Amazon Advertising yakagadziridzwa sei?Amazon saiti advertising inogadzirisa marongero ekugadzirisa mazano

paAmazonE-commerceKune marudzi matatu ekushambadzira ekushambadzira pasaiti, SP, SB uye SD.

Pane gumi akatsanangurwa madiki-zvikamu pasi peaya matatu mafomati maitirwo, rimwe nerimwe riine hunhu hwakasiyana uye zvakanakira nekuipira.

Ehe, Amazon's backend maturusi zvakare anogara achigadziridzwa, saka mishandirapamwe haizive kuti ichagadziriswa rinhi.

Mushure mekunge Amazon Advertising yagadzirwa, haigone kusiiwa yega.

Mazano makuru ekugadzirisa kushambadzira akagovaniswa pazasi.

Amazon Advertising yakagadziridzwa sei?

Mwongo weAmazon advertising optimization ndiwo mazwi akakosha uye mabhidhi.Iyo kiyi nzira nzira ndeyekupona kweakasimba kwazvo, uye mitemo yekubhidha yakazara.

• 1. Sefa Yekutsvaga Nguva yekuwedzera kana kuramba;
• 2. Gadzirisa makotesheni.Amazon inopihwa zvishoma i 0.02.Tichifungidzira kuti imwe neimwe yebhidhiri ine boka rinoenderana nevatengi, iwo mabhidhiro anofanirawo kunge akapamhama sezvinobvira;
• 3. Kugadziriswa kwebhajeti yebasa;
• 4. Kugadziriswa kwechiitiko chekubhidha mode;
• 5. Wedzera/bvisa mazwi akadhindwa kare:

Wedzera 4 zvirevo zvekushambadzira

1. CPM (Mutengo PaMille) inodhura pazviuru zvevanhu.
2. CPM inobhadharwa kushambadza kuratidza zvakashambadza, uye chero vashambadziri vachiratidzira zvavo, vanobhadharwa.
3. CPT (Mutengo Nenguva) Mutengo wega wega. CPT inguva-yakavakirwa kushambadza, uye mawebhusaiti mazhinji muChina anobhadhariswa zvinoenderana neyakagadziriswa mubhadharo modhi ye "yakawanda sei pasvondo".
4. CPA (Cost Per Action) CPA chiziviso chine mutengo zvinoenderana nemhedzisiro yekushambadzira, kureva kuti, mubhadharo unobhadhariswa zvinoenderana nekunyoresa nzira yemibvunzo inoshanda kana mhinduro, uye hapana vhoriyamu yekushambadzira.Parizvino, kune nzira dzakawanda dzeCPA, zvemagetsiemail marketing(EDM) iri kuwedzera.
5. CPS (Mutengo Pakutengesa) inoverengera huwandu hwekushambadzira zvichienderana nehuwandu hwezvinhu zvinotengeswa.

• CPS imhando yekushambadzira inoverengera mutengo wekushambadzira zvichienderana nenhamba chaiyo yezvigadzirwa zvinotengeswa.
• Rudzi urwu rwekushambadza rwakanyanya kukodzera kutenga, gwara rekutenga, kufambisa webhusaiti uye mamwe mawebhusaiti. Inoda traffic chaiyo kuunza traffic chaiyo.

Aya ndiwo mazano eAmazon Advertising campaigns uye optimization, tariro inokubatsira.