Kutendeuka kunorevei?Nzira yekuverenga sei shanduko ye e-commerce maodha?

Kutendeuka kunorevei?

mu网络 营销Huwandu hweshanduko mu , ireshiyo yenhamba yeshanduko dzakapedzwa kusvika kuhuwandu hwekudzvanya pane zvakasimudzirwa zvemukati panguva yehuwandu.

• Shanduko mareti ari pamwoyo weiyo webhusaiti purofiti yekupedzisira.
• Kuvandudza chiyero chekushandurwa kwewebhusaiti ndiyo mhedzisiro yekushanda kwese kwewebhusaiti.

Nzira yekuverenga sei shanduko?

Conversion rate calculation formula:Shanduko yehuwandu = (Shanduro / Kudzvanya) × 100%

Webhusaiti yekushandura chiyero = nhamba yekushanya kune chimwe chiitiko / yakazara nhamba yekushanya × 100%

Chirevo chechiratidzo: kuyera kuti zvirimo zvesaiti zvinokwezva sei kune vashanyi, uyeWeb Promotionkushanda.

E.g:

• Vashandisi gumi vanoona mhedzisiro yekutsvaga yekutsvaga, vashanu vavo vanodzvanya mhedzisiro yekusimudzira uye svetukira kune yakananga URL.
• Mushure meizvozvo kune vashandisi ve2 vane inotevera shanduko maitiro.
• Pakupedzisira, chiyero chekushandura kwechigumisiro chekusimudzira (2/5) × 100% = 40%.

(1) Kushambadzira kutendeuka mwero

1. Zita rechiratidzo:

• Ad conversion rate.

2. Tsanangudzo yechiratidzo:

• Huwandu hweshanduko yevanetizen vanodzvanya pachiziviso uye vopinda webhusaiti yekusimudzira.

3. Tsanangudzo yechiratidzo:

• Statistics nguva, kusanganisira maawa, mazuva, mavhiki nemwedzi, anogona zvakare kusetwa sezvinodiwa.
• Nhamba dzinosanganisira Flash Ads, Image Ads, Text Link Ads, Zvinyorwa Zvinyoro, Zvemagetsiemail marketingAds, Vhidhiyo Kushambadzira Ads, Rich Media Ads, nezvimwe…

Shanduko inoreva chiratidzo cheshanduko yetizen:

• Semuenzaniso, vashandisi veInternet vanosimudzira kubva kune vashanyiwo zvavo kuenda kune vakanyoresa vashandisi kana kutenga vashandisi.
• Shanduko mabheji anowanzo kureva mamwe mapeji, senge peji rekubudirira kwekunyoresa, peji rekubudirira kwekutenga, peji rekubudirira, nezvimwe…
  Maonero emapeji aya anonzi mashandurudzo.
• Huyero hwevhoriyamu yeshanduko yevashandisi vanoshambadzira kuvhavha yekushambadzira inonzi mwero wekushandurwa kwekushambadzira.

(2) Webhusaiti shanduko mwero

Webhusaiti shanduko chiyero chiyero chenhamba yekushanya (kutengeserana) kune iyo yakazara nhamba yenguva vashandisi vanotora inoenderana chinangwa chiito.

Izvo zvinofanirwa kucherechedzwa kuti zviito zvinowirirana zvataurwa pano zvinogona kuva mushandisi wekupinda, kunyoreswa kwemushandisi, kunyoreswa kwemushandisi, kudhawunirodha kwevashandisi, kutenga kwevashandisi, nezvimwewo. Naizvozvo, chiyero chekushandura webhusaiti ipfungwa yakajairika.

Tora mushandisi login semuenzaniso:

• Kana paine 100 logins kune saiti kwega kwega kushanya kwezana, saiti ine chiyero chekushandura chegumi%.
• Vashandisi vekupedzisira 2 vanonyoresa uye chiyero chekushandura chekunyorera i20%.
• Pane 1 mushandisi anoisa odha, mutengo wekushandura wekutenga i50%, uye chiyero chekushandura webhusaiti i1%.

Zvakakosha kucherechedza kuti vanhu vazhinji vanotsanangura chiyero chekushandura webhusaiti seyero yekushandurwa kwekunyoresa kana chiyero chekushandura, inova pfungwa yakamanikana yehuwandu hwekushandura webhusaiti.

Eresa mitengo yekushandura webhusaiti

1) CTR

AdWords uye zvinyorwa zvinongedzo, portal mifananidzo, drill advertising kuyerwa zviratidzo - kudzvanya-kuburikidza nechiyero.

• Zviitiko zvakadaro zvekusimudzira pamhepo zvinowanzova nekudyara kwakanyanya uye chiyero chekudzoka.
• Chinangwa chedu ndechekusimudzira zvitoro uye zvigadzirwa kusimudzira mhando yemhando uye kutengesa.
• Naizvozvo, iyo metric yakakosha yekuyedza chiyero cheshanduko yekusimudzira kwakadaro ndeyekudzvanya-kuburikidza mwero.

CTR inogona kuratidza:

1. Ko kushambadza kunokwezva here?
2. Mashambadziro anogamuchirwa nevashandisi here?
3. Vangani vanhu vanouya kuchitoro chendaneti?

2) Chechipiri hop mwero

Mushure mekupinda muwebhusaiti, mwero wekutendeuka wakayerwa - yechipiri kusvetuka mwero.

• Papeji yekushambadza, tinogona kuona kuti vangani mabhatani aripo kuti tizive kuti vangani vanhu vanopinda muchitoro?

Ipapo isu tinofanirwa kunzwisisa mwero wekutendeuka kuburikidza neyechipiri yekusvetuka mwero.

• Iyo kaviri hop mwero inoreva mushandisi anoshanyira saiti, kana achifarira peji kana chigadzirwa pane saiti, anodzvanya zvakare, izvo zvinozoita maviri hop.

Bounce rate uye bounce rate inopesana pfungwa:

• Iyo yakakwirira kusvetuka kwakapetwa kaviri, zviri nani.
• Iyo formula yekuverenga yechipiri kusvetuka chiyero: yechipiri kusvetuka chiyero = nhamba yekudzvanya kwechipiri / nhamba yevashanyi vewebhusaiti.

3) Chiyero chekubvunza

Mushure mekupinda peji yechigadzirwa, iyo metric yekuyera chiyero chekushandura - chiyero chekubvunza.

Zviripachena, vamwe vashandisi vachafarira chigadzirwa ichi, uye mushure mekupinda peji yechigadzirwa, kana vakwezvwa nechigadzirwa, vanozobvunza nekutaurirana kuburikidza nemidziyo yakadai seQQ, Want Want, uye 400 Phone.

• Iyi metric inotarisa kushandurwa kwepeji.
• Iyo formula yekuverenga chiyero chekubvunza: chiyero chekubvunza = vhoriyamu yekubvunza / nhamba yevashanyi peji yechigadzirwa.

4) Odha yekushandura chiyero

Mushure mekubvunzurudza kwemushandisi, chiratidzo chekuyera chiyero chekushandura - chiyero chekushandura.

• Chiyero chekushandura chiyero ndicho chiyero chekupedzisira, zvichienderana nekubvunza kubva kune vashandisi nevatengi, pamwe nemhedzisiro yekutaurirana.
• Iyo formula yekuverenga chiyero chekushandura chiyero: chiyero chekushandura = kurongeka / vhoriyamu yekubvunza

(3)SEOShanduko mitengo

SEO shanduko yehuwandu ndiyo chiyero chenhamba dzenguva vashandisi vanoshanyira webhusaiti yedu kuburikidza neinjini dzekutsvaga kusvika kuhuwandu hwekushanyirwa nevashandisi pawebhusaiti.

SEO kutendeuka chiyero ipfungwa yakafara.

Iyo inoenderana webhusaiti mushandisi maitiro anogona kuve:

• User login
• Kunyoresa kwemushandisi
• Kunyoreswa kwemushandisi
• User download
• Mushandisi kuverenga
• Kugovera Kwemushandisi uye Zvimwe Zviito Zvemushandisi

E-commerceShanduko mitengo

uyeE-commerceMari yekushandura yakasiyana:

• E-commerceChiyero chekushandurwa kwewebhusaiti chinonyanya kutariswa pahuwandu hwekutengesa uye huwandu hwese hwewebhusaiti.
• Iyo muzana yeIP uye SEO shanduko mazinga, ndiko kushandurwa kwevashanyi kuva vagari vashandisi vewebhusaiti kuburikidza neSEO.
• Inogonawo kunzwisiswa sekushandurwa kwevashanyi kune vashandisi.

Mukuwedzera, kune zvakawanda zvinobatsiraWordPressWebhusaiti yeSEO haina zvinodikanwa zvehunyanzvi e-commerce webhusaiti, uye haina kutora chikamu zvakananga mukutengeswa kwezvigadzirwa kuburikidza newebhusaiti.

zvakaita se, eSender virtualChinese mobile number, kuburikidza neWeChatPublic account promotion▼ kupedzisa kurongeka

eSender : Pamhepo kugamuchira Chinese chaiyo mbozhanhare nhamba yeSMS yekusimbisa kodhi chikuva (7 mazuva emahara kuyedzwa)

eSender Discount Code: DM8888 Online Gamuchira Chinese Virtual Mobile Number SMS Verification Code Platform (7-mazuva XNUMX-yeyedzo yemahara) Kana vatengesi venetiweki vachida kunyoresa maakaundi akawanda ekusimudzirwa kwepamhepo pawebhusaiti imwechete yeChinese uye APP application, uye vaine nhamba imwe chete yefoni, ivo haugone...

Saka, nzira yekuvandudzaKuteedzeraConversion rate?ndapota onaChen WeiliangIchi chidzidzo kubva kublogi▼

Nzira yekuwedzera sei shanduko?Details peji kopi template ine shanduko inodarika 85%

Ko kana mwero wekutendeuka wakanyanya kuderera?Ingoshandisa iyi seti ye "Detailed Peji Copy Template ine Conversion Rate Inodarika 85%" kuti ikubatsire kuwedzera shanduko yako!Network marketing ndeyekusimudzira kutengesa kwezvigadzirwa kana masevhisi nesainzi kuburikidza nekusimudzira network uye kushambadza.Pamoyo we-e-commerce inotungamirwa traffic, kubva kune yekutsvaga injini…