Zvakanyanya kuomera makambani echinyakare kuti ashandure kuita e-commerce? Dzidza nzira iyi uye kaviri kuita kwako mumwedzi mitatu!

Mabhizinesi echinyakare anopinda mumusikaE-commerce: Kwete "shanduko" asi "kuzvarwa patsva"

Unoziva here kuti ndiani ari kunyanya kutambura iye zvino? Haasi iwo echinyakare makambani asina kupinda mumusika we-e-commerce, asi makambani echinyakare akapinda mumusika we-e-commerce asi achiri kuvhiringika.

Mabhosi mazhinji anofunga kuti e-commerce i "plus" - ingovhura chitoro chepamhepo, ita zvekushambadzira, uye ita imwe live kutenderera uye vanogona kutengesa sekupenga.

Zvakazoitika kuti: handina kuita mari, asi ndakakandwa-kandwa ne "traffic", "algorithms" uye "nyanzvi makomisheni" sekunge ndakanga ndatora chikamu munhangemutange yemuviri.

Muchokwadi, e-commerce haina kuomesesa, iwe unongoda kushandura mafungiro ako.

Zvino ini ndichagovana newe kuti mabhizinesi echinyakare anogona sei kudzivirira misungo uye kusimuka pavanotanga kupinda muindasitiri ye-e-commerce 🚀.

1. Big Brands 'E-commerce Strategy: Haisi nezve Kushambadzira, Zviri Nezve "Simba Resource"

Mazhinji echinyakare mabhureki makuru akawana chaizvo mushure mekupinda mu-e-commerce kuti nyika yepamhepo iri kuramba ichiwedzera sepasirese.

Zvinorevei? Zvinoreva kuti kukwikwidza kuchiri pamusoro pezviwanikwa uye nzira.

Musiyano chete ndewekuti usati waita nevatengesi, masupamaketi, uye zvitoro, asi ikozvino zvatsiviwa nemapuratifomu, nyanzvi, uye algorithms.

Semuenzaniso, kana iwe uri mucherechedzo unozivikanwa, nhanho yekutanga kuchengetedza zviwanikwa zvepuratifomu, senge kurudziro yepeji remba uye kuratidzwa kwenzvimbo. Wobva watsvaga anonyanya kukurudzira kusimudzira chigadzirwa chako, kuwana kuratidzwa; wobva waita kuti vapesvedzeri vepakati vaparadzire shoko.

Panguva ino, unofanira kunzwisisa.E-commerce haisi yekungotengesa zvinhu, asi nezve "kugovera-inofambiswa nezvirimo".

Basa rezvirimo e-commerce kugadzira buzz, kana kudyara mbeu-kuita kuti vatengi vade chimwe chinhu. Basa resherufu e-commerce kukohwa, kana kuita mari - kuita kuti vatengi vaise maodha.

Aya maviri akafanana ne "foreplay" uye "climax", hapana kana chimwe chazvo chinogona kushaikwa.

Asi pane chimwe chete chinodiwa:Chigadzirwa chacho chinofanira kunge chakanakisa.

Hazvina mhosva kuti hupenyu hwako hunonakidza sei, kana chigadzirwa chisina kunaka, chinototadza. Zvakafanana nekuhaya munhu ane mukurumbira kuti atsigire chigadzirwa chako, asi chigadzirwa chinonhuwirira semafuta emutambi wetsoka. Vashandisi vanoishoropodza nekukurumidza kupfuura zvavanoda.

Naizvozvo, musimboti we e-commerce wemhando hombe hausi wekutamba matinji, asi kushandisa zviwanikwa kukudza zvigadzirwa zvakanaka.

2. Mapoinzi eBudiriro eMabhizinesi Madiki uye Epakati: Kuvimba ne "Content Power" uye "Chigadzirwa Simba"

Mabhizinesi mazhinji madiki nepakati anonzwa ganda remusoro rave kupera simba pavanonzwa kuti mabhureki makuru ari kuita izvi.

"Ndingakwanisa sei kuhaya anchor yepamusoro? Handisati ndambobata 'resource position'."

Iva nechokwadi, mukana wako uri mu: kuchinjika.

Hapana mari yekukwikwidza pazviwanikwa? Zvadaro kwikwidzana pane zviri mukati.

Nhasi zvemukati e-commerce ndiyo iri nyore nzvimbo yeku "pfuura pane iyo curve." Iwe haufanire kupisa mari pakushambadzira; chero bedzi zviri mukati zvakanaka, zvinogona zvakare kuenda kuhutachiona.

Saka mubvunzo ndewokuti: Maitiro ekugadzira zvirimo?

Ndinozvipfupisa mumitsara miviri:

Chigadzirwa chacho chinofanira kunge chakanyatsonaka uye zvirimo zvinofanirwa kunge zviri zvechokwadi.

Kusimba kwechigadzirwa kunoreva kuti iwe unofanirwa kutarisa pane zvemhando uye ruzivo. Chitarisiko chiri nani, kurongedza kunowedzera kusiyanisa, uye ruzivo rwemushandisi rwakanyanya kugadzikana.

Kana vashandisi vakanzwa kuti "Ah, izvi zvakanaka", vanozotenga zvakare nekugovana.

Simba remukati zvinoreva kuti unofanirwa kudzidza kutaura nyaya.

Mavhidhiyo mapfupi, graphic manotsi, uye livestreaming ndizvo zvitatu zvakakosha. Kiyi haisi iyo nyanzvi yemifananidzo, asi kuti ndeyechokwadi sei, inonakidza, uye inodzidzisa.

Semuenzaniso, kana uri kutengesa sipo yakagadzirwa nemaoko, kungotora mufananidzo wechigadzirwa hakuite kuti ucherechedzwe. Pane kudaro, iwe unofanirwa kutora nzira yose kubva mumukaka wembudzi kusvika kune sipo, kuwedzera chinhu chepfungwa che "kugeza zuva rega rega kunounza mafungiro akanaka." Nenzira iyo, vanhu vachafarira, kupa mhinduro, uye kugovera chinyorwa chako.

Zvandinoda zvemukati zvinogona kupfupikiswa mumashoko matanhatu: Hunhu hwepamusoro, huwandu hukuru, kukurumidza kukurumidza.

Zvimwe zviviri:Yakarongeka uye yakaderera mutengo.

Mune mamwe mazwi, iwe unofanirwa kuve uine system - ziva kuti ndezvipi zvemukati zvichaenda kuhutachiona uye maitiro ekudzokorora hits.

Kana zvigadzirwa uye zvemukati zvakanyatsobatanidzwa, zvinoita se "goridhe pair" uye hazvikundike.

3. The Dilemma Mushure Kuwedzera Up: Algorithms Ndidzo Madzimambo, Traffic Mutero

Kunyangwe iwe uine chigadzirwa uye yakagadzikana zvemukati, iwe uchakurumidza kuona kuti chikuva chakafanana nedumbu hombe uye inogona kudya chero huwandu hwekudyara kwako.

Sei?

Nekuti algorithms ndiyo yakakosha chombo chepuratifomu.

Izvo papuratifomu inoita mari kubva hakusi kuti ingani zvinhu zvaunotengesa, asi kuti yakawanda sei yaunoshandisa pakushambadzira.

Saka unoedza nepaunogona napo kukwezva traffic, tora zvidzoreso, uye nekumhanyisa kumusoro kwemachati, asi pakupedzisira unoona kuti mari yese yapinda muhomwe yepuratifomu.

Panguva ino, iwe unofanirwa kutsvaga nzira yekubuda kunze kweiyo algorithm's cage.

Kusvetuka sei?

Vimba neMusanganiswa weyakavanzika domain uye isina online.

Semuyenzaniso, shandisa izwi repamhepo kudzoreredza kumatanho asina Indaneti.

Mazuva ano, zvitoro zvikuru uye zvitoro zvecheni zvinotanga kutarisa mukurumbira wemhando yepamhepo pakusarudza zvigadzirwa.

Kana iwe uine izwi guru repamhepo uye hurukuro dzakawanda dzevashandisi, ivo vanotora danho rekukurukura kubatana.

Ndine shamwari yangu iri mubhizimusi rekudya.DouyinYakatengeswa, uye gare gare yakaonekwa nechitoro chikuru ndokupinda mumazana ezvitoro munyika yose. Chikonzero chiri nyore: iyo traffic mhedzisiro yakaunzwa neiyo online hit yaive yakanyanya kunaka.

Kune rimwe divi, yakavanzika domain traffic inogona kukubatsira iwe kuderedza mutengi wekutora mutengo.

Kuburikidza nemapoka eWeChat, maakaundi epamutemo, uye mini-zvirongwa, unogona kushandura "vatorwa muzera regorgorithm" kuita "vanozivana nechiratidzo."

Nenzira iyi, haugone kuwana chete iyo traffic yepuratifomu, asi zvakare chengetedza yako wega mutengi dziva.

4. Izvo zvakakosha zvee-commerce shanduko: Kana kufunga kunoshanduka, nyika inoshanduka

Makambani mazhinji echinyakare anofunga kuti e-commerce inoreva "kuchinja kwechiteshi", asi ivo vakarasika - ichi chitarisiko chete.

Shanduko chaiyo ndeye kugadziridzwa kwe "mindset".

Kare, iwe wakakunda nekugovera uye kushambadza, asi ikozvino unokunda nezvirimo uye nekudyidzana.

Kare, wanga uchishandisa B2B logic, asi ikozvino wave kushandisa B2C kana kunyange C2C logic.

Kare, mabhureki aive nezve "kuonekwa"; ikozvino, mabhureki ari pamusoro kuva "anofarira".

Naizvozvo, kuti mabhizinesi echinyakare ashanduke kuita e-commerce, hazvisi nyore sekushandura chikuva, asi zvinoda shanduko yemafungiro.

Kubva "chii chandinoda kutengesa" kusvika "chii chinodiwa nevashandisi"; kubva "ndinosimudzira sei" kusvika "ndoita sei kuti ade kuigovera."

Iyi ndiyo yepasi pepfungwa yekufunga e-commerce.

Mhedziso: E-commerce ndeyekukudziridza simba remukati, kwete kungochinja iyo facade

Mabhizinesi echinyakare anopinda mu e-commerce chikamu akafanana neakare martial artist ari kudzidzira maitiro matsva.

Iwe haugone kuunza "mitemo yemutambo" kutamba "e-mitambo mitambo".

Tinofanira kudzidza kukunda tichishandisa mitemo mitsva uye mazano matsva.

Iyo yakakosha ye e-commerce haina kumbobvira "kutengesa zvinhu pamhepo", asi "kutaura nyaya dzine zvirimo uye kuendesa kukosha nemaalgorithms."

Mune ramangwana rekutengeserana, pamhepo uye kunze kwenyika hazvichave zvakasarudzika, asi zvakabatanidzwa. Avo vanogona kugona zvese zviri zviviri "logic of algorithms" uye "mweya wemhando" ichamira pachena munguva ino nyowani yekutengeserana.

Izwi kune ese echinyakare makambani achangopinda e-commerce indasitiri: E-commerce haisi monster, asi shanduko yedhijitari kune vakashinga. 🔥