Nzira yekudzikisa sei Amazon ACOS advertising?Amazon inoderedza ACOS kushambadzira maitiro anoshanda

Pasi pemuenzaniso wezvino weAmazon wekushanda, kushambadza kwepa-saiti kwave kunenge kwave kugadziridzwa kwemaitiro ekushanda, asi "zviri nyore kuisa ads, asi zvakaoma kuita mari."
Maitiro ekuona kushanda uye kugona kwekushambadzira kunoda kuti tizvitore zvakanyanya.

Kuti uderedze zvishoma nezvishoma ACOS kusvika pachikamu chinonzwisisika chekudyara kwekushambadzira uye kuzadzisa chinangwa chekuita mari kubva mukushambadzira, vatengesi vanofanirwa kufunga uye kuita kubva kune zvinotevera zvinhu:

Negative keywords inofanira kushandiswa nemazvo

Munguva yekushambadzira, zvinodikanwa kurodha uye kuongorora dhata rekushambadzira nguva nenguva (vhiki nevhiki uye pamwedzi), uye kuitisa zvinonangwa zvakashata zvichienderana nekuita kwemazwi akakosha mumushumo.Chinangwa chayo ndechekupinza traffic mumirairo, uye traffic yakaipa inogona kuderedza tsvina uye kuderedza kushambadzira ACOS.

Kushandisa mazwi asina kunaka mukushambadza kwako kune zvinangwa zviviri:

1. Deredza traffic isingaite, kuderedza kushambadza tsvina, uye kuderedza ACOS, nekudaro kunatsiridza kushambadzira kushanda nekubudirira;
2. Optimize zvigadzirwaPositioninguye keyword tarisiro yekuvandudza kutendeuka mazinga uye yakazara rondedzero uremu.

Optimized list

Vatengesi vanofanirwawo kufunga kuti sarudzo dzavo dzekunyora uye ruzivo rwakarerekera.

Kuburikidza nekuongorora uye kuenzanisa, zvinoonekwa kuti pachine nzvimbo yekuvandudza uye kuvandudzwa kweChinyorwa, uye zvinodikanwa kukwirisa Rondedzero.

Asi kana iwe uchida kukwirisa rondedzero yako, iwe unofanirwa zvakare kutarisisa kune yemazuva ese optimization maitiro.Kugadzirisa zvinyorwa zvinoda kwete chete kubata nguva yekugadzirisa, asiwo rhythm ye optimization.

Mabhedha anofanira kunge ari pakati nepakati

akawanda amazonE-commerceMutengesi mu-saiti advertising maitiro haana kunaka, uye iyo ACOS yakanyanya kukwirira.

Chimwe chikonzero ndechekuti ma ad bids akanyanya kukwirira.

Nepo mabhedha ekushambadzira akakwira uye mikana yekuratidza chitupa ad yakakwira, vanowanzo fanirwa kubata neyekushambadza ACOS iyo yakanyanya kukwirira.

Naizvozvo, kuti uderedze ACOS, unofanirwa kuongorora yako wega mabheti ekushambadzira.Kana iyo bhidhiri yakanyanya kukwirisa, iwe unofanirwa kufunga kudzikisa iyo ad bhidhi zvakakodzera kuti uderedze iyo ACOS.

Kumisikidzwa kwekotesheni yekushambadza kunogona kugadzikwa kumusoro kwekutanga, uyezve sezvo hurongwa huchiwedzera, iyo BSR chinzvimbo cheChinyorwa chinosimuka, uye mushure mekudzikama, quotation yekushambadza ichaderedzwa zvishoma nezvishoma.Zvose mune zvose, usaita zvisina hanya.

Kubata chikamu chemirairo yekuisa

Nepo kushambadza kuchigona kutiunzira maodha, hakuzovimbi kwakazara pakushambadzira.

Mukushanda, zvinodikanwawo kubata chikamu chemirairo yekushambadzira mumirairo yakazara.

Deredza zvinotsausa ad

Pasinei nekuti kushambadza kunovhiringwa nekuda kwekubuda-kwe-zvitoro kana mutengesi anomisa kushambadza, zvinokonzeresa kuti kushambadzira kuderera, saka edza kudzivirira kukanganiswa kwekushambadzira.

Rondedzero yakagamuchira ongororo dzisina kunaka uye Izwi reMutengi rakagamuchira zvichemo.

Naizvozvo, vatengesi vanofanirwa kubata mhando yechigadzirwa, mushure mekutengesa sevhisi, nezvimwewo, uye edza kudzikisa "refu" ongororo isina kunaka uye zvichemo kubva kune vatengi.

Kana ukasangana newongororo yakaipa, unofanira kugadzirisa zviri muongororo yakaipa.Kana ukakwanisa kubata mutengi, bvunza ruregerero, wowana ruregerero rwemutengi, wozodzokorora wongororo yakaipa.

Kana iwe ukasangana ne "refu" ongororo yakaipa, iwe unofanirwa zvakare kushandisa iyo yakaipa wongororo yekuvandudza kunaka kwechigadzirwa.

Gadzirisa mirairo yekushandiswa kwechigadzirwa, gadzirira makadhi ebasa mushure mekutengesa nguva isati yasvika, uye woaisa pamwe nekurongedza kuti uderedze mukana wekugamuchira yakaipa wongororo mumabasa anotevera.

Shandisa otomatiki ads uye gadzirisa kuenzanirana kwenzvimbo dzakasiyana dzekubhidha nenzira yakanangwa

Mukushambadzira otomatiki, unogona kuseta mabhedhi akasiyana zvichienderana nenzvimbo ina dzemachisi (yepedyo mechi, yakakura mechi, zvigadzirwa zvakafanana, uye zvine hukama).

Kune zvinzvimbo zvine maitiro akanaka ekufananidza uye kutendeuka, unogona kuwedzera bhidhi yako kuti uwane kuratidzwa kwakawanda uye kudzvanya (zvechokwadi, kana iyo bhidhi ikasangana nezvaitarisirwa, unogona kuchengeta iyo ikozvino bhidhi isingachinji);

Kutarisa zvisizvo-zvisingaite zvinofananidzira zvinzvimbo zvinogona kuderedza kushambadza mabhidhi, kuderedza kuratidzwa uye kudzvanya, uye kuona kuti kushambadzira kwekudyara kunozadzisa chinangwa che "mabhidhi epamusoro, kutumirwa kwakashata".

Iyi gadziriso inogona zvakare kuzadzisa chinangwa chekudzikisa ACOS kushambadzira kusvika pamwero wakati.

Manual ad optimization keywords

Manual advertising, gadzirisa uye optimize keywords uye keyword kuenzanisa nzira.

Imwe ndeyekusarudza mazwi akakosha / akakosha mazwi, uye imwe ndeyekugadzirisa zvakakodzera nzira yekufananidza yekushambadzira.