Kushambadzira tsika VS diki-bhizinesi pabepa (Zhihu akagamuchira anopfuura 1.5k anoda)

Chen Weiliang: Kushambadzira Kunoshanda VS Kunoshanda StrategiesWechat(Zhihu ine zvinopfuura 1.5k likes)

chinyorwa ichiChen WeiliangZvakaonekwa nevadzidzi musocket, mushure mekuiverenga, ndakanzwa kuti mumwe nemumwe aizvigona网络 营销ofmidhiya mitsvaMumwe nemumwe ane ruzivo rwakadai, uye avo vasingafanire kudzidzira nekupfumisa ruzivo rwavo, kuti vakure.

Nzira yekuvandudza hunyanzvi hwekuongorora bhizinesi?

Iko kugona kuongorora bhizinesi ndeimwe yeakanyanya kushomeka uye akaomesesa kuwana munharaunda ino.

Kana iwe uchingovimba nekuverenga, zvichave zvakaoma kudzidza kubva pakuverenga zvinyorwa, uye zvichave nyore kutsauswa.

Kune munhu asina kumbobvira atanga bhizinesi, kugona kwekutora kwekuverenga kwakadzikira.Kunyanya munguva yevakakurumbira vatengesi, pfungwa dzakasiyana dzakadai se "nzara kushambadzira", "Internet mukurumbira hupfumi", uye "hutachiwana hwehutachiona" hunobuda murukova rusingaperi, uye vazivi vebhizinesi vanovhiringidzika nyore.Vamwe vanyori vanonyanya kutengesa vakawedzeredza simba remafungiro ake kuitira kuti vatengese mabhuku nemhando dzevanhu.

Chandakaona ndechekuti vana vechikoro vazhinji nevachangotanga mabasa vanotsauswa nedzidziso uye vanoita sarudzo dzisiri dzebasa.Chavanoda kutsvagira rusununguko rwemari, asi nekusaziva vatova hupenyu hwekushanda nesimba, vachinonotsa hudiki hwavo.Ndichapa mienzaniso chaiyo pazasi.

Iwe "ungada chaizvo kuziva kana paine mabhuku echidzidzo ichi", saka ini ndichakupa rondedzero yekutanga.

• "Ndaona vamwe vanhu nhasi vanokwanisa kuongorora ketani yekugovera inobatanidzwa mukugadzira kubva kunze kwekurongedza kwechigadzirwa;" kurongedza kwekunze kwechigadzirwa muitiro wakakura kwazvo, uye zvinhu zvakajairika pakurongedza kwekunze ikraft paper, PET/ /PE, NY/PE, nezvimwewo, unogona kuzviwana nekutaura nevakuru vevagadziri vepakeji ekunze vakati wandei.Unogona kuverenga "OneiPhone's Global Travel", inotsanangura zvakadzama maitiro ekugadzira nharembozha, kugadzirwa kwechikamu, kuungana, kutakurwa, kutengesa, kubiridzira, uye kutengesa zvakare.

• "Kubva pakugadzirwa kwesherufu, ongorora zvikonzero zvekuita izvi kubva pakuona kwehuwandu hwepurofiti, chiyero chekushandisa, uye kuyerera kwevanhu."Vanhu vane nhoroondo refu yekuvhura masupamaketi.Vatorwa vakaita tsvakiridzo yakawanda pamasherufu.Paco Underhill akanyora bhuku rinonzi “Why Customers Buy.” Akatungamira boka rake kuti ritevere nekuona vatengi muzvitoro zvikuru nezvitoro zvegirosari, uye akaongorora hukama hwemutambo pakati pemaitiro ekutenga uye psychology yevatengi.Zvakatora makore makumi maviri kudzidza kuti nharaunda yezvitoro inorongwa sei.Procter & Gamble yakavakawo masupamaketi emurabhoritari kuti adzidze maitiro ekutenga kwevatengi, chirango chakasimbiswa.

• “Kubva muchihwitsi chemuraraungu, ongorora kuti nei kuchingova nezvinonhuhwira zvishanu chete mugadziriro yacho, uye nei izvi zvihwitsi zvishanu zvakasarudzwa.” Kutaura zvazviri, zviri nyore chaizvo. Kunhuhwirira kwega kwega, data rekutengesa, uye tsvakiridzo yakadzama yevatengi, anonyatsoziva kuti vatengi vanofarira zvipi.Vatengesi vane ruzivo havavimbi nekufungidzira, vanoita sarudzo kuburikidza nekutsvagisa uye kuyedzwa.Unogona kuverenga "Shi Yuzhu's self-report: My Marketing Experience, Melatonin haina kushambadzwa munyika yose pazuva rekutanga, asi yakasimudzirwa zvishoma nezvishoma mushure mekubudirira kwechokwadi mumaguta maduku akati wandei muJiangsu.

Mushure mekuverenga mabhuku aya, wakanyatsogona hunyanzvi hwekuongorora bhizinesi?haikwanise.Inogona chete kuwedzera hurukuro patafura yekudya kwemanheru.

Hunyanzvi hwakasimba hwekuongorora bhizinesi ndeichi: Muridzi wechipatara chakazvimiririra muGuangxi, VaK, aimbowana mari yakawanda, asi akaerekana avhura chipatara chemukwikwidzi, akakoka nyeredzi dzechitatu kuti dzitsigire. zvakawanda zvekushambadza zvekunze.Kushongedzwa kwechipatara kwakanaka, Vashandi vebasa vanopfeka uye vanoshanda semushandi wendege.Pakangovhurwa chipatara ichi, kuita kwaLao K kwakadzikira ne20%.

Akaverevedza achipinda muchipatara chemupikisi semusori, akaona nzvimbo nenzvimbo yekuongorora mutengo wekurojesa, akaona huwandu hwevashandi vekurapa, vashandi vebasa, uye kugoverwa kwebasa kuverenga mutengo wemuhoro, uye akaongorora zviziviso zvaiiswa neanopikisa kuti averenge. mutengo wekusimudzira.Mushure mekuferefeta kwakatevedzana, ipurojekiti yekuverenga mutengo wakaputsika weanopikisa6800 yuan.Mutengo uripo werimwe bato i7800 yuan, saka akadzikisa mutengo kusvika pa6600.Yuan, pamutengo uyu, ane purofiti, asi rimwe bato richarasikirwa nemari, nekuti rinotonga kuti rimwe bato "rakanyanya kukwirira maererano nemamiriro ekunze uye nevashandi", uye Guangxi ine nhamba huru yevatengi "vanotsvaga mutengo. -kubudirira".

Akachinja ad akananga kumupikisi wakeKuteedzeraZvemukati, kukwidziridzwa, nekugadziridzwa kwezvekushambadza media.Pakangotangwa chiitiko che6600, kuita kwakatanga kumira uye kudzokororwa.

Ini ndinofunga izvi zvinonzi kugona bhizinesi kuongorora kugona, purofiti uye kurasikirwa, hupenyu nerufu zviri pakati peimwe kana akati wandei sarudzo.Kune vatengesi, hapanaUnhu hwe "hunofadza", ungafunga sei kuva unoyevedza kana usingafadzi, uku ndiko kukwanisa kuzvinunura kubva kumakungwa ane dutu.

Wese munhu anogona kutaura nezve bhizinesi muMoments.PamberiMa Yun"Nyowani yekutengesa" kutaura, kuita pfupiso, mberi Xue Zhiqian's H5, kufanotaura maitiro matsva ekushambadzira enhau, kushanda semaneja, mukuru mukambani, uye kushanda pamwe nemamwe mabhureki ekutanga, ndinonzwa hunyanzvi uye ndinonzwisisa bhizinesi nemazvo. .

Nekudaro, kana iwe ukasiya iyo kambani system uye woiedza kunze, chii chaungatengese?Unonyatsonzwisisa bhizinesi here?

Iyo chiyero chekuyera kugona kwebhizinesi kuongorora haisi makwikwi ekuti ndiani anogona nekutaura uye achiramba achirasa novel uye anonakidza maonero.Zviri nani kupfuura chero munhu akaita bhizinesi riri nani, anoita mari yakawanda, uye anogona kuramba achiita mari ine utano.

Kana uchibvumirana nechiyero ichi.Ndinoda kukuudza kuti nzira yakanakisa yekushandisa iyi hunyanzvi hwekushambadzira haisi yekuverenga mabhuku, kuverenga zvinyorwa ...

Pane kudaro, iwe unofanirwa kuita bhizinesi iwe pachako!

Bhizinesi harifanire kunge rakakura, unogona kutengesa zvakare mamwe mahunyanzvi ekumusha, chikafu chemugungwa, huchi muto mapapiro ehuku, unogona zvakare kumhanyisa iyo WeChat yeruzhinji account pachinzvimbo chako, kana iwe unogona kugadzira wega-media account, inova. zvakatemwa maererano nematarenda ako nezvakanakira.

Mukuita uku, unofanirwa kushandisa mari, kutenga zvinhu, kushandisa imwe mari pakushambadzira, kuhaya vashoma vashandi venguva pfupi, uye kuita bhizinesi nemoyo wose, uye unogona kurasikirwa nemazana kana zviuru zvemadhora, asi Iwe uchave nekunzwisisa kutsva. zvebhizimisi.

Kutaura nezvaJack Ma naWang Jianlin, ndiani aisazodaro?Ukada kuisa mari pacard rako rekubhanga, zvese zvachinja.Imari yako yawashanda nesimba, uye haudi kurasikirwa nekadhi.Iwe unotanga kuita zvakakomba uye kutya, uye pane kumanikidzwa kufunga nezvemhando yebhizinesi.Kungofunga maitiro ekugadzirira kuita bhizinesi kunogona kutora bhizinesi rako kufunga akati wandei manoti kumusoro.

Kana musinganditendi ndichafamba nemi.

1) Sarudza chigadzirwa

Kutanga iwe unofanirwa kusarudza chigadzirwa.

Iwe unofanirwa kutarisira kuti chigadzirwa chichatengeswa zvakanaka, saka yekutanga musimboti ndeyekutevera maitiro uye kwete kupokana naye.

Kukwidziridzwa kwekushandisa kuri pachena.Iwo marenji ekirasi yepakati ari kukura, ruzivo rwuri kuwedzera, zvine hutano uye zvemhando yepamusoro zvigadzirwa zviri kutengesa zviri nani, uye mugove wezvakachipa uye zvinokuvadza zvigadzirwa zviri kuderera.

Chinwiwa chimwe chete chinotengesa yuan 5. Mukaka wesoya uri nani here kana tii yemukaka zviri nani?

Zvechokwadi kutengesa soya mukaka. 5 yuan inoona kuti tii yemukaka chete ndiyo inogona kusanganiswa nekrimu, uye vanhu vazhinji havafarire chinhu chinokuvadza ichi.Tarisa uone mishumo yezvemari yeWahaha naMaster Kong mumakore mashoma apfuura, inotyisa.

Bata maitiro

Kuchemberawo muitiro wakajeka.

Nekurebeswa kweavhareji yekurarama kwevanhu vekuChina uye kudzikira kwehuwandu hwekuzvara, ngatitarisei seti yedata inoratidza shanduko: chikamu chehuwandu hweChina vanopfuura makore makumi matanhatu neshanu muhuwandu hwese hwaive 65% muna 1982. , 4.9% muna 1990, uye 5.6% muna 2000. , 7.1% muna 2010, uye 8.9% muna 2014, kukwegura kweChina kuri kukurumidza.Sekureva kweWorld Health Organisation, panosvika gore ra10.1, chikamu makumi matatu neshanu kubva muzana chevagari veChina vanenge vadarika makore makumi matanhatu, izvo zvinoita kuti ive nyika yanyanya kuchembera pasi rose.

Unogona here kuongorora chero mikana yebhizinesi zvichienderana neruzivo urwu rweveruzhinji?

Chokwadi ndechekuti kana makambani eInternet muBeijing, Shanghai, Guangzhou neShenzhen ari kurwira musika wevadiki nevepakati, vanamuzvinabhizimisi vane ruzivo mupurovhinzi yekumaodzanyemba vanofarira migove yemusika wevakwegura gore rose.Tanga fekitari yemishonga uye gadzira mvura yekunwa nemimwe mishonga yemakwenzi ekuChina.Kuinwa hakukuvadze muviri.Enda kuchiteshi chidiki cheredhiyo mumaguta echitatu-nechina-tier kuti utore chikamu chehurukuro, uye urumbidze mvura yemuromo, gadzirisa kurara, nyaradza kurwadza, kuzadza qi neropa, mutana anonzwa kuti nhepfenyuro ine chiremera, uye mhedzisiro yacho inoyevedza kwazvo, bhokisi Hazvidhuri kutengesa zvinopfuura 100 yuan, tenga 5 mabhokisi uye uwane 2 mabhokisi.Neyo nzira yekushambadzira yakadai, yakabudirira kudzokororwa mumaguta anopfuura makumi maviri, ine mutengo wepamwedzi wemakumi emamiriyoni.

Inogona kukopa uye kuisa

Chechipiri chiyero chekusarudza chigadzirwa kugona kukopa nekunamira.

Ngatiti iwe uri mukuru graphic mugadziri, iwe wakanaka pakudhirowa mifananidzo, uye iwe wakanaka paS.

Ungatanga sangano rekushambadzira here?Kana kuva cartoonist?

Kana iwe ukavhura kambani yekushambadzira, iwe uchaona kuti bhizinesi iri nderekuita odha imwechete, uye iwe unogona chete kugamuchira mari kune imwechete odha.Kana iwe uchida kugamuchira 5 maodha, iwe unofanirwa kubhadhara 5 mamwe maodha.Kana mutengi achida kuchinja, unofanira kukuperekedza kusvika kumagumo.Kana pasina vatengi, iwe uchiri kutsvaga vatengi uye kutaura nevatengi, asi zvinogona kusabudirira.Kunyange zvazvo mutengo wechikwata chebasa wakakwira, asi iwe unofanirwa kushanda zuva rega rega, uye nekusaziva, hupenyu hwave hurema.Chinhu chinouraya ndechekuti chigadzirwa chako hachigone kukopwa nekunamirwa.

Kana iwe ukave katuni, unofanirwa kuve wakaoma zvakanyanya munhanho yekutanga. Unogona chete kuunganidza vateveri paWeibo uye Moments, asi kana fan base yaungana, mibairo mikuru.Imwe yemakomiki ako inogona kutengeswa semabhuku, kudhawunirodha APP, uye makopi eN. Kana iwe uchiunganidza mafeni akawanda, mabasa ako anowedzera kutengeswa, uye iwe unogona kuita mari nekusashanda zvachose.Bhizinesi iri rinogona kukopwa nekunamirwa.

Saizvozvo, mubiki wenyeredzi shanu anonzwika zvakanaka, asi haugone kuita mari yakawanda kushanda zuva rega rega.Takoyaki, tii yemukaka, uye sushi yekuenda kunze ndiro ndiro dzinoshorwa nevabiki, asi vanogona kuita mari yakawanda.Nekuti inogona kugadzirwa kuita mhando yemhando, kutengesa dhizaini yemhando, yekushongedza matemplate, midziyo yekubikira kuti uwane mubhadharo wefranchise, uye zvakare inogona kutengesa chikafu chekudya kuti uwane mari yekumhanya.

Gore rega rega, ndinochengeta mari yakawanda, ndinoneta nekuenda kubasa, uye ndinoda kutanga bhizinesi rangu.Hupenyu"Vanhu vanobhadhara mari. Pasi pe "franchising" yeBaidu, mutsara wakareba wemigumisiro yekusimudzira inoratidza kuti misika iyi yakakura sei. Vatengesi vanobudirira vanongoda kutengesa ma templates mumatche uye kuwana chikamu chemubhadharo wefranchise- - Hapana chikonzero chefry. chero ndiro.

2) Mitengo

Nhanho yechipiri mukuita bhizinesi ndeyemitengo.

Mitengo yakanyanyisa, nhamba dzakaoma zvikuru.Iyo inosarudza mutengo wekutenga wemutengi, uye zvakare inosarudza purofiti yako.

Kana zvasvika pamitengo, vanhu vazhinji vanotaura nezve mateki emitengo muWeird Psychology.

"Sam, mutengesi weTV, semuenzaniso, anoita mhando imwechete yehunyengeri yatinoita kana tichiisa mumapoka seti yeTV kuti ionekwe:

36-inch Panasonic $690

42" Toshiba $850

50" Philips $1480"

Munyori anotenda kuti paanoisa nemaune mitengo imwe yakakwirira uye imwe yakaderera, vatengi vazhinji vanotenga iyo yepakati-inotaridzika yakachipa-madhora mazana masere nemakumi mashanu.

• Uye paunotanga chaizvo kuita bhizinesi, unoona kuti dzidziso yake ine yakamanikana chiyero chekushandisa.Unoitengesa ne$850, uye mutengi anobva angoenda online kuti atarise, “Toshiba ye42-inch imarii?” Kana zvimwe zvitoro zvikaitengesa nemadhora mazana masere nemakumi maviri, mutengi anoenda asina kufunga.

• Zvinogoneka zvakare kuti mutengi ane shamwari inoshanda muGome kana Suning, kana ane ruzivo rwekutsvagisa kwakadzama nekutenga maTV seti.Aizopa zano "Usave benzi,42 inches inongova 680 yuan, mhando yakafanana! "Saka vatengi havangawire musungo wako we850.

• Paunenge uri mubhizinesi, uchaona kuti grotesque psychology inoshanda, asi haina mashiripiti, kunze kwekunge vatengi vasina kumwe kumwe kwekufananidza mitengo uye vanogona kungotenga kumba kwako.

Dzidziso inoshanda chaizvo inobva kune inoita seinobhowa tome - Marketing Management.

• "Kudiwa kunotara muganhu wepamusoro wemutengo wechigadzirwa chekambani, uye mutengo ndiwo muganho wakaderera."

• "Kuwanda kwemutengo wezvinodiwa kunosiyana-siyana mumisika yakasiyana-siyana. Kukwirira kwakakwirira, kuwedzera kwehuwandu hwekutengesa kunobva pakuderedzwa kwe1%. Kana iri elastic, mutengesi anofunga kuderedza mutengo nokuti mitengo yakaderera inokonzera mari yakawanda."

• "Ongororo yezvidzidzo yakaongorora zvakanyanya kusimba kwemutengo mumakore makumi mana yakawana kuti avhareji yemutengo elasticity pamisika yese, zvigadzirwa uye nguva yaive 40."

• "Mutengo elasticity wekugara kwenguva refu zvinhu zvevatengi wakakwira kupfuura wezvimwe zvigadzirwa, uye mutengo elasticity wezvigadzirwa mumatanho ekutanga uye ekukura wakakwira kupfuura iwo mukukura uye kuderera kwehupfumi."

Vazhinji varidzi veSME vanoisa mitengo yavo maererano nemashoko aPhilip Kotler-"Mutengo wemukwikwidzi wepedyo unofanirwa kutariswa kutanga. Kana chigadzirwa chekambani chine zvinhu izvo mukwikwidzi asina, saka kukosha kwayo kune vatengi kunofanirwa kuongororwa uye kuwedzerwa kumutengo weanokwikwidza."

Kuti ndizviise pachena, zvichienzaniswa nevandikwikwidzi padanho rimwe chete, chigadzirwa changu chine mukana, saka ini ndinogona kudhura zvishoma, zvikasadaro, ndichave ndakachipa zvishoma.Kana iwe ukasaita izvi, zvisinei nemutengo wehunyengeri hwaunotamba, pachave nevatengi vanokudzidzisa iwe "Sei uchidhura kudaro, saka-uye-saka ingori XX yuan!", uye data pakuderera kwe kutengesa kuchakuudzawo.Mutemo uyu unoshanda kumisika yakawanda yemakwikwi.

3) Kukurudzira

Danho rechitatu kusimudzira.

Kana zvasvika pakukwidziridzwa, vanhu vazhinji vanotaura nezveDurex, Xue Zhiqian H5, uye kufukidzwa kwakadzama kwemazana mashanu emhando dzekunze, vhidhiyo, uye maodhiyo enhau, uye mukurumbira weInternet KOL yakawedzera kusimba kwayo.

Vazhinji vatengesi vanonyorawo mazano aya muurongwa, zvakadaro, mari yekusimudzira haibhadharwe ivo pachavo.

Asi kana iwe uchinge wabhadhara kukwidziridzwa iwe pachako, uchaona kuti mutambo wacho wakasiyana.Iwo epamusoro mazana mashanu emakambani eInternet anorasikirwa nemamiriyoni pasina kubwaira,Uye iwe, haudi kutambisa mari yekushambadzira.Zviri nani kuisa mune dzimwe nzira dzemahara.Kana ukashandisa mari, zviri nani uiwane kana ukadyara yuan imwe.5 yuan.

Kambani payaive mudiki, pakanga pasina chikonzero chekufunga nezvekushambadzira kwehutachiona zvachose.10+ zvinyorwa zvakakurumbira zvaive zvisingaite.Kuziva nzvimbo yakasimba yekutengesa uye kusarudza nzira chaiyo yekuvhura kwakavimbika.

Senge shamwari yangu iri kutengesa matikiti eZhou Huajian.Zhou Tianwang ave pamudyandigere kwemakore akawanda, simba rake harina kukura sepakutanga, uye matikiti haatengeswi.Shamwari yangu yakawana zviri nyore 3% pamutengo wekutenga.Aifunga kuti: Ndeipi chiteshi chingangonyanya kutengesa tikiti?

• Vanhu vanogona kuteerera nziyo dzaZhou Huajian havafanirwe kunge vari vadiki, vangangoita avo vakazvarwa mu70s, 80s, kana 60s, uye vanofanirwa kuve nehumwe simba rehupfumi, saka akasarudza 2Imwe chiteshi: boka revaridzi vepamusoro-yekupedzisira real estate uye boka revatasvi vemotokari yepamusoro vane mufananidzo wakagadzikana.
  
• ipa zvimwewechat red envelopeSemutengo, takaronga basa rekubatsira kweboka uye pakupedzisira takatengesa anopfuura zana matikiti, kusanganisira gumi epamusoro matikiti eVIP.
• Imwe shamwari iri mubhizinesi reT-shirt yetsika, inojoinha nyeredzi fan base zuva rega rega, ine hanya nehupenyu hwezuva nezuva hwevateveri, inobata zvidhori zvavo, uye inogona zvakare kuwana maodha echidhori T-shirts.Muchikamu chidiki chebhizinesi, iko kurongeka kwechiteshi chekusimudzira ndiko kwakanyanya kukosha.

Kana iyo kambani yakakura zvishoma, usadzidze "4-degree integrated communication" yekambani ye360A, uye rudzi rwehuwandu hwemashoko hunobatanidzwa, hunonzwika husina kujeka, asi chaizvoizvo, hunopisa mari nokukurumidza.

Mabhizinesi mazhinji anovimba nenzvimbo imwe chete yebudiriro muchikamu chekutanga chebudiriro, uye vanoedza nepavanogona napo kuti vazvinzwisise, angave mapepanhau, nhepfenyuro, kana Weibo kushambadzira/Wechat marketingZvakanaka,Public account promotionHonguRoyiiva wepamusoro-soro,Kana isu tisina kunetseka nezve kupona, isu tichafunga nezvekudyara mune mamwe midhiya kuti tiwedzere ruzivo rwemhando uye mukurumbira.Kana odha iyi ikadzoserwa kumashure, inogona kutungamira mukuputsika.

Iwe unoona, kune nzira dzakawanda dzekutanga bhizinesi diki nekungofunga nezvazvo, uye izvi hazvisanganisire optimization cheni, brand asset management, vatengi sevhisi manejimendi zvichingodaro.Uye iwe unozoona zvazvinoreva kuve chinongedzo.semuyenzanisoWeb Promotion, nzvimbo yako yekutengesa yekushambadzira haina kusimba, unokurudzira kuzvikudza kwakanyanya, uye unosimudza zvinotarisirwa nevatengi zvakanyanya, uye zvichemo zvakawanda zvichaenda kubasa revatengi.

Dzidziso kana pfungwa yebhuku haina kunaka semabhosvo ebhuku.Hazvivimbike kutanga bhizinesi nekuverenga wega.Unofanirwa kubata nekuenzanisa zvinhu zvakawanda panguva imwe chete.

Chero bedzi iwe uri muridzi webhizinesi diki kwehafu yekutanga yegore, iwe unowana zvinotevera shanduko munzira yako yekufunga:

• Denderedzwa rakakutenderedza raimbove vashandi, zvishoma nezvishoma richishanduka kuita mabhosi, kunyangwe mabhosi madiki.Iwe unotanga kuwana ruzivo rwakawanda uye rwakawanda rwebhizinesi.

• Paunenge uchitaura nemumwe munhu, rimwe bato rinokanda kunze bhizinesi pfungwa, ingave nzara yekushambadzira kana kukura kubira, unogona kukurumidza uye nemazvo kuziva kuti ndechipi chikamu chechigadzirwa, kukwidziridzwa, mitengo, uye chiteshi, uye kuti zvinokanganisa sei mitengo uye kutengesa uye purofiti.

• Paunoenda kunotenga, chimiro chako chekufunga chinoshanduka kubva kune mutengi kuenda kumugadziri.Paunoona chitoro chetii yemukaka, waingofunga nezve mutengo wayo uye kuravira, asi ikozvino iwe unozofunga nezve rendi yayo, mutengo wezvinhu zvakasvibirira, mari yemwedzi nemwedzi uye nzira dzekusimudzira.

• Waimboda zvinotengeswa zvakanakisa, uye ikozvino wave kutamba nemabhuku ezvidzidzo.Iro zano rebhizinesi raimbokunakidza manje rinoita kunge rakazara nemaburi.Iwe unotanga kutsenga tomes se "Marketing Management" uye "Misimboti yeEconomics".

• Iwe wakadzikama.Unotanga kuverenga kupfuura zvaunofarira uye zvausingade.Uchaverenga mabhuku nevanyori vausingade, kungozvikurudzira iwe pachako.Munyori wawaimbofarira kana kutoyemura, uchabatawo maburi ake edzidziso.

• Iwe haudzokorore zvakataurwa naJack Ma, usakurukure nevanhu zvinofungwa naWang Jianlin, une hanya neni?Bhizinesi rangu ringaite nani?

• Wava munhu asina hunhu.Wakambopopotera mukuru wako kuti haana hunhu asi hapana kwaunosvika kana uri sabhuku.Hapana kana cent remari isingafanirwe kubhadharwa.

• Une nguva yakareba yekufunga wakazvimirira.Tanga bhizinesi diki uye iwe unonzwawo bhutsu mazano.Vamwe vanoda kuti udzikise mitengo, vamwe vanoda kuti ukwidze mitengo.Iwe unoona kuti ndiwe muridzi wematambudziko ese, mutakuri wenjodzi dzese, uye mubatsiri wezvese mabhenefiti.Munhu ari kupa zano anogona kubva paanenge angozvitaura, asi kwete iwe.Unozonzwa kusurukirwa.Iwe unotanga kubvunza pfungwa dzevanhu zvishoma kazhinji, uye unotanga kufunga uri wega kwenguva yakareba, chinyararire.Dambudziko rimwe chete rinogona kufungwa kwemaawa 2-3.

Saka iyi ndiyo pfungwa yangu - pane kushandisa mazana mashoma eyuan pagore kutenga mabhuku, kuona kuti kutenga mabhuku kwakafanana negomo, kuverenga kwakafanana neshinda, chaizvoizvo, mabhuku aunoverenga haabatsiri zvakanyanya,Zvirinani kurasikirwa nemazana mashoma emayuan uye zviuru zvishoma zveyuan kutanga bhizinesi, kumisa maonero akajeka uye ekutanga emamiriro ebhizinesi rese, uye kuziva kusimba uye kusasimba kwehunyanzvi hwebhizinesi rako., iyi ingangove tsika inorwadza uye isingabetseri, asi inofanirawo kunge iri chidzidzo chinodhura zvakanyanya muhupenyu hwako.

Funga nezvazvo, shanduko 8 dzandabva kutaura, kuverenga chete, kusaita bhizinesi, zvichaitika kwauri here?

Zvichida mumwe munhu anogona kuita 1 miriyoni nekutengesa mumatokisi akafananidzwa, asi pane mukana wakakura here?Ko kana ukaiwana, zvine musoro here?

Matarenda ese akakosha ari munyika ane mutengo, ndezvekuti tinoda kubvuma here kana kuti kwete.