Maitiro ekubatanidza mazwi makuru muAmazon manual advertising?Advertising keyword collection musimboti

Vatengesi veAmazon vanogona kukurumidzira kuverengerwa kwezvinyorwa kuburikidza nekushambadzira, saka chii chinogona kutorwa sekukurumidza kubatanidzwa?

Maitiro ekubatanidza mazwi makuru muAmazon manual advertising?

ZvinogonekaE-commerceVatengesi vanoziva kuti Amazon zvechokwadi ine maviri algorithms:

1. A chinzvimbo hurongwa ndezvakasikwaSEOranking system;
2. Imwe ndeye ad ranking system.

Zvigadzirwa izvo zvine masisitimu anotsigirwa anewo mazinga azvo, anonzi ad rankings kana akabhadharwa mazinga.

Ad chinzvimbo uye organic chinzvimbo vane yavo yekurongeka.

Ndezvipi zviratidzo zvine musoro zvemabatiro avanoita?

Iyo huru inonzwisisika algorithm inopesvedzera chinhu chekunyora chinzvimbo uye kushambadzira chinzvimbo chaicho chiyero cheshanduko, asi kutaura zvazviri CTR (tinya-kuburikidza nechiyero) chinhu chakakosha chinokanganisa iyo yakazara organic chinzvimbo uye kushambadzira chinzvimbo.

Amazon Keyword Indexing Principle

Isu tese tinoziva kuti Amazon's A9 algorithm ichaenderana neakanyanya kukosha zvigadzirwa zvinyorwa pane peji zvichibva pane hunhu hwevatengi 'kutsvaga mazwi akakosha, asi nei mazwi akakosha akabatanidzwa muAmazon?Izvi zvinoreva kuti izwi guru rinoenderana nechigadzirwa.

Kana iri yekubatanidzwa, 80% inotemerwa kubva panguva yekutanga iyo Amazon inokambaira chinongedzo chako kuti ichikambaira.

Naizvozvo, unofanira kushambadzaKuteedzeraWobva waedza kusanganisirwa kwekopi, uye wobva wamisa chinongedzo cheFBA kukopa kopi kuti uwedzere kusanganisa.

Nokudaro, kubatanidzwa uku kunokosha zvikuru.

Ita shuwa kuti maSystem eAmazon anoshandisa mazwi akakosha uye muunganidzwa wakakura wemazwi kukambaira zvinyorwa zvako.

Kupinzwa uku kunozivikanwawo se static ingestion.

Chii chinonzi static kurekodha?

Izvi zvinoreva kuti mushure mekunge rondedzero yaburitswa, iyo yekumashure inoratidzwa icharatidzwa paAmazon kumberi dhesiki kwemaminetsi gumi nemashanu.

Aya maminetsi gumi nemashanu inguva yekutanga iyo Amazon inokambaira ruzivo rwako rwekunyora.Inogona zvakare kushandiswa kutonga iyo data quantification standard yechokwadi uye yakapfuma keyword ruzivo rwakabatanidzwa mune rondedzero.

Zvinoenderana neiyi data quantification standard, mutongi lsting.Kana zvichienderana, gadzirazve FBA imwe-chidimbu kutumira (kana isingaenderane, bvisa chinongedzo (chisati chatumirwa) uye repost kusvikira zvaenderana.

Nekuti kana iyo FBA kurongeka ikasasangana nezviyero, mhedzisiro ndeyekuti iyo keyword information yakatorwa neAmazon haina kururama, uye inodhura yakawanda yekushambadzira mari yekuwedzera mamwe mazwi asina basa.Vashandi vanofanirwa kushandisa simba rakawanda nenguva yega zuva rekuramba aya mazwi asina maturo emigwagwa. , nekudaro kutambisa mari yakawanda yekushandisa.

Iyi ndiyo inodaidzwa kuti A9 uye inodzika logic yeAmazon Search Engine Optimization (SEO).Hwaro hweiyo yapfuura static muunganidzwa haina kuiswa zvakanaka, uye mazwi akakosha anosanganisirwa zvine simba gare gare anonetsa kusimuka. (Dynamic inclusion zvinoreva kutsvaga nevatengi. Kana kumwe kudzvanya kunoita kuti Amazon ikambaire)

Pazasi isu tinofanirwa kukurukura iyo algorithm ye column rondedzero traffic.

Amazon Advertising Keyword Inclusion Principles

Organic traffic inoreva kuti vangani traffic kudzvanya rondedzero inowana mukati meimwe nguva yakatarwa;

Iyo ad traffic inonyatso kuratidzwa senhamba yekudzvanya inotambirwa mukati menguva yakatarwa.

• Chii chinonzi CTR yerondedzero?Ndiko kuti, ndeipi iyo inoshanda yekudzvanya-kuburikidza mwero.
• Iyo yakakwira iyo inoshanda CTR yechishambadzo pano, iyo yakaderera mutengo weCPC.
• MuAmazon's organic keyword rankings, inoderedza mutengo wekuvandudza masosi ako.

Pamusoro pezvo, iyo Amazon Advertising timu yeCTR yekuongorora huremu pakutanga yaive yakakura kupfuura CVR.

• Zvichienderana nefungidziro yekuti yeAmazon yazvino yekutarisa traffic meshini yakakwana kwazvo, iyo general muchina brashi traffic uye kupindira kwevanhu traffic haigone kuzadzisa zvinodiwa neCVR.
• Naizvozvo, panguva ino, zvinonyanya kuda kushandisa nzira yekuverenga yeCPC kugadzirisa kudzvanya, nekuvandudza mwero wekudzvanya kuburikidza nekumwe kutonga kuratidzwa.
• Ehe, ese aya masikirwo akavakirwa pamufananidzo mukuru / chirevo cherondedzero.
• Uye kunyanya kukwezva, mamwe anodzorwa nekushambadzira.

Ndinovimba zviri pamusoro zvinobatsira kwauri.