KuB / yakasarudzika chikamu online yekusimudzira zano: Maitiro ekudzivirira misungo uye kupaza nemazvo?

"99% yevanhu vari kumhanya munzira isiriyo, uye 1% chete yevanhu vanodzikama vowana gwara chairo."

Kana zvasvika pakusimudzira Ku B (bhizinesi kune bhizinesi) uye akagadziridzwa zvikamu, kutya kukuru hakusi bhajeti rakakwana, asi gwara risiri iro.

Maboss mazhinji anopenga nezve advertising.Web Promotion, uye pakupedzisira akawana kuti ROI (kudzoka pakudyara) yakanga yakaderera zvinosiririsa, uye zvingatonyanya kuipa kupfuura kusaisa mari.

Iyi inyaya yakajairika ye "kuedza munzira isiriyo kwakaipisisa kupfuura kusaedza zvachose." Saka, tingasimudzira sei nemazvo todzivisa kutsauka? Ngatitaure nezvenyaya iyi nhasi.

1. Zviratidzo zvakakosha hazvina kujeka uye hapana pfungwa yekutungamira

Kana uchisimudzira KuB uye zvigadzirwa zvakagadzirirwa, zviratidzo zvepakati zviri nyore chaizvo, zvitatu chete:

• Nhamba yekubvunzana(Pane vatengi vari kuuya kwauri here?)
• Consulting cost(Zvinoita marii kuti mutengi wega wega akuwane?)
• Inquiry kutendeuka rate(Pane avo vakauya, mangani matransaction akapedzwa?)

Izvi zvitatu zviratidzo zvinotarisa kana kusimudzirwa kunoshanda.Huwandu hwekubvunzurudza uye mari yekubvunzurudza ine chekuita nekushambadzira uye nzira dzekushandisa kubvunzurudza kunoenderana nekugona kwebasa revatengi uye kutengesa.

Asi vanhu vazhinji havazvione saizvozvo.

Kana chiito chekusimudzira chikasaitwa zvakatenderedza izvi zvitatu zvakakosha zviratidzo,Ipapo kuedza kwose hakuna maturo!

2. Kana iwe usingazive kuverenga, ROI inova "metaphysics"

Iyo yakajairika nzira yevaraini ndeye盯着Production ratio(ROI) Ona kana kushambadzira kuchifanira kuwedzerwa.

Kana kurongeka kukuru kunouya mune rimwe zuva, iyo ROI ichave yakanyanya kunaka, uye munhu wese achaedza kuwedzera mari yavo yekudyara pazuva iro diki, iyo ROI haizove yakanaka, uye bhajeti ichatemwa pakarepo.

Izvi zvakafanana nekudzikira uremu nekutarisisa nhamba dziri pachikero Kana ukadya kamwe kakudya kadiki nhasi, unozonzwa kuti warasikirwa nehuremu mangwana.

3. Yakarurama accounting nzira: kugadzikana + periodic kudzoka

Saka, tinoona sei kana kushambadza kuchibudirira? The core is two points:

1. Kuwanda kwekutaurirana kwakagadzikana here?(Chete kana traffic yakagadzikana ndipo panogona kufanotaurwa shanduko)
2. Mari yekubvunza inogamuchirwa here?(Usarega kushanduka kwezuva rimwe chete kuchikanganisa kutonga kwako)

Iko kuverenga kweROI kunokurudzirwa zvakanyanyaTarisa kudzoserwa pamusoro pekutenderera kwese, kwete data pfupi-pfupi. Nekuti kutenderera kwekuita sarudzo kweTo B maodha kureba, zvinogona kutora mavhiki akati wandei kana kunyange mwedzi kuti vatengi vaende kubva kubvunza kuenda kuisa odha. Yenguva pfupi ROI inogona kusaratidza mamiriro echokwadi.

Nekungotarisa kudzoserwa kwese pamusoro penguva refu tinogona kunyatso verenga "yepamusoro inodhura yekubvunza mutengo".

4. Bvisa zviito zvekusimudzira zvakatenderedza zviratidzo zvakakosha

Kukura kwekuita hakubvi pane imwe link chete, asiChigadzirwa, kushambadzira, kutengesa uye akawanda-point kurongekamhedzisiro ye.

Zvinoda kuitwa nasabhuku kuongorora kuti ndechipi chinongedzo chinoda kugadziridzwa zvakanyanya:

• Chigadzirwa chacho chakanaka, asi nhamba yemibvunzo yakaderera? Izvi zvinoratidza kuti pane dambudziko nemaitiro ekushambadza nekusimudzira.
• Nhamba yekubvunza yakanaka, asi chiyero chekushandura chakaderera? Izvi zvinoratidza kuti kutengesa uye kugona kwevatengi hakuna kukwana.
• Mari yekubvunza yakakwira uye yakaderera ROI? Zvichida nzira yekushambadzira haina kusarudzwa nemazvo.

Kana isu tisingakwanisi kuongorora dambudziko, tinogona chete kuita sarudzo zvichienderana nekutonga kwedu.Low ROI haidzivisiki.

5. Iyo yakakosha logic yekusimudzira: tarisa pahuwandu hwekubvunzana uye mutengo

Kune B uye akagadziridzwa zvikamu, iyo yakakosha logic yeazvino zano ndeiyi:Kuendesa kwakagadzikana + kuronga kwakangwara + kunyatso kudzora.

Kazhinji, isu hatiteedzere nemaune kukura kwekuputika kwenguva pfupi, asi tinotarisa pane:

1. Huwandu uye mutengo wekubvunza zvakagadzikana here?
2. Iyo ROI yese iri mukati mechikamu chinogamuchirika here?

Chero bedzi aya maviri epakati mapoinzi akagadzikana, iyo mari inogona kuenderera.

6. Nzira yekuwedzera sei chigadzirwa mushure mekunge chagadzikana? kopi!

Vanhu vazhinji vanotenda zvisizvo kuti kana chimwe chigadzirwa chikabudirira, vanofanirwa kuwedzera bhajeti nekupenga. Chaizvoizvo, hazvisi.Huwandu hwezvigadzirwa zvega muchikamu cheKu B/customized kazhinji hushoma, uye zvakaoma kuita purofiti yakakura uchivimba nechigadzirwa chimwe chete.

Nzira chaiyo ndeiyi:

1. Multi-category marongerwo(Zvakasiyana zvinodiwa nevatengi, zvichifananidza zvigadzirwa zvakasiyana)
2. Multi-store operation(Wedzera kufukidzwa uye kuderedza kukwikwidza kumanikidza)
3. Multiple price strategy(Matengo akasiyana ekukwezva mapoka akasiyana evatengi)

Isu hatiteedzere kurova kwechigadzirwa chimwe chete, asi tinotevera chigadzirwa chimwe chete ROI kuti tiwedzere purofiti.

7. Inogona kuwedzeredzwa here? Iyo yekupedzisira kupatsanura!

Kana iwe uchida kuwana yakanyanyisa ROI, unogonaZvinotarisirwa kuendeswa nedunhu, indasitiri, uye chikamu chemusika.

zvakaita se:

• Imwe link yakananga kudunhu(Jiangsu, Guangdong, Zhejiang, nezvimwewo)
• Kuendesa kwakanangwa kune chaiwo maindasitiri(Kurapa, Dzidzo, Kugadzira, nezvimwewo)

Iyo yakanyanya kunyatsojeka, iyo yakakwirira iyo ROI, uye mabhenefiti anowedzerwa nehuwandu.

Pfupiso: Nzira yekusimudzira yeKu B/yakagadzirirwa zvikamu

1. Tarisa pane zvakakosha zviratidzi: vhoriyamu yekubvunza, mutengo wekubvunza, uye chiyero chekushandura kubvunza
2. Usaite sarudzo zvichienderana nekudyara uye kugadzira, tarisa kurefu kwenguva ROI
3. Kukurudzira, kushanda uye kutengesa fomu synergy
4. Iyo yakakosha pfungwa yekushambadzira: kudzikamisa huwandu hwekubvunzana + kudzora mutengo wekubvunzana.
5. Mushure mekunge chigadzirwa chimwe chete chagadzikana, chirongwa chekudzokorora chinowedzerwa
6. Yakanyanya segmentation yekuvandudza ROI

KuB/customized categories ichiri musika we "blue ocean".Chero bedzi chigadzirwa chine zvakanakira uye kushanda kuri nani pane kuya kwevezera, "dimensionality kuderedza kurwisa" inogona kuwanikwa.

Vanhu vazhinji vanonyunyutaTaobao, Baidu, uye kushambadzira kweruzivo kuri kuchinja nekukurumidza, asi uyu hausi mukana here?

Kushandisa kumhanya kukurira kunonoka, kuita zvirongwa chaizvo, uye kucheka "reeks" yevezera ndiko kusarudzwa kwevanhu vakangwara! 🚀