Nzira yekunyora sei kopi yekuvandudza kutengesa kushanda?Consumer Psychology Inovandudza Kutengesa Kubudirira

Maitiro ekunyora Facebook ad kopi?

NzvimboFacebookPakati payo, kushambadzira kunogara kuchiyedza akawanda akasiyana kutengesaKuteedzera, tsvaga ad kopi yehuwandu hwekushandura shanduko, uyezveE-commerceIyo puratifomu inogona kukwidziridzwa uye kutangwa, uye pakupedzisira inogona kunyatso kuvandudza mashandiro ekutengesa.

Chinokosha chevanhu kutsvaga zvakanakira nekunzvenga zvakaipira, kudzivirira kurwadziwa, uye kutevera.kufaraMufaro hunhu hwevanhu.

Nyanzvi dzepfungwa dzakadzidza kupfuura makambani e100, kusanganisira e-commerce platforms Shopee, Lazada, Apple ... Vane chinhu chimwe chete chakafanana, ndiko kuti, vane simba guru revatengi vepfungwa.

Nzira yekunyora sei kopi yekuvandudza kutengesa kushanda?

Zvino ngatigoverane iyo 7 hombe yevatengi psychology kuti uvandudze mashandiro ekutengesa, ndinovimba inogona kukubatsira kuvandudza kutengesa kwakanaka.

7 hombe yevatengi psychology, rega iwe uvandudze mashandiro ekutengesa:

1. tevedzera
2. kutya kurasikirwa
3. halo effect
4. anchoring effect
5. reciprocity effect
6. scarcity effect
7. Kuoma kusarudza

tevedzera

Kana mumwe munhu ari kuita chinhu chimwe chete, mikana yokuti iwe unenge uchiita chinhu chimwe chete.

Zano: Ratidza kuti vangani vanhu vanoshandisa kana kutenga sevhisi yako

kutya kurasikirwa

Vanhu vanonyanya kunetseka nezvekurasikirwa pane kuwana.

Zano: Udza vatengi kuti imarii yavanogona kuchengetedza kana vakatenga chigadzirwa / sevhisi yako?

halo effect

• Iyo halo mhedzisiro, inozivikanwawo seiyo halo athari, chinhu chinokanganisa maonero evamwe.
• Hunhu kana hunhu hweiyi maonero akasimba eimba yerudo neWu, senge halo yemwedzi halo, inopararira uye inopararira kune yakatenderedza, saka vanhu vanodana iyi yepfungwa maitiro ehalo maitiro zvakajeka.

Izvo zvinopesana neiyo halo mhedzisiro ndeye dhimoni maitiro.

• Kureva kuti, kuva nemafungiro akaipa ehumwe unhu hwemunhu kana kuti humwe unhu hwechimwe chinhu kunoita kuti vanhu vasarerutsa humwe unhu hwomunhu wacho kana kuti mamwe maitiro echinhu chacho.

Iyo mukurumbira mhedzisiro ndeye yakajairika halo maitiro.

• Hazvina kuoma kuwana kuti mazhinji ezviziviso ndeavo vaimbi vane mukurumbira uye nyanzvi dzemumabhaisikopo, uye nevaya vadiki vasingazivikanwe.MunhuAsi kashoma kuonekwa.
• Nekuti zvigadzirwa zvakatangwa nenyeredzi zvinonyanya kuzivikanwa nemunhu wese.
• Kana munyori achinge ave nemukurumbira, zvinyorwa zvaimbove pazasi pebhokisi hazvizonetseki nezvekuburitswa, uye mabasa ese haafanire kunetseka nezvekutengesa.Iyi ndiyo mhedzisiro yehalo athari.

Makambani angaita sei kuti zvigadzirwa zvawo zvizivikanwe uye zvigamuchirwe neveruzhinji?

• Nzira yekudimbudzira ndeyekuita kuti mufananidzo wekambani kana zvigadzirwa zvinamirwe kune vane mukurumbira, uye kuita kuti vanhu vane mukurumbira vasimudzire kambani.
• Nenzira iyi, unogona kushandisa "mukurumbira" wemukurumbira kubatsira makambani kuunganidza mukurumbira.
• Iva nechokwadi chokuti kana vanhu vachifunga nezvezvigadzirwa zvekambani, vanofunga nezvevakakurumbira vavanoshamwaridzana navo.
• Kana munhu akakunda mune chimwe chinhu, vamwe vanozofunga kuti iwe uchakunda mune zvimwe zvinhu, uye kuva nechivimbo chakawanda mauri.

Zano: Chengetedza mari mukumaka kwekambani yako uye zvigadzirwa, saka kana iwe ukagadzira zvimwe zvigadzirwa, vanhu vanozove nekuvimba nechigadzirwa chako / sevhisi.

anchoring effect

Kana iwe ukaratidza mutengo wepamusoro kutanga, vatengi vanozove vasina hanya nemutengo gare gare.

Zano: Chigadzirwa/sevhisi yaunotengesa inofanira kuratidza mutengo wepamusoro kutanga.

reciprocity effect

Kana uchida kutengesa, unofanira kutanga wadzidza kupa.

Zano: Ipa kukosha, ipa zano rakanaka kune vatengi, wobva watora email yemutengi,Nharembozha, unogona kutevera gare gare.

scarcity effect

Izvo zvishoma chigadzirwa chimwe chete, vamwe vanochikoshesa zvakanyanya.

Zano: Rega vatengi vazive kuti ingani yechigadzirwa chako chasara?

Matambudziko ekusarudza

Kuwanda kwesarudzo kunoita vanhu, ndipo pavanenge vaine usimbe.

Zano: Isa runhare kuchiito pane yako yekumhara peji, zvakanaka.

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