Chinyorwa Directory
- 1 Facebook Creative Quality Relevance Checker
- 1.1 Chigadzirwa changu kana sevhisi inoenderana nemitemo yeFacebook here?
- 1.2 Rega kushandisa izwi rekuti "iwe"
- 1.3 usataura norufu
- 1.4 Dzivisa Mashoko Anokurudzira
- 1.5 vhara zvishwe zvose
- 1.6 Ita shuwa chiitiko chakanaka uye chisingachinji ad
- 1.7 Dzivisa mazano asina kunaka kana fungidziro
- 1.8 Iyo mushandisi yekudzvanya chiitiko yakanaka uye inoenderana
- 1.9 Ndakaramba ndichivandudza ruzivo rwangu here?
- 2 Ndekupi Kwekutarisa Facebook Ads Score?
Rangarira!
- IchiFacebookIyo yakakura iyo inogona kuve mutoro, iyo yakasimba Facebook inotonga;
- Kana kukanganisa kwekushandisa ad kwakakura, Facebook ichave yakanyanya kuomarara.
Iva neFacebook ad ine pundutsoKuteedzeraPamberi, mibvunzo yekuzvibvunza ndeiyi:
"Ini ndichave ndakasununguka kuratidza chiziviso changu kuna Mark Zuckerberg uye Facebook team mudare?"
Facebook Creative Quality Relevance Checker
- Kukoshera kwekushambadzira kunosungirirwa kuita, asi kwete chikonzero chekuita kukuru.
- Naizvozvo, shandisa ad relevance diagnostic metrics kuti uongorore kushambadzira kusingaite, pane kukwirisa ads asangana nezvinangwa zvako zvekushambadzira.
- Kuwana yakakwira ad inodiwa diagnostic metric chinzvimbo hachifanire kunge chiri chinangwa chako chekutanga, uye hazvivimbise kuvandudzwa kwekuita kwekushambadzira.
Kana iyo ad isingazadzise zvinangwa zvako zvekushambadzira
- Paunenge uchiongorora zviziviso zvisiri kuzadzisa zvinangwa zvako zvekushambadzira, ongorora maitiro ekuongorora ad kuti uone kana uriPositioningKunyangwe iyo gadziriso inogona kuvandudza ad performance.
- Kutarisa pametric yega yega musanganiswa kunopa ruzivo rwakawanda pane kutarisa metric yega yega yekuongorora yega.Chati iri pazasi inogona kubatsira kududzira musanganiswa wakapihwa we ad relevance diagnostic metrics.
| Ad Relevance Diagnostic Metrics | Chikonzero | Yakakurudzirwa | ||
|---|---|---|---|---|
| Quality ranking | Engagement rate ranking | Conversion rate ranking | ||
| pakati kana pamusoro | pakati kana pamusoro | pakati kana pamusoro | Zvakanaka munzira dzose! | Gadzirisa zvinangwa zvako zvekushambadza. |
| pasi pezvinotarisirwa | Haisi kusangana nemamiriro ekuongorora | Ads ndeemhando yakaderera yekuziva. | Natsiridza kunaka kwezvinhu zvako zvekugadzira kana vateereri vanonangwa vanogona kuona ad yako seyemhando yepamusoro.Dzivisa zvakaderera zvemhando yemukati mukugadzira ad. | |
| pakati kana pamusoro | pakati kana pamusoro | pasi pezvinotarisirwa | Ads haisi kufambisa shanduko. | Natsiridza ad yako yekudaidzira-ku-chiito kana post-tinya chiitiko, kana kunanga vateereri vane chinangwa chepamusoro.Zvimwe zvigadzirwa nemasevhisi pachawo achange aine mitengo yakaderera yekutendeuka pane vamwe.Kugadziriswa kweAdd kungasave kudikanwa chero bedzi chiyero chekushandura chiri sekutarisirwa. |
| pakati kana pamusoro | pasi pezvinotarisirwa | pakati kana pamusoro | Shambadziro yacho haina kufarira vateereri. | Natsiridza kukosha kweiyo ad kune vateereri vako (semuenzaniso, ita kuti inakidze, inakidze, kana inokwezva maziso), kana vateereri vanonangwa vanogona kuita kushambadzira. |
| pasi pezvinotarisirwa | pakati kana pamusoro | pakati kana pamusoro | Ads ndeemhando yakaderera yekuziva. | Natsiridza kunaka kwezvinhu zvako zvekugadzira kana vateereri vanonangwa vanogona kuona ad yako seyemhando yepamusoro.Dzivisa zvakaderera zvemhando yemukati mukugadzira ad. |
| pakati kana pamusoro | pasi pezvinotarisirwa | pasi pezvinotarisirwa | Shambadziro haina kuita kufarira kana shanduko. | Natsiridza kukosha kwekushambadzira kwako kune vateereri vako (semuenzaniso, nekuita kuti inakidze, inakidze, kana kubata maziso) uye yako ad yekudaidzira-kuita-kuita kana post-tinya chiitiko.Neimwe nzira, tarisisa vateereri vangango batana nekushambadzira kwako uye kutendeutsa. |
| pasi pezvinotarisirwa | pasi pezvinotarisirwa | pakati kana pamusoro | Ads ndeemhando yakaderera yekuziva uye haafadze vateereri. | Kuvandudza kunaka kwezvinhu zvako zvekugadzira uchiita kuti ad yako iwedzere kune vateereri vako (semuenzaniso, ichiita kuti iwedzere kunakidza, kunakidza, kana kumanikidza).Neimwewo, vateereri vanonangwa vanogona kuona kushambadza seyemhando yepamusoro uye yakakosha.Dzivisa zvakaderera zvemhando yemukati mukugadzira ad. |
| pasi pezvinotarisirwa | pakati kana pamusoro | pasi pezvinotarisirwa | Ads ndeye clickbait kana nharo. | Gadzirisa ad yako kuti iratidze zvakajeka chigadzirwa kana sevhisi yauri kusimudzira.Zvimwe zvigadzirwa nemasevhisi zvinongove zvine mwero wakaderera weshanduko pane zvimwe.Dzivisa zvakaderera zvemhando yemukati mukugadzira ad. |
| pasi pezvinotarisirwa | pasi pezvinotarisirwa | pasi pezvinotarisirwa | Pachine nzvimbo yekuvandudza zvachose. | Edza kuyedza nzira dzakasiyana dzekunanga, vanogadzira, zvibodzwa zvekugadzirisa, post-click zviitiko, nezvimwe. |
Kusimudza chinzvimbo kubva pasi peavhareji kuenda kumusoro kune simba zvakanyanya pane kufamba kubva paavhareji kuenda pamusoro peavhareji, saka chinotarisisa chinofanira kunge chiri pakuvandudza paavhareji kwete avhareji.
Tarisa chaiyo uye inofananidzira kugadzira uye kutarisa kwevateereri, kwete imwe chete kana imwe.Iyo yakanakira kugadzira inogona kunge isina kufanana kune vakasiyana vateereri.Iwe unogona zvakare kunanga zvakafara, uchivimba nehurongwa hwedu hwekutumira kuti uwane uye kushambadzira kune vateereri vakanyanya kwauri.
Kana iyo ad ikasangana nezvinangwa zvako zvekushambadzira
Kana iyo ad yave kutosangana nezvinangwa zvako zvekushambadzira, ungasazofanira kuongorora ad akakodzera diagnostic metrics.Pane dzimwe nguva apo ad-inoita zvirinani inozodzika yakaderera pane avhareji pane relevance diagnostics chiratidzo, uye ndizvozvo.Apa ndipo paunofanirwa kukwidziridza zvibodzwa zvako zvekushambadza, kwete zvemhando yepamusoro, chiyero chekubatikana, kana chiyero cheshanduko.
Chigadzirwa changu kana sevhisi inoenderana nemitemo yeFacebook here?
Nzira yekubudirira kushambadzira paFacebook?
Dzidza maitiro ekudzivirira kubhadhariswa faindi yekutyora yakavanzika Facebook ad mitemo, kana kubvisa ad yako!
Facebook Ad Content Compliance Checklist
- Ndine kuzvipira kwakavimbika here, kuwedzeredzwa here?
- Ndine chivimbo chokuti chipikirwa chacho chichazadzika here?
- Chigadzirwa changu kana sevhisi inopa mutengi mibairo inotaurwa neadvert?
- Ndajekesa here njodzi dzinogona kuitika kana zvikwereti?
- Ko meseji yangu yekushambadzira inosimbisa maitiro, kwete mugumisiro?
- Chigadzirwa kana sevhisi yandinopa inonyatsoratidza zvinoshambadzirwa here?
- Ndingachengeta zvivimbiso zvangu here?
- Ndine vimbiso yekudzivisa kusanzwisisika here?
Rega kushandisa izwi rekuti "iwe"
- Ini ndinodzivisa kudoma chero munhu zvakananga, akanaka kana akaipa?
- Ndinodzivisa kubvunza mibvunzo zvakananga kuvateereri here?
- Ndinodzivisa kuita kuti vateereri vanzwe sokuti ndiri kutaura nezvake here?
- Ndiri kureva kuti vateereri vane dambudziko here?
- Ndakakanganwa kutaura mumunhu wechitatu uye kudzivisa shoko rokuti "iwe"?
usataura norufu
- Ndinonzvenga kutaura chinhu chisiri chechokwadi here? ("zvakanakisisa" vs "imwe yezvakanakisa")
- Zvandinotaura ndezvechokwadi here, uye ndakapa mareferensi sehumbowo kana zvichidikanwa?
- Ndiri kunzvenga mihoro yakananga kana zvirevo zvine chekuita nekurapa here?
- Ndinodzivisa kushandisa zvisizvo mashoko akadai sokuti “ita pfuma” kana kuti “kupfuma”?
- Ndiri kusimbisa matekiniki nemaitiro pane mhedzisiro?
- Ndinonzvenga zvirevo zvinotsausa, zvenhema kana zvekuwedzeredza here?
- Ndinodzivisa here kuvimbisa vaoni vangu kuti vachaona mibairo mukati menguva yakati? (semuenzaniso "Ndichasvika Y mumazuva X")
Dzivisa Mashoko Anokurudzira
- Ndinonzvenga mashoko akasimba anotyisa kana kuti anonakidza here?
- Ndiri kunzvenga chirevo chehype, kana kuti "tinya-kuburikidza" kutaura?
- Ndiri kushandisa izwi rekuongorora reA/B randisina chokwadi kuti rinoenderana here?
vhara zvishwe zvose
- Zvekushambadza zvangu zvinovhara zvishwe zvese pamatanho ese?
- Ndinodzivisa kupa mashoko chaiwo kuti vateereri varambe vachiverenga here?
- Ndiri kushandura iyo "call to action" (CTA) kune yepakati-saizi? ("zvakawanikwa" vs "Ndakaratidza")
Ita shuwa chiitiko chakanaka uye chisingachinji ad
- Ndinonzvenga mifananidzo ipi neipi inoswedera pedyo nenhengo dzemuviri?
- Ndinonzvenga mifananidzo ipi zvayo inotsausa, yechisimba kana inonyandura?
- Ini ndinove nechokwadi chekuti muoni anonzwa zvimwe chete mushure mekuona kushambadza uye kuiona?
- Ko ad yangu inokopa () ine branding?
- Chidzitiro cheshambadziro yangu kana vhidhiyo ( ) yakaiswa chiratidzo chezita here?
- Vateereri vangaziva here nekamwe kamwe zvandiri kutengesa?
Dzivisa mazano asina kunaka kana fungidziro
- Ndinonzvenga fungidziro dzipi nedzipi dzisina kunaka here?
- Ndinodzivisa kushandisa chero manzwiro anorwadza kutengesa here?
- Ini ndinodzikamisa mashandisirwo etekinoroji ayo anogona kunetsa zvakanyanya kana kusagadzikana kune vashandisi?
- Ndiri kudzivisa chero kunyadziswa kwemuviri here?
- Ndinodzivisa mutauro wakashata unogona kukonzera marwadzo kana kuti kusagadzikana here?
- Ndinodzivisa here kutsanangura hutano kana dzimwe nyika sedzakanaka kana kuti dzakakwana?
- Ndinodzivisa kushandisa mashoko anoramba achireva here? ("Kudya izvi zvitatu zvekudya" vs "Zvikafu zvitatu izvi")
Iyo mushandisi yekudzvanya chiitiko yakanaka uye inoenderana
- Muoni anogona kuona here kuti peji ravanodzvanya mariri chikamu cheiyo yakafanana yekushambadza funnel?
- Ini ndinodzivirira peji kubva pakutamba mavhidhiyo ekushambadzira (kana mamwe mavhidhiyo)?
- Vhidhiyo yangu ine bhatani rekumira nekutamba here?
- Pandinogovera nyaya dzebudiriro kana zviitiko zvemushandisi, pane here nyeredzi kuratidza "maitiro anosiyana kubva pamunhu nemunhu"?
- Peji yekushambadzira inoratidza zviri kutengeswa here?Kopi yekushambadza inotsanangurwa zvakajeka here?
- Ini ndinodzivirira fake countdown timer?
- Ndakaisa mareferensi pazasi kana zvichidikanwa?
- Kumusoro nepasi pe peji kunodzvanywa here kana muoni achida kuvhara ad?
Ndakaramba ndichivandudza ruzivo rwangu here?
- Ini ndinoteedzera paFacebook ad yakatarwa nguva dzose?
- Ini ndinoverenga nezvayo kazhinji here, kana kudzidza nezve Facebook's advertising competer policy nedzimwe nzira?
- Ad Relevance ongororo ye Facebook yekoshese yechirongwa chako chekushambadzira pachiyero che 1-10, gumi richive rakanakisa.
- Mukuita optimize ads, ita shuwa yekuisa pamberi kana kudzima ads ine yakaderera kukosha.
- General correlation inoreva kuwirirana kwezvibodzwa chete 1-3 mapoinzi.Iwe unogona kuona kukosha kwechishambadzo chimwe nechimwe mumamiriro ezvinhu epaFacebook ads.
Ndekupi Kwekutarisa Facebook Ads Score?
Ndekupi kwandinogona kuona zviyero zvePeji reFacebook?Ndinotarisa sei kuyera kwepeji rekutanga?
Pazasi pane chinongedzo chekutarisa chiyero cheFacebook Peji yako, gara uchiziva kuti kana chiyero chakanyanya kuderera, haugone kuisa ad.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) yakagovaniswa "Ndokupi Kutarisa Facebook Ads Score? Creative Quality Relevance Checker" kuti ikubatsire.
Welcome to share link yechinyorwa chino:https://www.chenweiliang.com/cwl-1988.html