Chii chakakosha cheWeChat kushambadzira?WeChat Moments zvakare ndiwo musimboti weWeChat kushambadzira

Wechat marketingChakakosha cheichi maitiro ekushandisa "WeChat" nharembozha chishandiso kubatsira vamwe uye kubatana nevateereri vako.

Izvi zvinozokanganisa maonero ake nekunzwisisa kwako, uye zvishoma nezvishoma kufarira zvigadzirwa zvako.

Chii chakakosha cheWeChat kushambadzira?

Izvo zvakakosha zveWeChat kushambadzira kuchiri kutarisa pakuita shamwari.

WeChat pasina shamwari hazvina zvazvinoreva, rega WeChat kushambadzira.

Isu tinowanzo kuzviyeuchidza nezve "Usakanganwa chinangwa chako chepakutanga, iwe uchagara uchifanirwa kugara pachokwadi".

Naizvozvo, tinogona kuzvidudzira seizvi:

WeChat kushambadzira inogona kukamurwa kuita WeChat uye kushambadzira.

WeChat chishandiso uye magariro enhau munharaunda yenharembozha.

Kushambadzira inzira, uye pekutangira pakushambadzira ndeyekubatsira vamwe.

Izvo zvakakosha zveWeChat Moments Marketing

Hwaro hweWeChat kushambadzira idenderedzwa reshamwari, uye shamwari dzakanyanya kukosha.

Iyo nzira yeWeChat yekushambadzira haina kukosha.

Chinokosha ndechekuti isu tinogona kunzwisisa here kukosha kweWeChat kushambadzira uye kuedza kuzviita nemazvo.

Ita hushamwari nevamwe kuti vanhu vazive iwe uye chigadzirwa chako.

Munguva pfupi yapfuura, shamwari mumaindasitiri mazhinji dziri kutaura nezve "WeChat kushambadzira." WeChat, yakanakisa SNS yekutaurirana chishandiso, inogona zvechokwadi kuita basa rakakura mukutarisira hukama hwevatengi (CRM kushambadzira).

Asi akawanda mikana yekushandisa WeChat kushambadziraWechat,E-commerceVarapi vane kuvhiringika kwakanyanya pamusoro pekuita WeChat kushambadzira.网络 营销Kutanga uku, asi musimboti kushaikwa kwekunzwisisa kwechimiro nemisimboti yeWeChat kushambadzira.

Principle kubvunza

Mukutengesa kwevatengi kwechinyakare, kutungamira kwevatengi kunowanikwa kuburikidza nekuratidzira, kunyoreswa kwemushandisi, kutenga ruzivo rwevatengi, nezvimwewo, uyezve maodha evatengi anosimudzirwa nerunhare, email, uye kushanya kwemusuwo.Iko kushambadzira kwechinyakare ndeyekuchengetedza uye kutarisira vatengi ava vakatodya, uye kusimudzira yavo "secondary kushandiswa".

Muchinyakare mutengi nzira yekutengesa, pachava nemamiriro e "shoko-re-muromo kutaurirana".

Semuenzaniso, mutengi anonzwa zvakanaka uye anokurudzira mumwe mutengi kutenga uye kuisa odha.

Zvisinei, chiyero chekutengeserana chinounzwa nekutaura-kwe-muromo kwakasiyana zvachose mumamiriro akasiyana.

Semuenzaniso, yekutanga Haidilao hotpot yaive yakakura kwazvo, nepo boka raitenga webhusaiti "revera shamwari, ipa gumi yuan rebate" yakakwezva vashoma vatsva.

Chizvarwa chitsva cheSNS mobile APP inomiririrwa neWeChat ine yakasarudzika mukana we "shoko-re-muromo kutaurirana".

Tsvaga chigadzirwa chakanaka paWeChat (kanamidhiya mitsvaChinyorwa chakanaka nemunyori), vashandisi veWeChat vanochitumira kune shamwari dzinoda.

Chimiro chekupararira kwakadaro kuchavawo "viral effect", yakadai senyukireya fission, iyo ichaunza vatengi kune vatengesi.Uye iyi ndiyo shanduko yekubudirira kweWeChat senzira yekushambadzira yevatengi kana ichienzaniswa neyechinyakare mutengi nzira yekutengesa.

Naizvozvo, kukurumidza kutaura-kwe-muromo kutaurirana ndiyo inonyanya kukosha musimboti wehukuru hweWeChat kushambadzira.

Zvichienderana nehunhu hwakakosha hwakadaro, zvinodikanwa kuti uchinje dhatabhesi yevatengi kumucheto kumashure kwemutengesi.Musiyano wakanyanya ndewekuti vatengi "secondary kushandiswa", vatengi vari vatengi vatsva, uye ndeapi vatengi vari pakati pevatengi vatsva. yakakurudzirwa.

Kuongorora kwakadaro kuchakwanisa kugadzira zvakasiyana-siyana zvekuchengetedza vatengi uye nzira dzekudzorera.Uye misiyano yakasiyana inogona kuratidzwa mumabasa ekushambadzira akadai sekushambadzira, uye wobva watanga kutenderera kwakanaka kusvika pakupera kwechigadzirwa (kana sevhisi) kutenderera kwehupenyu.

Kubatanidzwa kweWeChat Marketing Zvishandiso

Traditional mutengi kushambadzira, kuburikidza SMS, EDM, yakananga mari uye dzimwe nzira.Bhizinesi masisitimu ekubatanidza ruzivo uye tekinoroji yekusangana kweidzi nzira dzekuendesa inodiwa, uye inodhura imwe nguva yenguva.Web PromotionMitengo, yakadai semari yeSMS, email push server kugadzirisa mari, nezvimwe.

Izvo zvakakosha zveWeChat kushambadzira: kukurumidza izwi-re-muromo kutaurirana

WeChat ine mukana wekubatanidza maturusi ekusundidzira, uye ruzivo rwechigadzirwa runogona kusundidzirwa kune mutengi WeChat mutengi.Chinhu chikuru cheiyi ruzivo kusunda ndeyekureruka uye mutengo wakaderera, izvo zvinoita kuti dzimwe nzira dzekusundidzira dzive shoma.

Parizvino, kune akawanda mapoka ezvitoro zvemhando yepamhepo anogona kuwana shanduko inoshamisa inodarika 10% yemaodha chete nekusundidzira zvigadzirwa mifananidzo uye zvinyorwa kuburikidza neWeChat.

Iko kwatove nevazhinji vatengesi 'vanoshandira manejimendi masisitimu akabatana neiyo WeChat yakavhurika interface kuti iwane isina musono kusunda.Semuyenzaniso, China Southern Airlines yakatamisa vafambi vayo yekutarisa-mukati sevhisi kuWeChat.Kuvandudzwa kweiyo nzira iri nyore sevhisi inogona zvakare kukurudzira kuvandudzwa kwekugutsikana kwevatengi.Aya ese akabudirira maapplication eWeChat kushambadzira.

Kugadziriswa

Sezvo muchokwadi, WeChat ine akawanda mabhenefiti.Nzira yekusimudzira sei kumhara kweWeChat nzira mukushambadzira?Mukuona kwangu, zvinotevera mamiriro ezvinhu anodiwa prerequisites.

Kutanga, kuziva kwekuzvishandira.

Kune makambani ane yakaderera kushanda kukura uye immature mari modhi, zviri nani kusaita inorema mutengi ukama manejimendi.
Ndiyo nzira chaiyo yekuve neruzivo rwakakwana rwebhizinesi rako pachako, kuti ugone kunyatsoziva zvekupa vatengi, uyezve kuwana sosi iri nani yevatengi kuburikidza neWeChat kushambadzira.WeChat kushambadzira ingori nzira yekuvandudza, uye hunyanzvi hwakakosha kupfuura hukama.

Chechipiri, shandisa data zviri nani.

Kana chigadzirwa (kana sevhisi) yakanaka, WeChat kushambadzira inogona kuunza nhamba huru yevatengi.Asi mashandisiro e data revatengi iri richava nyaya hombe.Pamusoro pezvambotaurwa, "secondary kushandiswa" kwevatengi vekare kwakasiyana nehurongwa hwekudzoreredza kwevatengi vatsva kubva kwakasiyana.Zvinoenderana nehunhu hwezvigadzirwa zvayo (kana masevhisi), nzira dzekushambadzira dzakatemerwa kune vatengi vakasiyana zvakare dzine nzira dzakasiyana dzekuongorora kubva kune yechinyakare kushambadzira.WeChat yekushambadzira inofanirwa kunyura mukati mevatengi data pane yechinyakare kushambadzira.

Chechitatu, fambirana neshumiro.

Chinhu chitsva chiri bakatwa rinocheka nekwose.Iko kunonzi kutaurirana-kwe-muromo kuchakonzerawo kupararira kwe "notoriety".Panogona kunge paine chinhu chakadaroTaobaoChimwe chinhu chinosemesa se "bad reviewer" chinoonekwa.Asi chete nekuve wakatwasuka uye kusatya mimvuri yakanyura uye kufambirana nesevhisi uye nehanya nevatengi zvinogona zvakanakira WeChat kushambadzira zvinogona kushandiswa zvizere.

Muchokwadi, zvakaomera kune mazhinji makambani ekushambadzira eInternet anotungamirwa nevatengi kuita zvechinyakare kushambadzira zvakanaka.Kubva pane ikozvino maonero, kushandiswa kweiyo yakakosha yeWeChat kushambadzira kuchiri kuda kwakawanda kuedza uye kuedza.