Ndeupi musiyano uripo pakati pesherufu-yakavakirwa e-commerce uye zvemukati-yakavakirwa e-commerce? Zvigadzirwa zvakasiyana zvingatengeswa sei zvine pundutso?

Waizviziva here?E-commerceMunhandare yenzanga, kusarudza muenzaniso usina kunaka kwakaipa kupfuura kusarudza chinhu chisina kururama.

Vamwe maboss vanofunga kuti chero bedzi chigadzirwa chaiswa pasherufuTaobaoJD.com inogona kungo "kumirira kuti maruva atumbuke"; asi chokwadi ndechekuti, kana kutengesa kwakundikana, inoziva kuti inogona kunge yakatora nzira isiriyo.

Muchokwadi, e-commerce, senge zvitoro zvenyama, zvakare ine mutsauko uripo pakati pe "chitoro mhando" uye "yekutenga gidhi mhando" - inoenderana.Sherufu e-commerceuyeZvemukati e-commerce.

Tevere, ini ndichakutsanangurira iwe mutsauko pakati pemhando mbiri idzi zvakadzama.

Sherufu e-commerce: semasherufu esupamaketi

Fungidzira uchipinda muchitoro chikuru, wonanga kune imwe nzira, wotora zvaunoda.

Iyi ndiyo pfungwa yesherufu e-commerce.

Taobao, JD.com uye Pinduoduo vamiririri vakajairwa.

Vashandisi vanotenga zvinhu pamapuratifomu aya vane zvinangwa zvakajeka:

Ivo vanogona kunge vachiziva modhi uye maparameter avanoda, akadai senharembozha, makomputa, uye mabhuku.

Kana kuti vanofananidza mitengo, enzanisa mabasa, verenga wongororo, kana kutotsvaga imwe niche nyanzvi accessories.

Sherufu e-commerce yakafanana ne "vending muchina modhi": vashandisi vatove nezvinodiwa zvakajeka mupfungwa dzavo, famba uchienda kumuchina, dzvanya bhatani, uye tora zvinhu. Inotonhora asi inoshanda uye yakananga.

Vashandisi vanogona kuwana uye kusarudza vega, uye chikuva chinongori nebasa rekuratidzira uye kubuda.

Asi dambudziko ndere - iyi modhi haina "pfungwa yechiitiko".

Vanhu vanongotsvaga zvine chekuita kana vaine chokwadi chekuti pane chavanoda.

Zvakadini nevaya vatengi “vakanga vasingadi kutenga asi vakaedzwa kutenga chimwe chinhu”? Sherufu e-commerce haigone kubata izvo.

Zvemukati e-commerce: dhonzera iwe munyaya uye wobva waita kuti ubhadhare

Zvekuita kana e-commerce sherufu zvikamu zvakaoma kugadzira?

Panguva ino, zvakanakira zvemukati e-commerce zvinobuda.

Douyin, mushandi anokurumidza,Diki Dzvuku Bhuku, mavhidhiyo maakaunti, akajairika zvemukati e-commerce mapuratifomu.

Pfungwa dzavo hadzisi dzekuti “unouya kwandiri”, asi kuti “Ndakutendera kuti uone”.

Semuenzaniso, vhidhiyo pfupi: mukadzi wechidiki akapfeka jira rezhizha remaruva, achitenderera muzuva, kuyerera kwekunzwa kwejasi kunobata zvakanyanya kupfuura chero ipi neipi sumo.

Semuyenzaniso, kana blogger ichishandisa kicheni yemashiripiti chishandiso kucheka madomasi mumasekonzi matatu, ungade kuisa odha ipapo ipapo?

Iyo yakakosha yezvinyorwa e-commerce ndeyeVisual impact + manzwiro ekutsiva.

Inonyanya kukodzera kune avoZvisiri-standard zvigadzirwa, kureva, zvigadzirwa zvisingagoni kutsanangurwa nemiganhu.

Zvipfeko, zvekuzora, zvekudya, tunhu tudiki twemumba, uye kunyange zvimwe zvinhu zvemuno zvese zvinotsamira pamifananidzo nemhepo kuti ukufadze.

Kuipedzisa mumutsara mumwechete: sherufu e-commerce "inotyairwa", uye zvemukati e-commerce "inotyairwa".

Rarama e-commerce: kukwidziridza kudyidzana uye kugadzira pfungwa yekukurumidzira

Kana sherufu e-commerce iri supermarket uye zvirimo e-commerce iri advertising blockbuster, saka live live streaming e-commerce "live shouting".

Basa re anchor harisi kungotengesa zvinhu, asi kutamba basa re "shamwari + nyanzvi".

Paunenge uchitenga zvishongo, zvigadzirwa zvehutano, kana midziyo yemagetsi inodhura, vashandisi vanowanzova nemibvunzo uye vanoda mhinduro dzenguva chaiyo.

Mukamuri yekutepfenyura mhenyu, anchor inogona kuratidza ruzivo, kupindura mibvunzo zvakananga, uye kunyange kugadzira pfungwa yekukurumidzira kuburikidza ne "zvishoma-nguva zvinopihwa uye kushoma-huwandu hwekutenga."

Zvakafanana nekuenda kumusika wehusiku. Iwe zvakajeka hausi kuronga kutenga chero chinhu, asi muridzi wechitoro anoti, "Zvinhu gumi zvekupedzisira, hapasisina mushure meizvi," uye iwe unobhadhara.

Ehe, mhedzisiro yeiyi yekumanikidza kurongeka ndeye yakakwira kudzoka mwero.

Combination strategy: inofanirwa-kudzidza kosi yevaridzi vemhando

Kana iwe uri bhizinesi hombe, kuvimba nemhando imwe chete hakuna kukwana.

Mazhinji mabhureki anoshandisa musanganiswa wematekiniki:

Kutanga, dyara mhodzi paXiaohongshu kuti ugadzire kufara;

Wobva waisa odha paTaobao kana Tmall kuti upedze kutendeuka.

Ndinoziva shamwari yangu inotengesa zvirimwa zvitsva. Chitoro chavo cheTmall hachiwanzopa zvidzikiso uye mashandiro ayo haana kuoma, asi ivo vachiri nekutengesa kwakagadzikana mazuva ese.

Chikonzero chiri nyore: vashandisi vanochitsvaga vachichitsvaga mushure mekuchiona chakagovaniswa paXiaohongshu kana kukurudzirwa muNguva dzavo.

Iyi nzira yakaenzana neTraffic pool uye transaction pool inotungamirirwa zvakasiyana, inoshanda zvakanyanya.

Nzira yekusarudza?

Vanhu vazhinji vanobvunza kuti: "Kana ndichida kuita e-commerce, ndinofanira kusarudza sherufu e-commerce kana zvemukati e-commerce?"

Mhinduro yangu ndeiyi:Ona hunhu hwechigadzirwa.

• Zvigadzirwa zvakamira uye zvinoshanda: Semuyenzaniso, kune 3C zvigadzirwa zvedhijitari uye zvemuhofisi, sherufu e-commerce inofanirwa kukoshesa.
• Zvisina-standard zvigadzirwa, zvigadzirwa zvine simba rekuona kukwezva: Semuyenzaniso, zvipfeko, svutugadzike, uye zvigadzirwa zverunako zvinonyanya kukodzera mavhidhiyo mapfupi + kutepfenyura chaiko.
• Zvigadzirwa zvine mitengo yakakwira yeyuniti uye yakaoma kuita sarudzo: Semuyenzaniso, pazvinhu zveumbozha, midziyo yemumba, uye makosi, live live streaming + private domain conversion inokurudzirwa.
• Brands: Musanganiswa wekutamba ndiyo mhinduro yenguva refu.

E-commerce yakafanana nekutamba chess. Chete nekuita yekutanga kufamba kwakakodzera iwe unogona kuwana mukana wekuhwina gare gare.

Mhedziso

Kusarudza e-commerce modhi ndiko chaizvo kusarudza track

Munguva ino yekukurumidza iteration, sherufu e-commerce uye zvemukati e-commerce hazvisisiri kupokana, asi nzira mbiri dzakasiyana dzekufunga.

Sherufu e-commerce inosimbisa "chimwe chinodikanwa". Vashandisi vanouya nezvinangwa uye mhedzisiro yacho yakajeka.

Zvemukati e-commerce inosimbisa "chinogoneka kudiwa", kumutsa zvishuwo kuburikidza nezviitiko uye kudzikisira mashandisiro ekushandisa.

Kurarama e-commerce kwakafanana nekatani, inobvumira kudyidzana, kuvimba uye pfungwa yekukurumidzira kuumba yakavharwa yekushandura loop.

Kubva pane macro maonero, kusarudzwa kwechiteshi hakusi kungofamba kwekutengesa, asiwo chiratidzo chehurongwa hwekambani.

Inosanganisira mushandisi psychology, kutaurirana, uye kunyangwe sociology.

Kuti uite sarudzo dzakaringana, unofanirwa kunyatsonzwisisa hunhu hwezvigadzirwa zvako uye kuve neruzivo munzira dzevatengi dzekuita sarudzo kuti ugone kugadzikana munhandare ye e-commerce.

kupfupikisa

1. Sherufu e-commerce: Inokodzera zvigadzirwa zvakajairika uye inosangana nezvinodiwa zvekutsvaga.
2. Zvemukati e-commerce: Yakakodzera kune zvisiri-yakajairwa zvigadzirwa, kutenga kunotungamirwa nemamiriro ezvinhu.
3. Rarama e-commerce: Inokodzera kupindirana kwepamusoro, yakakwirira-kuvimba zvigadzirwa.
4. Brand strategy: Sanganisa akawanda chiteshi kuti uwedzere kutendeuka.

E-commerce haisi ye "kuisa zvigadzirwa pamasherufu nekuzvitengesa", asi nezve "kunzwisisa vashandisi uye kusarudza iyo chaiyo track".

Nhasi, chigadzirwa chako chiri munzira chaiyo here?