Chii chandinofanira kuita kana kukosha kweACOS yezvigadzirwa zveAmazon zvakanyanyisa?Gadzirisa kugadzirisa dambudziko iro ACOS yakawandisa

Nekuti iyo ACOS yakanyanya kukwirira, vatengesi vazhinji veAmazon vari kumhanyisa PPC ads, saka vanodzikisa zvavanopa, vachifunga kuti ACOS ichavawo yakaderera.

Chii chandinofanira kuita kana kukosha kweacos kwechigadzirwa cheAmazon chakanyanya kukwirira?Gadzirisa kugadzirisa dambudziko iro acos rakanyanya kukwira

Nekuti ACOS yakanyanya kukwirira, vatengesi vazhinji veAmazon vari kushambadzira PPC, saka vanocheka mitengo, vachifunga kuti ACOS inogonawo kuderedza mitengo.

Zvisinei, chokwadi chinogara chisingaenderani nemafungiro evanhu.Kunyange zvazvo mabhidhi akabatana zvakananga neACOS, pane zviitiko zvina umo kuderedza mabhidhi hakudzikisi zvakananga ACOS, uye dzimwe nguva kunyange kuwedzera ACOS:

keyword exposure

Tichifunga kuti kushambadza kwako kweAmazon kuri kuita kwenguva yakareba, iwe uchaona mamwe mazwi akakosha ausingafungire.

Tichifunga kuti waverenga mabhidhi ako nemazvo uye kuita kwako kuchiri kushomeka, unofanirwa kutanga nekudzikisa bhidhi yeshoko rako uye kudzikisa ACOS yako.Zvisinei, mukuita izvi hazvizadzisi chinangwa chekuderedza ACOS.

Dambudziko hombe nderekuti mabheti ako akadzikira, uye mabheti ako akadzikira zvakanyanya kuti uwane kuratidzwa.Kusaratidza kushambadza zvinoreva kuti hapana data nyowani, hapana data yekuratidza ads yako yakamira.Naizvozvo, mushure mekudzikisa bhidhi, iyo ACOS haisati yawedzera nekuda kwekushaikwa kwekudzvanya kutsva uye yakaderera kutendeuka mwero.

Saka iwe unogona chete kusarudza kuwedzera bhidhi yekuwana traffic, saka iyo ACOS zvakare yakakwirira.Kana kuti iwe unofanirwa kubayira traffic kuti uwane chinangwa chako ACOS?

Ad chinzvimbo

Dzimwe nguva kudzikisa mabhidhi kunowedzerawo ACOS, zvakanyanya nekuda kwechinzvimbo chekushambadzira.Nzvimbo ye ad inotarwa ne ad's Quality Score uye kubhidha.

Amazon inosarudza mhando yemashambadziro ako zvichienderana nezvinhu zvakaita sekukosha, ratings, kutengesa velocity, nezvimwe.Mabhedha ako anonyanya kumirira chinzvimbo cheshambadzo.

Kana ad yako iine yemhando yepamusoro Chibodzwa uye bhidhi repamusoro, nzvimbo yako yekushambadzira inokwira zvinoenderana, zvichiita kuti ad yako ionekwe pamusoro pezvawanikwa.

Naizvozvo, kana iwe ukadzikisa ako keyword mabhidhi, yako ad chinzvimbo inodonha zvinoenderana.Kushambadzira kwakaderera kunoreva kuti kushambadzira kwako kwakaderera mumigumo yekutsvaga, kudzikisa mitengo yeshanduko uye kuzoita kuti ACOS ikwire?

Advertising

Slot yekushambadzira yakafanana neiyo ad slot level uye inoreva nzvimbo chaiyo yekushambadzira.

Unogona kuisa ads munzvimbo nhatu:

1. pamusoro pepeji yezviwanikwa.
2. chigadzirwa peji.
3. Tsvaga mapeji emubairo mune dzimwe nzvimbo.

Chiyero chekushandura, kudzvanya-kuburikidza nechiyero, uye kudzvanya mutengo wezvitatu zvakasiyana.Inokurudzirwa kugadzirisa mabhidhi zvichienderana nekuiswa.

Kana iwe ukasimudza kana kudzikisira yako kiyi mabhidhi, iwe unogona kuchinja kwete chete ad kuiswa, asiwo panowanikwa ad yako.

Kana iyo bhidhiyo ikabudirira, yako ad ichaonekwa zvakanyanya pamapeji echigadzirwa, ine yakaderera chigadzirwa peji kukwikwidza uye CPC.

Asi chiyero chekushandura zvakare chakaderera.Zvadaro, ACOS yako ichasimuka zvakanyanya zvakare.

Keywords akanyanya kusiyana?

Chikonzero chekupedzisira chekudzikisa mabhidhi ako asi wedzera ACOS yako izwi remhando dzakasiyana.

Paunenge uchishandisa otomatiki ads kana yakakura mechi, akawanda ekutsvaga mazwi anoonekwa mune ad, izvo zvinoita kuti mazwi ekutsvaga atonyanya kusiyana.

Zvikonzero zvina zviri pamusoro zvinotungamira mukudzikira kwemutengo webhidhi, izvo zvinowedzera ACOS.Mutengesi anotoziva here?