Inofanirwa-kuverengera kuyambuka-muganho e-commerce mhiri kwemakungwa: Ongororo yezvakanakira uye zvakaipira kurima kwakadzama kwezvikamu zvemusika uye nekuwedzera kwakatwasuka.

Kuyambuka muganhoE-commerceNzira yekubuda sei kubva kune wave involution? Ichi chinyorwa chinopa ongororo yakadzama yezvakanakira nekuipira kurima kwakadzama uye nekuwedzera kwakatwasuka muzvikamu zvemusika kuti zvikubatsire kuwana iyo yakakwana nzira yekumhiri kwemakungwa, kudzivirira misungo, uye kuwana mabhindauko emusika!

Iyo "mubvunzo wegore" mune yekunze kutengeserana denderedzwa iri kuzara:Muchikamu chekudyidzana kwepasi rose munguva yekushanduka-shanduka, makambani anofanira kunamatira pakadzika kwezvikamu paanenge achienda pasirese, kana kuti anofanira kusarudza kuramba achiwedzera akatwasuka?

• Nyaya iyi yakatomutsa hondo huru yemashoko pagakava reForeign Trade Real Cow Awards rakaitwa naAlibaba mazita makuru kubva kumativi ese ehupenyu aipopotedzana, izvo zvakaita kuti vanhu vafunge zvakadzama.

Semunhu anga achitarisa maitiro ekutengeserana kunze kwenyika kwenguva yakareba, ndinoda kugovera mamwe manzwisisiro akadzama uye mazano anoshanda.

Kuti tipindure mubvunzo uyu tinofanira kutangaKusarudzwa kwepuratifomu, nharaunda yemusika, zano rechigadzirwaOngorora mumativi matatu.

Nei nyaya iyi ichikosha?

Involution zvinoreva kuti makwikwi ari kuramba achiwedzera, mutengo wekutora vatengi unoramba uchikwira, uye purofiti inomanikidzwa kusvika painogumira.

Panguva imwecheteyo, kudyidzana kwenyika dzepasi pose kunoita kuti musika uwedzere.

Kuomerera kune hudzamu hwechikamu ndechekuvavarira kuita zvakanaka, ukuwo kuwedzera kwakatwasuka kuri kukanda mambure akafara kubata hove.

Nzira mbiri idzi dzine zvadzakanakira nezvadzinokanganisa, asi kana ukasarudza isiriyo, zvinogona kuita sekubata nhovo mukurwa kwepfuti, uchiwana hafu yemhedzisiro nehafu yekuedza.

Funga nezvazvo, kana ukanamatira kuchikamu chidiki, asi ukaona kuti kudiwa kwakazara uye migove inonyangarika, chii chichava mhedzisiro?

Kana, kana iwe uchishuvira kubudirira nekukurumidza uye nekukasira mabhenefiti ekuwedzera pamwero mukuru, asi uchiregeredza kugadzikana uye kutonga kwemhando yeketani yekugovera, imhando ipi yekudonha iyo ichatungamira?

Iyo yegoridhe pfungwa yekurima kwakadzika uye kupatsanura

Kutanga, ngatitaure nezve "segmentation deep". Zvakafanana nomukwiri wegomo anosarudza pamusoro pegomo rimwe kuti akwire kusvika pakakwirira, pane kugara achichinja makomo.

1. Kutarisa kunounza hunyanzvi

Kugovaniswa kwemusika kunoreva kuti iwe unogona kuchera zvakadzika mukati mezvido zvevashandisi uye kuita kuti chigadzirwa chako ive yakanyanya kunaka.Haisi yekungotengesa zvigadzirwa, ndezvekutengesa mhinduro. Semuyenzaniso, kambani inogadzira midziyo midiki yemumba yakagadzira hita diki inochengetedza simba yakanangana nekudziya kwechando kumusika weEurope, uye mhedzisiro yacho yakarova zvikuru. Mhosva dzakaita seizvi dzinoratidza kuti kupatsanurwa kunogona kukubatsira kuvaka kukwikwidzana uye kudzivirira kutarisana nevanokwikwidza.

2. Brand simba iri nyore kuunganidza

Nekutarisa pane chaiyo niche, yako mhando inozoyeukwa zviri nyore nevashandisi vanonangwa. Vatengi vanogona kusarangarira mhando yechigadzirwa cheimwe mhando hombe, asi ivo vanozorangarira heater brand iyo "inonzwisisa zvakanyanya vashandisi veNordic".

Nekudaro, kudzika kwechikamu hakusi pasina njodzi. Kuwanda kwemusika kune kushomeka uye kudiwa kunoshanduka nekukurumidza. Aya matambudziko achaita kuti purofiti yako isangane nekusagadzikana kukuru.

Mikana nematambudziko ekuwedzera kwakatwasuka

Kusiyana neizvi, kuwedzera kwakatwasuka kwakafanana nekukanda mambure mugungwa. Mapuratifomu matsva, mapoka matsva, uye nzira nyowani dzinovavarira kukurumidza kuvhara huwandu hwakakura hwemisika.

1. Kusiyanisa kunoderedza njodzi

Kana mapuratifomu epuratifomu akachinja, kana chimwe chikamu chikangoerekana chatonhora, makambani anowedzera akachinjika anogona kutsiva kurasikirwa kwavo kune dzimwe nzvimbo. Semuyenzaniso, kambani ye-e-commerce yekuyambuka inoshandisa zvigadzirwa zvemumba uye zvekunze.

2. Zvikamu zvepuratifomu itsva

Mapuratifomu ari kusimukira kazhinji ane mutengo wakaderera wemotokari uye kuvimbika kwemushandisi hakusati kwaumbwa, izvo zvinopa mikana yakanaka yekuwedzera yakachinjika. Semuenzaniso, pamapuratifomu akadai seTikTok Shop, vatengesi vakagara mukutanga vakawana mukana wekutanga wekufambisa nekugovera zvinhu uye nekukurumidza kuwedzera huwandu hwavo.

Asi kuwedzera kwakachinjika kunewo njodzi dzakavanzika.Iko kuomarara kweketani yekugovera kwakawedzera, kutonga kwemhando yechigadzirwa kwawedzera kuoma, uye mhandoPositioningnyore kublur, zvingava zvipingamupinyi pakuwedzera kwakatwasuka.

Nzira yekuenzanisa sei kudzika uye kuwedzera?

Mukushanda chaiko, kusarudza kuda kupatsanura zvakadzama kana kuwedzera zvakachinjika hakusi kana/kana, asi kunoda kuvakirwa pa.Platform life cycle, musika wekugova nguva, bhizinesi resource kugoverwaIva anochinjika.

1. Segmentation yemapuratifomu makuru uye generalization yemapuratifomu madiki

Kune mapuratifomu atokura, akadai seAmazon kana eBay, zvinonyanya kushanda kuongorora zvakadzama muzvikamu zvemusika. Nekuti makwikwi anotyisa, kungosiyana kwakanyanyisa chete kunogona kusimuka. Kune ari kusimukira mapuratifomu, akadai seTemu kana TikTok Shop, kukanda mambure akafara kunogona kutora mimwe mikana.

2. Govera zvinhu panguva yebhonasi uye wedzera mukati menguva yemukati

Munguva yebhonasi nguva yemapuratifomu matsva kana mapoka matsva, tora musika kuburikidza nekugoverwa kwechigadzirwa kana kukwikwidza kunowedzera, chimiro chechigadzirwa chinozogadziridzwa kuti chiwedzere purofiti yechigadzirwa chimwe chete. Semuenzaniso, kambani ye-e-commerce yezvipfeko yakatanga kutangisa zvakasiyana-siyana zveT-shirts Mushure menguva yebhonasi, zvichienderana nemhinduro yedata, yakanangana nekugadzira yakasarudzika Nordic style series.

3. Data-inotungamirirwa nekuita sarudzo

Zviratidziro zvekutengeserana uye kuongororwa kwedata zvakakosha masosi ehungwaru. Pazviratidziro muShenzhen neYiwu, unogona kuona zvido zvevatengi vepasirese. Platform data inogona kukuudza kuti ndezvipi zvigadzirwa zvine mukana wekuve hits.Usateedzere maitiro uye uzvitakure, asi simudza uye gadzirisa zvichibva pane zvakatozivikanwa zvigadzirwa.

Maonero emunhu: Nzira yekurwisa mhiri kwemakungwa

Ini ndinotenda kuti kusarudzwa kwehurongwa hwemhiri kwemakungwa kunoenderana nekambaniGenes uye zviwanikwa zvekushandisa.

Kana iwe uri bhizinesi diki rine yakagadzikana yekugovera cheni, yakadzika segmentation inogona kunge iri sarudzo yako isingadzivisike; asi kana timu yako yakanaka pakupindura shanduko yemusika nekukurumidza, yakatwasuka yekuwedzera pasina mubvunzo ine mukana wakawanda.

Fungidzira: kudzika kwekuparadzanisa nyundo, iyo inogona kurova chinangwa nemazvo;

Chinonyanya kukosha ndechipi, sando kana mambure? Zvinoenderana kana iwe uchida kuvaka imba huru kana hove kuti urarame.

kupfupikisa

Kuenda kugungwa munguva yeinvolution,Kuomerera kuhupamhi hwezvikamu uye kuenderera mberi kwekuwedzera kwakatwasuka hazvisi zvinopesana, asi zvinopindirana.. Kurima kwakadzika kunokubvumira kutora midzi, uye kuwedzera kunokubvumira kutambanudza. Kusarudzwa uye kuitwa kwezvose zviri zviviri zvinoda kusarudzwa pane imwe nyaya-ne-nyaya.

Saka, chii chinotevera? Usangotumira iwo "mamirioni ekutengesa-muganho pamwedzi" mudenderedzwa reshamwari dzako, tora data rako, enda kunzvimbo yekuratidzira, uye tsvaga mhinduro kubva kune ruzivo. Mushure mezvose, chete nekuenda nenzira kwayo iwe unogona kukwira mhepo nemafungu.

🎯 pachako-vezvenhauChinokosha chishandiso: Yemahara Metricool inobatsira iwe nekukurumidza kuwiriranisa akawanda-chikuva kushambadza!

Sezvo makwikwi pakati pe-self-media mapuratifomu achiwedzera, maitiro ekugadzirisa zvinobuditsa kuburitswa kwave musoro kune vagadziri vazhinji. Kubuda kweMetricool yemahara kunounza mhinduro nyowani kune ruzhinji rwevagadziri! 💡

• 🎥 Kurumidza kuwiriranisa akawanda mapuratifomu: Hapasisina kutumira nemaoko rimwe nerimwe! Metricool inogona kuitwa nekudzvanya kumwe chete, ichikubvumidza kuti uvhare nyore mapuratifomu akawanda emagariro.
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• Data analysis artifact: Kwete chete iwe unogona kushambadza, asi iwe unogona zvakare kuteedzera traffic uye kusangana munguva chaiyo, uchipa chaiwo mafambiro ekugadzirisa zvirimo.
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• Chengetedza nguva yakakosha: Taura zvakanaka kune mashandiro anonetesa uye shandisa nguva yako pakugadzira zvemukati!

Mukwikwidzi pakati pevagadziri vemukati mune ramangwana hauzongove wekugadzira, asiwo nezve kugona! 🔥 Dzidza zvimwe izvozvi, tinya chinongedzo pazasi▼