Zvekuita nezvekushanda zvakanaka kwevashandi mumakambani e-commerce? Ongororo yakazara kubva kune zvikonzero kusvika kune mhinduro.

vakoE-commerceKambani haina kufa nemakwikwi emusika, asi ne "mutsa" wako wakawanda uye usingadhuri.

Unonzwa kuneta zvakanyanya here paunovhura maziso ako zuva nezuva?

Ndinotarira vashandi vachipinda na8 mangwanani, ndichitya kunonoka kunyange neminiti imwe chete.

Ndakapedza mangwanani ndichitarisa mhinduro dzevashandi vevatengi, ndichitya kupotsa mubvunzo mumwe chete wevatengi.

Masikati, ndaifanira kuenda kuchitoro chezvigaro kuti ndinoona zvinhu zvakatumirwa, ndichitya kuti chimwe chete chaizonyorwa zvisirizvo.

Pandakasvika kumba husiku, ndaifanira kuramba ndichisangana nemeseji dzakasiyana-siyana dzeboka, uye ndaive ndakabatikana kusvika na2am.

Unofunga kuti ndiwe mukuru webasa anoshanda nesimba kupfuura vamwe vese pasi rose.

Unonzwa kuti wafambisa denga nenyika, uye wakatozvifambisawo iwe pachako.

Asi pandakatora magwaro emari, mwoyo wangu wakarwadziwa.

Kushanda zvakanaka kwevanhu kwakaderera zvinosuwisa, purofiti yakaderera sechikwambo, uye mari inobuda mubhizinesi iri iri panjodzi yekuoma.

Sei zvakadaro?

Sei uchishanda nesimba kaviri asi usingawane hafu yezvibereko zvevamwe vako?

Ndinoda kukuudza chokwadi chine hutsinye.

Izvi hazvisi nekuti nharaunda yese yakaipa, uye hazvisi nekuti nguva yekudzoka kwepamusoro yapera.

Pane chikonzero chimwe chete chikuru: "bhizinesi renyu rinoshanda" richiri munguva yekurima yekare.

Wawira mu "musungo wepasi-pasi wekushingaira".

Uri kushandisa kubatikana nemaitiro ekutsvaga nzira dzekushandisa kuti uvhare usimbe hwehurongwa.

Zvino, ndichabvisa chifukidziro ichi ndonyatsoongorora dambudziko iri kubva muzvikamu zvitatu: manejimendi, kurongeka, uye mari.

Kana ukasavhura zvinhu zvitatu izvi zvakakosha, uchazvishandira wega asi usingawane mari.

Panyaya yekutungamira: Mwoyo munyoro haugone kutungamira uto; shandisa "manzwiro" pachinzvimbo che "mitemo".

Vakuru vazhinji vakandinyunyutira kuti zvikwata zvavo zvakaoma kuzvitungamirira.

Kunyanya avo vashandi venguva refu vanga vachishanda neni kwemakore akati wandei, hunyanzvi hwavo huri pachena kuti hahusi kuramba huchienderana neni.

Kubuda kwakaderera, kunyunyuta kwakawanda, uye kufarira kuparadzira zvinhu zvisina kunaka mukambani.

Asi vakuru vanogara vachiti, "Aa, tava nemanzwiro avo, hatigoni kuzviita, ngativapei mumwe mukana."

Ndapota misai tsitsi idzi dzechikadzi nekukasika.

Munyaya dzebhizinesi, yeukai mutemo uyu wakaoma: tsitsi kune vasina kusimba utsinye kune vanorwisa.

Munofunga kuti kuchengeta mushandi asina kusimba kungova kungomubhadhara mari yekuwedzera here?

Izvozvo hazvina kururama zvachose.

Musangano, kusapindirana kwehuwandu hakusi zero; kusapindirana kwehuwandu inhamba isina kunaka.

Mushandi asina kusimba atora chinzvimbo chakakosha musangano rako.

Anopedza simba rako rekutarisira, zvichikumanikidza kuti ugare uchimutarisa kuti udzivise zvikanganiso.

Chinonyanya kutyisa ndechekuti achaita seapuro rakaora, achikanganisa munhu wese akamupoteredza.

Kana ukasaita ongororo yevatambi vane tarenda uye ukasabvisa vanhu vane tarenda rakaderera, uchawana kupi bhajeti rekuwedzera mihoro yevanhu vane tarenda rakanakisisa?

Iri idambudziko remasvomhu riri nyore kwazvo.

Kana ukapa mari yakafanana kune avo vanoregeredza uye avo vanoshanda nesimba, pachava nemugumisiro mumwe chete.

Ndiyo inonzi "mari yakaipa inodzinga mari yakanaka" inozivikanwa zvikuru.

Vanhu vakanaka zvechokwadi vane maziso anonzwisisa.

Vachanzwa kuti hazvina kunaka, vachanzwa kuti hapana tariro pano.

Pakupedzisira, vanhu vese vane hunyanzvi vakaenda, vachisiya vanhu vane hunyanzvi chete vawaisagona kutsungirira kupfura.

Panguva iyoyo, uchatofanira kushanda nesimba.

Kutungamira kwechokwadi, muchidimbu, kunopesana nehunhu hwevanhu.

Chatinofanira kuita kushandisa nzira dzekubvisa zviwanikwa zvisina kunaka kubva mumabasa asina kunaka.

Zvadaro zvinhu izvi zvinonyanya kutariswa pakupa vanhu vane tarenda repamusoro.

Pfungwa yekuti vamwe vanhu vatange vapfuma ndeyekuti vamwe vanhu vasina kukodzera vanofanira kudzingwa nekukurumidza.

Izvi zvinganzwika sezvisina basa, asi ndiro basa guru raungave naro rekuti kambani irambe iripo.

Nzira yekuita sei tarenda rekuongorora zvinhu?

Unofanira kugadzira hurongwa hwekuongorora tarenda redhijitari.

Usavimba nemanzwiro, vimba neruzivo.

Ndiani ane simba guru rekugadzira zvinhu?

Ndeipi ine mwero wepamusoro wekuchinja?

Ndiani ane kugutsikana kukuru kwevatengi?

Isa munhu wese patafura womuronga zvichienderana nekuita kwake.

Vanhu vanosvika 20% vari pasi, zvisinei nekuti vanga vagara nekambani kwemakore mangani, zvisinei kuti vakanwa kangani newe.

Avo vanoda kutaurwa navo vanofanira kutaurwa navo, uye avo vanoda kukurudzirwa kuti vabve vanofanira kukurudzirwa kuti vabve.

Kana wangobvisa zvinhu zvisina kunaka izvi, uchaona kuti mamiriro ekambani anovandudzika ipapo ipapo.

Avo vakasara vakaona tariro uye vakaona kururamisira.

Kushanda zvakanaka kwevanhu kuchawedzera zviri nyore.

Nezve tarenda: Usanyunyute nezvekuoma kwekutsvaga vashandi; imhaka yekuti haunzwisisi "kushandiswazve kwezvinhu."

Varidzi vemabhizinesi mazhinji mumaguta echipiri nechitatu vanogara vachinyunyuta.

"Nzvimbo yedu idiki kwazvo; hatigone kupinza vanhu vane ruzivo."网络 营销Nyanzvi yekushanda.

"Ndinoda kuwana mutengesi ane hunyanzvi, asi hapana anoda kuuya."

Ukuwo ipfungwa isina kururama huru.

Uri kutsvaga vanhu vane pfungwa dzekutsvaga "muponesi".

Uri kutsvaga director wemabasa ane zvinhu zvake, anoziva zvese, uye anogona kutonga basa rese kana angosvika.

Izvi zvinoreva "kubhejera nerombo rakanaka".

Kukwikwidzana kukuru kwekambani hakufanirwe kuvakirwa pa "kuvimba nenyanzvi".

Mapenzi haangodhuri chete, asiwo haana kugadzikana zvakanyanya.

Kana kambani yako isingakwanise kushanda isina munhu mumwe chete, zvinoreva kuti hausi kure nekubhuroka.

Vatenzi vechokwadi ndeavo vanovaka "hunyanzvi hwehurongwa".

Usatsvage "sharpshooter" munyika yose.

Chaunofanira kuita kuvaka fekitori yezvombo yemazuva ano.

Unofanira kusimbisa ruzivo rwako rwese, maitiro ako, uye maitiro ako.

Zvishandure kuita maSOP akajairwa (Standard Operating Procedures).

Chiito chega chega, shoko rega rega, uye nhanho yega yega zvinofanira kunyorwa zvakajeka.

Kana wangove nehurongwa uhwu, mitemo yako yekuhaya ichachinja zvachose.

Hamufanirwe kuhaya vanhu vanozvikudza vanonzi "nyanzvi".

Unongofanira kutarisa zviratidzo zviviri chete: "kugona kudzidza" uye "kugona kuita".

Chero bedzi uchikurumidza kufunga uye uchida kushanda, zvakakwana.

Mukandirei mudura renyu rehondo momudzidzisa zvinoenderana neSOP.

Musoja anogona kudzidza Standard Operating Procedure (SOP) mumazuva matatu musoja ane hunyanzvi.

Kunyangwe uine ruzivo rwakakura sei, kana usingakwanise kurwudzidza, hauna kukodzera.

Uku ndiko kufunga kwechokwadi kwemaindasitiri.

Rega vanhuwo zvavo vaite zvinhu zvinoshamisa

Kana kambani yako iine ruzivo rwakakwana, zvishamiso zvichaitika.

Kunyangwe munhu achangopedza kudzidza kubva muguta diki anogona kuwana 80% yemabasa anodiwa kana akatevedzera maitiro acho.

Ichi ndicho chakavanzika chekuti KFC neMcDonald's dzakapararira sei pasi rese.

Wakamboona here mubiki weMcDonald's ane Michelin three-star rating?

Kwete, vese vadzidzi vekukoreji vanoshanda nguva shoma.

Asi maburger avanogadzira anogara achinaka zvakafanana.

Iri ndiro simba rehurongwa.

Unofanira kushandura kugona uku kuita pfuma yekambani, kwete pfuma yako wega.

Kana hunyanzvi hwako "hwakagadziriswa" uye huchigona "kushandiswazve," kugona kwako kubudirira kunogona kukura zvakanyanya.

Zvikasadaro, uchagara uchishandisa vashandi vanodhura kuti uzadze mipata iri mumabasa ako.

Nezvemari: Purofiti ipfungwa yekufungidzira; mari inoyerera ndiyo ropa rehupenyu.

Pfungwa yekusaziva yekupedzisira ndeyekuti varidzi vemabhizinesi mazhinji havakwanise kutevedzera maakaundi.

Ndakaona makambani akawanda kwazvo anoratidzika zvakanaka papepa.

Mukuru webasa akandiratidza mushumo wacho ndokuzvikudza achiti, "Tarira, odha iyi ine purofiti ye30%, uye odha iyoyo ine purofiti ye40%. Hazviratidzike zvakanaka here?"

Ndakamubvunza kuti, "Une mari here muaccount yako pakupera kwegore?"

Akashamisika kwechinguva, ndokukakama, asingakwanise kutaura chero chinhu.

sei?

Nekuti mari yako yese yava stock, yakarara mudura rerima.

Ndeipi mari shoma inowanikwa nemabhizinesi madiki nepakati?

Haisi purofiti, imari.

Purofiti ingori nhamba iri mumabhuku eakaunzi; ndeyekunyepedzera.

Mari iri muakaundi yebhangi chete ndiyo inowanikwa chero nguva.

Unofanira kuongorora bhizinesi rako zvakare kubva pamaonero e "capital turnover rate".

Kana ukaita chibvumirano chebhizinesi chine purofiti ye10% chete, asi uchigona kudzosera mari yako kamwe chete pamwedzi.

Mukati megore, purofiti yako pakudyara mari inosvika 120%.

Kana ukaita chibvumirano chebhizinesi rimwe chete, unogona kuwana purofiti ye50%, asi unogona kungobhadhara mari yacho kamwe chete pagore.

Ipapo mwero wekudzoka kwako wepagore uchava 50% chete.

Kunyange zvazvo yekutanga ingaita sebasa rakaoma, inobhadhara mari yakawanda uye ine njodzi shoma.

Nzira yekuvandudza sei mashandiro ekuchinjana kwemari?

Kutarisira zvinhu zviri mudura kwakaoma zvikuru kunodiwa.

Chero pfuma inodarika nguva yakatarwa igomarara kukambani.

Tinofanira kuibvisa chero zvodini.

Kudzikiswa kwezvinhu, kukwidziridzwa kwezvinhu, kana kutozvitengesa sezvinhu zvisina basa.

Chero bedzi uchikwanisa kudzoserwa mari, kukunda.

Usaomerwe nemitengo yakaderera.

Kuva nezvinhu zviri mudura rako zvakanamirwa mumaoko ako hakungogumiri pakubatanidza mari yako, asiwo kunobhadharisa mari yekuchengetedza uye kunokonzera kunetseka nezvekudzikira kwemutengo.

Kushandura zvinhu kuita mari, kunyangwe ukarasikirwa zvishoma, chero bedzi mari yacho iri kufamba-famba, pane mukana wekuiwana zvakare.

Ndosaka makambani mazhinji makuru achitevera "zero inventory".

Kuchinjana kwese kwezvinhu kunomiririra kuwedzera kwepfuma.

Kana kushanda kwako kwakaderera, zvingangodaro nekuti mari yako inononokawo.

Munhu wese ari mubishi kutakura zvinhu zvisati zvatengeswa. Izvozvo zvingabudirira sei?

Mhedziso: Chokwadi Chinorwadza Chekushanduka-shanduka Kwebhizinesi

Munguva ino yekuchinja kukuru, chero rudzi rwekusamira zvakanaka kunongova kudzokera shure.

Tinofanira kubvuma kuti nyika yebhizinesi inoshanda pasi pemutemo unotonhora kupfuura mimwe yese yesango.

Mutemo wekuwedzera kwe entropy unotiudza kuti masisitimu akavharwa achawira munyonganyonga nekuparadzwa.

Sisitimu inogona kubudirira chete kana ikaunza simba rekunze uye ikaputsa chiyero chekare.

Marwadzo auri kusangana nawo iye zvino ndiwo marwadzo ari kukura usati watanga kuvandudza pfungwa dzako.

Usaedza kutsvaga nzvimbo itsva uchishandisa mamepu ekare.

Kana ukakwanisa kutarisa kambani yako kubva pamaonero emugadziri, uchaona kuti matambudziko ese, pakupedzisira, matambudziko emasvomhu nematambudziko evanhu.

Siyana nepfungwa dzenhema dzaunombofunga nezvadzo wodzokera kupfungwa huru dzebhizinesi.

Shandisa pfungwa dzakapinza kugadzira masisitimu, uye shandisa nzira dzinokurumidza uye dzakakosha dzekuagadzirisa.

Ichi ndicho chiito chikuru chemutsa kuvashandi, mhuri, uye nzanga.

Tinovimba kuti ongororo iyi yakadzama inogona kushanda semushonga wekubvisa ganda, ichibvisa pfupa riri mukufunga kwako.

Zvinokutendera kuti umuke pakati pekurwadziwa, uye kuti uzvarwe patsva mukujeka ikoko.

kupfupikisa

Pakupedzisira, ngationgororei pfungwa huru dzanhasi:

yekutanga,Vatungamiriri vanofanira kunge vasina tsitsiBvisa vashandi vasina simba, usarega mari yakaipa ichidzinga zvakanaka, uye govera zviwanikwa kune vane tarenda repamusoro.

chepiri,Sisitimu yacho inofanira kuva yakasimbaGadzira zvombo zveSOP zvakajairika, usingachavimbi nevanhu vane hunyanzvi, uye dzidza kushandisazve hunyanzvi hwako uchishandisa pfuma.

chetatu,Kuchinjana nekukurumidza kunodiwaChinja pfungwa dzako kubva pakuwana purofiti yakawanda kuenda pamutengo wemari inobuda, bvisa matambudziko emari inowanikwa muzvitoro, uye chengetedza kufamba kwemari zvakanaka.

Unogona kunzwa mutemo kane chiuru, asi kana ukasaushandisa, hausisina basa.

Kutanga mangwana mangwanani, ndinokukurudzira kuti uite zvinhu zvitatu.

Chinhu chekutanga chekuita kuvhura runyorwa rwevashandi vako, wotenderedza 10% yakaipisisa, wogadzirisa matambudziko iwayo mukati memwedzi uno.

Chinhu chechipiri ndechekunyora iwe pachako maitiro ako makuru ebhizinesi muStandard Operating Procedure (SOP).

Chinhu chechitatu chekuita kuenda kuchitoro chemidziyo kunobvisa zvinhu zvese zvagara zviripo kwehafu yegore.

Ngatitorei matanho.

Kunyangwe ukangochinja zvishoma, watove pamberi pevanhu vanosvika 90%.