E-commerce mabhosi anofanira kurega kutenda mune chirevo chekuti "kuchagara kune varume vakashinga pasi pemibairo mikuru". Chaunoda iSOP uye ongororo ine simba!

E-commerceUsave nekutenda mashura nezve "kuchagara kune varume vakashinga pasi pemibairo mikuru"!

"Kune nguva dzose murume akashinga pasi pemubairo mukuru." Mutsara uyu unoonekwa sebhaibheri nevakuru vazhinji mu e-commerce denderedzwa.

Asi chokwadi ndechipi? Vese vanhu vakashinga zvechokwadi vatiza, vachisiya mweya mumwe chete wakashinga - mukuru wacho pachake.

Kunyange murume akashinga angasauya pasinei nomubayiro mukuru

Vazhinji mabhosi e-commerce vanofarira kuita zvivimbiso zvisina maturo.

"Hama, kana iwe ukakwanisa kuwana miriyoni mukutengesa mwedzi uno, iwe uchawana 10,000 bonus!"

Zvaiita sekuda kukuru, asi pakupera kwemwedzi, kuita kwacho kwaive kupfupi ne100,000, uye bhonasi yakanyangarika.

Vashandi vanoziva kuti izvo zvinonzi "mibayiro yerupo" kazhinji inongova marara enhema. Mabhonasi anova "zvisingawanikwe" zvihwitsi izvo zvisiri izvo zvisingawanikwe chete asiwo zvinoshungurudza moyo.

Hazvirevi kuti Yongfu haana kuuya, asi akanyengetedzwa kuti adzoke ne "chokwadi" kare kare.

Nekuti ushingi haugone kudyiwa, avo vanogara zvechokwadi ndeavo vanogona kushanda murunyararo mukati mehurongwa.

Makambani madiki haakwanise kupa "mibairo mikuru" uye haagone kutsigira "varume vakashinga"

Makambani makuru anogona kutamba mutambo webhonasi nekuti vane chivimbo.

Hauna kusangana nemaKPIs? Ingotsiva maneja uye mumwe munhu achatora. Nemabhonasi, timu inogona kubhadharisa kumberi nekukasira.

Asi zvakadini nemakambani maduku? Panguva inochinja-chinja, kurova kwemwoyo wasabhuku kunorira. Mabhonasi haasati atombobhadharwa, uye kubuda kwemari kwave kutooma.

Muchiitiko ichi, "mibayiro yerupo" yakafanana nenzira yekubudisa kuzvidya mwoyo pane kukurudzira.

Murume akashinga hausi muchina unogona kupomba simba rake. Pasina dhizaini uye yakagadzikana meshini, kunyangwe ikawanda sei bhonasi yaanowana, inongove mafireworks, inopfuura.

Chinonyanya kuchengetedza vanhu iSOP uye michina

E-commerce haisi hondo, ipurojekiti yakarongeka.

Kubudirira kwechikwata kurwa hakubvi pakuda asi pakuita.

SOP (yakajairwa kushanda maitiro) ndiyo chaiyo "firewall".

Semuenzaniso: Sevhisi yevatengi inobata sei kudzoserwa? Imba yekuchengetera zvinhu inodzivirira sei kutakurwa kwarasika? Mitengo inogadziriswa sei panguva yekusimudzirwa?

Matambudziko aya haagone kugadziriswa ne "ushingi" asi ne "standardization".

NeSOP yakajeka, kunyangwe vashandi vatsva vanogona kuratidza 70% yekubudirira kwavo kurwa munguva pfupi.

Kana munhu wese aziva zvavanofanira kuita, timu haichada kuvimba ne "mibairo mikuru" yekuvatyaira.

Static assessment = chepfu isingaperi

Makambani akawanda anofarira kuisa KPIs dzakagadziriswa, dzakadai se "kutengesa kunofanira kuwedzera ne30% mwedzi uno" uye "chiyero chekudzoka chinofanira kuderedzwa kusvika ku1%.

inzwiSayenzi, chaizvoizvo muchetura usingaperi.

Iyo e-commerce nharaunda iri kuchinja nekukurumidza.

Bvisa zvinyorwa mwedzi uno, dzora purofiti mwedzi unouya, uye pamwe kumhanyisa kufumura zvigadzirwa zvitsva mwedzi unotevera.

Kukumbira timu yako kuti itarise pane yakagadziriswa metrics kwakafanana nekukumbira mutyairi wemotokari yemujaho kuti agare achityaira mugiya rekutanga.

Kuongororwa kwezvinzvimbo zvakakosha kunofanirwa kuveDynamic.

Zviratidzo zvinofanirwa kugadziriswa chero nguva zvichienderana nezvinangwa zvebhizinesi.

Nhasi "murwi wemauto" anogona kuve "muchengeti wemari" mwedzi unouya.

Rudzi urwu rwekugadzirisa kuchinjika ndiyo kiyi yekuchengeta timu ichigwinya.

KPI harisi bhaibheri, chishandiso chekufambisa

Vamwe maboss vanoda kuenzanisa zvese.

Sevhisi yemutengi inofanirwa kugamuchira mazana matatu emaodha, kushambadza kunofanirwa kuve neROI ≥ 3, uye mwero wekukanganisa wekutakura unofanirwa kunge uri 0.

Nekuda kweizvozvo, vashandi vanonyepera data nekuda kweKPI; basa revatengi harigadzirise matambudziko nekuda kwe "speed"; uye vashambadziri vanotya kuedza nzira itsva nekuda kweROI.

Urwu rudzi rwekuongorora kwakaoma kwakafanana nekuvharira timu mukeji yesimbi.

Kuongorora kunoshanda chaiko kwakafanana nemufambisi - ine chinangwa chakajeka asi inobvumidza iwe kusarudza nzira dzakasiyana.

Hakusi kumanikidza vanhu kuti vasvitse mwero, asi kubatsira vanhu kuwana nzira yakanaka.

Shandisa "dynamic assessment" kuvaka timu ine hupenyu

Nheyo yekuongorora ine simba haisi yekuchinja mitemo kazhinji, asi kuita kuti timu izive: kambani iri kufamba uye kutungamira kuri kuchinja.

zvakaita se:

• Mwedzi uno tarisiro ndeye "kudzora kwemitengo," nemabhonasi anotarisana nechero purofiti;
• Mwedzi unotevera, chinonyanya kutariswa chichava pa "kubata kuratidzwa", ine chiratidzo chinotarisa pane kudzvanya-kuburikidza nechiyero;
• Kana mwaka wepamusoro wasvika, inguva yekuisa pamberi peiyo shanduko.

Kugadziridzwa uku kunobvumira munhu wese "kutamba kune rhythm yekambani" pane kutsika bhiti isiriyo.

Iwe uchaona kuti timu inogona kushanda nesimba pasina mibairo yakakwirira.

Nokuti vanoona nhungamiro uye vanonzwa vachidiwa.

Musiyano wakajeka pakati pemibairo nezvirango wakavimbika kupfuura mibayiro ine rupo

Mibairo yerupo ndeyekukurudzira kwenguva pfupi, nepo mibairo uye nzira dzechirango ndeyekuita kwenguva refu.

Mibayiro inofanira kuva nenguva uye zvirango zvinofanira kuva zvakanaka.

Rumbidza pakarepo kana basa raitwa zvakanaka, kuitira kuti vanhu vanzwe kuti kuedza kwavo kunokosha.

Kana pane kukanganisa, ratidza zvakananga uye usasiya chero kusanzwisisika.

Iyi nzira iri nyore uye yakananga ine simba kupfuura "mibayiro yerupo".

Nokuti izvo vashandi vanotya zvakanyanya hakusi kuwana bhonasi, asi "vasingazivi zvavakakanganisa."

Hushingi hwesabhuku hahufanire kutambiswa pamubairo mukuru

Chokwadi "murume akashinga" ishefu anogona kugara akapengenuka mumhirizhonga.

Hushingi hausi hwekushandisa mari zvakawandisa, asi nezve kuve nehushingi hwekuita mitemo uye kuita kuti michina itaure.

Paunoshandisa SOP kudzikamisa hwaro uye ongororo ine simba kuti ichengetedze simba, timu inongozoenda.

Panguva iyoyo, hauchadi kusheedzera masirogani, kupa mibairo mikuru, kana kufadza vanhu.

Nekuti sisitimu inogonesa vanhu iwe.

Mhedziso: Nguva yekushinga yapfuura, uye nguva yemaitiro ichangotanga

Chirevo chekuti "kunogara kune murume akashinga pasi pemubairo muhombe" ndeyekare munguva ye-e-commerce.

Makwikwi anhasi haachabvi pakuti "ndiani anoshanda nesimba" asi kuti "ndiani akarongeka".

Nguva refu yekambani haivimbi nechido, asi pamitemo.

Iyo yakajeka SOP ndiyo musana wechikwata, uye inoshanduka inoshanduka ongororo iropa rebhizinesi.

Kana skeleton yakagadzikana uye ropa richishanda, boka racho richava rakasimba.

Kana ari "murume akashinga"? Kubva kare akashanduka kuita "mukuru wemauto" anonzwisisa zano, ongororo, uye maitiro.

💡Mhedziso: Izwi kune e-commerce maboss: Zvaunoda hazvisi zvakawanda "varume vakashinga", asi system inobvumira vanhuwo zvavo kukunda hondo.