Makambani e-commerce angatore sei mikana kubva kumapuratifomu matsva uye zvigadzirwa zvitsva? Nyaya yemukati yekuti maoparesheni akakunda sei "hondo itsva" inoburitswa pachena!

Ndinoda kuziva kuti sei vakawandaE-commerceChikwata chinotadza kubata mukana wepuratifomu nyowani? Ichi chinyorwa chinoburitsa zano chairo rekurwa re "maoko ekare achirwa hondo nyowani nemaoko matsva achitora mapurojekiti ekare". Nekubvisa maitiro echikwata chekushanda uye kuita, kuita kunogona kuputika zvakanyanya. Zvinotora iwe nhanho nhanho kuparadzanisa iyo pfungwa yeanoputika maodha!

Waona here kuti makambani mazhinji e-commerce akanamatira mudenderedzwa rakashata:

Mapuratifomu matsva uye zvigadzirwa zvitsva zvinoramba zvichibuda, uye zvese zvinoita se "bhiriyoni-pamwero misika" uye "hot spot dividends", asi ivo havagone kukwikwidza nevamwe!

sei?

Dambudziko harisi rekuti hapana mikana, asi kuti vanhu vazhinji havagone kuibata!

Chiitiko chemudhara wekare chakakosha chiri kunze kwemachati, asi anoguma akamira mubhizinesi rekare?

Wakambonzwa chirevo here?

"Varume vakuru vanorwa hondo itsva, varume vatsva vanorinda maturu ekare."

Mutsara uyu une musoro here?
Vashandi vekare vane ruzivo rwakawanda uye vanoziva nzira yekurwa, saka regai vapinde muhondo itsva; kana vari vashandi vatsva, vanogona kutora bhizimisi rekare uye kudzidza pavanenge vachishanda, vachiuraya shiri mbiri nebwe rimwe!

Asi mukuita chaiko, kazhinji inokundikana.

Boss vakawanda vakandiudza izvozvo

"Mudhara wedu haadi kurwa hondo itsva zvachose!"
"Vachangoburwa havagone kufambidzana nevatambi vekare uye kuita bongozozo."

Zvinonzwika zvine musoro, handiti?
Asi kana ukakwanisa kuita izvi, unogona kuzviita nemazvo.
Chii chakavanzika?

Kushanda haisi hondo yemunhu mumwechete, asi hondo yekubatana yeboka revanhu!

Takagadzira nzira inonzi——

Operation team system.

Zvinorevei?

Zvichitaurwa zviri nyore, "mushandisi wekare" haachashandi ari ega, asi anoshanda sechikwata chidiki chine vabatsiri vatatu kana vana.

Iwe unogona chaizvo kuwana kutengesa kwemiriyoni imwe pamwedzi wega?

Hazvina zvakawanda kuumba boka duku uye kuita mamiriyoni matatu kana mana pamwedzi!

sei?

Nekuti anongoda chete kubata gwara, kuseta zano, uye kuita sarudzo. Kwasara kuurayiwa, kuvhurwa kwechigadzirwa chitsva, sevhisi yevatengi, uye kuongororwa kwedata zvese zvinogona kukamurwa kunze.

Sei vanhu vakuru vachigona kurwa hondo itsva? Nokuti haachafaniri kuita mabasa akawanda kwazvo epamba!

Neboka remubatsiri, vakwegura vane simba uye kukwanisa kutungamirira boka kuti rimhanyire mu "nyika isina munhu" yemapuratifomu matsva nemapoka matsva.

Zvakadini nedhisiki rekare?

Vabatsiri vataurwa pari zvino vanga vachishanda nevakwegura kwemakore akawanda uye havasi dambudziko mukugadzirisa matambudziko, vatengi, uye mabasa.

Kunyangwe vazhinji vabatsiri vakawana "quasi-operational" kugona uye vanogona kutora zvizere kutonga zvinhu vari voga!

Panguva ino, vanhu vekare vanogona kuenderera mberi nyore, uye vatsva (vabatsiri) vanogona kutora mukana wekukura.

Kubatana kwechinyakare neitsva ndiko kufambira mberi kwechisikigo!

Nzvimbo itsva yehondo ine mukana wakapetwa kagumi? Dhipatimendi idzva rakatangwa!

Dzimwe nguva tinosangana nemapurojekiti matsva ane "kukura kunoputika" atinogona kutaura pekutanga kuona ane kagumi mukana.

Chii chandinofanira kuita panguva ino?

Dhonza vanhu vekare uye timu pamwe chete, gadzira dhipatimendi idzva uye uvakezve chimiro!

Nenzira iyi, mutana haatakuri boka remukwende wekare kuti arwe hondo itsva, asi:

Vaka kubva pakutanga, tanga kubva zero, uye enda zvese mukati!

Mhedzisiro yeiyi nzira ndeiyi:

Chikwata chakagadzirira kurwa "chakakopwa" kubva mukati, uye chakaramba chichiparura migove mitsva uye ichidzokorora, ichigadzira vhiri rekukura kukuru.

Zvinonzwika zvakanaka, asi mari yacho inobva kupi?

Maitiro ekuita zvakare anoshamisa!

Tine kunyanya "anti-munhu" mutemo:

Kuita uye muhoro zvakaparadzaniswa zvachose.

Zvinorevei?

Kuti uri kuita zvakanaka here kana kuti kwete hazvitariswe nekuti watengesa marii, asi nemaitirwo aunoitaKugona, vangave vane "kugona kuvaka timu", "kugona kukopa", uye "kugona kuwedzera ndima".

Vanhu vazhinji vanobvunza kuti:
"Mukasapa macommisheni zvichienderana nemashandiro aanoita, ndiani angada kushanda? Hakusi kuvenga vanhu here uku?"

ndinokuudza,Takazviita, uye takazviita zvinobudirira zvikuru.

Nokuti isu tinotenda kuti vanhu havasi kutungamirirwa ne "piecework muhoro" asi ne "mutoro + pfungwa yekubudirira + mikana yekusimudzira."

Nemuchina uyu, tinogona kusatya kuisa vanhu vepamusoro vekambani munzvimbo dzakaoma kwazvo dzehondo, pane kuvavharira munzvimbo yakagadzikana se "ma screws makuru."

Vamwe vaishanda navo vakauya kuzoshanya vakati chinhu ichi hachibviri. Ndakarohwa nembama kumeso mushure mekuishandisa!

Mabhosi mazhinji kubva kuindasitiri imwe chete akauya kuzoshanya uye maziso akawedzera:

"Imi vakomana hapana kana komisheni yamunopihwa semufambisi? Sei muchishanda nesimba kudaro?"

Hatina kutsanangura takangovasiya vazviedza.

Mushure mekuedza kwemwedzi kana miviri, munhu wese akati inonaka chaizvo.

Vakaona kuti mashandiro ane simba zvechokwadi haafambiswe ne "bhonasi incentives" asi ne "sangano remaitiro + tsika kuumba + mvumo system."

Iwo makambani e-commerce ane simba zvechokwadi anovimba nehurongwa, kwete magamba

Makambani mazhinji madiki uye epakati e-commerce achiri padanho re "kuvimba nevanhu vane tarenda kuti vavatsigire".

Chikuva uye chikamu zvese zvinoshandiswa nemurume mukuru.

Kana munhu uyu akaenda, bhizinesi richadonha!

Asi kambani ine hutano hwechokwadi inovimba nemasisitimu ekumhanya, nzira dzekutyaira, uye kudzokorora kukura.

Kungofanana nekurwa hondo, haivimbi kune mukuru mumwe ane simba, asi uto rose, zvinhu, mitsara yekugovera, uye system yekuraira.

Kupfupisa, makambani e-commerce angatore sei mikana mitsva?

yekutanga,Usashandise munhu mumwechete kurwa hondo itsva, gadzira "chikwata chekushanda" kuwedzera simba rekurwa remunhu mumwe.
chepiri,Rega vanhu vekare vawedzere ndima, uye regai vatsva (vabatsiri) vakure uye vakure muboka rekare.
chetatu,Pane imwe nguva hondo itsva inoratidza kugona kukuru, pakarepo patsanura zvikwata zvakazvimiririra uye simbisa zviwanikwa kuti utange kurwisa kunotyisa.
chechina,Dhonza mashekeri e "performance-linked" mindset uye tsiva "yemunhu incentives" nemasystem masisitimu.
cheshanu,Vakai uto resimbi rekushanda rinogona kurwa nekudzokorora, pane kuvimba nevanhu vashoma vane tarenda kuti varambe vachionekwa.

Ramangwana re-e-commerce harizovi remagamba ega, asi kune migove yemasangano

Makwikwi eremangwana e-commerce haachave ari pamusoro pekuti ndiani anofamba nekukurumidza, ane mashandiro arinani, kana ane traffic yakawanda.

Asi, ndezvekuti ndiani anogona kushandisa nzira yakarongeka kudzokorora oparesheni imwe kuita gumi, uyezve dhipatimendi rimwe kuita gumi.

Iyi ihondo yekugona kwesangano.

Kutaura pachena, haasi maoperation ari kurwisana, asi "system" yekambani iri kurwa.

Kana iwe uchiri padanho rekuti "uyo anoshanda zvakanyanya anowana zvakawanda", saka iwe wakarongerwa kurwa chete madiki madiki uye kuita purofiti yenguva pfupi.

Asi kana iwe uchida kuita bhizinesi rakakura kwenguva refu, unofanirwa:

Sunungura vanhu, shandura vanhu kuita magiya muhurongwa, uye gadzira muchina wesangano unogona zvechokwadi kubhomba chando.

Nokuti mikana yeramangwana ndeyevaya vanoda zvechokwadi "kukura zvakarongeka"!