Nzira yekuvandudza sei shanduko yekuyambuka-muganho e-commerce zvipfeko zvakazvimirira chiteshi?Zvipfeko zvekunze zviri nyore kutengesa here?

Kubatwa nedenda, zvipfeko zvepasi roseE-commerceIyo indasitiri yakapinda munguva yekukurumidza kusimudzira, uye chiyero chepasi rose e-commerce musika chekupinda chakawedzera ne50% gore-pa-gore.

Zvipfeko zvekuyambuka e-commerce zvekune dzimwe nyika zviri nyore kutengesa here?

Munyika dzakabudirira dzakaita seUnited Kingdom, United States, neGermany, mwero wekupinda kwezvipfeko e-commerce wasvika 20%, uye tsika dzekutenga dzevatengi dzakatogadzirwa.

Munyika dzichiri kusimukira dzakaita seVietnam, Mexico, neIndia, mwero wekukura kweindasitiri yezvipfeko e-commerce icharamba iri pakati pe30% ne60% mune ramangwana.

Kunyangwe iri nyika yakasimukira kana nyika ichiri kusimukira, musika we-e-commerce wezvipfeko une mikana mikuru yebudiriro.

Pasi pemaitiro aya, denda rakakudza China yakasarudzika, yenguva refu uye yakazara mabhenefiti ekutengesa.

Tevere, chinyorwa ichi chichakurukura sarudzo,kuvaka webhusaiti,Kusimudzirwa kwemvura,网络 营销Zviyero zvina zvekushanda zvinodudzira hunyanzvi hwakakodzera kune vatengesi.

1. Kusarudzwa kweChigadzirwa: Chinhu Chinokosha muChisarudzo cheMutengi

Iyo data inoratidza kuti pakati pezvinhu zvinokanganisa kutenga kwevatengi sarudzo, 67% yevatengi vanotenda kuti zvigadzirwa ndiyo sarudzo yekusarudza kutenga kana kusatenga, izvo zvinoratidza kukosha kwekusarudzwa kwechigadzirwa.

Nzira yekusarudza zvigadzirwa zvakakodzera kune zvipfeko zvekutengeserana kune dzimwe nyika?

Chekutanga, vatengesi vanofanirwa kunzwisisa zvinodiwa nevatengi.

Kune vatengi vari muchikamu chezvipfeko, kunyaradza uye kukwana zvinhu zviviri zvakakosha kana uchitenga.

Chechipiri, vatengesi vanofanirwa kunzwisisa musika wezvino wembatya.Semuenzaniso, zvipfeko zvevakadzi zvinotengeswa kupfuura zvipfeko zvevarume.

Muzvipfeko zvevakadzi, maitiro emazuva ose echikadzi uye maitiro echikadzi echikadzi anonyanya kufarirwa.

2. Vaka webhusaiti: kuvaka chitoro chepamusoro chekushandura

• Mushure mekunge mutengesi asimbisa kusarudzwa, anoda kuvaka chitoro chakazvimirira kuratidza uye kutengesa zvigadzirwa.
• Kuti uvake chitoro nehuwandu hwekushandura, vatengesi vanofanirwa kubhadhara zvakanyanya kurongeka kwesaiti.
• Mukushanda kwemawebhusaiti akazvimirira, zvitoro zvinoshandura zvakakwirira zvinowanzova neanotevera maitiro: dhizaini yepeji yepamusoro, kukurumidza kupindura nekukurumidza, uye mapfupi ekutenga zvinongedzo.
• Kazhinji yenguva, chikamu chezvipfeko ndechekutenga kwekufungidzira.
• Kana paine maSKU akawandisa kana kuti sarudzo yakarebesa, zvinoderedza chishuwo chemutengi chekuisa odha kusvika pamwero wakati, saka mutengesi anofanira kuedza kurerutsa maitiro ekutengesa kwemutengi.

3,drainage: Svika nenzira kwayo kune vanhu vanotarisirwa kuburikidza nematanho akawanda

• drainageYagara iri iyo yakakosha link mukushanda kwezviteshi zvakazvimirira.
• Parizvino, pane nzira nhatu huru dzemawebhusaiti akazvimirira ekukwezva traffic:FacebookKushambadzira, Google Ads uye Influencer Kushambadzira.
• Iyo Facebook e-commerce yekushambadzira funnel yakakamurwa kuita matanho matatu: vatengi vanovaka ruzivo rwemhando, kugadzira chinangwa chekutenga, uye kutora matanho kupedzisa shanduko.
• Kana vatengesi vezvipfeko vakada kuwana mhedzisiro yakakosha - kushambadzira kunoita kuti vatengi vatore matanho - vanogona kushandisa matatu mafomati ekushambadzira: dhizaini yekatalog ads, carousel ads, uye mifananidzo.

4. Kushanda: Ko iyo yakazvimiririra yekuyambuka muganhu e-commerce chiteshi chembatya inogona kuvandudza mwero wekutendeuka?

Kushanda kwewebhusaiti yakazvimiririra ibasa rakatetepa, rinoda kuti vatengesi varambe vachikwenenzvera magadzirirwo ewebhusaiti zvinoenderana nedhata rechitoro kuvandudza mwero wekushandurwa kwechitoro.

Mazano ekuvandudza kushandurwa kwezvitoro

1. Tarisa shamwari kuti itenge uye uwane 50% kubva pane imwe neimwe.
2. Mushure mekuva nhengo, unogona kuseta yakasarudzika yakabatana chinongedzo, uye maodha anogadzirwa nekusimudzira link anogashira 8% komisheni.
3. Nguva yekutumira & nzvimbo yekubatsira, sumo iri pachena.
4. Iyo yekumba yekusimudzira poster inoudza zvakajeka vatengi nezve nzvimbo yekuderedzwa.
5. Ipa mudzidzi kuderedzwa application, 10% kuderedzwa kusvika apedza kudzidza.
6. Kutumirwa kwemahara pamaodha anopfuura $75.
7. Nyorera kuti uwane 15% discount.
8. Nyorera kuti uwane 20% discount.
9. 15% kubva kune nhengo itsva, inoshanda kwemazuva manomwe.

Ndinovimba zviri pamusoro zvinokubatsira.