[Zvakavanzika zvekutengesa zvinoputika] Sarudza, edza uye shandisa e-commerce oparesheni modhi: wana makumi emamiriyoni pagore neiyi nzira!

Chii chaunonyanya kutya muhupenyu?

Ndinotya kuti uchashanda nesimba asi wozopedzisira waenda nenzira isiri iyo wozopedzisira wazvifadza.

Vamwe madzimai emaboss vane chokwadi chinosetsa pakusarudza zvigadzirwa

Isu munguva pfupi yapfuura takadzidza kuti kune aE-commerceVatengesi, izvi zvanyatsozorodza manzwisisiro edu e-e-commerce "zvinopisa zvigadzirwa".

Vanogadzira zvinhu zvemuchato.

Inogona kutengeswa mugore rimwe chete 3000 万.

Iko kukwikwidza kwakasimba kwepakati ndechimwe chete: the boss lady akanyatso kurongeka pakusarudza zvigadzirwa.

Mafungu ese ekurova ari mumaoko ake Mari yekutenga i20%.

Ndakamubatsira kuyedza chigadzirwa chitsva, uye kiyi yekuwedzera-kune-ngoro mwero yakawedzera zvakananga. 35%.

Unoziva here kuti pfungwa iyi chii?

Nekukwirisa kwakadai kwekuwedzera-ku-ngoro, zvinoreva kuti nepo vamwe vasati vatombodziyirwa nokuda kwemarathon, iye atoyambuka tambo.

Nehurombo, nhanho yavo yekushanda yakanyanya, zvakanyanya, pakati nepakati.

Iko hakuna "hot-selling standard"

Vanovimba nemanzwiro avo pane zvese.

Hazvina mhosva kuti chiyero chekuwedzera-ku-ngoro chakakwira sei, hapana "mutsetse wekupfuura" wekureva.

Chirongwa che "kuyedza" chakaitwa, asi mushure mebvunzo haina kuiswa mukutenderera uye yakasiiwa ipapo ichiunganidza guruva.

Kune zvombo zvepamusoro, asi hapana nzira dzekurwa dzepamusoro.

Yakanga iri timu iyo, ichivimba nesarudzo yeboss lady yezvigadzirwa, yakakwanisa kusvika 3000 miriyoni.

Hazvina musoro here?

Hazvisi zvechokwadi here?

Chii chaizvo chinonzi "select-test-fight"?

Zvikwata zvakawanda zve e-commerce zviri mushishi kuita hapana.

Kutora chigadzirwa neavhareji yemakwikwi, vanoisa mari yakawanda mariri, uye vanoshanda nesimba pakushanda, vachitarisira kuti "mashandiro anogona kuchengetedza chigadzirwa."

Kana iyo indasitiri yatove gungwa dzvuku, asi iyo indasitiri ichiri "kuwedzera bhajeti" uye "kugadzirisa mitengo".

Fungidzira kuti chii chasara kumagumo?

Izwi rimwe: "volume".

Kuhwina bheji hazvirevi kuti unogona kuita mari. Iwe unogona kutorasikirwa nemari yakawanda zvokuti unorasikirwa nevhudzi rako.

Saka isu tava kuramba tichisimbisa Iyo yakakosha bhizinesi modhi: sarudza-yedzo-kurwa.

Sarudzo-Muedzo: Boss's Battlefield

Kusarudzwa kwechigadzirwa izano, gwara rekukura, uye mutsara wehupenyu nerufu we e-commerce.

Kusarudzwa kwechigadzirwa kwakafanana nekuitaYouTubeMusoro wevhidhiyo wakakosha zvakaenzana.

Sabhuku anofanira kuzviita ega.

Kana ukasarudza isina kururama, miedzo yose ichava pasina.

Kuedza chigadzirwa ndezvekutarisa maitiro chaiwo emusika uye kushandisa data kwete kufungidzira.

Chete mushure mekunge data yayerwa ndipo patinogona kuona kana chigadzirwa chacho chine mukana uye kana chakakodzera kuisa mari yakawanda machiri.

Kurwa: Inoshanda nhandare yehondo

Kurwa kunoreva kudzima, kuita, uye kutora matanho akasimba ekuita mari kubva kune vashandisi.

Kurwa ndipo panopenya boka rekushanda.

Asi dambudziko nderekuti kana gwara rekukura risina kunaka, zvisinei nekuti maoparesheni acho akanaka sei, kunenge kuri kutambisa nguva nemari.

Iyo yakakosha pfungwa yekushanda kwebhizinesi inofanirwa kubviswa

• Boss anogadza gwara (sarudza-bvunzo).
• Operations ibasa rehurongwa (kutamba).

Kana mativi ese ari maviri akabatana zvakanaka chete anogona kumhanya nekukurumidza uye kwenguva refu.

Iyi ndiyo yakadzika logic ye e-commerce uye zvakare musimboti zano remuchato uyu wekuronga wechato boss.

Hatina kumudzidzisa mamwe manomano matsva.

Ini handina kumudzidzisa akaomesesa ekufambisa mafomula.

Chinonyanya kuita kuti uwane mari igwara.

Vanhu vazhinji vanofunga kuti chigadzirwa hachitengese zvakanaka nekuti kushambadza hakuna kuiswa zvakanaka.

Asi chokwadi ndechekuti:Haufanire kunge wakaisa mari muchigadzirwa ichocho zvachose.

Ukangoenda nenzira isiri iyo, hauhwine kunyangwe imarii yaunoshandisa.

Ndiudze, zvakaoma here?

Zviri nani kuisa hwaro hwakasimba hwekuita kwebhizinesi, kuita kuti sarudzo yechigadzirwa ive yakarurama, uye kuita bvunzo dzemhando dzakawandaSayenzi, zvichiita kuti kurwa kuve nechivimbo.

Sei "sarudza-bvunzo-kurwisa" iri musimboti bhizinesi modhi?

Nokuti izvi ndizvoThe most surekukura muenzaniso.

Shandisa dhata remusika kuona zvigadzirwa, shandisa chaiyo kuendesa kukwidziridza hits, uye shandisa hunyanzvi kuwana purofiti.

Iwe hauzotungamirwa nekuchinja kwemitemo yepuratifomu, uye hauzovimbi nerombo rakanaka kuti urarame.

Iyi ndiyo yechokwadi yakasimba e-commerce yekukura nzira.

Ichi ndicho chirongwa chako chinotevera chekuita.

1. Kusarudzwa kwechigadzirwa kunofanirwa kusimbiswa nedata pane kungoiisa pamasherufu nekuti "inonzwa zvakanaka".
2. Paunenge uchiyedza chigadzirwa, unofanirwa kumhanya data chaiyo pane kungobvunza mudenderedzwa reshamwari dzako "Zvinotaridzika zvakanaka here?"
3. Paunenge uchidyara, iwe unofanirwa kuve neyakarova ROI mutsara, pane kuwedzera bhajeti nhasi uye kuvhara kushambadzira mangwana zvichibva mukufemerwa.

Nenzira iyi chete tinogona kuwana tarisiro yakasimba mukufamba kwe e-commerce.

Wana kukura kuburikidza nemaitiro akarongeka, kwete zviito zveupofu

Nyika ye e-commerce haina kumbobvira yashaya vanhu vanoshanda nesimba, asi chiri kushaikwa inzira dzakakodzera negwara chairo.

Sarudza-Muedzo-Strike haisiriyo chete iyo yepasi pekushandisa e-commerce mashandiro, asiwo chombo chakakosha chekukura kwakasimba kwemabhizinesi.

Zvaunoda ndezvenguva refu, kumwe kukura kwemari, kwete imwe nguva "lucky hit".

Kana gwara rakarurama, kushanda zvakanaka kuchawedzera, purofiti inongouya, uye timu ichakwanisa kuderedza kupokana kwemukati.

Musimboti we e-commerce manejimendi, kwete kuita bofu.

Mhedziso

Mushure mekutaura zvakanyanya nhasi, unofanirwa kurangarira:

• Sarudza-bvunzo-chinangwa ndiyo yakakosha yekukura modhi ye e-commerce.
• Mukuru webasa anofanira kutungamira mukusarudza uye kuyedza, uye mashandiro anofanira kutungamira mukuita.
• Chete nekusaita sarudzo dzisiridzo kana kuita zviyero zvisizvo iwe unogona kurova chinangwa nemazvo.
• Kukura hakubvi parombo, asi pamaitiro akarongeka.

Kana iwe wakanamatira munguva yebhodhoro, iwe unogonawo kuzvibvunza iwe pachako:

Chigadzirwa chako chakakodzera kutangwa here?

Iwe unoshandisa data kuratidza kusarudzwa kwechigadzirwa chako uye kuyedzwa?

Nzira yako yekushambadzira kutambisa nguva here?

Kubva zvino zvichienda mberi, rega kutambisa simba rako munzira isiriyo.

Isa iyo "select-test-fight" maitiro mukuita kudzorera kukura kune chokwadi chechokwadi.

Kukura ndekweavo vakagadzirira zvechokwadi.

Iyo inotevera vhezheni yekukura migove ichachengeterwa e-commerce mabhosi nezvikwata zvinonzwisisa "select-test-fight".

Kana iwe uchida kubvisa mazuva ekubatikana pasina uye kuita kuti sendi rose raunoshandisa riverengeke, wobva watanga kuongororazve zvigadzirwa zvako nemazano kubva zvino zvichienda mberi, uye rega "sarudza-yedzo-kutamba" ive chombo chako chakavanzika chekukura kwakadzikama.