Maitiro ekuita kushambadzira kwekambani kuburikidza neDouyin?Maitiro ekushandisa zvinyengeri Douyin kusimudzira zvigadzirwa zvemakambani

Vazhinji mabhosi madiki vanonzwa kuti Alibaba China 1688 iri kuwedzera kudhura, asi mhedzisiro yacho haina kunaka sepakutanga, saka ndinovakurudzira kuti vaedze.DouyinKurudzira bhizinesi.

Kwete kukurega uchitengesa zvinhu zvekutengesa, asi kusimudzira kambani, tora mamwe maodha emakambani, mahara.drainagehuwandu, mhedzisiro yacho haina kuipa.

Izvi zvinotemerwa neDouyin's algorithm, uye inowanzosundirwa kune vezera rako.

Maitiro ekuita kushambadzira kwekambani kuburikidza neDouyin?

Maakaundi akati wandei eDouyin akayerwa neshamwari: chikafu, zvipfeko zvinotepfenyura zvepamoyo, zvakatogamuchira vatengi vazhinji uye vatengesi.

Pane mamiriro akati wandei:

1. "Vanhu Vaunogona Kuziva"

• Avo vane shamwari dzinodyidzana, kunyanya idzo dziri mutengi kana kero kero bhuku, zviri nyore kutsvaira kwauri.
• Vanhu ava ndivo vatengi vakananga.
• Semuyenzaniso: muridzi wefekitori anowanzo bhurasha michina yekusonesa, mafekitari emuchina wetsono kaviri, mafekitori ekugadzirisa muchina, nezvimwe...
• Vanosimbisa zvinhu zvitsva muvhidhiyo, uye muridzi wefekitari anozoedzwa pavanozviona.

2. Vanhu vanoita chigadzirwa chimwe chete, vanhu ava havasi mubhuku rekero reshamwari yako.

• Asi nekuti iyo algorithm inoziva kuti uri mumutsara upi, ichakufananidza nevezera rako kana vatengi.Ukatumira zvinhu zvinonakidza mufekitori, vanokutumira meseji yakavanzika.
• Pamusoro pemakwikwi, vezera vanogonawo kutsigirana.
• Kunyanya muchikamu chekutengeserana kunze kwenyika, ndinotenda kuti munhu wese akatsvaga pane vangangove vatengi kana vatengesi, handiti?

3. Vanhu vanofarira chigadzirwa chako

• Semuenzaniso, nhoroondo yeDouyin yekuti shamwari yakambotepfenyura live kare, haina kuita zvakawandaWeb Promotion.
• Izvo chaizvo zvakakwezva vanhu vazhinji vaida kutengesa zvinhu uye vakawedzera yakawanda WeChat.
• Tichivimba neaya WeChat, zviri nyore kubatsira vamwe vatengesi kubata nekutengesa zvinhu.

4. Mikana yakasiyana-siyana isingatarisirwi

• Semuenzaniso: Douyin Food Account yakagadzirwa neshamwari.
• Nguva pfupi yadarika ndakatotambira nyanzvi yezvekudya.Yaiita husimbe hwekushooter mavideos.Akaona kuti maphotos eshamwari dzake aive akanaka,akabva aapa shamwari kuti vashote.
• Pfungwa yake yekunze yakanaka kwazvo, haizotungamira kune huremu hwakaderera, uye ane simba rekuita zvimwe zvinhu.

Maitiro ekushandisa sei Douyin kusimudzira zvigadzirwa zvemakambani?

Shanxi Hotel inewo matipi matsva kana ikasangana nechitoro chekare cheDouyin

Muna 2019, iyo Shanxi Hotel ine makore gumi nematanhatu yakaonawo "mukana" wekubatanidza Douyin naye.

Iyi hotera muTaiyuan, ine nharaunda inosvika zviuru makumi mashanu emamita mativi, ihotera yakazara inobatanidza chikafu, makamuri evaenzi, musangano uye kuratidzwa, mabiko ebhizinesi, nhandaro uye varaidzo.Yakatangira yaive "Introspection Hall" yakatsigirwa nemari uye yakavakwa naYan Xishan muna 5. Vazhinji veChinese nevekunze vane mukurumbira vakamirawo pano.

Sezvo musika wevatengi uri kuramba uchikura, Zhang Baozhu, maneja weShanxi Hotel, akaona kuti hotera iyi inoda kuwedzera bhizinesi rakanangana nemusika.Panguva iyoyo, Douyin yaive imwe yemapuratifomu akakosha evaraidzo kune vechidiki.

Muna Zvita 2019, Ren Qiangqiang, director weShanxi Hotel, "akarairwa kuve munjodzi" uye akashandisa mbozhanhare yake kutora vhidhiyo yekutanga yeDouyin yeShanxi Hotel - Shaking Shoulder Dance, yaive nzira yakakurumbira yekutamba pairi. iyo Douyin chikuva panguva iyoyo. . "Panguva iyoyo, hapana chandainzwisisa, uye ndaigona kupfura chero chaive chakakurumbira. Midziyo yekupfura yaivewo nharembozha yangu."

Mushure mekuyedza akati wandei memes ane mukurumbira, Ren Qiangqiang nechikwata vakanzwa kuti zvainge zvisina kunaka.Pashure pemwedzi yokutsvanzvadzira, pakupedzisira vakawana basa ravo paDouyinPositioning.Ikozvino, pakuvhura iyo Douyin peji reShanxi Hotel, vanhu vanozoona murume arikupfuura nepakati-yehupenyu dambudziko, sahwira anotyaira mota yepamhepo-inorovera mushure mekunge kambani yabhuroka...

“Tinoda kuita nyaya dzinobaya mwoyo, dzinobaya moyo uye dzinobaya moyo, uye kupfura vamwe vane makore 30-50 ekuberekwa.Hupenyu, basa, mhuri. "Akadaro Ren Qiangqiang, mukuru weShanxi Hotel Marketing.

Chikonzero chekuita sarudzo yakadaro chine chekuita nekumisikidzwa kwemahotera eShanxi.Vazhinji vevatengi mumahotera eShanxi vatengesi vechirume vane makore makumi matatu kusvika makumi mashanu, vanozosarudza nzvimbo ino senzvimbo yekukurukurirana kwebhizinesi.

Ren Qiangqiang vakati vanga vachiongorora, uye timu yekushambadzira yave nevanhu gumi nevatatu kubva kumunhu mumwe pakutanga.Akazobvawo kubva kumunhuwo zvake anopfura nenharembozha achienda kunyanzvi.Semuyenzaniso,akatanga kushandisa michina yehunyanzvi pakugadzirisa,kusarudza vatungamiri,vatambi uye vapepeti kuti vapfure nyaya nemabasa aanoda.

Chikwata chakazofunga kutaura nyaya dzekuti varume vezera repakati vanoenzanisa sei mhuri nenzvimbo yebasa.Imwe yemavhidhiyo anonyanya kufarirwa muShanxi Hotel ndeyekuoma kwebasa kwevarume vezera repakati-kuperekedza vatengi kuti vadhakwe muhotera pakati pehusiku, asi mudzimai wake anonzwisisa achiri kumirira chinyararire kumba.

Nyaya idzi dzinorwadza vanhu vakawanda.Pese Shanxi Hotel painoburitsa vhidhiyo nyowani, pane zvakawanda zvekutaura, uye izwi rekuti "kufambiswa" rinoonekwa kazhinji.Zvishoma nezvishoma, Shanxi Hotel yakawana vateveri mazana mashanu nemakumi mana ezviuru uye inoda kusvika mamirioni mazana masere nemazana matanhatu emadhora paDouyin, uye huwandu hwebhizinesi reShanxi Hotel hwatangawo kupora.Munguva yedenda, mashandiro emahotera akawira pasi, uye pakupera kwaChivabvu, huwandu hwebhizinesi hwakadzokororwa kusvika pa54% yenguva imwe cheteyo gore rapfuura.

Aya ndiwo chete kuratidzwa kwenhamba, uye zvakanyanya kukosha, Shanxi mahotera atanga "kutyora denderedzwa".

Ren Qiangqiang akataura kuti kunyangwe Shanxi Hotel isina "kuve nemukurumbira nehusiku humwe", nzira nyowani yeDouyin ichiri kuita kuti hotera yemakore zana "mudiki".Iye zvino Shanxi Hotel yave nzvimbo itsva yekutarisa-nzvimbo yeinternet muTaiyuan.Manheru ega ega, marambi epahotera anouya, uye vechiduku vakawanda vanotora selfies vobva vatepfenyura vari pachivanze.

Shanxi Hotel's "chirume protagonist" Lao Zhang, maneja weresitorendi yevashandi, avewo IP yekutanga chidhori chehotera.Mutengi anobva mudunhu rakavakidzana paakauya kuresitorendi yeShanxi kuzodya, akakumbira kuona Lao Zhang nezita ndokukumbira kutora foto naye.

"Tinoda kuita basa rakanaka reDouyin, uye isu tinotarisirawo kushandura vanhu vanokwezvwa nekutarisa mahotera kuita mapoka evatengi." Ren Qiangqiang akataura kuti Douyin inzira yakakosha pamusika parizvino. kuunzwa kwemahotera eShanxi, kurongedzerwa mahotera, kuchengetwa kweBanquet, nezvimwewo zvinogona kuitika paDouyin, uye kutepfenyura nemavhidhiyo zvinoramba zvichiitwa.