Ndeipi nzira yekugadzirwa kwezvemukati medhiya uye kushanda?Hunyanzvi hwekumisa e-commerce

midhiya mitsvaKushanda kana yakazvimirira chiteshi mashandiro, mashandiro emukati ndechimwe chazvo.

Chii chinonzi mashandiro emukati?

Yese mapikicha, mameseji uye mavhidhiyo akapihwa vatengi pawebhusaiti ayo anogona kukurudzira kutendeuka kwemutengi uye kuburitsa kukosha kwemutengesi kunogona kunzi zvirimo.

Saka sei kuita zvemukati mashandiro?

Muchokwadi, kukosha kwekushambadzira zvemukati kunofanirwa kukamurwa kuita zvikamu zvina:

1. kutaurirana kukosha kwechiratidzo;
2. Vaka mufananidzo wechiratidzo;
3. Kuvandudza mutengi kunamira;
4. kukurudzira kutendeuka;

Ndeapi marudzi ezvinyorwa?

1. 图片
2. Zvinyorwa
3. 视频

Ndeipi nzira yekugadzirwa kwezvemukati medhiya uye kushanda?

Ndedzipi nzira dzekugadzira zvinyorwa?

1. OGC (Zvakagadzirwa Nebasa)
2. UGC (Mushandisi Yakagadzirwa Zvemukati)
3. IGC (Influencer Generated Content)

Yekutanga ndeye OGC (Occupationally Generated Content), inova hwaro hwechikuva-yakagadzirwa zvemukati.Kunobva zvinhu izvi kazhinji zvinogadzirwa nemhando kana webhusaiti mushandisi, kusanganisira tsananguro yechigadzirwa, mapikicha, mavhidhiyo, nezvimwe. Basa rayo nderekuburitsa kukosha kwemhando uye kuisa chiratidzo chechiratidzo.

Yechipiri iUGC (User Generated Content), kureva kuti, zvinyorwa zvinogadzirwa nemutengi wemutengi, hongu, zvinogadzirwawo nemutengi zvega, kana kugadzirwa nemutengesi pasi pekutungamirirwa kwemutengi.

Izvi zvinosanganisira wongororo kubva kuvatengi, retweets kubva kune vatengi pasocial media, dzimwe tsananguro kubva kune vatengi, uye wongororo kubva kune vatengi pawebhusaiti.

Basa guru reUGC nderekutendeseka, kuitira kuti vanhu vasingazive kana kutenda mhando yemutengesi vanogona kukurumidza kuvaka kuvimba newebhusaiti yemutengesi.

Ko iyo yemukati mashandiro ekubhadhara dhairekitori inorevei?

Yekupedzisira IGC (Influencer Yakagadzirwa Zvemukati), inova inofurira inogadzirwa zvemukati.

Vatengesi vanogona kuwana vamwe vanozivikanwa paInternet kuti vabatsire kuunza zvinhu uye kugadzira zvimwe zvezvinhu zvevatengesi, sengeFacebookshambadza.

Kugadzirwa kwe ad kunobvepi?

1. Mumwe unofanira kupfura ari oga;
2. Imwe ndeyokuti mutengesi anotumira email kune mutengi achikumbira mutengi kuti abatsire kutora mifananidzo;
3. Imwe yacho ndeyokubata nyeredzi uye kukumbira nyeredzi kubhadhara kupfura.

Zviri pamusoro apa zvinonyanya kutaura nezvekwakabva uye chimiro chezvirimo.Mubvunzo unotevera wokufunga nezvawo ndewekuti zvinofambiswa sei?

Izvo zvakakosha pakuparadzira zvemukati zvinosanganisirawo akati wandei.

zvemukati kutangaPositioning, ndiko kuti, rudzii rwezvinyorwa zvekugadzira, chechipiri kuti unzwisise vateereri vezvinyorwa, uye pakupedzisira kubatanidza nzira dzekukurukurirana.

E-commerceOperational core positioning unyanzvi

Kuisa nzvimbo yekutengesa yechigadzirwa kunofanirwa kutevedzera izvi 4 misimboti:

1. Tsvaka chokwadi kubva kune chokwadi, usaite zvekurongedza zvenhema
2. Nzvimbo yekutengesa haina kugumira kune chigadzirwa pachayo
3. Ratidza Zvakanakira Zvakasiyana
4. Usanyanya kunanga

Tsvaka chokwadi kubva kune chokwadi, usaite zvekurongedza zvenhema

Kunyangwe iriWeb Promotionzvichiri网络 营销Kuronga kunofanira kubva pamusimboti wekutanga wekutsvaga chokwadi kubva kuchokwadi.Tsanangudzo yenhema isina hwaro chaihwo inonyengera uye kusatendeseka kune vangangove vatengi.

Naizvozvo, kubviswa kwenzvimbo yekutenga kunofanirwa kuve kwakavakirwa pamamiriro chaiwo ekambani uye chigadzirwa.

Kutengesa nzvimbo yekumisikidza, kwete kugumira kune chigadzirwa pachayo

• Hazvisi zvese zvigadzirwa zvine mabhenefiti akajeka.
• Zvizhinji zvenguva dzose zvigadzirwa hazvina kunyanya kusiyana nezvimwe pamusika.
• Panguva ino, zvakanyanya kuoma kugadzirisa nzvimbo yekutengesa maererano nechigadzirwa chacho, saka zvakakosha "kuumba" nzvimbo yekutengesa panguva ino.
• Iwe unogona kuedza kuratidza yakasarudzika nzvimbo yekutengesa kubva pamusika wekambani chinzvimbo, kugadzira uye ruzivo rwesevhisi.
• Kambani yehukuru hwakafanana, inotarisa pachigadzirwa chimwe chete kwemakore makumi maviri, ine manzwiro akasiyana kubva kune kambani inobudisa marudzi akawanda uye yakangotangwa kwemakore maviri.

Ratidza Zvakanakira Zvakasiyana

• Dzimwe nguva zvigadzirwa zvatinobata nazvo zvitsva uye zvakakosha muindastiri uye zvine kukosha kwakasiyana kana zvichienzaniswa nezvigadzirwa zvakafanana pamusika.
• Panguva ino, isu tinofanirwa kuratidza kukosha kwakasiyana uku kubva munzira dzakawanda. Kuita kuti vatengi vanzwe vakasiyana, tinofanira kutanga takwanisa kuratidza kusasiyana.

Usanyanya kunanga

• Chaizvoizvo, vanhu vazhinji havataure kuti zvigadzirwa zvavanotengesa zvakashata zvakadii, asi vanosimudzira marudzi ese ezvigadzirwa zvakanaka kana masevhisi.
• Saka, kana iwe ukati mune yako chigadzirwa kana sevhisi sumo "yepamusoro mhando, yepamusoro mhando", "chigadzirwa chedu ndicho chakanakisa pamusika", hazvireve zvakanyanya, asi zviri nani pane hapana.
• Chinangwa chekurumbidza chigadzirwa chinogona kuwanikwa zvisina kunanga: semuenzaniso, tinogona kurumbidza chigadzirwa kuburikidza nekuongorora kwevatengi uye miromo yevamwe vanhu.