Unoda kuve yakazvimiririra e-commerce kambani asi usingawane nzvimbo?Iyo dhizaini yekuyambuka-muganho e-commerce brand chinzvimbo

Kune vatengesi vewebhu vakazvimiririra, zvakanyanya kukosha mabatiro atinoita webhusaitiPositioning.Kumisikidzwa kwewebhusaiti kunofanirwa kusanganiswa nemifananidzo yemushandisi;

Mushure mekuwana iyo chaiyo yekumisikidzwa, yakasanganiswa nemushandisi inoda nzira dzekushambadzira dzinoenderera mberiSEOOptimization, pamwe nemavhidhiyo mapfupi uye dzimwe nzira dzekuwedzera nzvimbo yewebhusaiti.

Kuyambuka muganhoE-commerceKurongeka kweiyo yakazvimirira chiteshi brand positioning

Yekutanga webhusaiti yekumisikidzwa inofanirwa kuongororwa, kusanganisira: musika, vateereri, vakwikwidzi uye zvigadzirwa.Kune akawanda makona uye maturusi ekutanga nawo paunenge uchiitisa idzi ongororo:

Kana iyo yazvino musika mukana wawanikwa kubva kune yekudyara nzira, iyo macro maitiro ekuongorora kubva kuPEST;

Kutanga, isu tinofanirwa kutanga nevakwikwidzi vedu vakananga kugadzira webhusaiti kana chirongwa chebhizinesi;

Panyaya yezvishandiso, unogona kushandisa data yekutengesa kubva e-commerce mapuratifomu, social media keywords akafanana web, uye google maitiro static maturusi.

Paunenge uchinge uine yapfuura data, unogona kutanga kufunga nezve yako brand chinzvimbo.

general kutaura:

• Ndini ani?
• Unobva kupi
• Uri kuendepi?

Pakupedzisira yakagadzira yekutanga nzvimbo yese yewebhusaiti.

Aya zvigaro anodzokororwa zvakare zvichienderana nekuchinja kwemusika uye mhinduro yedata.

Yakazvimirira webhusaiti yekumisikidza: maitiro ekuwana nemazvo mapikicha evashandisi?

Zvakaoma kuwana hwaro hwevatengi hwakajeka hweiyo yakakurumbira chigadzirwa modhi ine inotungamira nzira uye inotungamira traffic.
Kazhinji, vatengesi vakazvimiririra havana hanya kuti ndiani akatenga chigadzirwa changu, chero mushandisi achitenga.

Naizvozvo, chekutanga, kubva pakuona kwekusimudzira kwakasimba, tinofanira kushandura yekutanga网络 营销pfungwa, kunanga vashandisi.

Matanho chaiwo ndeaya anotevera:

• 1. Rondedzera gwara rako nenzwi;
• 2. Shandisa maturusi akasiyana-siyana kuita ongororo yevateereri vepakutanga uye kuisa panzvimbo, uye kuwana mufananidzo wekutanga wemushandisi;
• 3. Wedzera zvitubu zvetraffic pamhepo, enzanisa data yekuwedzera chiteshi, uye unganidza mushandisi-matatu-dimensional portrait data kubva kune akawanda mativi.
• 4. OngororoWeb PromotionDhata, patsanura vashandisi zvakadzama, wobva waitisa mhando dzakasiyana dzebvunzo dzeAB dzemapoka akasiyana evanhu.Panguva imwecheteyo, inogona zvakare kutaurirana uye mhinduro nevashandisi vedu vekutenga kuumba yakavharwa loop yekunzwisisa mushandisi.

Unoda kuve yakazvimiririra e-commerce kambani asi usingawane nzvimbo?

Vanhu vazhinji vanoda kuve webhusaiti yakazvimirira, asi mushure mezuva kana maviri, havasati vapedza kuyambuka-muganho yakazvimirira webhusaiti.kuvaka webhusaitichinzvimbo.

Pakupedzisira, hazvisati zvave zvisingagoneki kuona nzvimbo yekuyambuka muganhu e-commerce.

Muchokwadi, hezvino zvikonzero zvikuru:

• Handina kuzviisa panzvimbo yandinoda kuita ...
• Handina kuwana nzvimbo, handizivi kuti ndoenderera mberi sei?
• Saka ndinoisa sei chiteshi chakazvimirira chandinoda kuita?

Zvichitaurwa zviri nyore, isu tinofanirwa kuziva kuti tiri mutengesi werudzii, tobva taongorora rudzi rweboka revatengi uye kuona mutengo wechigadzirwa.Izvi zvakare zvinogonesa kushanda kwezviteshi zvakazvimirira muchikamu chekupedzisira uyedrainagekuziva vateereri.

Kubva pakunzwisisa kwangu, vatengesi ve-e-commerce vanogona kukamurwa kuita:

• Fekitari mhando: ine fekitori yayo uye zvigadzirwa zvayo, uye mutengo wechigadzirwa une mamiriro akanakira
• Rudzi rwezvinhu zvinotengeswa: Tora zvinhu kubva kune wechitatu-bato mapuratifomu kana mafekitori, uye uve akanaka pakubatanidza zviwanikwa.
• Type Type: Zvakafanana naShein, Anker, nezvimwe.

Pane chero vatengesi pano vanozofunga kuti inzvimbo yakazvimiririra e-commerce saiti yekumisikidza segmentation?Kana yakazara e-commerce yakazvimirira chiteshi?

Chekutanga, ngatitarisei kuti chii chinonzi chiteshi chiteshi uye chii chiteshi chakasanganiswa?

Zvezvigadzirwa zvezvipfuyo, zvidiki, zvichitarisa zvigadzirwa zvekatsi, kana kunyange zvidiki, kutengesa matoyi ekitsi mune imwe chete kumira.

Gadzira webhusaiti yakatwasuka:Kazhinji zita rako rezita, yako yese webhusaiti yekushongedza maitiro, nezvimwe zvinoda kusimuka, tisingataure zvigadzirwa zvako, yako social media, nezvimwe.Semuenzaniso, kana iwe ukamisa chitoro chine chekuita nemhuka, zvichave nyore kuwana traffic chaiyo uye kuwedzera chiyero chekutengazve nekusundidzira mune ramangwana, uye zvakare yakanyatsokodzera kuvaka brand maitiro.

General store:Sezvinoratidzwa nezita racho, pane zvakawanda zvakasiyana-siyana zvezvigadzirwa panzvimbo iyi, zvakadai semhuka dzinovaraidza, zvekunze, zvipfeko zvevakadzi, nezvimwe.

Kunyangwe chitoro chese chisiri chakakodzera kuvaka brand sechiteshi chakamira, zviri nyore kutanga sechitoro chese, nekuchinjika kwepamusoro uye dzimwe sarudzo.

Zvose zvakamira uye zvakabatanidzwa zviteshi zvine zvazvakanakira uye zvazvakaipira.Kunyanya, iwe unogona kusarudza iyo inokodzera iwe, asi zvinoenderana nemusika data, zvinonzwisiswa kuti vazhinji vatengesi vari kutengesa (kugamuchira kubva kumafekitori kana echitatu-bato mapuratifomu) uye havana yavo yekugovera cheni.Zvinokurudzirwa kutora B2C retail modhi yekumisikidza webhusaiti.Zvichitaurwa zviri nyore, chiteshi chakazvimiririra hachisi chiteshi chemitengo, asi modhi yezvitoro ine mashandiro akacheneswa.Nekudaro, pane mapoinzi maviri ekutarisisa mukushanda kwakanatswa kwewebhusaiti:

website style: Single product category/ vertical website, smooth shopping process, edza mahara ekutumira kana yakaderera nzira yekutumira.

Maonero echigadzirwa:Ruzivo rwechigadzirwa rwakakwana, mifananidzo yakanaka, uye purofiti yechigadzirwa haisi pasi pe75%.

Kana iwe wakasarudza kumira kwemhando yako yekutengesa, uye chimiro chechigadzirwa chakada kufanana, saka unogona kumisa uye kushandisa yako yakazvimirira chiteshi.