Maitiro ekunyora epamberi ekushambadzira kopi yeDouyin vhidhiyo mapfupi mafirimu?Creative advertising copywriting case analysis

Advanced innovation idanho rekutanga rinosanganisira zvikamu zvakasiyana (muchinjika-mapoka).

Ngatitii mazwi mana "sauce latte" pamwe haana kuchengetedzwa nezviratidzo. "Latte" ishoko rinowanzoreva chikamu, saka harina kukodzera kunyoresa chiratidzo.

(Kana Ruixing naMoutai vakaverenga chinyorwa ichi, ndinofunga vese vachanyarara.)

Mazano ekutevedzera akaderera angori kutevedzera mumwe-kune-mumwe muchikamu chimwe chete. Kazhinji, unogona kunwa muto chete.Zvisinei, pfungwa idzi dzinotozivikanwa nemunhu wese, uye mhedzisiro yacho inodonha zvakanyanya kana iwe ukaaedza kechipiri.

DouyinVhidhiyo pfupi firimu repamusoro rekugadzira kushambadziraKuteedzeraUngazviita sei?

Hunyanzvi hwepamusoro ndehwekuvandudza muzvikamu zvakasiyana-siyana.Uhu hutsva hutsva mundima yangu uye hahusati hwaonekwa nevamwe, saka kudzvanya-kuburikidza pamwero wekushandura kuchakwira.

Cross-category innovation "kudya nyama" uye zvechokwadi kufamba kwakashinga.

Zvisineyi, vanhu vazhinji vanongoziva kutevedzera mukati mechikamu chimwe chete, uye kunyangwe kutevedzera hakuna kufanana zvakakwana.Mukupedzisira, anongori akachipa ekutevedzera.

Isu tinofanirwa kudzidza kutora pane ruzivo rwezvigadzirwa zvakakurumbira kubva munzvimbo dzakasiyana kuti timire munzvimbo chaiyo yemusika, kuti tiwane mukana wekukwikwidza.

Kugadzira kwepamberi kudzidza kubva kune zvakabudirira zviitiko mune mamwe minda

Maitiro ekugadzira super blue ocean zvigadzirwa mumusika tsvuku wegungwa?

Mhinduro dzakanakisa dzinogona kumuka mumaindasitiri akasiyana zvachose.

Ramba uine maonero akajeka uye usabvisa vanhu kubva kune mamwe minda.

TsikaE-commerceuyemidhiya mitsvaE-commerceZvese zvinoda matarenda ekugadzira, uye kuita ndihwo hunyanzvi hwekutanga.

Kunyanya kusika uye kufunga vanhu vanofunga mukambani, iyo kambani inosimba.

Paunoshanyira kambani, kana muvhareji mushandi ane simba uye akafemerwa, izvo zvinowanzoreva kuti ikambani huru.

Kune rimwe divi, kana vashandi vasina basa uye vachitevera maitiro, saka iyi ingangove kambani yepakati.

Creative advertising copywriting case analysis

Takamboona sirogani yekushambadzira yekugadzira mune zvekupfeka: "Kudhura zvishoma, kuri nani." Kunyangwe zvipfeko zvichidhura, huwandu hwekutengesa hwakanaka kwazvo.

Gare gare, takazoshandisa sirogani iyi kune mamwe minda, uye chiyero chekudzvanya uye mutengo weyuniti yevatengi mumba neminda yekudya wakawedzera zvakanyanya.Slogan iyi inonyanya kukwezva vatengi vane mari.

Simba remuchinjika-chikamu chekugadzira advertising kopi:

• Iri zano rakashanda zvakanaka nekuti isu taiva vekutanga kutora sirogani iyi mudzimba nechikamu chekudya, nekudaro tichikwezva vatengi nemari.
• Pasocial media, tinowanzo shandisa zano rinosekesa, rinoshanda zvine mutsindo nekuti mwero wekuseka wakapetwa kagumi pane wevamwe.
• Kushandisa nzira dzinosetsa dzekunaka kune chikafu, imba uye zvipfeko zvinowana zvakakosha mhedzisiro.Muchikamu chimwe chete, kana zvigadzirwa zvakanyanya homogeneous, mhedzisiro yacho ichave yakaipa.

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Chero zvazvingaitika, kukopa kunogara kuchingove kunongedzera kune yakabudirira chimiro uye dhizaini.Mweya uye chirevo zvinofanirwa kuzadzwa iwe pachako, uye haufanirwe kuve mutevedzeri asina mweya.

Kunyange zvazvo chitarisiko chakanaka chakafanana, mweya inonakidza haiwaniki uye haiwanzowanikwi.Zvisizvo, unenge uchingogadzirira vamwe mbatya dzemuchato.Vanhu vanokurangarira nekuda kwekunakidzwa kwako mukati, kwete chimiro chako chakanaka.