Makambani ekutengesa paindaneti angavandudza sei kushanda zvakanaka kwevashandi? Chinhu chikuru chekuderedza mitengo uye kuwedzera purofiti.

apaE-commerceMunguva ino yemakwikwi eutsinye, kana uchiri kuvimba nekutarisa kana vashandi vachisvika nenguva kuti vawedzere kubudirira, kambani yako ingave iri imwe chete yechigadzirwa chikuru chisati chabhuroka.

Nzira yekuvandudza kushanda zvakanaka kwevashandi mumakambani e-commerce?

Varidzi vemabhizinesi vazhinji vanotanga kuverenga maakaundi pavanongovhura maziso avo zuva nezuva. Vachitarisa purofiti shoma, havagoni kurega kuchema nekushanda zvishoma kwevashandi.

Muchidimbu, izwi rekuti "kushanda zvakanaka kwevanhu" rinoreva kuti munhu wega wega anogona kuwana mari chaiyo yekambani.

Kana uchifunga kuti vashandi vako havashande zvakanaka, usamhanye kutarisa makombiyuta avo, nekuti dambudziko rinowanzova remunhu ari kutungamira.

Pfungwa huru yekutanga yatinofanira kukurukura ndeyekuti kuti tivandudze mashandiro, hatifaniri kutanga tatarisa vashandi, asi kuti tinzwisise bhizinesi kubva pakutanga.

Vakuru vazhinji vane chido che "kuda zvakawanda." Nhasi vanoona kuti kutepfenyura mhenyu kwakakurumbira, saka vanogadzira imba yekutepfenyura mhenyu. Mangwana vanonzwa kuti kushambadza mhenyu dzepachivande kunogona kuita mari, saka vanotsvaga timu yemhenyu dzepachivande.

Nekuda kweizvozvo, basa racho rakanga rakakura zvakanyanya, uye apo maakaundi akaverengwa, zvakazove kurasikirwa kukuru.

Unofanira kudzidza kuita ongororo yakakwana yemari, uchishandisa nzira chaiyo yekuvhiya kuti uone kuti ndeipi chikamu chebhizinesi rako "mari".

Ndakaona makambani akawanda apo kushanda kwepuratifomu A kunogona kupetwa kashanu kupfuura puratifomu B, asi mukuru wekambani anosimbirira kuti arambe akaomerera kupuratifomu B nekuda kwezvinonzi "omnichannel strategy".

Zvakafanana nekuva nevhu dema rakaorera asi uchisimbirira kushandisa fetereza yakawanda yemakemikari kuchengetedza ivhu rine saline-alkali. Iro harisi basa rakaoma; ihwohwo husimbe hwekugadzirira.

Kana zvikaonekwa kuti kushanda zvakanaka kwepuratifomu kana nzira yekufambisa zvinhu kwaderera zvikuru, chinhu chakangwara chekuita ndechekuderedza kurasikirwa uye kurarama.

Deredzai kukura kwemabhizinesi iwayo anononoka uye shandisai vashandi nemidziyo yese yakanaka mumabhizinesi anoshanda zvakanaka.

Rudzi urwu rwe "kubatsira vanhu vemunharaunda" runoshanda zvakapetwa kamiriyoni kupfuura kupa vashandi vako hurukuro dzinokurudzira zuva nezuva.

Nheyo imwecheteyo inoshanda kwete chete pakusarudza puratifomu, asiwo pakusarudza mutsetse wechigadzirwa.

Zvimwe zvigadzirwa zvinokwezva vanhu vakawanda uye zvine mashandiro akanaka kwazvo pamunhu; zvimwe zvine matambudziko akawanda mushure mekutengesa uye mwero wakaderera wekuchinja, izvo zvinongopedza simba rechikwata.

Nekuona makambani akakosha uye kuchinja zviwanikwa zvinoenderana nazvo, kushanda zvakanaka kwevashandi kuchakushamisa mumishumo yemari.

Data ndiyo chete nzira chaiyo yekuyera kushanda zvakanaka, kwete maawa ekuwedzera.

Takurukura nezvehurongwa, ngatitaurei nezvepfungwa dzehutungamiriri, inova ndiyo pfungwa yechipiri inokosha: siya pfungwa dzako wotarisa pahutungamiriri hwakavakirwa pazviratidzo.

Vakuru vebasa vazhinji vanotenda kuti hofisi ine chiedza chakajeka inoratidza kushanda nesimba, nepo kubuda kubasa nenguva kuchionekwa sechiratidzo chemaitiro asina kunaka.

Kunyepedzera uku kwe "kushingaira" ndiyo gomba guru guru rinopedza purofiti yemakambani e-commerce.

Maneja wemabasa anogara akarara zuva nezuva kuti anyore pasocial media anogona kusatopfuura GMV yemusika yemwedzi nemwedzi.

Mushandi anosiya basa nenguva zuva nezuva anogona kunge atowedzera mwero wekuchinja basa kusvika pamusoro pebasa kuburikidza nezvishandiso zve automation.

Pakati pezviviri izvi, ndechipi chinhu chinodiwa nekambani zvechokwadi?

Saka, tinofanira kupatsanura zviyero zvepakati zvechinzvimbo chimwe nechimwe kuita zvikamu zvidiki zvikuru, kuitira kuti munhu wese ararame mudata.

Mabasa anotarisa pahuwandu hwekubudirira kweGMV uye ROI, basa revatengi rinotarisa pakugutsikana kwevatengi uye huwandu hwekupera kwezvichemo zvevatengi, uye vanotepfenyura vari mhenyu vanotarisa huwandu hwekuchinja kwevateveri uye huwandu hwekuchinja kwekutengesa.

Chaunofanira kuita ndechekuenzanisa zviito zvevadzidzi ivavo vanobudirira zvakanyanya uye kuona kuti vanozadzisa sei zvinangwa zvavo.

Wobva watevedzera "fomura yekubudirira" iyi kune wese munhu, kuitira kuti munhu wese atevere zviyero panzvimbo pemanzwiro ake.

Kana zviyero zvikava mutauro wakajairika wechikwata, avo vanoedza kushandisa mukana wemamiriro ezvinhu vachaonekwa sematombo mushure mekunge mvura yadzikira.

Unofanira kunzwisisa kuti kuvandudza mashandiro emunhu kunoreva kuti zviito zvako zvive zvakanyatsojeka, kwete kushandisa simba rakawanda remuviri.

Maitiro aya anobva pamhedzisiro anoita kuti vanhu vane mukurumbira vave nerukudzo rwakawanda, ukuwo vanhu vasina hunhu hwakanaka vachisiya vasina pekuhwanda.

Vavhimi chete vanoshinga kuita zvinhu zviri nyore ndivo vanogona kurarama kwenguva refu munguva yechando chakaoma.

Pfungwa yechitatu ingave yakaoma zvishoma, asi mutemo wekuti indasitiri yekutengeserana paindaneti irambe iripo ndewekuti: kana yasvika nguva yekudzinga vashandi, usambozeza.

Vakuru vebasa vazhinji vane mwoyo munyoro uye vanofunga kuti kunyange zvazvo mumwe mushandi asinganyatso shanda zvakanaka, anogona kuwana mari yekambani, saka vangangomuchengeta.

Kufunga kwakadai inzira yekuzviuraya zvishoma nezvishoma nekuti uri kufuratira mutengo wakakosha zvikuru—mutengo wemikana.

Basa rekutarisira, zviwanikwa zvehofisi, nemari yaunoisa pamushandi uyu asingashande zvakanaka zvingadai zvakashandiswa kuhaya munhu ane hunyanzvi huri nani.

Kana ukaisa mari iyoyo muchikamu chinokura zvakanyanya kana kuti chine tarenda repamusoro, zvinobuda zvinogona kupetwa kagumi pane zvazvino.

Varidzi vemabhizinesi vazhinji vanongofunga nezvekuderedza kurasikirwa kwavo kana mhedzisiro yebhizinesi ravo yadzikira zvachose kusvika pazero, kana kunyangwe kana kambani isingachakwanisi kurasikirwa nemari.

Panguva iyoyo, hauna kungorasikirwa nemari chete, asiwo mikana yemusika inopfuura.

Vanhu vane hutsinye zvechokwadi vanoisa mitsara yekumira kurasikirwa pachine nguva. Semuenzaniso, kana maKPI akasazadzikiswa kwemwedzi mitatu yakatevedzana, ipapo nzira yekuyambira kana yekugadzirisa inofanira kutanga.

Tinofanira kutora matanho ekudzivirira, kwete kuchema pamusoro pematongo.

Kushinga kuderedza vanhu nemabasa asina kunyatsoshanda zvakanyanya ndiko kuderedza mutoro wekambani.

Kana chikepe chareruka ndipo chete panogona kuwedzerwa kumhanya kwacho, zvichiita kuti chikwanise kusvetuka-svetuka kuburikidza ne-e-commerce isingatarisirwi.

Kuderedza huwandu hwevashandi hakusiko chinangwa; kugadzirisa mashandiro ekushandisa zviwanikwa ndiyo pfungwa yedu huru.

Kushanda zvakanaka kwevanhu ndiyo nzira huru yekubatsira makambani ekutengesa paindaneti.

Nzira yekuvandudza mashandiro emunhu? Pakupedzisira, hunyanzvi hwekusiya zvinhu zvichienderera mberi uye kuisa pfungwa pachinhu chimwe nechimwe.

Matarenda anosimudzirwa sei? Vanosarudzwa semasoja emauto akakosha kuburikidza nezviratidzo zvekushanda zvine simba uye mibairo yakajeka uye zvirango, kwete semaruva ehothouse.

Chikwata chinofamba sei mumabasa? Chinovimba nekunzwisisa kwakadzama kwepfungwa dzebhizinesi uye kusashivirira zvachose maitiro asina kunaka.

Munguva ino yekusava nechokwadi, kugona kwevanhu ndiko chete kwaunogona kuramba uine chokwadi.

Mhedziso

Mumakwikwi enguva refu mukati meindasitiri ye e-commerce, kushanda zvakanaka kwevanhu hakusi kungotarisa mitengo chete, asi kunoratidza huwandu hwesimba rekambani.

Vatungamiriri vakanaka havamboshandisi hunyanzvi hwekuita zvinhu kuti vavhare usimbe hwekuita zvinhu, asi vanotsunga kubvisa nyonganyonga votsvaga shanduko.

Sezvinotaurwa netsumo yekare, "Vasina simba vanomirira mikana, asi vane simba vanoigadzira."

Chatiri kutsvaga ipfungwa ye "dimensional reduction attack", iyo inoshandura zviwanikwa zvevanhu kuita mari inobereka ine huwandu hwakawanda hwezvibodzwa.

Chipingamupinyi chebhizinesi chisingaputsike chinogona kuvakwa munguva ino chete kana tikagadzira nzira yekuvandudza kukosha kwebhizinesi.

Pfupiso yekupedzisira:

• Isa pamberi kugadzirisa mabhizinesi: Nekushandisa ongororo yemari, tinogona kuona mapuratifomu anoshanda zvakanyanya uye zvigadzirwa, uye tonyanya kutarisisa kurwisa nzvimbo huru yehondo.
• Chinangwa Chekutarisira Zviratidzo: Rasa pfungwa isiriyo yekuti "overtime yakaenzana nekushanda zvakanaka" uye tanga hurongwa hwekuongorora hwakavakirwa padata guru rakadai seGMV uye mwero wekushandurwa.
• Pfungwa huru dzekumira kurasikirwa nepfungwa: Chenjererai mikana yekutenga zvinhu, sarudzai nzvimbo dzekurasikirwa nebasa, uye gadzirisai vashandi nemapurojekiti asina simba.

Kuvandudza mashandiro evanhu inzira yekuzvishandura. Tanga kuongorora mishumo yebhizinesi rako izvozvi kuti uone uye ubvise maitiro asina basa anopedza simba rekambani.

Unoda kuparara uri pakati pemakwikwi anotyisa here, kana kuti unoda kupasa wozvarwa patsva kuburikidza nekuvandudzika kunoramba kuripo?

Tora matanho izvozvi woisa mari yako painonyanya kukosha!