Maitiro ekuita WeChat kushambadzira kusimudzira?WeChat network mashandiro emhando yemagetsi modhi pfupiso

kuti ungazviita seiWechat marketingkusimudzirwa?WeChat network mashandiro emhando yemagetsi modhi pfupiso

sumo:

Chero kambani kana munhu anoda kuvandudza pesvedzero yemhando mune zvese anofanira kushandisa seti iyi ye "Brand Power Model", zvikasadaro chete mhando ndiyo inenge isina simba.

(Handina kukwanisa kupinda muWeChat yeruzhinji account kwemazuva maviri, uye kupinda kwakaratidza kukanganisa. Nhasi, ndatarisa dambudziko ndikaona kuti rakakonzerwa neimwe yepamutemo account editor plug-in yakaiswa mubrowser. Just vhara plug-in uye pinda semazuva ese.)

Muchokwadi, zvisinei kuti unozviita seiWeb Promotion, chinangwa chekupedzisira ndechekuwedzera kuratidzwa, nekudaro kuwedzera simba remhando.

Ndinoyeuka tichingosangana muna 2009网络 营销Pakushambadza, ndinoziva kuti kune nzira yetimu yekusimudzira network, inova kutumira mazana matatu zuva rega rega kuti network isimudzirwe.

Kare kare vaisiya macomments pamablog nemaforum evamwe zuva nezuva.Muchidimbu zvainzi vatumire mapost 300 pazuva.Kana vakaramba kwemwedzi mitatu vaizoona maresults.

300 posts x 7 mazuva (1 vhiki) = 2100 zvinyorwa
2100 posts x 4 mavhiki (1 mwedzi) = 8400 zvinyorwa
8400 zvinyorwa x 3 mwedzi = 25200 zvinyorwa

Tumira zvinyorwa zve 300 pazuva, uye iwe unogona kuona mhinduro mushure memwedzi 3. Nzira yacho iri nyore kwazvo, asi kana iwe uchida kutsungirira, unofanira kuva nerutsigiro rwekuurayiwa kwakasimba.

Ndakabva ndazivaSEOPachava nekuita zviri nani ka1 nguva, saka ndakatanga kudzidza zvakarongeka SEO.Mushure mekuedza uye kudzidzira, ndakaona kuti kana ndikatumira zvinyorwa zve300 pazuva, kana ndikakwanisa kubatanidza nzira dzeSEO kuti dzishande, paizova nechokwadi chekuwedzera. .

Ndataura izvozvo, kekupedzisira shamwari yeboka yakandikumbira kuti nditaure maonero angu pamusoro pekushanda kweWeChat.Ndakati ndichanyora chinyorwa chekugovera kana ndawana nguva.Kunyangwe paine zvinhu zvakakosha zvirikuitwa munguva pfupi yapfuura, ndiri munhu anochengeta izwi rangu uye anochengeta izwi rangu, saka ikozvino Rega ndigoverane yangu pfupiso yeWeChat mashandiro.

Iyi seti yemamodheru andakapfupisa pachangu mukuita kweWeChat uye ndakaitumidza kuti "Brand Power Model":

Chero kambani kana munhu anoda kuvaka brand anogona kushandisa iyi seti ye "Brand Power Model" kuwedzera simba remhando.

XNUMX. ItaPositioning

Kuti uite izvi, unofanirwa kuzvibvunza mibvunzo mitatu:
(1) Boka rangu revashandisi ndiani?
(2) Ndeapi ari 3 avo makuru ekurwadziwa?
(3) Ndedzipi mhinduro dzandinogona kupa?

Mushure mekunzwisisa iyi mibvunzo mitatu, unogona kuzviitira iwe pachako nzvimbo uye ugozviita nyanzvi mune imwe ndima.

Pano ne"Wechat bhizinesi green kadhimember" semuenzaniso:

1. Ndivanaani vashandisi veWeChat bhizinesi regirini kadhi nhengo?
(1) Avo vanoda kuita mari sediki-bhizinesi rine njodzi yakaderera;
(2) Vanhu vanoda kudya nemitengo yakaderera.

2. Ndeapi matatu makuru ekurwadziwa mapoinzi eWeChat bhizinesi girini kadhi nhengo?
(1) Ruzivo rwekupa rusina kukwana, haugone kuwana zvigadzirwa zvakakodzera kukwidziridzwa kwavo;
(2) Mutengo uye njodzi yekuhodha zvinhu zvakawandisa nekuda kwekudyara kukuru kwemumiririri kune chimwe chigadzirwa.
(3) Zvakaoma kuita mari nenzira isingadhuri uye isina njodzi.

3. Ndeapi mabhenefiti (mhinduro) anogona WeChat bhizinesi girini kadhi nhengo kunakidzwa?
(1) Huwandu hweruzivo rwekupa, sarudzo dzakawanda, zviri nyore kuwana zvigadzirwa zvekusimudzira;
(2) Hapana njodzi yemari uye kuchengetedza kune chimwe chigadzirwa kutengeswa panzvimbo yevamwe;
(3) Ita mari ne zero mutengo uye pasina njodzi;
(4) Nakidzwa nemitengo yakasarudzika yenhengo uye chengetedza mari yekushandisa yako wega.

XNUMX. Kupfuudza pfungwa

Chii chinonyanya kuparadza?Chinhu chinoparadza uye chine simba zvakanyanya pasi rose kuparadzirwa kwemazano.

Vanhu vose vane simba zvikuru pasi pano vari kuparadzira pfungwa, Marx ane Das Kapital, Lao Tzu ane Tao Te Ching, Confucius ane The Analects, uye vavambi vorudzidziso ivavo vane rinenge bhuku rimwe rekare rokuparadzira dzidziso yavo.

Naizvozvo, kana bhizinesi richida kukwidziridza pesvedzero yemhando yaro, rinofanirwa kumisikidza sisitimu yedzidziso yechiratidzo chemhando, kuparadzira mazano aro, uye nekudaro kuwedzera simba rayo remhando.

Ini ndinogovera ruzivo ruzivo rweInternet marketing promotion uye muchidimbu WeChat marketing marketing skills model, inova yekuparadzira pfungwa dzangu.Mushure mekuverenga, vaverengi vanonzwa vaine mubayiro, nokuti pfungwa dzandinoparadzira dzakabata vaverengi.

XNUMX. Propaganda

Kana uchida kuparadzira pfungwa, unofanira kuita nhema, uye kune nzira dzakasiyana-siyana dzokuparadzira dzinogona kushandiswa pakuparadzira.

1. Manomano akasiyana

Kune nzira dzakawanda dzekusimudzira kushambadzira kwetiweki, uye heino dzimwe nzira dzakajairika dzekusimudzira.

(1) 300 zvinyorwa pazuva:
Iyi ndiyo nzira iri nyore yekuzvimisa kuti utumire 300 posts pazuva, ingave iri blog kana forum, chero iwe uchigona kusiya mhinduro, ichashanda mushure memwedzi ye3.

(2) Ita SEO kunyora zvinyorwa:
Iyi i SEO refu-muswe zano rinounganidza mibvunzo nemhinduro izvo vashandisi vane hanya nazvo zvakanyanya.
Tinogona kutsvaga imwe mudzi pamawebhusaiti eQ&A akadai saBaidu Ziva uye Zhihu, semuenzaniso: "Mutorwa”, iwe uchawana yakawanda yemibvunzo yakadai, unganidza mibvunzo, muchidimbu mhinduro uye nyora 1 chinyorwa pazuva, unogona kuunganidza zvingangoita zana mumwedzi mitatu uye nekukurumidza kuva.UFOIni ndiri nyanzvi yekutsvagisa, uye kune zvinyorwa zvinopfuura 300 pagore, uye zvinoputika mushure menguva refu.

(3) Mabhuku akatsikiswa:
Pesvedzero haigone kurerutswa, uye inozoputika nekufamba kwenguva.

Ndakaona vakawanda vanozvidavirira vachifambisa pfungwa dzavo.Nekupanana pamwe nekunyora zvinyorwa,vakawana ruvimbo nevatsigiri vakawanda,uyezve vanemafans vachiunganidza mabhuku.Iyi ifurira.

(4) Vhidhiyo Marketing:
Mhedzisiro yekushambadzira kwevhidhiyo haina kushata kupfuura kunyora zvinyorwa, tinogonaYOUTUBEZvinogona kuonekwa kubva paInternet kuti zvechokwadi kune vazhinji vane mukurumbira paInternet vanoshandisa mavhidhiyo kugovera hunyanzvi hwavo uye ruzivo rwavo, vachiwana kutariswa kwakawanda uye kuwana zvese mbiri uye hupfumi.

(5) Social media,midhiya mitsvaMarketing:
Goverana zvinyorwa nemavhidhiyo pasocial media uye matsva midhiya mapuratifomu kuti uwedzere kuratidzwa uye kuvandudza pesvedzero yemhando.

(6) WeChat kushambadzira:
Munguva yeInternet nhare, vanenge vese vashandisi vari paWeChat.Community Marketing) zvakasanganiswa pamwe chete zvakare kufamba kunoshanda.

1. Kutanga ongorora zvinyorwa zviri paWeChat public account, ndedzipi dzine huwandu hwekuverenga? (Kuwedzera kwehuwandu hwekuverenga kunoratidza kuti zvinyorwa zvakadaro ndizvo zvinonyanya kunetseka nevashandisi)
2. Wobva watungamira mushandisi kuboka reWeChat, uye taurirana nemushandisi nezvenyaya iyi muboka.Mushure mekupera, zviri munhaurirano zvinorongwa kuita zvinyorwa uye zvinotumirwa kuWeChat yeruzhinji account kune marekodhi.
3. Mushure mekunge chinyorwa chaburitswa pane yeruzhinji account, ichagoverwa neboka reWeChat.Kana vashandisi vaona yavo yakaburitswa uye vachirekodha muchinyorwa, ivo vanogona kwazvo kuenderera mberi nekuchigovera kune WeChat Moments, iyo inogona kuita basa rekuparadzira.

(Ini ndichagovera humwe hunyanzvi hwekushambadzira WeChat mune ramangwana, ingoramba uchiteerera)

2. Wedzera mafambiro

Mafambiro akasiyana-siyana ari pamusoro haana maturo, asi anoda kuurayiwa kunoshamisa, uye zvinotora nguva shoma kuti uunganidze kuti uone mibairo yakanaka.

Pane nzira iri nani uye inokurumidza here?

Muchokwadi, kushandisa "leverage mafambiro" zvinokutendera iwe kuti uone nekukurumidza maitiro, chaiwo nyaya uye nzira dzekushanda, uye iwe uchave nemukana wekugovana navo gare gare, chero iwe uchiteerera.Chen WeiliangWeChat public account: cwlboke