Zvidimbu zvakakosha kubva kuLuo Yonghao's 4-Hour Hurukuro naLi Xiang: Ongororo Yakazara yeIdeal Auto's Nzira yeBudiriro.

Zvikamu zvakakosha kubva kubvunzurudzo ye4-awa yaLuo Yonghao naLi Xiang: Hungwaru neropa nemisodzi yevamabhizinesi.

Hurukuro yemaawa mana inofananidzwa nekosi yepachikoro chepamusoro chebhizimisi.

Nezuro, ndakateerera kuhurukuro yose pakati paLuo Yonghao naLi Xiang. Zvaiita sekutsenga chimedu chenyama nemapfupa. Mazino angu airwadza, asi pandairamba ndichitsenga ndipo paiwedzera kunakirwa.

Li Xiang, wechidiki anogara achifarira makomputa kubva paudiki, ave mutambi akaomarara muindasitiri yemotokari. Nyaya yake yakaita seyepamusoro-simba TV nhepfenyuro - chikamu chese chine twist uye chiitiko chese chine kurudziro.

Kubva padiki genius kuenda kune bhizinesi anofarira

Li Xiang anga ari "mudzidzi asina kujairika" kubva paudiki.

Nepo vamwe vakanga vachiita basa ravo rechikoro rinoitirwa kumba mugore ravo rechikoro chesekondari, akawana mari inopetwa nekagumi kupfuura vabereki vake nokunyora manyoro ekombiyuta.

Funga nezvazvo, wanga uchiitei pa18? Akange atoyera kukosha kwekutanga bhizinesi uye kuenda kukoreji, uye akatsunga kusarudza kutanga bhizinesi.

Iyi sarudzo yehupenyu yekushinga kusiya tafura yepoker inonzwika kupenga, asi zvinoitika kuti akaita bheji chaiyo.

Kusanganisa maviri manejimendi masisitimuUzivi

Panguva yekubvunzurudzwa, Li Xiang akataura nezve dzidziso yehutungamiriri, uye akashandisa mazwi maviri akabva andipisa tsitsi:Innovation vs. Maitiro.

Chikamu chekuvandudza chinotungamirirwa neOKR, uye chikamu chekugadzirisa chinotungamirirwa neKPI.

Kuzvipfupikisa mumutsara mumwe: Zviroto zvinozadzikiswa neOKR, uye kushanda nesimba kunovimbiswa neKPI.

Izvi zvinondiyeuchidza kuitaE-commercePaunenge uchigadzira purojekiti, pane kunyara kwe "kusika kuri kwese, asi kuurayiwa kwakaputsika zvachose".

Kuuraya kwakachena kunopwanya kurudziro, uye hunyanzvi hutsva hunova nyonganyonga.

Li Xiang akati anga achidzidzira manejimendi akasanganiswa kutanga muna 2017, uye akatozviti ndiye munhu wekutanga muChina kudzidza zano iri.

Mushure mekuteerera izvi, ndinogona kungogomera: Kutungamira zvakare kuita kwemakemikari, uye kuenzanirana kwekuenzanisa ndiye anokunda chaiye.

Wang Xing's 20 bhiriyoni uye huhama hwekubatsira vamwe munguva dzekushaiwa

Li Xiang akataura kuti munhu waakanyanya kutenda ndiWang Xing.

Wang Xing akarambwa muB kutenderera, uye ipapo musika mukuru wakaupa kutonhora muC kutenderera. 100 vatengesi vakadzungudza misoro pamwe chete, uye yakanga ichiri 20 bhiriyoni pfupi.

Nekuda kweizvozvo, Wang Xing akaita sarudzo yekupedzisira ega: Gadzirira kurasikirwa kwese!

Kungokubvunza iwe kana iwe wakanaka?

Gare gare, migove yaWang Xing yaive yechipiri chete kuna Li Xiang, ndosaka.

Mugwagwa webhizimusi,nguva yakakoshaMumwe munhu anogona kukubatsira akakosha kupfuura chero chirongwa chebhizinesi.

Range-extendeng strategy: kudzikama kutonga pakati pekushushikana

Motokari dzemagetsi padzakatanga kubuda, zviteshi zvekuchaja zvaive zvishoma uye vashandisi vese vainetsekana nezve "kushushikana kwakasiyana."

Li Xiang akafunga kutarisisa mota dzemagetsi dzakareba, kunyangwe timu yanga isina tariro pamusoro pazvo pane imwe nguva.

Mukurangarira, chisarudzo ichi chakabvumikisa kuva chinoponesa upenyu. Kuita zvemabhizimusi hakusi kwekuva nemuono wakanakisa, asi kuve nehushingi hwekuita sarudzo kana vamwe vachizeza.

SKU uzivi: zvishoma zvakanyanya

Sei Ideal Auto ichingoita SKU imwe chete?

Pfungwa yaLi Xiang yaive yakapusa: dai paine maSKU akawandisa, kutengesa kwaizoparadzirwa, uye cheni yekugovera yaizodonha nyore. Izvi zvakaratidza kuti ndezvechokwadi-70% yekutengesa yakanamirwa mune imwe SKU.

Zvakafanana neresitorendi menyu: zvishoma zvakanyanya. Pamusoro pazvo, vatengi vanouya kuzodya, kwete kuzotsvaga mazwi muduramazwi.

Lei Jun, muzvinabhizimusi ane hutsinye mumashoko eLao Luo

Luo Yonghao akati ipapo: Muzvinabhizimusi anoshanda nesimba wandisati ndamboona ndiLei Jun.

Vaviri vakakurukura kusvika kwaedza. Luo Yonghao akanga achiri kuda kudzokera kunorara, asi Lei Jun akati aifanira kuenda kumusangano ndokutorara pasofa mukambani.

Nechinguva chidiki, ndakanzwisisa zvinoreva "workaholic".

Mambo mundima yezvemabhizimusi haana rombo rakanaka, asi anoshandura nguva yekuzorora yevamwe vanhu kuita machipisi.

Unyanzvi hutatu hunokosha hwevatengesi vepamusoro

Li Xiang akapfupikisa hunhu hutatu hwemabhizinesi epamusoro mumaziso ake:

Kutanga, sarudza yakarurama.

Chechipiri, sarudza nzira refu.

Chechitatu, dzokorora nekumhanya kukuru munzira refu.

Mitsara mitatu iyi yakafanana neBhaibheri kune vemabhizimisi.

Kana ukasarudza nzira isiriyo, zvisinei kuti unoedza zvakadini, unenge uchingomhanya pasi pemutoro unorema; kana ukasarudza nzira pfupi yakarurama, iwe uchakurumidza kurova rusvingo;

Chete nekukasira kuyedza uye kukanganisa, uye nekukasira kugadzirisa pane refu track unogona kupona.

Pfungwa dzangu: Iyo yekupedzisira tsika yebhizimusi

Mushure memaawa mana ekuteerera, mufananidzo wakauya mupfungwa dzangu: kutanga bhizinesi kwakafanana nekutyaira murenje.

Vamwe vanomhanyisa, vamwe vanorasika, uye vamwe vanoputsika. Vanhu vakaita saLi Xiang naLei Jun havango sarudza nzira chaiyo, asiwo vanoshinga kumhanyisa murima.

Chinovatsigira hachisi tarenda chete, asi hutatu hwehungwaru hwekutarisira, kuvimbana kwevanhu uye mweya wekurwa.

Mhedziso

Nyaya yaLi Xiang inotiudza kuti bhizinesi hausi mutambo unovimba chete nechishuwo, asi musanganiswa wekunzwisisa, zano uye kuuraya.

Izvi zvinondiyeuchidza nezveshoko rinokurudzira zvikuru:Makambani makuru haambovakwa nekuti vanofanoona ramangwana, asi nekuti vanoshinga kutenda mune ramangwana kana vamwe vachizeza.

Ini ndinotenda kuti nyika yebhizinesi yeramangwana ichavimba zvishoma uye zvishoma parombo uye zvakanyanya uye zvakanyanya pakunzwisisa, kukurumidza uye kushingirira.

Pfupiso yekupedzisira

• Li Xiang aive mudiki shasha uye akatanga rwendo rwake rwebhizimusi achiri mudiki.
• Management inotsamira pane iyo OKR+KPI mbiri system.
• Wang Xing akapa 20 bhiriyoni yuan serubatsiro rwakakodzera panguva, uye makiyi ekubatanidza akakosha kupfuura mari.
• Iyo yakatambanudzwa-renji zano inogadzirisa siyana kufunganya.
• Imwe SKU zano inoita kuti cheni yekugovera igadzikane.
• Mweya waLei Jun wekupererwa ndiwo mucherechedzo webhizimusi.
• Makiyi matatu ekuita bhizinesi: sarudzo chaiyo, refu track, uye nekukurumidza iteration.

Kana iwe uri kutanga bhizinesi, kana kuti uchida kutanga bhizinesi, iwe unogona zvakare kudzidza mamwe "martial arts zvakavanzika" kubva munyaya yaLi Xiang.

Mushure mezvose, chinhu chinonyanya kukosha mumugwagwa uyu haisi yekutanga, asi kusanganiswa kwekumhanya uye nzira.