Kushambadza kwemhando yekushambadzira kunorevei?Chii chinonzi brand image advertising kuronga?

Nzira yekuisa sei kushambadzira kwemhando yekushambadzira kuti ishande?Nyora kanenge 2 misoro yenyaya kuti uedze mitengo yekushandura ad!

Chii chinonzi branding, marketing, advertising?Zvinoita sezviri nyore kunzwisisa, asi chii chinonyanya kukosha?

Chen WeiliangTichagovera muchinyorwa ichi:Iwo musimboti weiyo branding, kushambadzira, kushambadzira, rega iwe udzidze maitiroSayenzishambadza.

Chii chinonzi brand?

品牌Positioning2 mabasa makuru:

1. Kupatsanura
2. kuvimba

amhedzisiro ye:

• Deredza mari yekusarudza kwevatengi.
• Deredza mari yekutariswa kwevanhu.
• Deredza mutengo wemugadziri wekutengesa.

Kuzivikanwa kweBrand hakuna kumbokwana:

• Pasina kushambadza, zvinoita kuti vanhu vanzwe kuti mhando haina izwi.
• Marudzi emumba haako.
• Nekuti mune dzimwe nzvimbo dzekumaruwa nekumashure, vanhu vazhinji vekumaruwa havatombozivi zviri kuitwa neAlibaba.

Chii chinonzi brand image theory?

Brand Image Theory ipfungwa yekugadzira yakakurudzirwa naDavid Ogilvy pakati pe-20s.

• Brand image theory imhando yakakosha mukushambadza kugadzira zano rekuti.
• Pasi pesimba reiyo dzidziso yehunyanzvi, nhamba huru yeakanakisa uye yakabudirira kushambadzira yakaonekwa.
• Anotenda kuti mufananidzo wechiratidzo hausi wekuzvarwa kune chigadzirwa, asi mhando, mutengo, nhoroondo, nezvimwe.

Pfungwa iyi inobata kuti kushambadza kwese kunofanirwa kunge kuri mari yenguva refu mune izvo zvinoumba mufananidzo wemhando.

• Naizvozvo, mhando yega yega, chigadzirwa chega chega chinofanira kusimudzira uye kugadzira mufananidzo.
• Vatengi havasi kungotenga zvigadzirwa, asiwo zvinhu zvakavimbiswa uye zvepfungwa zvinobatsira.
• Zvinhu zvine chekuita nechigadzirwa chinoshambadzirwa zvinowanzonyanya kukosha kupfuura sarudzo yekutenga, kwete chimiro chemuviri wechigadzirwa.

Chii chinonzi Marketing?

Zvinorevei kushambadzira?

• Kushambadzira ndeyekugutsa zvinodiwa nevatengi zvine pundutso.

Chii chinonzi core essence yekushambadzira?

• Chinhu chakakosha chekushambadzira ndechekupa kukosha uye kugadzira purofiti zvinoenderana nezvinodiwa nevatengi.
• Chinangwa chikuru chekutengesa ndechekuita kuti vanhu vatenge.

网络 营销Chii?

• Mukutaura kwe layman, network marketing ndiyo sainziWeb Promotionuye kushambadza kusimudzira kutengeswa kwezvigadzirwa kana masevhisi.

Chii chinonzi kushambadzira?

• Tsvaga panoungana vashandisi uye kutumira meseji kuti vashandisi vazive nezve chigadzirwa kana sevhisi yako.
• Semuyenzaniso: zvakajairika TV kushambadzira,Wechat marketingshambadza,Public account promotionshambadza.
• chokwadiE-commerceCommunity Marketing's mitemo: Usati washambadza, unofanirawechat red envelope, ukasadaro uchadzingwa muboka.

Sei uchitengesa ads kuti uwane mari?

• Nekuti kana ukasaita zvekushambadza, zvinoita kuti vanhu vanzwe kuti brand haina izwi.
• Iko hakuna zita remhuri brand, uye mhando dzakawanda dzinoda kushambadza, saka dzinogona kuita mari nekutengesa ads.
• Semuenzaniso, injini yekutsvaga Google inoita mari nyore nekutengesa zviziviso.

patinodzidzaWordPress webhusaiti, webhusaiti ine yakanakaSEOKana paine traffic, asi pasina purofiti modhi inowanikwa uye pasina mari inoitwa, kutengesa kushambadza paGoggle Adsesnse ndiyo yakapusa uye iri nyore bhizinesi modhi.

Chete kana webhusaiti ichibudirira kuita purofiti iyo webhusaiti inogona kupa vashandisi zvimwe zvakakosha zvemukati mukufamba kwenguva.

Heino nyaya uye nzira yekubudirira kuwana miriyoni imwe yemadhora ekuAmerica kuburikidza neGoggle Adsesnse, unogona kudzidza kubva ▼

🔗Ungagadzira sei miriyoni imwe paGoogle? Maitiro ekubudirira kuita $100 miriyoni

Chiyero chinoyerwa nacho kushambadza

• Kushambadza kunoyerwa neShanduko mitengo, chiyero chekupedzisira ndechekutiKutengesa.
• Nheyo inoshanda yekushambadzira ndeyekuona kana kushambadza kuchigona kukanganisa vatengi?

Kushambadza kunoitwa nematanho ekushambadzira:

• Public account chinyorwa kushambadza: likeTaobaoMucheche sumo, udza vashandisi kuti sei?
• Guangdiantong pasi kushambadzira: vanhu vanoziva kuti chii pakutanga kuona?

advertising psychology

Mishandirapamwe yekushambadzira yakabudirira inofanirwa kushandisa misimboti yepfungwa nekuziva kana kusaziva.

Semushambadzi wekushambadzira weInternet, nzwisisa mitemo yepfungwa yekushambadzira:

• Inogona kutibatsira kudzidza nekuongorora zvakaitika kune vakatitangira uye kugadzira zviziviso zvedu nemazvo.
• Bata zvese zviri mukati mekutonga kwedu kuita kuti kushambadzira kwedu kuenderane nezvatinotarisira.

ona mamwe maitiro

• Paunonyanya kuona mumwe munhu uye chimwe chinhu, unonzwa zviri nani.
• Maitiro ese emunhu anobva muhunhu hwevanhu, ndiko kuti, majini asingarambiki akagarwa nhaka kubva kumadzitateguru.
• Pamusoro, kushambadzira kwema brand ndeye kunyengetedza uye kutungamira, asi kuseri kwezviitikoSayenzi.

America ine mukurumbiraUziviMuzvinafundo Dewey akati:

Kukurudzira kwakadzama muhunhu hwevanhu, ndiko 'kuva kwakakoshaMunhuchido'.

Kunyanya shamwari dziri kuita network marketing dzinoda kudzidza hunhu hwevanhu.

ad boka

Mapato ekushambadza akakamurwa kuita mapoka makuru maviri:

1. Scientology
2. art school

Scientology

Ogilvy paKushambadzira naDavid Ogilvy.

Kushambadzira kweSainzi, naHopkins.

• Kuisa makuponi mumapepanhau ads kunogona kuwedzera kuchengetwa kwevashandisi uye kushandiswa.

art school

• George Lewis.
• Iyo Art yekushambadzira naGeorge Lewis.
• Ita ad yako miriyoni ishandise kunge miriyoni gumi.

Chen WeiliangZvimwe Scientology Ads:

• Nekuti kushambadza kwechikoro chesainzi kuri nyore kudzidza nekudzora pane chikoro chehunyanzvi.
• Uyezve, havasi vose vane "artistic cell".
• Asi isu tinogona kuwana akakosha mapoinzi ekubudirira uye kukundikana kuburikidza nesainzi data kuongororwa uye pfupiso?
• Izvi zvinodzivirira kukundikana uye zvinowedzera zvakakosha zvekubudirira.

Nzira yekuita sei kushambadzira kwemhando yekushambadzira kunoshanda?

• Dai wangoNyora mazita maviri, tumira 2 makopi pano uye 1000 makopi ipapo;
• Ndeipi ine chiyero chepamusoro chekushandura chekutarisa?
• Sarudza iyo ine chiyero chepamusoro chekushandura uye utumire kune 10 vatengi.

Chii chinonzi brand image advertising kuronga?

Brand image advertising kuronga izano, rakazara, renguva refu uye rinotungamira mhinduro mune zvekushambadzira zviitiko.

• Izvi zvose nesayenzi uye unyanzvi.
• Zvinoda musanganiswa wehupfumi, kutaurirana, aesthetics, mabhuku uye psychology.
• Dzidza nezve multidisciplinary misoro sekushambadzira, nhamba uye bhajeti.

Yakanakisa brand marketing uye kushambadzira kuronga kunofanirwa kuve nemhando ye "generalist":

• ruzivo rwakadzama;
• kufunga kwakanaka;
• ziso rakanaka;
• Kuziva nezvebasa revatengi;
• Kukurukurirana uye kubatanidza unyanzvi.

Zano rekushambadza bhizinesi rako

Usave netarisiro ye "kuita hombe nemari shoma":

• Iwe unowana chaunobhadharira, mari yaunoisa mari ndiyo yakakosha.

Iva nehanya-mutengo uye tevera ROI

• White yakaoma = miriyoni kushambadzira yakatengesa 100 miriyoni zvinhu, yakawana 300, uye zvimwe zvinodhura 50 miriyoni;
• Kurasikirwa = 100 ads yakatengesa 300 zvinhu, yakawana 50, uye zvimwe zvinodhura 250 miriyoni.

Kuedza uye kuziva kukanganisa

Kuedza uye kuziva kukanganisa kunokubvumira kuti uwane ruzivo, uye ruzivo rwakafanana nekutamba mutambo.

Semuenzaniso, kumhanyisa nhepfenyuro yenhau dzemazuva ano:

• Edzai zita iri nhasi, muyero wakavhurika i2;
• Edzai zita iroro mangwana, muyero wakavhurika i20;
• Zvadaro chiyero chakazaruka chichave chakakwirira.

Nzira yekunyora chinyorwa chinokwezva maziso?Kuti uwane ruzivo, ndapota tinya chinotevera chinyorwa kuti uone ▼

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