Musiyano uripo pakati peGoogle Ads neFacebook Ads: Ndeipi inodhura, FB kana Google?

Sei Google uyeFacebookAdvertise?

Inoenderana nerudzii rwebhizinesi?Kana bhizinesi rako richizivikanwa uye richida kuratidzwa, unofanirwa kushambadza.

Kana ikaiswa mukushambadza pasina Indaneti, hazvibviri kuyera nemazvo maitiro ekushambadzira kwekunze.

Kana iwe ukashambadzira paFacebook papuratifomu, Facebook ichaziva kuti ndiani atenga chimwe chinhu, kuti zvive nyore kwatiri kuziva, izvi ndizvo.网络 营销of charm.

Kana zvigadzirwa zveB2B zvichizoshambadzwa, kushambadza kweGoogle kunofanirwa kutanga kwaitwa.

Social media is proactive.Kana mutengi asiri paFacebook, mutengi anogona kuenda kuGoogle kunotsvaga mazwi akakosha kuti awane chigadzirwa.

Mumapuratifomu maviri aya akasiyana, Facebook inogona kunge iri sarudzo yako yevatengi, asi vatengi vangave vasipo;

Naizvozvo, aya mapuratifomu makuru maviri anofanirwa kushambadza nekusimudzira.

Musiyano uripo pakati peGoogle Ads neFacebook Ads

Vashanyi kuGoogle ads vari kushanda, uye vashanyi vepaFacebook ads havaite.

Google ndiye mutengi anouya pamusuwo.Kunyangwe Google ichishanda, zviziviso zvevakwikwidzi zvichaonekwa panguva imwe chete.

Kunyangwe kushambadzira kweFacebook kusingaite, vashandisi vanogona kungoona kushambadzira kwako panguva ino, uye kazhinji hapana anokwikwidza ads anooneka.

• Kune vashanyi, vari kushingairira kuona kushambadza kweGoogle uye vachingoona kushambadzira kwepaFacebook;
• Kune mabhizinesi, Google ads inongoonekwa nevamwe, nepo Facebook ads ichitariswa nevamwe.

• google ads uchishandisa keywordsPositioning;
• Facebook ads inonangwa nezera, murume kana mukadzi uye zvaunofarira.

Kana chiziviso chisina kutengeswa, zvinogona kunge zviri izvo zvisiri kukwezva vatengi.

Kekutanga patakashambadza, patakapinda yangu Facebook ad manejimendi, yaizoratidza kuti vangani muzana revanhu vakadzvanya, kuti tizive kuti vangani vanhu vanofarira (nzvimbo yekuyedza, boka rezera, murume kana mukadzi, zvese kuyedza).

Ne data hombe, mari yekushambadzira yeFacebook ichave yakachipa.

Huru data inogona kukuzivisa iwe zvinobatsira kwauri.Iri ndiro basa re data hombe.

Dzimwe nguva vatengi havatengi mushure mekuzviona, uye vanofanirwa kusanganisa nekukurumidza kutengesa.

• Facebook uyeInstagramZvakasiyana, Instagram yakawedzera hudiki.
• Facebook inonyanya kufarirwa.
• Google, Facebook, Instagram, aya matatu makuru mapuratifomu anoda kutariswa.

Google Ads uye Facebook Ads Metaphor

Google ad dimikira:Zvinoita sekunge mutengi anoda kutenga chimwe chinhu, wobva waenda kuzvitoro zvakati wandei zvine zvekutengesa panguva imwe chete, zvienzanise, uye pakupedzisira woisa odha.

Facebook ad analogy:Zvakafanana nechigadzirwa chinotora danho rokutanga kuchitengesa paimba neimba kuti ukurudzire chishuvo chomutengi chokutenga.

• Yakanyanya niche chikamu chehuwandu, chakanyanya kukodzera kuGoogle kutsvaga ads.
• Google inogona kukubatsira kuwana vatengi vasingazivikanwe, Facebook iri kukubatsira kukiya, ese ari maviri anofanirwa kusanganiswa.

Facebook Ads uye GoogleSEOdimikira:

• Kushambadzira paFacebook kwakafanana nekushingairira kuvhima mhuka.
• Mhinduro yekushambadzira yeFacebook inokurumidza, chero zvinhu zvakanaka zvichiratidzwa kune vanhu chaivo, pachave nekumwe huwandu hwekutengesa.
• Uye Google SEO yakafanana nekudyara mambure, zvinotora nguva kumirira kukohwa, uye kumirira kuti mhuka inotora chirauro.

Izvi zvinotsamira pahunhu hwechigadzirwa, icho chinogona chete kushandura zvakanaka kuburikidza neFacebook ads (ona kuti Facebook kushambadzira kushambadzira haina kubatanidzwa pano), kazhinji iine hunhu hunotevera:

• Iko kutenga kwechimbichimbi, uye vashandisi havafanirwe kuita chero tsvagiridzo;
• Zvakanyanya kukosha kune zvaunofarira uye zvinokuvaraidza;
• Mutengo weyuniti wakaderera, uye vashandisi havafanirwe kufunga nezvazvo kwenguva yakareba;
• High repurchase rate;
• Iko kazhinji hakuna brand mumhando, uye vashandisi havafanire kufunga kuti imhando here;
• Vashandisi venguva dzose vanowanzotenga pamhepo, zvishoma zvisiri pamhepo, uye kashoma kutenga zvigadzirwa zvakafanana kubva kuAmazon;

Kune zvigadzirwa zvine mutengo wepamusoro weyuniti uye kudiwa kwevatengi chete mune yakatarwa nguva kana mamiriro, kazhinji, yakananga shanduko mhedzisiro yeFacebook ads haina kunyatsonaka.

Mashambadziro Anobudirira paFacebook?

Kana iwe uchida kuita yakanaka Facebook ad shanduko, iwe unofanirwa kuve neyakakwana yekushandura data kwenguva yakati apo bvunzo inotanga, izvo zvinoreva kuti zvimwe zvigadzirwa zvingada bhajeti rakakura pakutanga uye kupa iyo Facebook system nguva yakakwana Tsvaga mu- vashandisi vemusika kuti vaone kana chigadzirwa chiri kutendeuka zvakanaka.

• Zvakare, kana kushambadzira kweFacebook kuchigona kusanganiswa neyakaganhurwa-nguva inopihwa (yekutengesa kutengesa), shanduko ichave nani.
• Chinangwa cheFacebook ads hachigumiri pakushandurwa kwenguva pfupi, chinogona kushandiswa kutanga nekuvaka ruzivo rwemhando / chigadzirwa.
• Iyo yekushambadzira funnel igetsi rekuyerera, uye hapana mvura yakawanda inopinda ichibva mufororo, pachava nemvura zhinji inobuda pazasi?
• Facebook ads inogona zvakare kushandiswa pakushambadzira, kudzokorora kuonana nevatengi, uye kudzamisa kunzwisisa kwevatengi kwechigadzirwa / mhando yemhando.

Muchidimbu, Facebook'sWeb Promotionkushandiswa kunogona kunge kwakasiyana.

Ndeipi inodhura zvakanyanya, Google Ads kana Facebook Ads?

Panyaya yekudzvanya mutengo uye mutengo wekuratidzira wega, Facebook ads inodhura zvakanyanya kupfuura Google ads, ndosaka akawanda madiki ekutanga achifarira Facebook ads.

Mumakore achangopfuura, makwikwi ekushambadzira eGoogle ave akanyanya.Mune mamwe maindasitiri, kudzvanya kamwe chete kunogona kuita mazana eRMB.Pamari imwe chete, Facebook ads inogona kuwana kakawanda traffic.

Nekudaro, kushambadzira kweFacebook hakuna shanduko yekugadzirisa mabhidhi senge Google ads.Semuyenzaniso, kana ukaona kuti kune kupinduka kwakawanda mune imwe nzvimbo uye imwe nguva, unogona kuseta imwe nguva kana nzvimbo yekushandisa yakawanda yebhajeti yako.

(Ndokumbira utarise kuti Facebook ad schedules uye Google ad ad gadziriso zvinhu zviviri zvakasiyana)

• Iyo yekudzvanya-kuburikidza mwero (CTR) yeFacebook ads inowanzokwira kupfuura iyo yeGoogle yekutsvaga ads.
• kunyangwe neGoogle Display Ads uyeYouTubeAds, Facebook ichiri kuhwina.
• Google keyword advertising inonyanya kukodzera kune yakakwira unit mutengo zvigadzirwa uye B2B kunze kwenyika kutengeserana.

Shanduko kuita kweGoogle Ads uye Facebook Ads

Sezvambotaurwa, Google Ads inogona kutungamira mukushandurwa kwenguva pfupi.

Vateereri veFacebook ads havana chinangwa chekutenga chakajeka.Kazhinji, Google Ads ine ROI yepamusoro pane Facebook Ads.

Nekudaro, isu hatigone kungotarisa iyo yepamusoro data uye nekukanganisa kukosha kwekupa kweFacebook ads, pane zvikonzero zvakawanda nei isu tisingakwanise kuteedzera chaiyo shanduko mashandiro eFacebook ads.

Yako Facebook ads haisi kuita zvakanaka, kana ad zvemukati hazvina kunaka, uye nzira yako yekunongedza haina kunaka, uye hausi kushandisa simba rakazara reFacebook.

Mukati meimwe nguva yenguva, nhamba yenguva vashandisi vanogona kutsvaga mamwe mazwi akakosha paGoogle ishoma.Ngatitii nhamba yemazwi akakosha mune imwe chikamu inongosvika zviuru zana pamwedzi, kunyangwe bhajeti yako yakagadziridzwa yakakwira, kushambadzira kwako kunongosvika zviuru zana, asi vashandisi ve10 chete ndivo vanofarira chigadzirwa chako?

Kune avo vangangove vatengi vari kutsvaga zvigadzirwa zvavo zvavanofarira kana kuburikidza nedzimwe nzira, isu tinokwanisa kusvika kune vangangove vashandisi kuburikidza nesocial media uye kuwedzera kupinda mumusika kuburikidza neFacebook advertising.

Zvakanakira zveFacebook Ads vs. Google Ads

Imwe mukana weFacebook Ads ndeyekuti inogona kudzidza otomatiki zvichienderana neakasiyana ekushandura zvinangwa uye kushandira ads kune avo vangango shandura.

Parizvino, Google ichangotanga mukusimudzira ad munzvimbo ino, uye kare, yaingokwanisa kukwidziridza kudzvanya.

Mune dzidziso, mhando yetraffic kubva kuGoogle ads kana kubva kumainjini ekutsvaga yakakwira kupfuura pasocial media.

Asi pane zvimwe zviitiko zvakakosha:

• Vashandisi vanotsvaga mazwi echigadzirwa pamainjini ekutsvaga, uye zvavanoda zviri pachena.
• Kunyange zvazvo zvingave zvisingaratidzike mumashoko makuru, zvichange zvichinyanya kana zvishoma, zvakadai sekuti yakawanda sei chigadzirwa chinotengeswa zvakanaka, ukuru uye ruvara.
• Kubva pane zvakamboongororwa uye zvemunhuHupenyuSekutonga kwechigunwe, kana chigadzirwa chako chiri kure zvakanyanya kubva pane zvinotarisirwa nevashandisi pane humwe hunhu, kana kure zvakanyanya kubva kuindasitiri yese, kunze kwekunge paine akanyatso kurongeka-muswe mazwi akakosha kuti aenderane nechigadzirwa chako, vashandisi vachave nese Zvinotarisirwa. , kana zvisina kudaro iyo yakakwirira mukana yekutsvaga ads ichave yakaoma kushandura.
• Nekuti munzvimbo yekutsvaga, kufunga kwemushandisi kwakavharika.Kana mushandisi ariE-commercePaunenge uchitsvaga zvigadzirwa pachikuva, chiitiko ichi chichava pachena, uye vashandisi vachave neshungu dzekuzadzisa zvinangwa zvakaonekwa.
• Ngatitii ini ndinongoda kutsvaga yenguva dzose kapu yekofi ine 50 nyanza chete.Unondisundidzira 100+ yegungwa kofi mug uye inobvongodza yega.Zvinoita sezvinobatsira, asi ndine hurombo kuti handizvidi izvozvi uye handina nguva yekudzidza nezvezvigadzirwa zvako.

Nekudaro, kana rimwe zuva iwe ukaratidza vashandisi kukosha kwakasarudzika kwechigadzirwa zvakajeka uye intuitively muchimiro chevhidhiyo kuburikidza nesocial media advertising, vashandisi vanogona kufarira uye kudzidza zvakawanda, nekuti mumamiriro esocial media, pfungwa dzevanhu dzakavhurika, zviri nyore. kugamuchira zvinhu zvitsva uye mazano matsva.

Ndosaka pakutanga, kushambadza kweGoogle kwakakodzera kune zvimwe zvakamisikidzwa uye zvinozivikanwa zvigadzirwa, uye Facebook inonyanya kukodzera zvigadzirwa zvitsva.

Unofanira Kumhanyisa Facebook Ads kana Google Ads?

Kubva muna Kubvumbi 2021, iyo yakajairika yekudzvanya mutengo paFacebook ads i $4.

谷歌广告的平均每次点击成本在1-2美元之间，平均ROI(广告投资回报率)为8:13354，这意味着每投入1美元，独立站商家将获得8美元的回报。

Saka dai uriwe waizosarudza upi?Muchokwadi, ese maGoogle Ads uye Facebook Ads ane simba kwazvo ekushambadzira mapuratifomu, uye musanganiswa wezviviri izvi zvine simba.Naizvozvo, zviri pachena kuti mapuratifomu maviri aya anofanirwa kutariswa seanopindirana pane anopikisa, kwete mune imwe-kana hukama.