Chii chinonzi personal brand?Ko diki-bhizinesi rinovaka sei zita remunhu?

Bvisa chinangwa chako, chinangwa chako chenguva refu ndechei?

Basa rangu:nokuparadzira网络 营销kufunga, nyore uye executableWechat marketingnzira, kubudirira chaikoWeb Promotioncase, helpmidhiya mitsvavanhu,Wechat, Vanamuzvinabhizinesi vane budiriro huru paWeChat.

Sekutanga, CEO anofanira kupindura mibvunzo miviri:

1. Makasitoma angu ndivanaani?

Vanhu vanoda kubudirira uye kuwedzera mari yavanotambira: vatengesi, vatengesi, uye vanhu vega vezvenhau.

2. Chii chakakosha chinogona kupa kune vatengi?

Goverana yakanakisa uye inonyanya kubatsira chiitiko chandakadzidza: kuparadzira mazano, chaiyo uye yakavimbika nyaya dzebudiriro, yakapusa uye nyore kushandisa WeChat.Public account promotionnzira dzekubatsira vatengesi kuti vabudirire zvakanyanya.

Ese mabhizinesi modhi anofanirwa kupindura iyi mibvunzo miviri yakakosha:

• 1. Makasitoma angu ndivanaani?
• 2. Ndeupi hunokosha hunogona kupa kuvapo kwangu kune vatengi?

Funga iwe pachako chinangwa chekutanga chekutanga kwako:

1. Iwe ndiwe CEO wekutanga uku.Iwe unofanirwa kuzvipa iwe chinangwa uye chinangwa chenguva refu.

Kana uchinge wava nechinangwa uye zvinangwa zvenguva refu, unogona kuseta zvinangwa zvenguva pfupi.Semuenzaniso, zvandichaita gore rino, zvandichaita pasi pechirevo chechinangwa ichi chiri nyore - nyora zvinyorwa.Anenge mazuva maviri echinyorwa, izvo zviri nyore kwandiri.

2, kamwe chete pamwedzi kudzidziswa kwakadaro.

3, uye kuverenga mabhuku akawanda uye nzira.

Chen WeiliangMushure mekuchengetedza nharaunda yekusimudzira pamhepo, kuchengetedza mapurojekiti ekudyara, uye kupindura mimwe mibvunzo, unogona kuwana zvekushandisa uye kurudziro.Nezvinhu izvi, unogona kunyora nekutaura zvimwe.

Sei kuita personal branding?

Vanhu vazhinji vanoti vane bhizinesi, vanotungamira vanhu vazhinji, uye havadi kuve nemukurumbira, saka havafanirwe kuve zita remunhu; vamwe vanhu vanoti handisi kutanga bhizinesi, uye ini hazvidi kuti munhu ave mucherechedzo wega.

Ikozvino gore Idzva rava kusvika, vanhu vazhinji vane tsika yekuita zvirongwa zvitsva.Zvingani zvezvirongwa zvamakaita gore rakapera wakabudirira?Muchokwadi, mazhinji acho haaitwe, nei?

Kana ari mukuru wekambani, zvirongwa zvakawanda zvakaitwa nekambani zvinogona kuitika mukupera kwegore, asi zvirongwa zvakaitwa nevanhu hazvigone kuitika?

Hazvina mhosva kuti ikambani ipi, inonyatso ine chinangwa, ingave yakanyorwa pasi kana kwete, iyo kambani ine pfungwa yekutumwa.Nekudaro, vanhu havana pfungwa yekutumwa, uye zvirongwa zvavanoita zvakaoma kuita.

Semuenzaniso, kana isu tine pfungwa ye "kubatsira mabhizinesi kuwana budiriro huru paWeChat nekuparadzira izwi nezve kufunga kwakaringana, nzira dzakareruka uye dzinogoneka, uye nyaya dzebudiriro chaidzo.", chirongwa chichava nyore kuita.

Chengetedza mari uye uzvishandise iwe sekutanga:

• 1. Iwe ndiwe CEO wako uye une chinangwa chako.
• 2. Iwe uri CTO yako, technical director (technical person in charge)

Iwe unofanirwa kuisa mari mukati mako, kuisa mari muunyanzvi hwako, unofanira kudzidza kutora chikamu mukudzidziswa, kutenga mabhuku ako pachako kuti udzidze.

Kana iwe usingazvinzwisise iwe pachako, tsvaga mumwe munhu wekushandira pamwe naye, tsvaga mumwe munhu wekuvandudza nekudyara mune vamwe, uye rega vamwe vakubatsire kuita zvinhu zvakawanda.

Semuenzaniso, kana iwe uchida kugadzira e-book, haufanirwe kuzviita iwe pachako, asi tsvaga munhu anogona kuita e-book rakanakisa.

Kugona kunyora nekutaura hunyanzvi hwangu, ndinongoda kuzviita zvakanyanya, uye kuudza dzimwe nyanzvi dzepamusoro kuti handisi kugona pazviri, saka ndinokwanisa kushanda navo.

Paunofunga nezvako sekutanga, iwe unofanirwa kuve uine 2 hunyanzvi:

1. Unofanira kuva neunyanzvi hwekurarama nekurarama, uye unogona kuramba uchiita zvakanakisisa zveunyanzvi uhwu.

2. Unyanzvi hwekubatanidza zviwanikwa uye hunyanzvi hwekupihwa kunze nevadyidzani.Rega vaite zvose zvausinganzwisisi, uye iwe unozviita nyore nyore.

Usati wataura nezvemhando, tarisa kune inotevera runyorwa:

• 1. Dell
• 2. HP
• 3. Disney
• 4. Mercedes Benz
• 5. Chrysler
• 6. Ford
• 7. Panasonic
• 8. Ericsson
• 9. Philips
• 10. Kasio
• 11. Chanel
• 12. VERA WANG
• 13. Boeing
• 14. Bayer
• 15. Hermes
• 16. GUCCI

Wese munhu akaona aya mazita emhando, handiti?Muchokwadi, mabhureki aya ese mazita emunhu, ese ari mazita emunhu.

Wakambofunga nezve zita rako, yako pachako brand?

Chiratidzo chako, sezvakaita muvambi weDisney kubva kare apfuura, kunyangwe iwe wakanyangarika kubva munyika ino, unogona kuzvipfuudza kuzvizvarwa zvinotevera.

Kana iwe wakambove kambani, iwe unoziva kuti kana uine brand, zviri nyore kwazvo kutengesa masevhisi kana zvigadzirwa.

Zvakaoma kwazvo kutengesa chero chinhu kana iwe usina zita rechiratidzo.

Muchokwadi, senge iwe pachako, kana iwe uine yako brand kana iyi yekuzvimiririra iwe pachako, iwe une yako aura inogona kuita kuti vashandisi nevateveri vavimbe newe, uye iwe unogona kuita zvese zviri nyore, handiti?

Kutengesa zvigadzirwa mune chero indasitiri uye kuita chero chinhu chiri nyore, zvisinei kana uri kukwidza mari, asi iwe uchave neshungu kana iwe usina chako brand.

Kana iwe uchifunga nezvako sekutanga, iwe unofunga kuti kana iwe uchitsanangura chinangwa chako uye hunyanzvi, chinhu chinonyanya kukosha ndechekuvaka yako pachako brand.

Nzira yekugadzira sei brand yemunhu?

Ndokumbira kuti uoneChen Weiliangchinyorwa chepakutanga: "Iyo Alibaba brand inovakwa sei?"

Ini handisi kuzotaura nezve zvimwe zvikamu. Ini ndichakuudza seti yese yemaitiro ekuvaka yako brand paWeChat gare gare.

Munguva yeWeChat Internet, zviri nyore kuvaka brand yemunhu, uye ndiyo inonyanya kukosha kuvaka brand yemunhu.

MuPC Internet uye maindasitiri echinyakare, hapana chikonzero chekumisikidza chero mhando yemunhu, nekuti kuseri kwekombuta hauzive kana iwe uri munhu kana imbwa?

Asi WeChat yakasiyana, munhu wese ndeye chaiyo-zita system.Mutakuri wechisikigo weWeChat inhare mbozha, uye nharembozha inoshandiswa kuonana nevanhu.Sezvingatarisirwa, unonzwa kuti kune rimwe divi renharembozha kune mumwe munhu chaiye.Kana munhu wese achifunga kuti uri munhu, unofanira gadzira brand yako..

Kana iwe uri nyeredzi mune imwe nzvimbo, iwe une simba rako pachako raunogona kuita, zvese zviwanikwa uye vatengi vanozobatanidzwa otomatiki, uye zvaunoita zviri nyore kwazvo. Ndichangozvigovera pano nhasi, ndinokutendai mose!