuura zvishoma.

Takaudza mukuru wedu kuti: "Chero bedzi tichiramba tichiisa pfungwa pakukura, hazvizove dambudziko kuti tiwedzere kudzoka kwedu ne3% mumwedzi mitatu kusvika ku6."

Kuhaya vanhu vakakodzera kwakakosha pane kuvabhadhara mari.

Munguva yekubvunzurudza manejimendi, takaona kuti dambudziko rakajairika revashandisi ve-e-commerce harisi kushaikwa kwekukurudzira, asi "kuhaya vanhu vasina kururama."

Ukahaya murimi asingazivi kuchera makomba, chero ashandisa fetereza yakawanda sei, haakwanisi kurima muriwo wakanaka.

Kana iwe ukarega munhu wekugadzira akatarisa paspredishiti zuva rose, anongodonha, kwete kukura.

Kutungamira chaiko kuisa vanhu chaivo munzvimbo dzakakodzera uye kuvarega vachiita zvinhu zvakanaka.

Mudzi wekutonga ibhizinesi, kwete iyo system show muhofisi

Sei ndichigara ndichisimbisa "kutanga kubva kubhizinesi"?

Nekuti kambani haina kukura nekuvimba neHR masisitimu, inokura nekuvimba nebhizinesi!

Kupedzisa mutsara:

"Kuita basa chishandiso chekubatsira kuti vashandi vashande nemazvo, uye haisi injini yekufambisa bhizinesi."

Kana gwara rakashata, kunyangwe kuita kwacho kwakasimba sei, uchiri kumhanyira kumawere.

Kana gwara racho rakarurama, pachine nguva yokurigadzirisa kunyange richiitwa zvishoma nezvishoma.

Chii chinonzi performance? Ingori accelerator, kwete chidhiraivho!

Kuita ndiko kwakanyanya "throttle" mudziyo unogona kumhanyisa asi usingatarise gwara.

Ukatora nzira isiriyo, unorovera madziro kana ukatsika pa accelerator.

Izvo zvakakosha zvee-commerce manejimendi hazvina kumbobvira zvave ndiani anomhanya nekukurumidza, asi ndiani anomhanya nemazvo.

Naizvozvo, pano isu tinofanirwa kusenda pabhodhi uye tisimbise zvinotevera pfungwa:

Usatsauswe ne "performanceism" zvakare.

Chekutanga kujekesa kutungamira kwebhizinesi uye pfungwa dzekushandisa vanhu usati wataura nezve KPI neOKR, zvikasadaro zvichangove kutaura kusina chinhu.

Pfupiso: 3 zvinhu e-commerce mabhosi anofanira kunzwisisa

• Chekutanga, kuita hazvisi zvese, kutungamira kwakakosha pane mibairo.
• Chechipiri, kuhaya vanhu vakarurama kwakakosha pane kuvapa mari. Vanhu vasina kururama vanoita zvinhu zvakanaka = kutambisa nguva.
• Chechitatu, manejimendi anofanirwa kugadzira nzira dzakatenderedza bhizinesi zvinangwa uye kwete kushandisa masisitimu senhoo.

Management ndizvoUzivi, kwete punch card tool

Vanhu vazhinji vanoona manejimendi seboka reSOPs uye mafomu ekuongorora, asi kutaura zvazviri, ingori pamusoro.

Chokwadi chepamusoro-soro manejimendi iko kunatswa kwekuziva uye kuratidzwa kwehuzivi hwebhizinesi.

Iwe unofanirwa kuve nechiratidzo uye nzwisiso, uye iwe unofanirwa kushinga kutyora maitiro uye kuumba patsva gwara.

Sezvo Kazuo Inamori akati: "Chinhu chekutungamira ndechekutungamirira vanhu kuti vatevere zvinhu zvakanaka pamwe chete."

Saka, rega kutarisisa chati yekuita uye tarisa kumusoro uye kumberi - vanhu vako nezvinhu zvako zvakanaka here?

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Ndinovimba wese e-commerce boss anogona kuve muzivi webhizinesi pane kuve muranda wemafomu.