Iyo yakanakisa chiyero cheyakabhadharwa traffic uye yemahara traffic: Taobao yakabhadharwa uye yemahara traffic hukama

TaobaoNdeipi chikamu chakakodzera chetraffic inobhadharwa kuzvitoro (kusanganisira Tmall)?

Kana iriE-commerceIyi puratifomu ine vashoma vashanyi vemahara, uye traffic yakawanda inobva mukubhadharwa kwekusimudzira. Kwakanaka here?

Mubvunzo uyu wakakodzera kukurukura.

Saizvozvowo, mukutarisana nezvinetso, hatigoni kukurukura-saizi-inokodzera-zvose, asi kusiyanisa mamiriro akasiyana-siyana ekuongorora.

Mubvunzo wekuti ingani iyo yakabhadharwa traffic yezvitoro zveTaobao inodiwa zvakanyanya, izvo zvinogona kukurukurwa kubva pazvinhu zviviri:

1. Kune rumwe rutivi, zvinoenderana nemamiriro ezvinhu echitoro.Chitoro chitsva here kana kuti chitoro chekare?Chitoro chakadii?
2. Kune rimwe divi, zvinoenderanawo nemhedzisiro yekubhadharwa traffic pachayo.

Ona kana chitoro chiri kuita traffic inobhadharwa

Rega ndibate papfungwa yekutanga.

Mhando dzakasiyana dzezvitoro dzine huwandu hwakasiyana hwekubhadharwa traffic.

Kana iri chitoro chitsva chichangobva kuvhurwa, mukurumbira wechitoro uchiri wakaderera kwazvo, uye chikamu chemari yakabhadharwa chakakura, kunyangwe ichisvika ku80%, yakajairika.

Nekuti ichitoro chitsva, kana ukasachishandisa, usatsausa vamwe vanhu kuti "vachimisa" kuburikidza nechitima chekusimudzira.

Zvakaoma kuti zvitoro zvitsva zvirarame pamahara traffic chete

Kuburikidza nekusimudzirwa kwechitima kwakafanana ne "accelerator" yekukura kwechitoro.

zvakafanana neDouyin"dou+" basa mu.

Mumazuva ekutanga echitoro chitsva, mune "hurombo humwechete uye vaviri vachena" mumativi ese, unogona kushandisa kuburikidza nechitima nekukurumidza.drainageInogona kukurumidza kubata chinzvimbo, kubata traffic, kuunganidza traffic yechitoro chitsva, kuwedzera mukurumbira, kuti iwedzere kutengesa uye kupaza nepakati!

Sei chitoro chitsva chakavharwa mushure memwedzi isingasviki 3 yekuvhurwa?

Tichaona kuti zvitoro zvakawanda zvakavharwa mukati memwedzi mitatu yekuvhurwa.

Chikonzero ndechekuti hapana traffic, hapana kutengeserana, uye hapana mhinduro yakanaka kwenguva yakareba.drainageHuwandu hwave kuda kuvhara hongu!

Nekuti chinangwa chekuvhura chitoro chepamhepo ndechekuita mari, vanhu pavanoona kuti mari yekuvhura chitoro cheTaobao haina pundutso, kana kuti vasina tariro yekuita mari, havagone kuramba vakanamatira pairi.

Pakupedzisira, ndinongogomera kuti "zvakanakira zvakakora, chokwadi chakaonda kwazvo"...

Asi kana vanhu ava vakadzidza kushanda uye vachashandisa kuburikidza nechitima kuchikurudzira, mamiriro ezvinhu angave akasiyana zvikuru.

Ndeipi chikamu chakakodzera chemutoro unobhadharwa wechitoro chekare?

Kune zvitoro zvekare, kana mwedzi wekutengesa vhoriyamu inopfuura 10, chikamu chemari yakabhadharwa hachifanirwe kunge chakanyanya kukwirira.

Zvinowanzokurudzirwa kuve mukati me30% yekutengesa kwechitoro chose.

Semuenzaniso, kana chitoro chiine mutengo wepamwedzi we15, avhareji inobhadharwa pamwedzi traffic kazhinji haipfuure 5.

Nei izvi zvichiitika?

Chikonzero nei chikamu chetraffic yakabhadharwa chisina kutariswa munhanho yekutanga ndechekuti hapana chinhu munhanho yekutanga uye haigone kutariswa zvakanyanya.
Kutanga, iwe unofanirwa kuisa mari kuitira kuti chitoro chirarame.

Mushure mekunge huwandu hwekutengesa hwepamwedzi huri 10+, iwe hausisiri kungofunga nezvekukura kwechitoro, asi purofiti.

Kubhadhara traffic kunoenderana nepurofiti margin yechigadzirwa

Zvadaro, mubairo wezvizhinji zvigadzirwa kazhinji haupfuure makumi mashanu muzana, uye mubairo wezvizhinji zvigadzirwa wakatenderedza 50%, kana kunyange isingasviki makumi matatu%.

Panguva ino, kana iyo yakabhadharwa traffic account yakawandisa, hapana mari zvachose.

Mukuwedzera, zvinonzi chikamu chemari yakabhadharwa yakakura zvikuru, izvo zvichakanganisawo kugoverwa kwekutsvaga kwechisikigo.

Zvechokwadi, izvi hazvina kusimbiswa, inongova "runyerekupe"!

Muchokwadi, mubvunzo mukuru ndewekuti kana kwete kuita mari.

Kana kubhadharwa kukwidziridzwa kuchinyatso kuunza purofiti kuchitoro, kungave kune organic yekutsvaga traffic, iyi imwe nzvimbo.

Nokudaro, kune zvitoro zvinotengeswa pamwedzi zvisingasviki 10, kazhinji hazvidikanwi kufunga nezvechikamu chemari yakabhadharwa, uye zvinokwanisika kudarika 50% kana kunyange 80%.

Kune zvitoro zvinotengeswa pamwedzi zvinopfuura 10, tinoda kudzora chikamu chemari yakabhadharwa, nekuti isu hatigone kungotarisa kutengesa, asiwo funga nezve "mutengo".

Pamusoro pekutarisa akasiyana ekutanga mamiriro echitoro, zvinodikanwawo kufunga nezve kushambadzira kweiyo traffic inobhadharwa.

Zvimwe zvitoro zvine huwandu hwakanyanya hwekutengesa, asi iyo inobhadharwa traffic account yechikamu chikuru, asi chikamu hachidi kutariswa.Nekuti purofiti margin yakakwira, iyo yakabhadharwa traffic pachayo haina kurasika.

Chikonzero nei isu tichidzora chikamu cheyakabhadharwa traffic pamusoro ndeye kufunga nezve nyaya yekubatsira, nekuti yakabhadharwa traffic (chero bedzi iri yakananga kukwidziridzwa kwechitima) pachayo kazhinji yakaoma kuwana purofiti yakananga, uye kazhinji inotyaira kutengesa kwakabatana uye yakavanzika. kutengeserana muchitoro chose, kana kuburikidza nevatengi vekare. kuunganidza kuti uwane pundutso.

Zvimwe zvigadzirwa zvakabhadharwa traffic promotion effect yakanaka

Kune zvimwe zvigadzirwa, kubhadharwa kwekusimudzira pachayo kunoita zvakanaka.

Ndakaona zvigadzirwa zvakawanda, iyo kuburikidza nechitima pachayoProduction ratioIyo yakanyanya kukwirira, inogona kusvika 3.0 kana kupfuura, kana kunyange yakakwirira.

Semuyenzaniso, kana isu takabatira pamwe nezvimwe zvigadzirwa, iyo inobhadharwa traffic ye kuburikidza nechitima inogona kusvika 6.0 kana kunyange 8.0, saka rudzi urwu rwechigadzirwa harufanire kutarisisa chikamu cheyakabhadharwa traffic zvachose.

Kune yakananga zvitima zvekusimudzira zvigadzirwa izvo zvisingarasikirwe nemari, icho chinofanirwa kutariswa nzira yekuwedzera huwandu hwetraffic pasina kurasikirwa nemari.

Nekuti kukwidziridzwa kwakabhadharwa hakurasikirwe nemari, chitoro chose chine pundutso.

Kana yako drive-thru pachayo isiri kurasikirwa nemari, saka iwe unofanirwa kunge uchishuvira kuita inobhadharwa kukwidziridzwa uchigara panguva imwe chete.

Usapotsa mukana, nguva haidzoki!

Usagara wakatarisa data reiyo kuburikidza nechitima pachayo, kuti usapotsa mukana uye usambotya kuwedzera mari.Nekuda kweizvozvo, chitoro chave kuita hapana uye hachimbofa chapaza nepakati pebhodhoro ...

Uyezve, pasina chero chigadzirwa, zvinokwanisika kuita purofiti yakatsiga nguva dzese.Kana iripo, saka vezera vanozobata.

Nokudaro, kuitira kuti usarega vezera rako vachibata, unofanirwa kumhanya nekukurumidza ... Pane imwe mamiriro ezvinhu, kureva, mamwe matura ekare, kana "pfuma yekare" yakave yakabviswa kwenguva refu.

Pane zvikonzero zvakawanda, sekutyorwa, senge kukwikwidza kwechikwata kunotyisa,SEOYemahara organic traffic haigone kukwidziridzwa.

Kana iwe ukashandisa kukwidziridzwa kwakabhadharwa, unogona kuunza traffic uye kutyaira kutengeserana.

Kana chitima chichimira, mushure menguva yakati rebei, chitoro chinogona "kufa", pasina traffic kana kutengeserana zvachose.

Kune rudzi urwu rwechitoro, traffic inobhadharwa inofanirwa kuteedzerwa.

Yakabhadharwa traffic inogona kuwana kagumi zvakapetwa seyemahara traffic

Pamusoro peakaundi yeDouyin yako neshamwari dzine vateveri vanopfuura miriyoni imwe, nhamba yese yevateveri veDouyin account mumaindasitiri akati wandei panguva imwe chete inodarika mamirioni mana evateveri, uye iyo account ine vateveri vangangoita mazana maviri ezviuru.

(Chaizvoizvo, ivo pachavo ruzivo mukugadzira Douyin maakaunti zvakare inogoneka)

Uyu ndiwo mubairo wavo gore rapfuura, asi gore rino vakakanda mapfumo pasi, uye havasati vamboedza kusimudza vateveri.

Hazvirevi kuti haugone kuita mari, pane mukana wekuita mari nekuita Douyin account, asi kuita mari nekuwedzera zvishoma nezvishoma mafeni hakuna kugadzikana uye kunoda kuenderera mberi kwekugadzira.

Vanovimba nekushandisa mari, pane chero chikuvaWeb PromotionNdizvo chete, inobhadharwa traffic inogona kuwana 10 nguva yakawanda seyemahara traffic (ndiyo poindi).

Pamusangano wekambani mazuva maviri apfuura, vakazviongorora ivo pachavo:

1. Munguva yakapfuura, innovation yemukati yaiva 70%, uye ichadonha kusvika ku30% mune ramangwana, uye isu hatizoiti hukuru hutsva, asi kungoita kuvandudzwa kwenzvimbo.Wese mutungamiri wepurojekiti anofanirwa kudzidza kushandisa mari yakawanda uye kushandisa nguva yakawanda achitsvaga hukuru hutsva kunze.
2. Usafunge nezve musika unozvida iwe pachako.Kunzwisisa kwekudiwa kwemusika kunofanirwa kubva pane data yevezera rako, kuitira kuti kuongororwa kwevezera 0-1 kugoneke.
3. Kare vaive nemazano akawandisa uye vaipedza nguva yakawandisa vachifunga nezvawo.Munguva yemberi, tichave kambani ine hunyanzvi hwechipiri-neyechitatu-kirasi asi yekutanga-kirasi kuuraya.

(Vachinyora zvipfupiso izvi, vanozvionawo zvisingadaviriki. Asi kufungidzira chaiko)

Handizivi kuti vangani vanhu vanganzwisisa zvinorehwa naro?

• Mutengo wekugadzira zvinhu zvitsva wakakwirisa, semunhu akatanga kukwira gomo, kunotema huni nemiti.Kana ari munhu wechipiri uye wechitatu, ingotevera tsoka dzemunhu wekutanga uye famba mberi.
• Deredza njodzi, wedzera kuhwina mareti, uye ita kuyera.
• Kuenzaniswa nehunyanzvi hwekutengesa, kuwedzera kuburikidza netraffic inobhadharwa kunopa pfungwa yekutengeserana.

Kunyangwe traffic yakabhadharwa inogona kuwana kagumi iyo yemahara SEO traffic, chirevo ndechekuti chiyero chekugadzira ROI chinofanira kuitwa nemazvo.

Nzira yekuverenga sei chiyero chekugadzira?Dzvanya iyi link iripazasi kuti uone ▼

Ko purojekiti inoiswa muchiyero chekugadzira inorevei?Maitiro ekuverenga iyo e-commerce yekugadzira reshiyo kuti ikwane pasina kurasikirwa?

Decryption 1: 3 Pfuma formula: Maitiro ekuverenga chiyero chekugadzira e-commerce mapurojekiti kuita mari?E-commerce mabhizinesi (vemabhizinesi) vanonetsekana nezvekuti mari yekudyara inogona kuunza kudzoka kunoenderana here?Asi chero zvakadaro, vazhinji vadiki uye vepakati mabhizinesi vanoda kuita online kusimudzira, kuisa 1 US dhora mukutsinhana ne3 US madhora, 5 US madhora ...