Amazon Manual Ads Broad Match / Phrase Match / Chaiyo Mechi Ndeipi Iri Nani?

Amazon's manual advertising keyword placement, kune nzira nhatu dzekufananidza: yakakura mechi, mutsara wemutsara uye chaiwo match.

• Mutambo wakakura unosanganisira ese mazwi akakosha mune chero kurongeka, kusanganisira kuwanda, misiyano, uye ane hukama mazwi.Iyi mhando yemutambo inogona kupa vatengesi zvakanyanya kuratidzwa kune avo ads.
• Mazwi ekufananidza ane iwo chaiwo mutsara kana kiyi izwi.Matemu ekutsvaga anofanira kunge aine mutsara chaiwo kana kurongeka kwezwi.
• Chaiyo yemhando yemhando inonyatso enderana neshoko rinoenderana rinoenderana kana kurongeka kwezwi rezwi rakakosha.

Manual ad keyword placement, ndeipi yeiyi sarudzo nhatu inoshanda zvakanyanya?

• Kutaura zvazviri, mubvunzo uyu unonyanya kuenderana nechinangwa chemutengesi.
• Nekuda kwekusiyana kwemharidzo yeidzi nzira dzekutumira ad, mhedzisiro yacho yakasiyana.

Broad match ad

• Ngatitii iko zvino kune izwi rine huwandu hwekutsvaga uye yakakura yekutsvaga scope, asi iro izwi rine chigadzirwa, kana rine hukama nemhando yechigadzirwa.
• Muchiitiko ichi, kana iwe uchida kushambadza uye kuyedza kuchengetedza mutengo wekushambadzira, uye kuverenga kwemazwi kunodarika mazwi matatu kusvika mana, unogona zvakare kufunga nezve kushandisa yakakura collocation.

chaiyo ad

• Kana mutengesi akawana shoko rakanyatsojeka, rinoita basa rakanaka, uye mutengesi anoda kuisa izwi iroro.
• Panguva ino, mutengesi anogona kusarudza zvakananga mutambo chaiwo.
• Ziva kuti hachisi chokwadi kuti mazwi makuru haagone kuendeswa zvakafara.Kana mutengesi asingazivi zvakawanda pamusoro pezvinyorwa zvechigadzirwa, kunyanya-refu-muswe keywords, uye anongoda kuziva kana kuwedzera mamwe mazwi akareba-muswe nemazita.
• Zvadaro, iwe unogona zvakare yakafara match zvakananga nezita.

Mashoko Match Ads

• Mutsara wemitsara une fomu yekuburitsa yakakosha (mharidzo), uye inowanzo shandiswa kuwedzera kuenderana nezwi repakati-kati (izwi chairo remuswe wakareba kana kuteverwa neshoko).Kuti uwedzere pane aya mazwi emuswe marefu, sarudza Phrase Match.
• Pamibvunzo iyo munhu wese ane hanya nayo, yakadai se "mutsara wechirevo, mutsara wakakura, mutsara chaiwo, ndiani ane migumisiro iri nani, uye mamwe maodha", mhinduro haina kufanana, uye mhedziso chaiyo inofanira kubva pamamiriro ezvinhu chaiwo.