Zvigadzirwa zvakakurumbira zvinouya sei? 99% yevanhu vanoregeredza zviri pasi pepfungwa kumashure e-commerce hits!

Iwe unofunga kuti hit chigadzirwa inyaya yerombo? Muchokwadi, 99% yevanhu vanoregeredza zviri pasi pepfungwa kumashure kwayo!

Ichi chinyorwa chichaongorora zvakadzama magadzirirwo ekugadzirwa kwezvinhu zvinopisa, ratidza nzira yakakosha ye50% yekuzvarwa patsva + 50% hunyanzvi, uye inokudzidzisa nzira yekuwana iyo musika maitiro uye kugadzira yako wega zvigadzirwa zvinotengesa zvinopisa! Usawira mumusungo zvakare, huya uone iko zvino!

Iwe unofunga kuti zvigadzirwa zvegore rino zvinotengeswa zvitsva here? zvakaipa! Hafu yavo zviso zvekare zvakadzoka mune zvitsva!

Kuberekwazve kwezvigadzirwa zvakakurumbira: 50% ndeye classics inodzoka

Vanhu vazhinji vanofunga kuti "innovation" chete inogona kugadzira chigadzirwa chakarova, asi chokwadi ndechokuti hafu yezvigadzirwa zvegore negore inongova "waini itsva mumabhodhoro ekare."

Sei? Nekuti hunhu hwevanhu hauna kushanduka, kudiwa hakuna kuchinja, uye zvido zvemusika hazvina kuchinja.

Classic style, isingaperi

SemheteRing Setting, hazvina kunyanya kuchinja mumakumi emakore. Mumwe muenzaniso ndeweNikeAir Simba 1, yakave yakakurumbira kubvira 1982. Gore negore, inoshandura ruvara rwemavara uye inowedzera zvinhu zvitsva, izvo zvinoita kuti iite zvakare.

Sei? Nekuti ivo vakaratidzwa mumusika uye vava "iconic sarudzo". Vatengi havafanire kuchinjika zvakare, ivo vakagadzirira kutenga kana vazviona.

Kune mashoma emhando yepamusoro anogara kwemakore makumi mashanu, asi akawanda madiki hits anogara kwemakore 50-2.

Mushure mezvose, mhando dzakasvibirira ishoma, uye kutenderera kwehupenyu hwemhando dzakakurumbira ndeyeMakore mashanu kusvika kumashanu. Somuenzaniso, mumakore maviri apfuuraShark Pants,Vadivelu Comedy Hot Girl Style, iyo traffic iri pasi ikozvino, asi kana ukashandura zita kuti "kuumba bhurukwa" kana "French minimalist style", vanogona kuva nehumwe hupenyu.

Nzira yekuita mari kubva ku "hot-selling cycle"?

1. Dzosa zvekare hits

MuXiamen, vamwe vanonyanya hunyanzviDouyinChikwata che "nzira yemusango" chinoita izvi"Kumuka" kwemahits ekare.

Maitiro avo ari nyore:

• Tsvaga mavhidhiyo akakurumbira eTik Tok kubva makore 2-3 apfuura, varongedze, shandura zita uye uvasimudzire zvakare.
• Yakasanganiswa nenzvimbo nyowani dzinopisa, senge yapfuura "lazy bhokisi rekuchengetedza", ikozvino rashandurwa kuita "minimalistHupenyu"A inofanirwa-iine artifact" inogona kugadzira kuputika kudiki.
• Tsvaga ketani yekugovera zvakananga, tenga muhuwandu, uye ita purofiti kubva pamusiyano.

2. Kuongororwa kwemutengo wakaderera kuona mhinduro dzemusika

Edza chigadzirwa chitsva paDouyin.Mutengo unosvika 20! Mari inoshandiswa kupi?

• Test Script(Vhidhiyo yekushambadzira)
• Test chigadzirwa(Tsvaga chigadzirwa chakakodzera)
• Edza unyanzvi hwekutepfenyura huripo(Optimize sales pitch)

Kune zvikwata zvidiki, kutevera musika kwakachengeteka pane kugadzira vari voga.Kopi + shandura + gadzirisa, iyo iri nyore kupfuura kugadzira chigadzirwa chitsva.

3. Diki Dzvuku BhukuMari yekuyedza yakaderera

Kuenzaniswa naDouyin, mutengo wekuyedza weXiaohongshu wakaderera zvakanyanya.Vamwe havatombodhure mari!

• Mamwe maakaunti anoshandisa nguva yavo kutumira manotsi uye kuita wongororo, nepo mamwe achivimba zvachose netraffic yechisikigo kuyedza zvigadzirwa.
• Kunyangwe iwe uchida kukanda rukova,5000 chinhuIwe unogona kuwana yakanaka mhinduro data.
• Iyo poindi ndeyekuti Xiaohongshu ine yakasimba yemukati kuunganidza, uye zvigadzirwa zvayo zvakakurumbira zvinogona kuve nehupenyu hwakareba kutenderera.

Sei mari yekuongorora ichisiyana?

Chikonzero chiri nyore.Chiyero chekutengesa kwemapuratifomu chinosiyana.

• Douyin:100 yuan ≈ 1000 kuratidzwa
• Diki Dzvuku Bhuku:100 yuan ≈ 10000 kuratidzwa

Imwe ipuratifomu inobhadharwa-inogadzira traffic, uye imwe ipuratifomu yekuunganidza zvemukati Uyu ndiwo mutsauko wakakosha.

Iyo yakaderera inodhura nzira yekuvandudza zvigadzirwa zvinoputika

Hutsva hunodhura here? kusava nechokwadi!Smart innovation = kusanganisa zvinhu zvakakurumbira.

Tarisa uone iyo M9 tram, unogona here kuziva kuti inoita sei?Kubatanidza kutaridzika kwemhando mbiri dzinozivikanwa + tekinoroji innovation, uye pakarepo inova chigadzirwa chitsva.

Semuyenzaniso,BaoshimiNekutevedzera kutaridzika kwePorsche, kushandura zita uye logo, inova mhando nyowani. Chimiro ichi chinoshanda mumafambiro ese ehupenyu.

Kubva pakutevedzera kusvika pakuvandudza kwechokwadi

1. Chikamu chekutanga: Tevedzera zvigadzirwa zvakakurumbira uye tsvaga kudiwa kwemusika

   • Kutanga tsvaga chigadzirwa chakatobudirira uye tevedzera iyo yakakosha kutengesa mapoinzi.
   • Edza musika nemutengo wakaderera uye nekukurumidza uwane yekutanga batch yevatengi.

2. Chikamu chechipiri: Micro-innovation, kuwedzera kusiyanisa

   • Sanganisa zvinhu zvakasiyana zvakakurumbira kuti ugadzire kuyambuka-muganho musanganiswa uye mechi.
   • Wedzera humwe hutsva hunoshanda kuti uvandudze ruzivo rwemushandisi.

3. Chikamu chechitatu: Mhinduro yemushandisi, yakadzama optimization

   • Iyo yekutanga batch yezvigadzirwa zvaunotengesa, vashandisi vanokuudza kwaunoda kukwirisa.
   • Zvichienderana nemhinduro chaiyo, zvigadzirwa zvinodzokorora uye gadzira yako wega brand simba.

Mhedziso: Kana iwe uchida kurova, usanamatira kune "innovation"

Vanhu vazhinji vanoda kuita "kukanganisa innovation" kubva pakutanga, asi chokwadi ndechekuti,Kopi + shandura + gadzirisaIyi inzira inoshanda.

Kubva pakumutsidzira mahiti ekare kusvika pakuyedzwa kwemutengo wakaderera, kubva pakutevedzera zvechinyakare kusvika pakubatanidza zvigadzirwa zvitsva, zvegore rega rega.Ndiyo 50% kuberekwa patsva + 50% zvinhu zvitsva zvinopisa..

Musika wachinja, asi hunhu hwevanhu hauna. Iyo inotevera hit inogona kuvanzwa mumotokari dziva rekare. Wazviwana here?