Internet Entrepreneurship Case: Iyo We-Media Dividend Yapfuura muCross-border E-commerce uye Kunze Kwekutengeserana Indasitiri Yapera?

Munguva pfupi yapfuura, ndinowanzonzwa vatengesi vachiti, "Zvakaoma chaizvo kutanga bhizinesi ikozvino. Chikonzero chikuru ndechokuti hapana migove yemigwagwa, uye mari yekuwana vatengi iri kuwedzera uye yakakwirira."

Mukuona kwedu, kuyerera munondo unocheka kumativi maviri.Mvura inogona kutakura igwa ndokuriputira.

Tevere, nyaya yenguva yebhonasi yepuratifomu yekutora yakagovaniswa nesu ine chekuita nechiitiko chekuyambuka muganhu chatakasangana nacho.E-commerce, vhidhiyo pfupi, zvakangofanana, kune mabhosi asingaverengeki vanotenda zvisirizvo kuti vane simba.

Huku minhenga mushure mebhonasi.Ndinovimba kuti uchakwenenzvera zvigadzirwa zvako uye zvirimo zvakanaka, uye usatakurwe nechiitiko ichi chinopfuura.

Mabhizinesi Mhosva Anoshandisa iyo Internet Platform muBonus Period

Heino nyaya yekudyara chaiyo:

Pakutanga kwa2016, vamwe vetizens vakavhotera chikafu chekumavirira-chikafu chikafu chinomhanya. Zvigadzirwa zvacho zvinonyanya pizza, steak, saladhi, nezvimwe. Zvigadzirwa zvakafanana nePizza Hut, asi kumhanya kwekutumira kunokurumidza, uye nzvimbo yechitoro chimwe chete. Chitoro chimwe chingaita 50-100 square metres, kunyanya munharaunda.Munzvimbo dzine maoffice CBDs, dine-in ndiyo inonyanya kukosha, uye mutengo weyuniti pamutengi ungangoita makumi mashanu.

Panguva yekudyara, paingova nezvitoro 5. Musingasviki hafu yegore, pakanga pane zvitoro zvinenge 20. Kubudirira kwekambani kwaive kwakanaka, uye chiyero chezvitoro chaishandiswa zvakananga chakaiswa pakati pezvitatu zvepamusoro. Hangzhou.Sabhuku vanovhura zvitoro zvitsva kana vaita mari.Kunenge chitoro chimwe nechimwe chine pundutso.Avhareji yenguva yekudzoka pachitoro chimwe chete ingangoita gore.

Muna Chikunguru wegore rimwe chetero, hondo yerubatsiro yemapuratifomu ekutora yakatanga. Meituan, Ele.me, Baidu Takeaway nemamwe mapuratifomu akauya kwaari kuzotendera chitoro chake kuti chivhure nzvimbo yekutora. Mari yerubatsiro yaive 7-6 yuan pa odha, uye Baidu Takeaway ndiyo yaive yepamusorosoro.Rubatsiro rwapihwa nepuratifomu rwunosvika yuan gumi nembiri pa odha.Mumazuva iwayo anopengadrainageMari yevhoriyamu yakaipa.

Iyo traffic yeInternet mapuratifomu panguva yebhonasi inoshamisa

Kekutanga, sabhuku akanzwa simba reInternet platform traffic. Mazuva ese masikati, kurongeka kuchaputika. Sezvo chitoro chiri kunyanya kubatikana panguva dzepamusoro, akadzikisa chigadzirwa SKU uye mhando yechigadzirwa yadonhawo. zvizhinji.

Huwandu hwezvinhu zvinotorwa muchitoro chimwe chete hwawedzera kubva pagumi kubva muzana kusvika pa10%, uye kumhanya kwekuvhura zvitoro kwakawedzerawo.Sezvo zvinotora zvinhu zviri izvo zvinonyanya kukosha, zvinodiwa nashefu nezvenzvimbo yechitoro zvakaderedzwawo zvakanyanya.

Chaizvoizvo, maneja weMeituan KA akakwidziridzwa kuenda kuShanghai, uye akashandisa mamirioni kuvhura zvitoro zvitatu muShanghai.Panguva ino, akanga asingachakwanisi kuteerera kunyengetedza shamwari dzakanaka, uye akaisa kambani yose inenge yose mukutora.

Internet papuratifomu bhonasi nguva inopera

Muna Gunyana wegore rimwe chetero, hondo yerubatsiro yekutora yakapera, uye rubatsiro rwakaderedzwawo.Rubatsiro paodha yega yega yakadzikira kubva pa9 yuan kuenda pa6 yuan, 4 yuan kuenda pa4 yuan, kana kunyange 2.Uye panguva ino, nhamba huru yeKA (kiyi vatengesi) mabhureki akatanga kupinda munzvimbo yekutora.网络 营销, mari yekuendesa iri kukwira, uye iyo inonzi traffic bonus yakanyangarika pakupera kwa2016.Wese munhu akazoziva kuti pakutanga kwegore raitevera, Baidu Takeout yakawanikwa neEle.me, uyezve muna 2018, Ele.me yese yakatengeswa kuAlibaba.

Mushure mekunge chikamu chetraffic chanyangarika, kambani nezvitoro zvakadzikira, uye zvitoro zvaimbobhadhara zvakarasikirwa zvikuru. Panguva ino, hazvigoneke kudzokera kune yekare dine-mu modhi, nekuti mukuona kwevatengi, iwe uri takeaway store.Sezvo zvese zviri zvitoro zvakanangana, kurasikirwa kuri kuwedzera mwedzi wega wega, uye chitoro cheShanghai chakatowedzera slag.

Mushure mekunge nyaya yataurwa, nyaya iyi inoratidza kuti iyo inonzi bhonasi yetraffic haina kusimba sei.Kufamba kwepuratifomu kunoshandiswa kumusoro nekusiiwa, uye hakugone kugadziriswa.Chinhu chinonyanya kutyisa ndechekuti ichaitawo kuti chikamu chechiratidzo chive nekunyepedzera kuti simba repuratifomu ndiko kugona kwavo, nekudaro kuita chikanganiso chinouraya.Muenzaniso wakadaro wakaitikawo kumhando dzakawanda dzeTao.

Zvakasiyana, zvino sezvo bhonasi yemotokari yaenda, hachisi chinhu chakaipa kuti munhu wose adzike.Unogona kupukuta chigadzirwa zvishoma nezvishoma, kutarisira vashandisi zvakanaka, kuita basa rakanaka mukutengazve, uye kuvaka mhando yakanaka, asi zvichava zvakasimba.

Kutengeserana kwekunze uye e-commerce papuratifomu bhonasi nguva

Nguva dzekugovaniswa dzinosiyana kubva kuindasitiri kuenda kune indasitiri, ine nguva refu kana pfupi.

• Kutengeserana kune dzimwe nyika kunofanira kunge kwakarebesa.Pave nemakore anopfuura makumi mana kubva pavandudzwa uye kuvhura mukana wekujoinha wto.
• Chikonzero chekuenderera mberi kwekukura imhaka yekusimudzira indasitiri yekugadzira, kubva kune yakapfava demographic dividend, kutyaira iyo maindasitiri ketani, kugovera ketani rutsigiro, uyezve kukusimudzira tekinoroji.
• Kubva paOEM (pure foundry) kuenda kuODB (yakazvimiririra budiriro), uyezve kuOBM (yake mhando), wave mushure memafungu, chero mabhizinesi achigona kufambirana nekuvandudzwa kwemaindasitiri, anogona kudya masaisai akati wandei.

E-commerce migove inonyatso kureba, kubva kuhuswa kusvika kumhando dzeTaobao kusvika kumabhandi emaindasitiri, uye pakupedzisira kune echinyakare mhando, uye zvinotora angangoita makore makumi maviri kuti capital ipinde mumusika.

Mushure mekunge mari yapinda mumusika, mapoka makuru haana mukana wepasi, kunze kwekunge ari madiki asi akanaka uye akasarudzika, kana mapoka asingafarirwe nevakuru vakuru.

Yakareba sei nguva yebhonasi yenhau?

Iyo bhonasi nguva ye self-media ipfupi kwazvo:

• Kubva kumaforamu kuenda kuWeibo uye WeChat veruzhinji maakaundi, kusvika kumavhidhiyo mapfupi uye nhepfenyuro dzepamoyo, iko zvino kwachena-kupisa.
• Kare, panguva yebhonasi yeWeibo neWeChat maakaundi eruzhinji, vanhuwo zvavo vazhinji vakave maVs makuru chikamu-nguva, asi zvino chasara kuunganidza uye kuunganidzwa kwemakwikwi.Migove yemavhidhiyo mapfupi ari kutopfuura uye anochinja gore rega rega.
• Nhepfenyuro yepamoyo ipfupi pane vhidhiyo pfupi.Zvakangotora mwedzi mishoma kubva kuLuo Yonghao kuenda kuLiu Genghong kusvika pakusarudzwa kweMabvazuva.Zvino zvinonzi kusarudzwa kweMabvazuva kwave kushoma, uye budiriro yeramangwana haizivikanwe.

Isu tinotenda kuti bhizimusi reInternet rinodaGara uchiteerera kune itsva traffic bhonasi uye chitsva chigadzirwa bhonasi gore rega rega, seE-commerce webhusaiti papuratifomu inoshanda manejimendi pfungwa.

• Kunze kwekunge iwe uri shasha, usazvizive mumusoro mako, sarudza sub-indasitiri, shanda nesimba kwemakore mashoma, uye uve nyanzvi mune iyi ndima.
• Pamusoro pezvo, ndezvekutsvaga yako wega mapoinzi anopenya, uye usaite zvinhu zvausingade.
• Iwe haugone kuita chero chausingadi.