Chii chinonzi brand potential inorevei?Kuvaka sei?Kuvandudza kusiyanisa uye kukwanisa kwemhando

Isu takadzidza zvakare nezve simba rinogona kuitika mukirasi yefizikisi, asi simba rinogoneka remhando rakafanana neringangoita simba mufizikisi.

XNUMX. Chii chinonzi brand potential?

Brand kugona kunongopfupikiswa sesimba remhando rinoonekwa nevatengi.

Simba rinogoneka ihuwandu hwehurumende, saka simba rinogona kuve remhando yemhando inotsanangurwa yemamiriro emhando.

Ndeipi mamiriro emhando yesimba rinogona kuitika?

• Simba rinogoneka rinobva pachinzvimbo nekukwirira kwechinhu.
• Naizvozvo, iyo yakakwirira yekuziva kukosha kwevatengi, iyo yakakura mukana weiyo brand.

Kazhinji, kukosha kwekutanga kwechiratidzo kwakatemwa.

Nekudaro, kuti uwane mukana wemhando, zvinodikanwa kuendesa kukosha kune vatengi kuburikidza neruzivo, kushambadzira, sevhisi, nezvimwe, uye kuwedzera vatengi' pamwe chete cognitive kukosha kweiyo brand.

Ndeapi ari maficha ekugona kwechiratidzo?

Iko kugona kwemhando yemhando yechigadzirwa:

1. chikamu chemusika chechigadzirwa;
2. Kuzivikanwa uye kufarirwa pakati pevatengi;
3. Zvinoenderana nechikamu chechigadzirwa.

• Semuenzaniso: kana zvasvika kune shampoo, vatengi vanotanga kufunga nezvemhando iyi, iyo inofananidzira kusiyanisa uye mukana wechiratidzo.

XNUMX. Chii chiri kushandiswa kwechiratidzo chechiratidzo?

Kugona kweBrand hakusi kungotaura chete, kunoita basa rakakosha mumhando nevatengi.

• Pakutanga kwedenda, kana mhando yakabata vanhu vasingaverengeki, inofanirwa kunge iri Wuling Motors.
• Takatarisana nekushomeka kwemasks munyika yese, Wuling akakurumidza kuwedzera kugadzirwa kwemasks, izvo zvakakunda kuombera kwevatengi.
• Mutsara wekuti "Wuling unogadzira zvinodiwa nevanhu" waputika paInternet, zvichiunza brand panguva yayo ine mbiri.
• Tevere, basa reWuling Automobile brand rinogona kuve pachena kune vese.
• Upfumi hwemasiteki hwava muitiro mutsva. Apo veruzhinji vanoda kuvimba nezvitoro zvemumigwagwa kuti vawane chouviri, kutaridzika kwemota yaWuling yakamira yakamira kwakamutsa nhaurirano dzinopisa, uye ongororo yerave yakawedzerawo mutengo wemasheya.

Zvigadzirwa zvitsva zvine zvinhu munhepfenyuro inoraramaE-commercePasi pemuenzaniso, snail poda yakave iyo itsva inofarira yeInternet celebrity snacks, uye Wuling snail powder yave zvakare inotarisa kutarisa kwevanhu.

Zvakaoma kuwana Hermès inonzi snail powder!

XNUMX. Ndeapi mabhenefiti chaiwo ekugona kwechiratidzo?

Chii chinonzi brand potential?Iko kugona kweiyo brand ndeyekuti iwe unonzwa kuti iyo brand haigone kutaurwa kuti iite kuti ndivimbe uye ndiifarire.

Ndeapi mabhureki ane mukana wemhando?Semuenzaniso, Tesla, Apple, uye Huawei ese makambani ane simba rakasimba remhando.

Iyezvino Bilibili (Bilibili), HEYTEA, uye Haidilao zvakare makambani ane simba rakasimba remhando.

Kugona kweBrand kuchaita kuti vatengi vemhando yepamusoro vakutengere kutanga, uye panguva imwechete ita kuti vatengi vade kukutengera (vanogona kusakwanisa kukutengera iwe panguva iripo).

Chechina, nzira yekuvaka mukana wechiratidzo?

Harisi iro zita nemukurumbira here?

Chiratidzo chacho chinodhura uye chakanaka, uye kana pane dambudziko, richaribhadhara nokutendeseka.

Iwe unofanirwa kuseta diki chinangwa chekutanga: basa remumba kunze kwechigadzirwa kuita pachako.

• Tesla inomirira tekinoroji yakakwirira;
• Mune ramangwana, Apple neHuawei vachamiririra zvigadzirwa zvepamusoro zvepasi rose, seri kwayo kuzvivimba kwenyika;
• Haidilao inomiririra yepamusoro-soro yebasa muindasitiri yekudyara.

Chigadzirwa chakanyatsovakwa hachisi chimwe chinhu kunze kwekusiyanisa uye kugona kwemhando.Kuziva kwakanaka kwevatengi kunoreva chigadzirwa chakanaka kana sevhisi.Positioning+ yakanaka tekinoroji".

Kugona kwechigadzirwa kunoreva kuti chigadzirwa kana zvirimo zviri nani pane yechipiri, uye zvakazivikanwa nemunhu wese uye kuparadzirwa neshoko remuromo.

XNUMX. Sei zvakaoma kuvaka brand online?

Iwe haugone kuita brand online, asi iwe unogona kuita yakavanzika domain!

1. Mabrand anoda kuramba achipesvedzerwa uye dzidzo pavashandisi. Bhizinesi repamhepo, midhiya nechanera zviwanikwa zvishoma. Zvinoshanda chete nemhando shoma. Mushure mekunge mazana emamiriyoni ekushambadzira aiswa, iwe ndiwe wemhando yepamusoro, uyezve chiteshi chinobatira pamwe chete. Mucherechedzo wepamusoro.Saka chiratidzo chakasimbiswa.
2. Uye ikozvino onlineWeb Promotion, Traffic fragmentation, e-commerce mapuratifomu haabvumiri mabhurendi mashoma kuisa pfungwa, achitya kuti vatengi vachadheerera chitoro, uye vanogara vachitsigira vadzivisi vako, saka zvakaoma kuti iwe uve chiratidzo.

• Ma brand anogona kungoenderera mberi nekutenga traffic nepuratifomu uye kuchengetedza yakasimba chinzvimbo chepuratifomu.
• Muchiitiko ichi, kuvaka yako brand, iwe unogona chete kuvimba neyako yakavanzika domain traffic.
• Iwe haugone kuve weNo. XNUMX mhando muindasitiri, asi iwe unogona kuve weNo.

Uyu ndiwo mutsauko pakati pe online branding uye offline branding.

XNUMX. Nzira yekuvandudza sei kusiyanisa uye kukwanisa kwechiratidzo?

Kazhinji, kune nzira nhatu dzekuwana traffic:

1. Chikamu chekutanga ndechekukwezva vashandisi kuburikidza nekushambadzira kwakabhadharwa;
2. Chikamu chechipiri chiri kuburikidza ne-brand-owned mediadrainagekuwana vatengi;
3. Chikamu chechitatu chiri kuburikidza nevatengi fission, kubvumira vashandisi kugovera nekuzvidira uye kusimudzira zvigadzirwa.

Sei vanhu paInternet vachifarira kutenda mu "mhando dzinokurudzirwa neveInternet vanozivikanwa?"

Nzira yechinyakare yekumaka ndeyekushambadzira muma media media muShanghai kuita kuti vashandisi vazive kuti ane simba uye nekudaro anoburitsa kuvimba.

• Zvisinei, zvitsva zve-e-commerce brands zvose zvinokurudzirwa nevanozivikanwa veInternet, nokuti vanozivikanwa veInternet vane vashandisi vavo, saka vashandisi vanofunga kuti vanozivikanwa veInternet havafaniri kunyengedza vanhu, nokuti kurasikirwa kwakanyanya.
• Pamusoro pezvo, zvigadzirwa zvinokurudzirwa nevakakurumbira vepaInternet ipfungwa inooneka yeboka.Munhu wese anoona vamwe vachizvitenga, saka vanonzwa kurerukirwa.
• Izvo zvakakosha zvemhando dzakakurudzirwa nevakakurumbira veInternet kushandisa iyo yakavanzika domain traffic yevanozivikanwa veInternet kuwana kurudziro inovimbika uye kugadzirisa mutsauko uye mukana wemhando.

Kubudirira kwekusimudzira kweSHEIN's cross-border e-commerce brand ndiko kushandiswa kweInternet mukurumbira kushambadzira.Chen WeiliangIchi chinyorwa pamberi peblog chakataurwa ▼

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