Amazon iri kurwisa sei zvinhu zvekunyepedzera?Amazon inoparadza zvinhu zvekunyepedzera kumiganhu

""Murume anoda mari, tora nzira yake!"! ”Kuti utengese zvakanaka uye uwane mari,E-commerceVatengesi vanofanirwa kutevedzera mitemo yeAmazon kana vakatarisana neAmazon, iyo nyika yegoridhe nuggets.

Kana iwe uchida kutyora mitemo uye kuita purofiti yakakura, unofanirwa kumirira kuti chitoro chako chirambidzwe uye pamwe nekutyora mutemo ...

Amazon ipuratifomu yakatarisana neruzivo rwevatengi.Kutengesa zvinhu zvekunyepedzera papuratifomu kutyora zvakanyanya kodzero dzevatengi, saka kukanganisa kweAmazon pazvinhu zvemanyepo hakuna kumbomira.

Amazon iri kurwisa sei zvinhu zvekunyepedzera?

Kebharu Smith, mukuru wedhipatimendi reAnti-counterfeiting reAmazon, akati: "Amazon yakazvipira kupa zvigadzirwa zvechokwadi pasi rose nemitengo yakaderera uye zviri nyore. Kana mutengesi achifungidzirwa kuti ari kutengesa zvinhu zvemanyepo, isu tichatevera kutongwa kwevagari vemo kana mhosva.

Mumakore achangopfuura, Amazon yakawedzerawo kurwa kwayo nekutengesa kwemanyepo! Iyo Amazon 2020 Brand Dziviriro Chirevo zvakare inoratidzira yakakosha hunyanzvi kubva kuAmazon, kuedza kwepasirese kurwisa zvinhu zvemanyepo, mutengi uye kuchengetedza mhando, kusanganisira:

• Kuti vashingairire kuchengetedza vatengi, mabhureki nevatengesi kubva mukunyepedzera, Amazon inodyara mari inodarika madhora mazana manomwe emamiriyoni pasi rose uye inoshandisa vanhu vanopfuura zviuru gumi;
• Amazon ichashandisa tekinoroji yekudzidza muchina uye nyanzvi yekuongorora kwevanhu kuratidza kuzivikanwa kwevanogona vatengesi uye ive nechokwadi chechokwadi chezvinyorwa zvechigadzirwa;
• Amazon yatora nhanho dzehasha mukurwisa zvinhu zvemanyepo zvine mhedzisiro inoshanda!Parizvino, Amazon yakakwanisa kuona kuti 99.9% yezvigadzirwa zvinobhurwa nevatengi hazvina zvichemo zvechigadzirwa zvekunyepedzera.

Ndeapi mabasa eAmazon anopesana nekunyepera timu?Nzira yekunyepedzera sei?

Amazon inogadzira boka repasi rose rinopesana nekunyepedzera!

Chinangwa chekutanga cheAmazon ndechekudzivirira zvigadzirwa zvemanyepo kuti zvisanyorwa pamusika weAmazon.Munguva ichangopfuura, Amazon yakaita danho idzva, ichizivisa zviri pamutemo kugadzwa kweboka repasi rose rinopesana nekunyepedzera kuti riite kugadzirisa dambudziko rezvinhu zvemanyepo izvo vatengesi vari kunetseka nazvo!

Chikwata chepasi rose, chinoshanda chevaimbove vachuchisi vemubatanidzwa weU.S., vaongorori vakuru, uye vanoongorora data vane hunyanzvi hwekubiridzira vatengesi venhema vanotengesa zvinhu zvemanyepo paAmazon vachityora mitemo, mirau uye Amazon Marketplace mitemo Kushandiswa kwemutemo.

Amazon inoparadza zvinhu zvekunyepedzera kumiganhu

Chikwata cheGlobal Anti-Counterfeiting chichaongorora nyaya dzekunyepera dzinoedza kunzvenga maitiro eAmazon nekutarisa masisitimu, pamwe nekunyora zvinhu zvemanyepo zvichityora mitemo yeAmazon Marketplace.Nekumigodhi data ine chekuita nemusika weAmazon, kushandirapamwe nevechitatu mapato sevanopa masevhisi ekubhadhara kana kuunganidza ruzivo kubva kune mamwe akavhurika masosi, uye nerubatsiro rwezviwanikwa zvemuno, timu yepasi rose yeAmazon inopesana nekunyepedzera inounganidza zviratidzo uye.Positioningmutengesi wenhema.Kuumbwa kwechikwata chepasi rose chinorwisa manyepo kuchabatsira zvakanyanya Amazon kumhan'arira vanhu vakaipa, kutsigira kuferefetwa kwakabatana kana kwakazvimirira nema brand, uye kubatsira vezvemitemo mukurwisa kunyengedza pasi rose.

Pasinei nokuti vanoedza kutengesa kupi kana kupi, vacharangwa zvakaomarara nemitemo yakakodzera.Tiri kuita zvese zvatinogona kuvhiringa mubatanidzwa wematsotsi aya, uye tinoonga basa rinoitwa nemasangano anochengetedza mutemo pasi rose mukurwisa kuburitsa kwemanyepo.Tinoramba tine tarisiro yekuti hurumende dzichawedzera kuisa mari muzvishandiso zvekuferefeta, mari nezviwanikwa zvevanoona nezvemitemo uye kuendesa vanonyepedzera kumatare.Zviito zvekuchengetedza mutemo zvakaita sematare edzimhosva uye kuomeswa kwemidziyo ndiyo imwe yenzira dzinoshanda dzekurwisa kubiridzira zvisiri pamutemo.

Dharmesh Mehta, Mutevedzeri weMutungamiriri weAmazon Global Customer Trust uye Partner Support Team

Amazon inoshandira pamwe nemauto epasi rose kuti aparadzane nekunyepedzera!

Yakakwana yekudzivirira mhando yekubatsira vatengesi kudzivirira uye kurwisa fake!

Kutangwa kwechikwata cheAmazon chepasi rose chinopesana nekunyepera pasina mubvunzo kucharwisa manyepo paAmazon zvakanyanya.Semutengesi wemhando, iwe unogona zvakare kunakidzwa akati wandei ane simba ekudzivirira mhando zvirongwa uye maturusi kubva kuAmazon kuchengetedza nesimba nekuwedzera kuvaka yako brand.

Amazon yakagadzira boka repasi rose rinopesana nekunyepera, iro rinonyanya kuferefeta ruzivo rwakakodzera rwemanyepo, kugovera mazano kune vezvemitemo, uye kuita ongororo yakazvimirira.

Amazon yakatevedzana yeanopokana-yekunyepedzera marongero anogona kurwisa zvinobudirira zvinhu zvemanyepo.

Kune mitemo yakawanda yemishonga inotengesa zvinhu zvemanyepo.

Ndeipi nguva iyo fakes ichatonhorera?

MaFakes agara ari dambudziko reAmazon

Ipo Amazon yakati isingasviki 0.01% yezvigadzirwa zveAmazon zvakatengeswa muna 2020 zvakanyunyuta nezve fakes.Nekudaro, huwandu hwemanyepo huchiri kuwedzera, uye Amazon ine nzira refu yekuenda.

Yeuchidza vatengesi kuti vasaite mari pasina iyo yepasi.Kuteedzera manejimendi ndiyo yega nzira yekuti Amazon ishande mune ramangwana.Usave nemukana wekuita zvinhu zvinobata mutsara mutsvuku wemitemo, zvikasadaro uchasangana nenjodzi kuitwa deactivated.

Hazvisi nyore kudaro kuvimba nenzira imwe chete yekubvisa fakes!

Kana Amazon Brand Registry iri yekutanga danga redziviriro mukutengesa paAmazon, saka Project Zero uye Transparency ndiwo maturusi maviri ari mabhero egoridhe ekudzivirira kwakazara kubva kune zvigadzirwa zvemanyepo.

Project Zero inobvisa otomatiki fakes; Transparency inoenda nhanho imwe mberi uye inodzivirira fake kubva kutengeswa paAmazon kare nekuwedzera diki tag kuchinhu!