Chii chekuita kana e-commerce traffic investment ROI yadzikira? Iyi "reverse ROI zano" inogona kupeta purofiti yako!

ZvemukatiE-commerceChii chekuita kana ROI yekutora traffic iri kuderera nekudzika?

Kana iyo ROI yetraffic investimendi mune zvemukati e-commerce ichidzika nekudzika, hazvireve kuti wasvika kumagumo.

Matambudziko chaiwo ari mumaalgorithms, ma tag emushandisi, uye kuneta kwemukati!

Ichi chinyorwa chinokudzidzisa nzira yekukunda kunetseka kwetraffic uchishandisa "reverse ROI zano." Kuburikidza nechigadzirwa matrix, account matrix, uye kufunga kwakawanda kufarira, unogona kudzikisa mutengo wako wekutora traffic uye kudzikamisa purofiti yako. Unoda kuwedzera ROI yako katatu?

Chaunoda haisi imwe bhajeti, asi inozvitsigira system.

Vamwe vanoti e-commerce inyanzvi. Zvakaipa! Chaizvoizvo idambudziko remasvomhu—asi zvinoshamisa, vanhu vashoma kwazvo vanoziva nzira yokuripedza nayo.

Shamwari yangu akatanga bhizinesi rake achivimba ne organic traffic. Pakutanga, akabudirira zvakanyanya, aine maodha aiyerera zvishoma nezvishoma nekuda kweiyo organic traffic inogadzirwa nezvake.

Asi zvishoma nezvishoma, kuyerera kwechisikigo kwakadzikira, semvura yaidzika.

Akatanga kuyedza nezve zvemukati e-commerce uye pfupi vhidhiyo kutengesa, achiita seanowana gwara idzva.

Mumazuva mashoma ekutanga mushure mekutanga kuvhurwa, mhedzisiro yacho yaishamisa, ine ROI yakakwira zvinoshamisa.

Sahwira wangu akafara zvekuti akapotsa aitira kambani yese mukaka tea.

Saka akawedzera bhajeti uye akawedzera timu.

Asi pasina nguva refu, ROI yakadonha kunge chibharumu chabviswa.

Kushushikana kwakatanga kubva kutsoka kusvika kumusoro kwemusoro, saka akauya kuzotaura neni.

Ndakanyemwerera ndokuti:Inverse ROINdinozviziva zvose izvi.

Haha, izwi iri rinonzwika seimwe mhando yetekinoroji yekucheka-kumucheto, asi chaizvo ...Inverse ROI"Haisi izwi rakajairwa rezvemari, asi izwi rinoshandiswa mukati meiyo e-commerce denderedzwa."Reverse kufunga zanoRega ndikutsanangurire nemashoko ari nyore 👇

💡Chekutanga, ngatitaure nezve ROI chii.

ROI inomirira Return On Investment, kurevaInput-output ratio.

Semuenzaniso: Kana ukadyara 1000 yuan mukushambadzira uye uchiwana 3000 yuan, ipapo ROI ndeye 3. Izvi zvinoreva kuti pa 1 yuan yaiswa mari, 3 yuan inowanwa.

Nekudaro, kana ukaramba uchiwedzera mari yako, inogona kuve: kuisa zviuru zvishanu zveyuan asi uchingowana zviuru zvitanhatu zveyuan, iyo ROI inodonha kusvika 1.2. Mari yese purofiti ingaite seyakanaka, asi kushanda kwayo kwadzikira.

Izvi ndizvo zvinowanzotaurwa nevanhu kuti:

"Patinodyara mari yakawanda, tinobva tanyanya kukurudzirwa, uye kuderera kunoita ROI."

🔄 Zvinorehwa ne "reverse ROI"

"Reverse ROI" hazvireve kuita ROI yakaipa, asi kuti: 👉 Nekugadzirisa maitiro, ROI inogona kusimudzwa zvakare panguva yekudzika..

Zviri nyore, ndizvo "Kuita kuti ROI isimuke inopesana nemaitiro".

Iwe unogona kududzira izvi sechirevo chakakasharara mu e-commerce traffic acquisition indasitiri:

"Kana iyo algorithm ichida kuti ndife, ndichararama kuratidza kuti inhema."

🧠 Heino muenzaniso chaiwo wepasirese:

Mumwe mutengesi akaona ROI yake yakanga ichidonha zvakanyanya, saka akamira kuvimba chete nekugadzirwa kwetraffic asi akaita zvinhu zvitatu:

1. Ita kuti zvirimo zviwedzere niche kuitira kuti sisitimu igone kuziva zvakare vateereri vakananga.
2. Nekumisa maakaundi akawanda, njodzi dzinogona kugovaniswa zvinobudirira.
3. Tarisa pakudzokorora kutenga uye izwi rakanaka-re-muromo kushandura vatengi vatsva kuva vatengi vakavimbika.

Nekuda kweizvozvo, kunyangwe mari yake isina kuwedzera, ROI yake yakapora zvishoma nezvishoma.

Izvi zvinonzi "Reverse ROI Strategy" - Panzvimbo pekupisa mari, vakashandisa zano rekudzosera kumashure uye kuwedzera ROI.

🚀Muchidimbu:

Reverse ROI = Iro zano rinoshandisa nzira yakarongeka yekudzoreredza maitiro ekudzika muROI uye kuivandudza.

Mune mamwe mazwi: Nepo vamwe vari kupisa mari uye kunzwa kunetseka, iwe watoshandisa pfungwa "kudzosa" mabhenefiti epuratifomu.

Chokwadi chiri kuseri kwekuderera kweROI ndiyo chaiyo yepuratifomu "mathematical logic".

Chekutanga, kudzikira kweiyo organic traffic hakukonzereki kuti chikuva chichiwedzera, asi kuti musika unowedzera "kutsvedza".

Funga shure kumakore gumi apfuuraTaobaoMakore mashanu apfuuraDouyinKare ikako, pakanga pasina vatengesi vakawanda, saka chikuva chaive nechido chekusimudzira vatsva.

Asi zvakadiniko iye zvino? Vanhu vakawanda vari kupinda, asi kufamba kwevanhu hakuna kuwedzera, saka munhu wese arikutsvanzvadzira kuti abate zvaanogona.

Ngatitarisei maitiro ekutora mushandisi. Iyo sisitimu zvechokwadi "yakangwara," yakanangana nevashandisi vane sniper chaiyo kubva pakutanga, zvichikonzera ROI yakakwira.

Asi kana iwe uchinge wawedzera mari yako, iyo system ichafanirwa kuwana vanhu vazhinji kuti "vaite manhamba." Sezvo vateereri vakanangwa vachiwedzera, chiyero chekushandura chinodzikira, uye kudonha kweROI hakudzivisiki.

Kuzvitaura zvakajeka, algorithm yepuratifomu haina kugadzirirwa iwe; rakagadzirirwa kuzviitira mari.

Iyo puratifomu ichakurega iwe kuravira mabhenefiti kutanga, zvichiita kuti ufunge, "Wow, traffic iyi yakanaka chaizvo," uye ipapo iwe uchaisa mari yakawanda uye yakawanda, uye pakupedzisira woona kuti wave "ATM" yepuratifomu.

Ndakaseka ndichiti, "Mafungiro aya akafanana neecasinos ekuMacau. Pakutanga, unohwina kamari kadiki wofunga kuti uri mwari wekubhejera, wozoona pakupedzisira kuti unongova chikamu che'boka remhepo".

Ko vhidhiyo pfupi e-commerce hazvigoneke kuita here?

Shamwari yangu yakatarisa isina tariro: "Saka, handifanire kuvhota here?"

Ndakati, "Enda unobheja, hongu unofanira. Asi unofanira kuchinja matambiro ako."

Kudzikira ROI hazvireve kuti kuedza kwako kutora traffic hakuna maturo; zvinongoreva kuti unoda kusimudzira yako "algorithmic kufunga."

Mapuratifomu eInternet mutambo mukuru wepfungwa; iwe unogona kukundwa nema algorithms kana kudzidza kuvapfuura.

Mhedzisiro yedambudziko iri mukatigeneric labelinguyeContent kuneta nguva.

Paunogara uchigadzira izvo zvakafanana zvemukati, chikuva chinokudaidza kuti: "Akaundi iyi inotengesa zvipfeko" kana "Akaunti iyi ndeyekusimudzira zvigadzirwa zvinosetsa."

Kana vateereri vangoneta nekuzviona, zvisinei kuti system yacho inoisundidzira zvakadii, haifambi.

Kana ROI yako ikaramba panguva ino, hazvisi nekuti pane dambudziko nemushandirapamwe wako, asi nekuti zvirimo zvapinda munguva yekuneta.

Iyo yakakosha formula yekugadzirisa iyi "ROI dambudziko remasvomhu"

Munyika ye e-commerce, unoda inogara yakakwira ROI? Usarota nezvazvo.

Asi iwe unogona kugadzira ROIYakagadzikana mukati mehutano hwakanakaRega bhizinesi rako rifambire mberi zvakanaka, senge electrocardiogram.

Iyo formula iri nyore chaizvo:

Chigadzirwa matrix × Huwandu hwemukati × Hunhu hwemukati × Multi-platform marongero × Akaundi matrix × Shoko-re-muromo kushambadzira = Yakagadzikana traffic kutenderera

Zvinonzwika zvakaoma, asi chaizvoizvo kushanda kwakarongeka.

• chigadzirwa matrixUsavimbe nechigadzirwa chimwe chete. Chigadzirwa chega chega chinogona kuve chitubu chetraffic.
• Content uwanduZvemukati e-commerce hazvisi zvekushandura zvinhu nevhidhiyo imwe chete, asi nezve "hukuru hwehuwandu hwekuvhara".
• Content qualityHazvisi zvekupenya kwemifananidzo, asi nezve "kuita kuti vanhu vade kuisa odha." Izvo ndezvekutaura nyaya, kugadzirisa marwadzo, uye kupa chiitiko.
• Multi-platform marongerwo: Douyin, Vhidhiyo Accounts,Diki Dzvuku BhukuBiribhiri, usapotsa kana imwe chete.
• Account MatrixShandisa akawanda maakaundi kuvhara mapoka akasiyana evanhu uye kuparadzira njodzi.
• Shoko remuromoOngororo yevatengi, mitengo yekutengazve, uye kugovana nharaunda ndiwo makiyi ekufamba kwenguva refu traffic isingade mari.

Shandura mukana wekurova kuita isingadzivisike system

Kuderera kweROI yekutora traffic haisi chikonzero che alarm.

Chirikutyisa ndechekuti hauna system.

Kuvimba nemhanza kuwana chouviri kunozopedzisira kwakonzera nzara.

Chinoda kuitwa ndechekuti: kudrainageKuchinja-chinja kwehuwandu kunoshandurwa kuita maitiro esvomhu anotarisika.

Shandisa 99% kudzokorora kuita iyo algorithm "kuvimba newe"; wobva washandisa 1% kusika kutyora kunyarara kwealgorithm.

Semuenzaniso, chengetedza chimiro chakafanana mune zviri mukati uye uzvigadzirise nguva nenguva.

Asi nguva nenguva, ivo vanouya nemamwe madiki ekugadzira mazano-vhidhiyo ine chirongwa chakamonyoroka, chitsva chigadzirwa-themed dambudziko, kana rukova mhenyu runoenda kuhutachiona zvisingatarisirwe.

Algorithms inofarira kugadzikana, asi ivo vanoshuvirawo kufara.

Iwe unofanirwa kuzviita kuti "ikuzive, asi irambe uchinzwa mutsva".

E-commerce inongopinda yayo "smart era" kana ROI isisiri chinhu chinonyanya kunetsa.

Ndakaudza shamwari iyoyo, "Kuomerwa kwe e-commerce hakusi musvomhu, asi mupfungwa."

Vanhu vazhinji vanobatwa nenhamba dzeROI, uye vanonetsekana kana ikasawedzera muzuva.

Asi vatambi vemberi zvechokwadi havateedzere peak ROI, asi pane ...Kuenderera mberi kwekufamba kwemari kushanda zvakanaka.

Paunokwanisa kushandura kubva ku "sales explosion mindset" kuenda ku "compound interest mindset," unotanga kunzwisisa e-commerce.

Iyo yakaderera ROI haisi kukundikana, asi chiyeuchidzo chekuti inguva yekusimudzira zano rako.

Mukupedzisa, chinangwa chekupedzisira che e-commerce ndechekunyatsonzwisisa wauri kutamba mutambo naye.

E-commerce traffic kutora kwakafanana nekugadzirisa dambudziko pane hofori yemasvomhu bhodhi.

Vamwe vanhu vanotyiswa nemaitiro akaomarara; vamwe vanovimba nemhanza uye kufungidzira zvisina tsarukano; vashoma chete vanogona kudzikama uye kuverenga shanduko yega yega zvakajeka.

Paunenge uchikwanisa kuverenga zvakajeka "chinangwa chepuratifomu", "algorithm yehupenyu", "hupenyu hwemukati", uye "kushivirira kwemushandisi", iwe unozogona kunyora yako ROI formula.

Iyi haisi metaphysics; masvomhu.

kupeta: Kudzikira kweROI yezvemukati e-commerce hakudzivisiki, asi kwete kushaya tariro.

Kana iwe ukagona kuipwanya uchishandisa masisitimu kufunga, ronga uchishandisa matrix nzira, uye woishandisa uchishandisa iyo logic yekufarira mukomboni, unogona kushandura traffic kuita "perpetual inofamba muchina".

Chinangwa chekupedzisira che e-commerce hachisi chekupisa mari patraffic, asi kudzidza kuita kuti traffic iteerere iwe.

Tora chiito uye verenga zvakare dambudziko iroro. Nekuti uchawana-Mubvunzo uyu hauna kumbooma; dambudziko riri pakuti wakanyatsoshandisa uropi hwako here.