Nzira yekukura sei e-commerce kambani? Kutanga, dzidza kubata vanhu semasoja!

E-commerceChinokosha chekubudirira kwekambani haisi zvigadzirwa zvayo, asi vanhu varo!

Kukura kwemukuru we e-commerce ane mari yegore inodarika 100 miriyoni yuan hakunei nekuti ingani zvinhu zvaanogona kutengesa, asi kuti anogona "kuhaya vanhu vakarurama."

Vanhu vazhinji vakatora nzira dzakawandisa vasati vanzwisisa chirevo cheuchenjeri:Kana vanhu vakawanda varipo, zviri nani. Pane kudaro, dzinofanira kushandiswa mumatanho akasiyana.

Chikamu 1: S-level mashandiro (zvinzvimbo zvehurongwa) - "vanachipangamazano vemauto" vekambani.

Chii chinonzi S-level operation? Zvichitaurwa zviri nyore, iboka revanhu vanoshandisa pfungwa dzavo.

Vakafanana naZhuge Liang muRomance yeHumambo Hutatu, asingarwe pamitsetse yepamberi, asi anogona kuona kukunda kana kukundwa. Vanhu ava vanochinjika mukufunga, vanonakidzwa nekuongorora mikana mitsva yebhizinesi, uye vanokunda pakushandisa mazano ekugadzirisa matambudziko. Ndivo vechokwadi vekambani kufunga tank.

Ndakaona maboss akawandisa achiita chikanganiso chinouraya - kurega S-level mashandiro atore mhosva yekuita.

Zvakaguma nei? Pfungwa dzavo, dzinofanirwa kunangana negwara, dzave kubatwa nemishumo nemaKPI. Kamwe vanhu vane hunyanzvi vakavigwa muzvinhu zvidiki, kambani yese inorasikirwa ne "injini" yekuvandudza.

Naizvozvo, mukambani, S-level mashandiro haaongororwe pakuita. Ivo vane mhosva yechinhu chimwe chete -Tsvaga maitiro ekuita kuti kambani ienderere mberi, nekukurumidza uye zvakanyanya.

Semuenzaniso, pane imwe nguva, kutengesa kwechimwe chigadzirwa kwakadzikira, uye munhu wese akavhunduka. Nekudaro, mushandisi weS-level akaronga chirongwa che "mushandisi fission mubayiro", izvo zvakakonzera kutengesa zvakapetwa kaviri mukati memwedzi. Rudzi urwu rwekukosha harugone kuyerwa nekungoita.

Chikamu chechipiri: matarenda makuru - "simba guru" rekambani

Vanhu vanoda kuuraya vakaita seuto rine chirango. Havadi mazano akawandisa, asi vanogona kuita mabasa zvakatsiga, nemazvo, uye zvisina tsitsi.

Vakuru vazhinji vanoda kurima "vashandi vese," asi ndiko kusanzwisisa. Kazhinji vanhu ava "vakatsiga uye vakatsiga" vanogadzira purofiti mukambani.

Vanogona kunge vasina kunaka pakuuya nemhinduro dzekugadzira, asi ivo vakanaka pakuita mirairo, kuzadzisa zvinangwa, nekuchengetedza maitiro akanaka. Iyo e-commerce indasitiri inokurumidza uye inodzokorora. Hazvinei kuti vangani vanhu vanokwanisa,Kuurayiwa kwekupedzisira ndiye mukundi chaiye.

Mukambani, matarenda makuru anodarika 70%. Ivo vane basa rekunyorwa kwechigadzirwa, kukwidziridzwa, basa revatengi, chengetedzo, kuongorora data ... zvinhu zvese zvinoita kuti kambani ishande zvakanaka zvinotsigirwa navo.

Waizviziva here? Kunyangwe kana vese vashandi veS-level vakatora zororo rekusavapo, kambani inogona kuramba iine pundutso. Izvi zvinodaro nekuti injini yekuita iri padanho repamusoro.

Chikamu chechitatu: matarenda ekutungamirira - "vatungamiri" vekambani

Talenda yekutarisira ndiyo musana unobatanidza mazinga epamusoro neakadzika. Ivo havafunge nezve gwara seS-level mashandiro enyanzvi, uye havatarise pane mamwe mabasa senge Executive-level nyanzvi. Chinangwa chavo ndechekugonesa kubatana kwakanaka pakati pezviviri izvi.

Mune yangu manejimendi mantiki, pane yakakosha musimboti: "Business" uye "management" inofanira kupatsanurwa.

• Zvinorevei? S-level mashandiro haasanganisire zvikwata; nhandare yavo yehondo ndiwo mafungiro.
• Vanhu vane pfungwa dzokuuraya havakwanisi; chinangwa chavo ndechekuzadzisa zvinangwa.
• Matarenda ekutungamirira ndiwo ane basa rechokwadi rekurongeka kwesangano, kutariswa kwekuita, uye kuumba tsika.

Isu takamboedza kurega S-level oparesheni kutonga timu panguva imwe chete.

Nekuda kweizvozvo, murume mukuru uyu, uyo pakutanga aive tangi rekufunga rekambani, akazokurirwa nenhau dzakasiyana dzevashandi, kuongororwa, uye kukakavara.

Pakupedzisira, takadzidza kubva pane zvatinokanganisa uye takaparadzanisa zvachose mabasa ose, izvo zvakabva zvavandudza kushanda kwedu.

Zvinotora musanganiswa wemarudzi matatu evanhu kutsigira "kambani huru" zvechokwadi.

Fungidzira izvi: S-level mashandiro akafanana ne "radar" yekambani, ine basa rekuona gwara; matarenda ekutarisira ndiwo "vatyairi", vachidzora rhythm; matarenda makuru ndiyo "injini", inotyaira kumberi.

Kana marudzi matatu aya evanhu mumwe nemumwe achiita mabasa avo, kambani inongogara ichimhanya zvakanyanya. Sezvineiwo, kana vakasanganiswa pamwe chete, kutungamira kuchavhiringidzika, nhanho ichanonoka, uye kuuraya kuchadonha.

Uku kupatsanurwa kwemuenzaniso wevashandi zvakare kune chakavanzika bhenefiti - kunyatso tsvaga.

Iwe unonyatsoziva "basa" renzvimbo yega yegaPositioning", ingoenzanisa uye kuenzanisa panguva yebvunzurudzo.

Panzvimbo pe "zvisina kujeka" nzira yekuhaya: unokumbirwa kuita mazano, kuwana mhedzisiro, uye kutungamira timu.

Kunyange mwari angakuwana kwakaoma kuita chinhu chipi nechipi nokuda kwomunhu akadaro.

Rega munhu wese apenye mu "chinzvimbo chakakodzera"

Isu tinogara tichitenda mumutsara mumwe: Kambani haivimbe nemukurumbira, asi nechikwata chepamusoro.

Munhu wese anozvarwa aine masimba akasiyana. Boss akangwara haabvunze munhu wese kuti achinje, asi anowana pavanogona kuita zvakanyanya.

Hatimbobvunzi munhu wese kuti ave "jack of all trades", tinovakumbira kuti vave "masters echinhu chimwe".

Kungofanana nebhendi, mumwe munhu anoridza gitare, mumwe munhu anoridza ngoma, mumwe anoimba rwiyo rwekutungamirira. Basa rega rega rakasiyana, asi kana rasanganiswa, rinogadzira mutinhimira unonakidza.

Iko kurima chaiko kwe e-commerce mabhosi hakusi kuita zvinhu, asi "kushandisa vanhu"

Paunosimuka kubva pa "kuita zvinhu iwe pachako" kuenda ku "kushandisa vanhu kuita zvinhu", paunodzidza kurega uye kurega vanhu vakarurama vaite zvavanakisisa, panguva iyoyo, kambani yako ichava nemukana wekukura.

Vanhu vazhinji vanofunga kuti e-commerce inokwikwidza patraffic, mutengo, uye cheni yekugovera.

Muchokwadi, pakupedzisira, zvese zvinoenderana nekugona kwesangano.Ani naani anogona kushandisa vanhu vakanaka achakunda ramangwana.

Mhedziso: Nzira yekushandisa vanhu ndiyo huchenjeri hwepamusoro hwe e-commerce

Kupinza vanhu basa kwakafanana nokushandisa masoja; kuziva vanhu nekuvapa zvinzvimbo ndizvo zvakakosha. Kubudirira kwebhizinesi hakusi rwendo rweiye ega akashinga, asi rwendo rwenyeredzi dzinopenya.

Kana sahwira achinge akwanisa kuona nemazvo simba rekuita reS-level mashandiro, kuremekedza kugona kwekuita kwematarenda epamusoro, uye kuvimba nekugona kwesangano kwematarenda ekutungamira, ipapo kambani ichava ne "musoro wekufunga," "maoko ekutonga," uye "skeleton yekubatana."

Iri ndiro gonyo resimbi rekukura kwebhizinesi.

Ramangwana re e-commerce richaona nekukurumidza uye nekukurumidza shanduko, uye algorithms ichawedzera kuoma, asi chinhu chimwe hachizombochinja:Vanhu ndivo panotangira kukura kwese.

Pfupiso yekupedzisira:

• Kutora basa kwakakamurwa kuita zvikamu zvitatu: S-level mashandiro (zvinzvimbo zvehurongwa), matarenda emukuru, uye matarenda ekutungamira.
• Marudzi matatu evanhu ane mabasa akasiyana uye haagoni kusanganiswa.
• Rega mashandiro eS-level afunge nezve gwara, matarenda epamusoro aite mhedzisiro, uye matarenda emaneja anosimudzira kubatana.
• Chinokosha pakuita kuti bhizinesi rive guru hakusi kuva ne "vanhu vakawanda" asi kuva ne "vanhu vakarurama".

Ongorora zvakare chimiro chechikwata chako uye zvibvunze: Ndiani ari kufunga nezve gwara? Ndiani ari kuuraya? Ndiani ari kutungamira kurongeka?

Chete kana iwe ukaisa aya marudzi matatu evanhu munzvimbo dzakakodzera kambani yako ichave ine chivimbo chekukura.