Chen Weiliang: Mazano eWechat Mabhizinesi ekukurudzira Kutengesa uye Kuvhara

Chen Weiliang:WechatUnyanzvi hwekusimudzira kutengesa

(Kutevedzana 6+1KuteedzeraChakavanzika chekubvisa kutya kutenga)

Ndawanamidhiya mitsvavanhu vanodaroWechat marketing, vese vari kutsvaira screen nechisimba, kutumira mameseji akawanda kushamwari, uye kutumira mapoka eWeChat kwese kwese. Nzira dzakadai hadzikurudzirwe.

Sei?Iko hakuna kugadzikana kubva kune yakatungamirwa traffic, uye zviri nyore kunyoreswa, saka chii chandinofanira kuita?

Web PromotionIyo inonyanya kushanda nzira ndeyekuita WeChatPublic account promotion,Chen WeiliangKushanda mamwe mawebhusaiti uye maakaundi epamutemo zvakare anowana anonangwa traffic kuburikidza nekutsvaga injini.

Mushure mekunge paine traffic, kurima kwekuvimba uye serial kutengeswa kuchaitwa, kuitira kuti pave neiyo yepamusoro shanduko.

izvozvi,Chen Weiliangingo zviita网络 营销pfupiso yezvakaitika.

Sequence 6+1 Copywriting

Sequence 6+1 copywriting, interactive transaction:

(Matanho matanhatu ekutanga ari kufanofananidzira, uye danho rekupedzisira nderekukohwa kutengeserana)

• Danho 1: Gadzira kusahadzika, ita kuti vashandisi vade kuziva, uye uve nemubvunzo.
• Nhanho yechipiri: Ipa uye ugovane, ipa mabhenefiti kune vashandisi, uye unzwe kukosha.
• Danho rechitatu: Tungamira chiito, ipa mirairo kumushandisi, uye ita chiito.
• Danho rechina: Kumbira rubatsiro, rega mushandisi akubatsire, uye ipa mushandisi mukana.
• Nhanho yechishanu: Wedzera chishuwo, rega vashandisi vafunge, uye ipa vashandisi 1 mhedzisiro.
• Nhanho 1: Gadzira mutsauko, rega vashandisi vaenzanise, uye ipa vashandisi kuderedzwa.
• Nhanho yechinomwe: Kohwa dhiri, rega mushandisi akukumbire, uye ita shanduko yakakosha.

Danho rechinomwe nderekuisa mberi fungidziro yekutengesa chigadzirwa chako.Kazhinji, kuburikidza nematanho matanhatu ekutanga ekudyidzana uye matanho matanhatu ekutanga, padanho rechinomwe, vatengi vako vanokutevera kuti utenge!

Maitiro ekutanga kutya kutenga kuburikidza ne serial copywriting?

Iyo inopindirana 6 + 1. Kana iwe uchikwanisa kupindirana ne6 + 1, unogona kugadzira nyore nzira yekubvisa kutya kutenga!

Kudyidzana 6 + 1 kunoshandiswa mudenderedzwa reshamwari dzako, izvo zvinogona kuita kuti shamwari dzako dzishande, kusefa shamwari dziri pa frequency yakafanana newe, uye rega iwe ungotumira rondedzero yekunyora mudenderedzwa reshamwari kuti utange kutenga!

Kunyangwe shamwari zhinji dzichifunga kuti zvakanaka kwazvo mushure mekudzidza Sequence Interaction 6+1, asi havazive maitirwo ayo?

Ndinotenda kuti unogona kunge une manzwiro akafanana izvozvi.Maitiro ekugadzira serial kuburitsa maitiro echigadzirwa chako kuburikidza nematanho manomwe aya?

Kana ukaona zvakaoma, usanetseka.Zvino mushure mekupfupisa kwangu kwekudzidzira, ndakawana yakagadziridzwa kuburitsa maitiro.

Danho rekutanga, sefa

Danho rechipiri: Goverana

Danho rechitatu, kutengeserana

1. Kutanga, nekuongorora kopi uye nekuwedzera fission zano,
2. Screen uye fission kugadzira nhamba yakakura yevanogona kuve vatengi, uye wobva wavaka kuvimba uye nekukudza chishuwo kuburikidza nekutevedzana kugovana kwekunyora,
3. Pakupedzisira, kutengeserana kwakawanda kunopedzwa kuburikidza nekopi yekutengeserana.

Zviri nyore kutaura, asi kana iwe uchinyatsoda kugadzira serial yekuburitsa maitiro ebhizinesi rako, fission vatengi kuburikidza neseti ye serial copywriting, uye detonate panic kutenga, unofanirwa kutemwa nemusoro uye usingazive kuti wotanga sei, handiti?

panoChen WeiliangRega ndikuudze mutemo wakavanzika wekugadzira serial kuburitswa:

Ko kopi yaunonyora inoshandisa chidimbu chemavara kukurudzira mumwe munhu kuita chimwe chinhu chaunotarisira here?

Iwe unotarisira vateveri vako uye vangangove vatengi kuti vakubatsire kusimudzira chirongwa chefission chawakagadzira? (tora chiito chaunoda)

Maitiro ekutengeserana aunogadzira anozotarisira kuti rimwe bato ritenge here?

Mutemo wakavanzika ndewekuti:

1. Kana iwe uchida kuti mumwe munhu atenge chigadzirwa chako uye atore chiito chaunotarisira, unoita kuti mumwe wacho aone kukosha kwako mberi.
2. Kana iwe uchitarisira kuti vamwe vachange vachishuvira zvigadzirwa zvako mushure mekuona denderedzwa reshamwari dzako, saka unogona kurega vangangove vatengi kuti vaone kukosha kwako pachine nguva kuburikidza nekutevedzana kopi, uye rega mumwe munhu aone kuti chigadzirwa chako chinogona kugadzirisa matambudziko ake, kuti unogona Iwe unotya kuti hauzokwanisi kutengesa chigadzirwa chako?
3. Kana iwe uchitarisira kugovera kuburikidza neboka reWeChat kukwezva vangangove vatengi kuti vashingairire kutenga kubva kwauri, ipapo unogona kugovera kopi kuburikidza nekutevedzana, kuitira kuti rimwe bato rione kukosha kwako pachine nguva.

Mutemo uyu uri nyore, asi simba racho hariperi.Kana iwe uchinyatsonzwisisa mutemo uyu, zviri nyore kunyora tsamba yekutengesa uye kugadzira nzira yekuvhara.

Kana iwe uchitarisira kuwana mumwe mubato kuti atenge kuburikidza nekopi uye kuita kuti mumwe wacho atore chiito chaunotarisira, saka iwe uri muhafu yekutanga yekopi kuti mumwe mubato aone kukosha kwako pachine nguva.

Mushure mekuona kukosha kwako, unogona kuisa pamberi isingarambike kutengeserana chirevo, icho chinogona kukurudzira vangangove vatengi kutenga nekukurumidza!

Zvino, mutemo uyu wakavanzika ungashandiswa sei kugadzira kutevedzana kuburitswa kunobvisa kutya kutenga?

• Nhanho yekutanga ndeyekuchera iyo isingarambiki kukosha kwechigadzirwa chako kubva pakuona kwevatengi vako vaunotarisisa (nemazwi akareruka, ndeyekutsvaga kukosha kwepamusoro kunoonekwa nevatengi vanovavarira).
• Yechipiri nhanho ndeyekutevera nhanho dzekuongorora uye kugovera kuti mumwe mubato aone kukosha kweiyo kukosha kwawakatepa, uye wobva wabvisa kuvhunduka kwekutenga kuburikidza nekopi yekutengeserana!

Pfupisa kutevedzana kwekupa maitiro

1. 筛选
2. 分享
3. Bata

Zvinodiwa pakunyora:

• Inofanirwa kudyidzana nemushandisi.
• Kana pasina kupindirana, kunyange iyo inonyanya kuyedza kopi ichave yakaoma kuvhara.

Izvi hazvisi zvekutaura pabepa chete, asi pfupiso yeruzivo runoshanda.Tikugashirei kuWeChat public account (ID: cwlboke) kuti uwane humwe hunyanzvi hwekushambadzira uye makesi.