Kuchinja kwehurongwa hwekutengeserana paindaneti: Hunyanzvi hukuru hunotungamira kukura kwepurofiti itsva.

Firimu payakatanga kuva dombo remvura, mapiyano akatanga kushandiswa kugadzira midhudhudhu.

Hechino chinhu.

Ndakasangana nemubvunzo rimwe zuva waitiE-commerceHandichakwanisi kuita kuti itange kushanda chero zvodini. Ndochinja nzira here ndotangazve? Munwe wangu wakamira pamusoro pechidzitiro, uye ndakangoerekana ndayeuka nhau mbiri dzisina basa kubva kuJapan makore anopfuura gumi apfuura.

Imwe iYamaha, inogadzira midhudhudhu, uye imwe iFujifilm, inotengesa zvizoro.

Ungafunga kuti vaviri ava havana hukama zvachose. Mumwe muimbi, mumwe mutori wemifananidzo, saka vakazogadzira sei mainjini nekushandisa mafuta ekuzora kumeso?

Asi kana ukatsanangura zvese nokungwarira, uchaona kuti iyi ingave ndiyo mhinduro chete yekuti mabhizinesi akwanise kukunda matambudziko ehupfumi. Hazvisi zvekutsvaga mikana mitsva, asi zvekushandisa hunyanzvi hwekare mune imwe mamiriro ezvinhu akasiyana.

Chain yekutengesa zvinhu yeYamaha "inosemesa"

Muna 1887, muvambi weYamaha, Torakusu Yamaha, akavhura nzvimbo diki yekugadzirisa piyano muHamamatsu. Kuti agadzirise piyano dzakabva kunze kwenyika kuti dzive dzakanaka sedzechokwadi, akazvisundira zvakanyanya nehunyanzvi hwake hwekuveza matanda. Aiziva chaizvo nzira yekucheka matanda, maitiro ekukotamisa bhodhi renzwi, uye maitiro ekusimbisa masikuruu kuti asashande zvakanaka.

Paakaramba achigadzirisa, akaona kuti hunyanzvi hwake hwekuveza hunogona kushandiswa kwete chete kugadzirisa zvishandiso asiwo kugadzira fenicha. Sezvo zvaizova kutambisa kurasa zvasara zvemidziyo yekugadzira fenicha, akagadzira harmonica yematanda zvisina tsarukano.

Zvinhu zvakabva zvatanga kusadzoreka zvishoma.

Kuti aedze kururama kwenzwi repiyano, akatanga kudzidza nheyo dzeacoustic. Paaitsvaga, akaona kuti nzira idzi dzekuongorora mafrequency ekudengenyeka dzinoita sedzinoshandiswa kune dzimwe nzvimbo, dzakadai sekugadzirisa masaini edhijitari.

Saka Yamaha akagadzira ma "digital signal processors".

Ane ruzivo rwehunyanzvi hwekutaurirana, akafunga kana aigona kushandisa hunyanzvi hwekugadzirisa masaini pakutumira mameseji. Saka akaenderera mberi nekugadzira ma routers. Gare gare, sezvo kugadzira fenicha yemapuranga kwaida michina chaiyo, akatanga kugadzira michina yekuveza matanda. Kuti aedze kunyatsocheka kwemashini aya, aida ma propeller anotenderera nekukurumidza kuti ayedze.

Akabva aona kuti mapropela neinjini dzendege zvakafanana papfungwa.

Saka vakatanga kugadzira mainjini. Pakupedzisira, zvese zvakazofamba zvakanaka, vakatanga kugadzira midhudhudhu.

Nhasi uno, Yamaha inogadzira zvese kubva kumapiyano nemidhudhudhu kusvika kumidziyo yekuteerera, marouter, nemichina yekuveza matanda. Kune vekunze, zvinoita sekambani isingaperi, isina kurongeka. Asi muchokwadi, muenzaniso wekare wehurongwa hwedenderedzwa rakabatana.

Kudzoka kwe "tekinoroji yakafa" yeFujifilm

Panguva imwe cheteyo, Fuji yakasangana nedambudziko guru.

Mumakore apo makamera edhijitari akapararira, indasitiri yemafirimu yakaita seyakabviswa. Nenguva isipi, makore eFujifilm ehunyanzvi hwemakemikari hwakaunganidzwa akangoerekana "asisina basa".

Panguva iyoyo, Japan yese yaikurukura kana Fujifilm yaifanira kuchinja kuita kambani yeinternet, kugadzira webhusaiti yepamhepo uye social network. Pamusoro pezvose, yaive kutanga kwema2000, uye "kufunga nezveinternet" kwaikosha kupfuura oxygen.

Fuji haana kufamba.

Vakaita chimwe chinhu chakakosha: vakanyora runyoro rwese matekinoroji ane chekuita nemafirimu murabhoritari. Tekinoroji yekudzivirira oxidation,NanoTekinoroji yekupararira, tekinoroji yekuchenesa collagen, tekinoroji yekusimbisa pigment. Matekinoroji akawanda anoita seakaoma asi "ekare" ayo akaonekwa kakawanda mukugadzira maindasitiri.

Vakabva vazvibvunza mubvunzo: Kana vasingatengesi mafirimu, vangatengesera tekinoroji iyi kuna anizve?

Mhinduro yacho ndeiyi: kambani yezvizoro.

Fujifilm yakawana kuti tekinoroji yekupararira kwenano-nano yakaunganidzwa panguva yekugadzira mafirimu inogona kushandiswa kugadzira hwaro hwemvura. Tekinoroji yeAntioxidant inogona kushandiswa kugadzira serum dzinorwisa kukwegura. Tekinoroji yekuchenesa Collagen inogona kushandiswa zvakananga mumunda wekurapa.

Saka, Fujifilm yakatanga kutengesa zvizoro. Kwete semugadziri weOEM chete, asi nenzira yekungwarira yavakashandisa kugadzira mafirimu. Mhedzisiro yacho yakashamisa: matekinoroji iwayo "akareruka", akashandiswa kwemakumi emakore, akava mukana wekukwikwidzana muindasitiri yerunako.

Sei tichigara tichifunga kuti kuyambuka miganhu kwakaoma?

Ngatidzokerei kumubvunzo wekutanga.

Sei mabhizinesi e-commerce paanokundikana, chinhu chekutanga ndechekuchinja mapuratifomu kana zvikamu zvezvigadzirwa pachinzvimbo chekufunga nezve "hunyanzvi hwekare" hwavachiri nahwo?

Nekuti tinonyengerwa zviri nyore nezvinoonekwa.

Kana zvawakaita zvaive "mukati"Taobao"Kutengesa mbatya" ndiyo nzira yebhizinesi. Asi hunyanzvi hwepamusoro chii? Ipfungwa yekusarudza masitayiri here? Kudzora zvinhu zvinotengeswa? Kugadzira zvinhu zvinoonekwa here? Kana kuti manejimendi yemotokari?

Vanhu vazhinji havagone kusiyanisa pakati pezviviri izvi. Mabhizinesi anogona kuchinja zvichienderana nemusika, asi hunyanzvi hwepakati hunogona kupfuudzwa.

Kufanana nemubiki, kubika ndiro basa, asi hunyanzvi hukuru ipfungwa yekupisa, kunzwisisa zvinoshandiswa, uye nzwisiso yezvinonhuhwirira. Kana resitorendi ikavharwa rimwe zuva, mubiki uyu anogona kuenda kufekitori yezvekudya kunotsvaga nekugadzira, kuva mupi wezano kukambani yezvekushandisa mukicheni, kugadzira mavhidhiyo ezvekudya, kana kudzidzisa vanhu kubika. Nzvimbo yacho inogona kuchinja, asi "hunyanzvi" hunoramba hwakafanana.

Asi vatengesi vazhinji ve e-commerce havafungi saizvozvo. Kana algorithm yepuratifomu ikachinja uye vanhu vanofamba vachienda kuzvitoro vanopera, vanonzwa sekunge "havachazivi maitiro e e-commerce." Kutaura zvazviri, hazvisi zvekuti havachazivi maitiro; vatozvitsanangura zvakanyanya.

Ushingi hwekuputsa zviyero

Izvo zvakafanana pakati peYamaha neFuji ndezvekuti vese vakaita chinhu chimwe chete: kupatsanura magadzirirwo avo kuita zvinhu zvidiki, zviri nyore kudzora.

Havatsananguri kambani iyi se "kutengesa mapiyano" kana "kutengesa mafirimu," asi se "kambani ine hunyanzvi hwehunyanzvi hwakavanzika."

Fujifilm inoti, "Hatitengesi mafirimu; tiri kambani ine hunyanzvi mukugadzira makemikari akanaka uye tekinoroji yekupararira kwenano-dispersion."

Yamaha anoti, "Hatigadziri mapiyano; tiri kambani ine hunyanzvi mukugadzira nemazvo uye tsika dzekurira kwenzwi."

Kuchinja uku kwetsananguro kwakaratidza kuti vaidhirowa sei madenderedzwa vachienda kunze.

Danho rekutanga pakudhirowa denderedzwa kuwana pakati paro. Hunyanzvi hwako hukuru ihwohwo. Hunogona kuva kutonga kwakanyanya pamusoro pecheni yekugovera, kugadzira zviri mukati zvinoonekwa zvakanaka, kana kuwana nekushandura traffic inodhura zvishoma.

Danho rechipiri nderekutsvaga maindasitiri matsva ane kudiwa kuri kuwedzera. Usasvetuka-svetuka zvichibva pakufunga; pachinzvimbo, zvibvunze kuti: Unyanzvi hwangu hunogona kushandiswazve muindasitiri iyi here?

Kana hunyanzvi hwako hukuru huri hwekutengesa zvinhu, kana ukasangana nezvipingamupinyi mubhizinesi rekutengesa, unogona here kushandura pfungwa dzako kuenda kuB2B? Unogona here kuva mutengesi wevanopa mavhidhiyo epamusoro pane mamwe mapuratifomu? Unogona here kubatsira mafekitori nekuchinja kwezvinhu?

Kana zvinhu zvako zvikuru zviri kugona kuona uye kugutsikana, ungaedza here kupa mabasa ekushanda kune mafekitori ekugadzira zvinhu echinyakare? Ungabatsira mabhizinesi asina pamhepo kushandura mabhizinesi avo online here?

Chenjerera musungo we "kuchinja kwemajini"

Heino chokwadi chinorwadza.

Vatengesi vazhinji, pavanoona maitiro matsva, vanoda kusiya zvachose zvikwata zvavo zviripo kuti vazvitevere. Semuenzaniso, makambani ezvipfeko, achiona indasitiri yezvipfuyo ichibudirira, anobva angobvisa zvikwata zvavo kuti vatengese zvinhu zvezvipfuyo. Izvi zvinowanzoita kuti hunyanzvi nehunyanzvi hunodiwa pabhizinesi idzva husavepo zvachose muDNA yechikwata chiripo.

Maitiro aya ane njodzi huru.

Hazvirevi kuti haugone kutsvaga mabhizinesi matsva, asi unofanirwa kuona kuti ndeapi mabhizinesi anogona kushandiswazve paunenge uchiita izvozvo. Kana bhizinesi idzva richida kuti udzidze mitemo mitsva kubva pakutanga, zvinoreva kuti uri kutanga bhizinesi idzva, kwete kushandura basa rako.

Kuchinja kwechokwadi kunoreva kutora "hunyanzvi" hwakaunganidzwa mubhizinesi rekare wohushandisa mumamiriro matsva. Kunyangwe kana modhi yebhizinesi rekunze ikachinja, midziyo iri pasi hairasikirwi; mamiriro ekuwana mari chete ndiwo anochinja.

Nyora pakupedzisira

Mazuva mashoma apfuura, shamwari yangu yave ichiita zvekutengeserana paindaneti kwemakore masere yakandiudza kuti Amazon iri kuramba ichinetsa kushandisa. Yakandibvunza kana yaifanira kuchinja kuenda kune imwe webhusaiti yakazvimirira, kana yaifanira kugadzira puratifomu yakaita seTikTok, kana kuti yaifanira kudzokera kumusika wemuno.

Ndakamubvunza kuti, "Ndechipi chinhu chakakosha chaunacho pari zvino?"

Akafunga kwechinguva akati zvaive zvekunzwisisa mafungiro evanhu vari kunze kwenyika vanodzosa zvinhu, uye zvakare nezvepfungwa yekusarudza zvigadzirwa.

Ndakakuudza kuti usamhanye kuchinja mapuratifomu. Musanganiswa wako we "return psychology + product selection logic" hauwanzo kuwanikwa papuratifomu chero ipi zvayo. Amazon yakangowedzera kukosha kwayo.

Dzimwe nguva tinotsauswa zviri nyore nekudzika kwepuratifomu tokanganwa kuti tinogona kushambira.

Paigadzira mapiyano eYamaha, pamwe havana kumbofungidzira kuti vaizogadzira midhudhudhu. Paigadzira mafirimu eFujifilm, havana kumbofungidzira kuti tekinoroji yavo yaizopedzisira yava mubhegi rezvizoro zvevakadzi.

Asi vaiziva zvavakanga vakabata mumaoko avo.

Sezvo waverenga kusvika pari zvino, kana waona zvichibatsira, ndapota tumira like uye share. Kana uchida kugamuchira nhau itsva kutanga, unogona kundipawo nyeredzi ⭐~

Ndatenda nekuverenga chinyorwa changu. Tichaonana nguva inotevera.