Zvine ngozi here kuhaya munhu kuti akushambadzire?Zvine njodzi here kumhanyisa kushambadzira kwenhau iwe pachako?

Hauzive chii chinonzi proxy advertising?

Musiyano uripo pakati pekushambadzira wega-investment uye proxy investment

• Kushambadzira kunoreva kuti kambani yako haishambadzire, asi inokumbira zvakananga Bato B kuti rikushambadzire, uye rinogara richishambadza neBato B.
• Zvakajairwa App zvikamu muindasitiri (kusanganisira maturusi maapplication, social apps,E-commerceApp, etc.) Bato Kambani uye mutambo Bato A kambani.
• Ehe, marudzi maviri aya emakambani anowanzo chengetedza timu yavo yemukati yekushambadzira (inozonzi inozviitira wega), uye kushambadzira kweajensi zvakare chikamu chayo.

Kune aya marudzi maviri emakambani, kushambadzira kweproxy harisi dambudziko, nekuti chero kuisirwa kweAPP kana kuisirwa kwemutambo kwapera.

Nekuti in-app shanduko uye kuburitsa kukosha kubva kune vakaisirwa vashandisi ndizvo zvinonyanya kufanirwa kuitwa neBato A.

Aya makambani ekudyara ejensi ane chekuita chete nemitengo yekuisa uye mhando yemushandisi.

Aya maitiro maviri ekuongorora akakura muindasitiri, uye munhu wese anobvuma:

1. Kana mhando yemushandisi yakashata zvakanyanya, chikamu ichi chemari hachigone kubhadharwa.
2. YeBato A, chero bedzi mutengo wekuisa wega wega wakakodzera uye mhando yevashandisi inokodzera, zvakanyanya nani.

Zvine ngozi here kuhaya munhu kuti akushambadzire?

Pachave zvakare nemakomba akawanda mune izvi, kusanganisira mari dzenhema, pekugara, nezvimwe ...

1. Mumamiriro ezvinhu akajairwa, timu yevashambadziri yeBato B inofanira kutanga yaita bvunzo yekushambadza paBato A.
2. Wobva wasarudza kushambadza nemazinga epamusoro ekushandura uye zvishoma nezvishoma wedzera kuburitsa.
3. Wobva watarisa paapp kana webhusaiti ine yakakwira shanduko.

Nekuti iyo huru sosi yemari yezvikwata zvakawanda zvekushambadzira zvekudyara iX% yeBato A rekushandisa kwekushambadzira.

Kana chiteshi cheBato A chikatadza kukwira uye mitengo isingakwire, saka timu yevashambadziri yeBato B haizokwanisa kuita mari yakawanda kubva kuBato A iri.

Naizvozvo, mazhinji ebato reParty B's agency investment advertising zvikwata hazvizopedze simba razvo pakushambadzira kweiyo agency. Zvakati omei, uye vanofanirwa kuisa simba rekukunda mamwe matambudziko kuti vagodyara mukushambadza vakamiririra. vanewo maKPI avo.

Kunyangwe iwe ukafunga nezvazvo seizvi, unogona kunzwisisa kuti iyo agency inokanda kushambadzira, asi haina kunyanya hushamwari kumabhizinesi madiki uye epakati.

Zvine njodzi here kumhanyisa kushambadzira kwenhau iwe pachako?

Kushambadza kune ngozi here?Kambani ine shamwari ine bhizinesi regore rimwe chete网络 营销The bhajeti, anenge mamiriyoni 3000 advertising mutengo.

Paakatanga bhizinesi rake paInternet, aiitira shanje zvikuru avo vaigona kupedza kushambadziraWeb PromotionVamwe vanhu vanofunga kuti kushambadza maruva kunofanira kunge kune njodzi, asi havaite.

Ndakazoziva gare gare kuti kushambadzira kweInternet kunogona kunyatso kuverenga ROI,drainageIko hakuna njodzi mukumhanyisa ads.

Shambadzira wega, verenga chaizvo ROI, hapana njodzi

1. Chinokosha ndechekuti nzira yekushambadzira inofanirwa kuve yakarurama;
2. Izvo zvinodikanwa kusimbisa mabhenefiti emusika wechigadzirwa chimwe nechimwe, uye kuisa zvigadzirwa zvine zvakanakira;
3. Uye kana ichigona kuiswa mumaoko evanhu chaivo, ichakwanisa kuva neROI yakanaka.

• Kushambadzira iwe pachako hakusi tekinoroji, asi kunzwisisa kwakasimba kwemusika.

Ndakamboona maonero, yakanakisa kushambadzira kweguta mutongo waLi Bai "Fireworks inodzika kuYangzhou munaKurume".

Nekuti ichi chiziviso chine parasitic pazuva, munhu wese achafunga nezve chirevo ichi chirimo chega chega, uye chakapfuudzwa kwechiuru chemakore.

Tmall mall yevamwe inopisawo makumi emamiriyoni.Vakazviona vanoti zviri nani kushandisa 3000 million pane kuita venture capital?

Kutaura zvazviri, imwe inopedzwa zvechokwadi uye ine pundutso, uye imwe yacho inobhejera.Zvingave zvakafanana here?

Naizvozvo, njodzi yekuita venture capital yakakura kupfuura njodzi yekushambadzira.

Ruzivo runoyerera kushambadzira, chikuva chinoda kuita mari, kunyanya zvichibva pamari yekushambadzira.

Mune ramangwana, 15% yenzvimbo ichachengeterwa kushambadzira.

Hunhu hwekushambadzira mhando pamapuratifomu akasiyana

Maitiro eTaobao vatengesi vezvitoro vanogona kuwedzera kutengesa?

Hunhu hwemamodhi ekushambadzira pamapuratifomu akasiyana akasiyana neapfupi vhidhiyo zvemukati:

1. Chikwata chemukati chinovavarira kuita zvemunhu, saka traffic ichaparadzaniswa, uye kushambadza kuchatonga musika.
2. Nzvimbo yekutanga ine mugove wakakwana.Iyo yekushambadza modhi ndiyo yakanyanya kuoma uye inoita mari yakawanda.
3. Shambadzira izvozvi,TaobaoTmall uye Pinduoduo mifananidzo yekuyedza,Douyinivhidhiyo yekuedza.

• Kana tikasundidzira chigadzirwa, isu tinowanzo kuunza akawanda emhinduro, tobva tawana iyo yakanyanya kukwidziridzwa.
• Basa rakakosha rekushanda kwe e-commerce kuyedza, uye zvinodikanwa kuunza mubatsiri kuti aedze, uye mubatsiri anozviita zvinoenderana nemazano ekushanda zvinodiwa.

Kana iwe ukaedza kuyedza kushambadzira wega, iwe unofanirwa kudzidza kunyatso kuverenga iyo ROI.Neiyo nzira, ndapota tarisa kune inotevera chinyorwa ▼

🔗Ko kutumwa kweprojekiti kunorevei? Maitiro ekuverenga iyo yekudyara-kubuda muyero we e-commerce kudzivirira kurasikirwa?