Nzira yekuvaka e-commerce timu?Kuvaka mhiri-muganhu e-commerce timu yakabudirira kesi kuronga mazano

Nzira yekuvaka yakabudiriraE-commerceChikwata, kubva pamamiriyoni maviri kusvika ku200 miriyoni pagore?

Izvi zvinotevera chiitiko chakabudirira uye chisina kubudirira chemuridzi wefekitori mukuvaka e-commerce timu yekuyambuka kubva pamamiriyoni maviri kusvika 200 miriyoni pagore:

Taura nezvechivakwa chechikwata:

• Kunyange zvazvo ini ndichishanda se-self-media, ndine ruzivo rwechikwata, uye zvakandibatsira kupedza makore anoshamisa e7;
• Gore rino (2020) rakasanganawo nezvipingamupinyi, izvo zvakandibvumira kuona hunhu hwevanhu uye kunyatsofungisisa nezvezvikanganiso zvangu.
• Bhizinesi rega rega rine timu yaro, hombe kana diki, ine vanhu vakawanda kana vashoma, vamwe vanorwa zvakanyanya, vamwe vakaita sejecha, uye havana kunaka sashefu vega.

Saka ndezvipi zvinhu zvinofanirwa kuve neyakanakisa kuyambuka-muganho e-commerce timu?Ndezvipi zvinhu zvekuyambuka-muganho e-commerce timu kuvaka?

Munguva yakapfuura, ndaigara ndichinyora nezvekubudirira kwangu, asi iye zvino ndinosanganisa zvipingamupinyi izvi uye ndinozviisa muchidimbu, izvo zvakakodzera zvikwata zvemakambani ekutengeserana kunze kwenyika uye makambani e-e-commerce e-border.

XNUMX. Nzira yekuvaka timu yekuyambuka e-commerce timu?

Sarudzo yemidziyo ndiyo inonyanya kukosha.Kusarudzwa kwemidziyo ndiyo hwaro hwechikwata.Kana hwaro husina kunaka, chivakwa hachigoni kuvakwa.

Kupinza vanhu basa kuri nani pane kushaikwa, chiyero changu ndeichi: vatorwa, mamiriro asina kunaka, hunhu hwakanaka, usanyanya kupusa.Hapana dambudziko nechishuvo, asi nehwaro husina kusimba, zviri nani kutanga bhizinesi uri wega pane kuhwina-kuhwina newe.

Edza kusatora vanhu vemudhorobha nekuti vagari veko vane dzimba, uye havana shuwa nezvekudya nezvembatya, kana vakasangwarira, vanoputswa. Mushure mekuputswa, vanova "vanofamba vakafa" (usatore. the joke seriously).Kana ukagona kuhaya vagari veko vanoshanda nesimba, saka Nokukurumidza kana kuti gare gare, iwe uchakwanisa kumira wega.Unogonawo kushanda naye, asi usatarisira kuti angashanda kwenguva yakareba.

Usatsvage vanhu vane hunhu hwakaipa.Zvidzidzo zvakawanikwa kubva muropa nemisodzi zvakapfupikiswa kakawanda.Zvinoiswa mukushaikwa kwepasi pakuita zvinhu,hundingoveni hwakanyanyisa, uye kushaya nhaurirano.

Semunyori wezvekutengeserana kune dzimwe nyika, ndinogona kutora vadzidzi nebepa risina chinhu kuti ridzidziswe nekukurumidza uye kukura, kana kutora avo vane ruzivo muindasitiri.Ini kazhinji handitarise avo vakashanda kwemakore mashoma asi vasiri vemuindastiri, nekuti vakagadzira maitiro avo ekushanda uye vanovarega vachichinja-chinja mitsetse yebasa.

Zvekushanda e-commerce, ndinofanira kunge ndakatora makore anopfuura 2 echiitiko muTmall, ndozomubvunza mimwe mibvunzo kuti ndione kana ane data uye mutengo wekufunga, kuona uye kushambadzira kufunga, senge chitoro chakapfuura kuburikidza nechitima,TaokeChikamu, chiyero chekutengesa kwechitoro, uye nzira yekutaurirana nevatambi.

XNUMX. Nguva yekuedza yevayambuka muganhu e-commerce timu nhengo

Nguva yekuongororwa yakakosha zvikuru, 1-3 mwedzi isati yasaina chibvumirano.

Ndine chikumbaridzo chekutsvaga vanhu.Vanhu vazhinji vane magwaro anoyevedza, uye vanongoziva kuti nyurusi kana bhiza rinotsvedza.Saka ini ndinotarisisa pane mashoma mapoinzi mumwedzi mitatu iyi:

Kukurudzira uye inertia, ronga basa rakawanda kuti anyatsoona kushingaira uye kuuraya.Ndokuti wobva wazviita here kana kuti kumbononoka.

Nokuda kweunyanzvi hwebasa, ruzivo rwechigadzirwa, hazvina basa kana nheyo dzakashata, kuona kana iye achatora danho rokutanga kudzidza, ticharonga kumwe kurovedza kuduku panguva yokuedzwa, zvakadai sokumuendesa kufekitari kwevhiki. , kana kuti kumupa zvinhu zviduku, wozomuedza gare gare.Ari kushingaira kudzidza here kana kungodzidza chete kuburikidza nekuona uku?

Zvinosiririsa kuti vechidiki vazhinji havadi kutora danho rekudzidza.

Kana iwe ukaona kuti mumwe munhu ari kuda kutora danho rekudzidza, uye zvakanaka kupinda muchikamu chinotevera, kuongororwa kwehunhu.

Kutaura zvazviri, kuongorora hunhu kuri nyore.Ingotarisa kuti ane danho rekupedzisira nzombe kana bhiza kwauri, murwi akasimba uye anomhanya, haafanire kuve akavimbika kwazvo, asi anofanira kutendeka.

Panguva yekubvunzurudzwa, iwe unozomubvunza mimwe mibvunzo yakajairika, yakadai seruzivo rwebasa nezvimwe zvakadaro, uye panguva yekuedzwa, unogona kuona kuti akanyepa here kana kuti akawedzera, izvo zviri nyore kuona hunhu hwemunhu.

Kazhinji munogona kushandisa kamari kadiki kuti muone kuti munhu anokara here.Ini ndine nzira yekumurega achiita twunhu tudiki diki, sekuenda kumusika wedigital wemusika wemagetsi kuti atenge twumwe twudiki.Muridzi anobvunza kuti anoda kukwidza invoice Uyu muedzi Unogona kuwana chitoro kuti uenzanise maererano nemutengo wake wekudzorera. Kazhinji, vashandi vemufekitari vanochaja dhirezi diki. Ini ndinofuratira, asi boka rebhizinesi rekambani, kana risingakwanisi mira pamuedzo, Munhu akadaro haagone kugara.Ichi ndicho chidzidzo changu.

XNUMX. Ndezvipi zvinhu zvekuyambuka muganhu e-commerce timu yekudzidziswa?

Kuburikidza nenguva yekuyedzwa, takapinda mukudzidziswa. Makambani madiki mazhinji haatarise kudzidziswa kwezvikwata zve e-commerce. Iri idambudziko rakakura. Unogona kunge usina HR, asi haugone kuita pasina kudzidziswa, ukasadaro unononoka. iwe nevamwe.

Chinangwa chekuyambuka-muganho e-commerce kudzidziswa ine zvinotevera zvinhu zvina:

1. inyanzvi
2. muboka
3. Kubudirira kunouya pekutanga
4. value output

Chinonyanya kukosha ndeye 2 uye 3. Pasinei nebhizimusi rekutengeserana kunze kwenyika kana e-commerce, iwe unofanirwa kushandira pamwe. Haugone kurwa wega. Kunyangwe ukatsvaga matarenda ane simba, kana asingakwanisi kubatanidza, ichava kukundikana.Ita shuwa kuti anoshandura "ini" kuita "isu".

Kusashanda zvakanaka hakuna kukwana.Chinangwa chekudzidziswa kwako ndechekuvaka timu uye kusunungura sabhuku.Chikwata chekuti sabhuku anotora chikamu mune zvese hachinyatso shanda.

Kana dziri tsika, vechidiki vakawanda zvino vanoramba tsika dzekambani, asi tinofanira kuzadzisa chinangwa chimwe chete.Semuenzaniso: itai mari pamwe chete, govana mari.

XNUMX. Budget chirongwa chekambani diki e-commerce timu kuvaka

manyawi:

Uyu ndiwo musimboti wekurwa kwechikwata.Izvi ndizvo zvandakadzidza kubva kuna Ali Tiejun.Kunyangwe isingaenzaniswe nekambani diki.Ma Yun, asi zvirinani iwe unogona kuita kupokana nezve reshiyo yekomisheni.

Ndakazviyedza, ndinoshanda nesimba kuita bhizinesi ndega, 2000 miriyoni pagore, purofiti 200 miriyoni, ndinohaya vatengesi gumi, kunyangwe vari hafu vanogona seni, ita 10 miriyoni pagore, kuwana 1000 miriyoni, ini ndichave akakamurwa Ane 500 miriyoni, ndichine 500 miriyoni, uye ndakatonyanya kusununguka.

Pamusoro pezvikurudziro zvemunhu, panewo mateam incentives.Chinangwa ndechekuti munhu wese abatane pane kuti azvichengete.Simba retimu incentives rinobva pamari.Kare,kukurudzira kufamba kwaisanyanya kushanda.

Iye zvino nyatsoisa chinangwa chekutengesa, uwane mamwe mibairo gare gare, uye wogovanisa mari mukati mechikwata.

Chinangwa chekutengesa chiri kukura nhanho-ne-nhanho, asi gore rino (2020) nekuda kwedenda, pakanga pasina mirairo muhafu yekutanga yegore uye yechipiri hafu yegore, iyo isingakwanise kuitwa, saka yakamiswa kwenguva.

Munguva yakapfuura, ndaivimba zvachose nerudzi urwu rwekukurudzira kwemari kuti ndiwane kukura nokukurumidza kwemakore 7. Kazhinji kutaura, 20-30% yemari chaiyo yekutengeserana kune dzimwe nyika inopiwa kune vashandi (kunze kwekuratidzira rendi), uye e-commerce inobhadharwa. ne 1-3% yekutengesa.Izvi zviri pamusoro peavhareji yeindasitiri.Ndanyora dzese saka handidzokorore pano.

Zvisinei, zvakazoonekwa kuti paivawo nematambudziko.Chokutanga, vamwe vanhu vaiva nemamiriro ezvinhu emhuri akanaka uye vakanga vasingachatsvaki mari chete.Chechipiri, vechidiki vakanga vasingachakoshesi mari chete, asi vainyanya kukoshesa mamiriro ekushanda.Kana usingafari, hauchaiti mari.Saka gore rino, ndakatanga kuita shanduko dzevanhu, kudzima mamwe masirogani uye PK masisitimu.

XNUMX. Mitemo yemitambo uye mazano e-cross-border e-commerce team building

Inogona kunzi bhizinesi rebhizimisi, iro rakakamurwa mukati uye kunze.

Pano tinotaura nezvetimu yemukati.Kambani yedu diki inofarira kushandisa mutsara wegungano sedimikira remitemo yakanaka yemutambo.Munhu wese anotamba pamwe chete achifara uye anogovana mari.Mitemo yakaipa yemutambo, munhu wese ane nungo, anonzvenga, uye anokava bhora.

Kutaura zvazviri, chinangwa chemitemo yemutambo ndechekuvandudza kushanda kwechikwata uye kuumba mutsara wegungano, izvo zvinoda kupatsanurwa kwakajeka kwebasa, kuisa muupfu uye kunze kwechingwa.Iyi pfungwa inogona kureva makambani echidiki akawanda iye zvino, akadai seAmazon, makambani mapfupi evhidhiyo, e-commerce agency inoshanda makambani, ayo ari akazara kugadzirwa-mutsara kugadzirwa, seshangu dzakagadzirwa mufekitori yangu.

Wese asingagadzirisi webasa anofanirawo kugadzira mutsara wegungano mumusoro make (kana kugadzira mepu yepfungwa yemhando yebhizinesi rekambani kurerutsa kuomarara).

Iwe unogona chete kuita chikamu chayo zvakanyanya, kana kungorega kutora chikamu.Usapindira mune zvese, hazvina kunyatsoshanda.Ndagovera mutsara wegungano wekambani yangu, unogona kuitsvaga.

XNUMX. Cross-border e-commerce team building inoda kuterera kuranga

Iko hakuna mitemo uye hapana mitemo, asi mazuva ano vechidiki havadi kudzorwa, izvo zvinopokana zvakanyanya, saka ikozvino hurongwa hwangu hutsva huchawedzera hutongi hwevanhu, uye hunotevera mhedzisiro-inotungamirwa uye kuzorodza zvimwe zvirambidzo.

Semuenzaniso, maererano nekupinda, ini ndichafunga nezvezvimwe zvikonzero zvemhuri zvinokonzera matambudziko kune vashandi, uye panguva imwechete kuva munhu uye kuita basa rakanaka remitemo, kuti urege kubva kunze kwekutonga.

XNUMX. Muchinjikwa-muganho e-commerce timu kuvaka uye manejimendi modhi

Izvo zvakakoshaMunhuKubatirira.

Somuenzaniso: kutengeserana kune dzimwe nyikaWeb Promotionmutungamiri weboka rekutengesa,网络 营销Operations director, vashandi, ava vanofanirwa kuve vakavanzika.

Mabhosi haagone kuvhara zvese, saka vashandi vepakati vanofanirwa kuzivisa matambudziko nenguva, pachinzvimbo chekutaura nhau dzakanaka uye kusataura nhau dzakaipa.

Ichi ndicho chidzidzo changu gore rino.Pane zvematongerwo enyika zvemuhofisi mukambani iyi, uye hapana akandiudza kuti ndakazozviona pava paya, izvo zvakazoita kuti vanhu varasikirwe nemhirizhonga.

Mutsa haubati uto.

Iyo manejimendi sisitimu inogona kuve yemunhu, asi semaneja, kana iwe wakanyanya pakutaura, vamwe vanowana inch, uye vanofanirwa kuita sarudzo.

Zvikasadaro, usaite manejimendi, itamidhiya mitsvaZvakanaka, zvichengete iwe pachako.