Makambani ekutengesa paindaneti anofanira kupa mabhonasi ekupera kwegore here? Chokwadi chingakushamisa.

Mabhonasi ekupera kwegore ndiwo "bhomba renguva" rine njodzi zvikuru kumakambani mazhinji.

Ungafunga kuti ndiri kuwedzeredza, asi ndicho chokwadi.

zvizhinjiE-commerceMukuru webasa akajaira kuona bhonasi yekupera kwegore se "chinosimudzira" timu, asi akaona kuti huwandu hwevashandi vanochinja basa hwakakwira nguva pfupi mushure mekunge mabhonasi agoverwa.

Izvi hazvisi zvega; pane dambudziko nehurongwa hwacho pachahwo.

Pfungwa yechinyakare yemabhonasi ekupera kwegore iri kupera.

Makambani echinyakare anofarira kushandisa mabhonasi ekupera kwegore senzira yekuchengetedza vashandi.

Vanotenda kuti chero bedzi vachiwana mari pakupera kwegore, vashandi vachaonga uye vachagara varipo.

Asi chokwadi ndechekuti vanhu vazhinji vanongoerekana vawana mari yacho.

sei?

Nekuti mabhonasi ekupera kwegore akafanana ne "muripo" pane kukurudzira padanho repfungwa.

Vashandi vaiziva mumoyo mavo kuti mari iyi ndiyo yaive "mubhadharo wekupedzisira" wekushanda nesimba kwavo mugore rose, kwete chimwe chinhu chinoshamisa.

Saka, mushure mekugamuchira muripo wekupedzisira, vakanzwa kuti vapedza kutengeserana kwavo nekambani, uye kubva kwaive nyaya yechokwadi.

Hunhu hwakasiyana hweindasitiri ye e-commerce hunoratidza matambudziko emabhonasi ekupera kwegore.

Makambani ekutengesa zvinhu zvemagetsi akasiyana nemakambani ekugadzira zvinhu echinyakare.

Kutengeserana kwepaindaneti kunokurumidza uye kune simba guru, kunoda kuti mapoka arambe achikurudzira.

Kuisa pfungwa dzako pamibairo pakupera kwegore kwakafanana nekusiya vashandi vari mumamiriro ezvinhu ekusaziva gore rose.

Havazivi kana vachawana mari iyi pakupera kwegore, kana kuti vachawana marii.

Kusava nechokwadi uku kunogona kuderedza kushingaira kwavo.

Zvakatoipisisa ndezvekuti, makambani mazhinji e-commerce anoderedza mabhonasi pakupera kwegore nekuda kwekuchinja-chinja kwekushanda, zvichikonzera kudzikira kwechido chechikwata ipapo ipapo.

Sei timu ichimirira gore rose?

Fungidzira uri kumhanya marathon.

Kana mumwe munhu akakuudza kuti unogona kuwana mvura chete kana wasvika pamutsetse wekupedzisira, unganzwa kupererwa here?

Kana mumwe munhu akakupa mvura makiromita ese, haungakwanise kumhanya kwenguva yakareba uye zvakadzikama here?

Mari yekuwedzera yegore yakaita se "mvura pakupera kwegore".

Zvakasvika zvanonoka uye hazvina kushanda.

Zvinokurudzira zvinoshanda zvechokwadi zvinofanira kunge zvakaita se "mvura yakakodzera," zvichiita kuti timu inzwe ichitsigirwa padanho rega rega.

Kukurudzira nguva dzose ndiyo mushonga wezvikwata zve e-commerce.

Vazhinji vemabhizinesi vanobvunza kuti, kana usingape mabhonasi ekupera kwegore, unokurudzira sei timu yako?

Mhinduro yacho iri nyore: patsanura bhajeti rekutanga rebhonasi rekupera kwegore worigovera mwedzi wega wega.

Pane zvakanakira zvakawanda zvekuita izvi:

Chekutanga, vashandi vanogona kunzwa vachizivikanwa mwedzi wega wega.

Chechipiri, kufarira kwechikwata kwakadzikama, uye hapazovi ne "post-bonus resignation wave" pakupera kwegore.

Chechitatu, mukuru webasa anogona kudzora mari zviri nani uye kudzivirira kumanikidzwa kukuru kamwe kamwe pakupera kwegore.

Musungo wepfungwa wemabhonasi ekupera kwegore

Mabhonasi ekupera kwegore anewo mhedzisiro yakavanzika.

Zvinoita kuti vashandi vanzwe sekunge kambani iri "kutsvagira mari".

Vanhu vazhinji vanonzwa hasha, vachifunga kuti vakashanda nesimba gore rese asi vanofanira kumirira kusvika gore rapera kuti vawane mibairo yavanofanira kuwana.

Musiyano uyu wepfungwa unogona kuita kuti vasavimbe nekambani.

Kana kuvimbana kwangopera, hapana mari inogona kuchengetedza vanhu.

Makambani ekutengesa paindaneti anoda nzira dzekukurudzira dzinochinjika.

Makwikwi muindasitiri ye e-commerce akasimba, uye kuchengetedza tarenda kwakakosha kupfuura kare.

Pane kuisa tariro yako pamabhonasi ekupera kwegore, zviri nani kutanga nzira yekukurudzira inochinjika.

zvakaita se:

• Bhonasi yekushanda kwemwedzi wega wega
• Bhonasi yekupedzisa chirongwa
• Kubvumidzwa ipapo ipapo uye mahamvuropu madiki matsvuku

Nzira idzi dzingaratidzika sedzakapatsanurwa, asi mhedzisiro yadzo ine simba kupfuura mabhonasi ekupera kwegore.

Kutarisira timu yekutengeserana paindaneti kwakavakirwa chete pakukurudzira here? Chokwadi: Kugadzirisa zvinhu ndiyo kiyi yemhinduro huru!

Vakuru vakuru vazhinji vanotenda kuti chero bedzi vachiramba vachipa mari, vanogona kuchengetedza zvikwata zvavo zvichifarira.

Zvisinei, chinangwa chekutengeserana kwepaindaneti kushanda kwakarongeka.

Kana maitiro asina kurongeka uye mitemo isina kujeka, hapana chinokurudzira chichagadzirisa dambudziko racho.

Kugadzirisa mamiriro ezvinhu kunogona kuderedza kusawirirana mukati mezvikwata, kuvandudza mashandiro, uye kubvumira zvinokurudzira kuti zvinyatsoshanda.

Nemamwe mashoko, zvinokurudzira ndizvo zvinopa mafuta, nepo standardization iriyo injini.

Sei vanhu vakawanda vachiri kungofunga nezvemabhonasi ekupera kwegore?

Kutaura zvazviri, vakuru vazhinji vanopa mabhonasi ekupera kwegore nekuda kwe "tsika".

Vaifunga kuti kusapa mabhonasi ekupera kwegore kwaizoita kuti kambani iite seyakaomera.

Asi chokwadi ndechekuti, vashandi vanonyanya kufarira kururamisira uye kuzivikanwa nenguva.

Kana uchigona kuvaita kuti vanzwe vachikosheswa mwedzi wega wega, havazo...tangledBhonasi yekupera kwegore.

Kutanga gore rino, ngatiite shanduko yakakwana.

Kana wagara uchipa mabhonasi ekupera kwegore, ungangoudza timu yako zvakajeka gore rino: iyi ichava nguva yekupedzisira.

Zvadaro, kutanga munaKurume unotevera, bhajeti richakamurwa kuita zvikamu zvemwedzi wega wega.

Maitiro aya haangokurudzira timu chete asiwo anoita kuti kambani ive neutano hwakanaka.

Mhedziso: Maonero angu uye Mafungiro angu

Mukuona kwangu, mabhonasi ekupera kwegore chibereko chenguva yeindasitiri.

Muindasitiri yekutengeserana kwepaindaneti inokurumidza, yarasikirwa nezvainoreva.

Chinonyanya kukurudzira timu kurudziro inoramba ichiitwa uye kuzivikanwa nekukurumidza.

Chinangwa chikuru chekutungamira makambani hachisi "chiito chikuru" chinongoitwa kamwe chete, asi "pesvedzero inonyengera zvishoma nezvishoma" yenguva refu.

Kuti tizvitaure nenzira yakapfava: chinangwa chikuru chekukurudzira ndechekuvaka chibvumirano chepfungwa chinogara kwenguva refu, pane kubhadharwa kamwe chete.

kupfupikisa

• Mabhonasi ekupera kwegore anowanzo tungamira kune kuchinjana kwevashandi.
• Indasitiri yekutengeserana paindaneti inoda zvinokurudzira zvinogara kwenguva refu, kwete mabhonasi ekupera kwegore kamwe chete.
• Kuparadzira bhajeti remabhonasi ekupera kwegore mwedzi wega wega kunoshanda zvakanyanya.
• Kuzivikanwa panguva yakakodzera uye nzira dzinochinjika chete ndizvo zvinogona kuchengetedza tarenda zvechokwadi.

Saka kana uri muzvinabhizinesi we e-commerce, ino ndiyo nguva yakanakisisa yekuita shanduko.

Rega kuisa tariro yako pamabhonasi ekupera kwegore.

Kutanga ikozvino, gadzira patsva nzira dzako dzekukurudzira kuitira kuti timu yako inzwe ichikosheswa mwedzi wega wega.

Iyi ndiyo nzira iyo kambani yako inogona kufambira mberi zvechokwadi.