Maitiro ekutumira zvirimo zveWeChat mameseji eboka? "WeChat Marketing 2 Mass Posting Strategies" kuti ikubatsire kuita mari

Maitiro ekutumira zvirimo zveWeChat mameseji eboka? "Wechat marketing2 mapoka makuru ebvudzi mazano" anokubatsira kuita mari

WeChat boka rekutumira zvikanganiso zvinokonzeresa:

• 1. Mutengo wekupa ruzivo wakaderera
• 2. Deredza mufananidzo wako wega
• 3. Kubvisa upfu

yakavanzika meseji chinangwa

1. Kukohwa kutengeserana

• Iyo mibairo inosanganisira kukubatsira iwe kumberi, kukurudzira shamwari, kutevera veruzhinji maakaundi, kuwedzera mapoka, uye zvaunofarira.
• Transaction inoreva kubudirira kwekutengeserana uye kutengeswa kwezvinhu.

2. Kurimwa kwemadiridziro

• Hapana dhiri pasina kuvimba, kurimwa kwekudiridza ndiko kuwana nyasha uye kuvimba.
• Kudiridza nekurima kunoitwa zvakanaka, uye goho nekutengeserana zvinozovapo.

Yakawanda zano 1:Kuteedzerachatting

Shandura kopi kuita chat: taura mazwi mashoma kwauri rimwe nerimwe, rimwe bato rinotaura mazwi mashoma, uye iwe unotaura mazwi mashoma anotevera.

• The 1st link: group kutumira kunotanga mutsara wekutanga wechat
• Chirongwa Chechipiri: Nhaurirano Yekutevera

Chikamu chekutanga

Mapoinzi akakosha ekuvhura mutsara wekutanga wegroup chat

1. Inofanira kuva pfupi

• Iyo pfupi iri nani, chinangwa ndechekuwedzera kuverenga.
• Kopi pfupi, mitsara 1-2 chete, verenga uchingotarisa, inosungirwa kuverenga.

2. Tungamidza mumwe munhu kuti aite mhinduro iri nyore

• Bvunza vanhu kuti vapindure kumibvunzo, vachikumbira mumwe mubato kuti afunge zviri nyore uye apindure zviri nyore (pindura nemashoko mashoma)

Chirongwa Chechipiri: Nhaurirano Yekutevera

Kuvandudza mashandiro uye template yekutevera dialog.

• Zvinoenderana nemhinduro yakajairika yerimwe bato, gadzirira uye chengetedza mazwi akajairika eiyo iFLYTEK nzira yekuisa.
• Rimwe bato rinogona kubvunza mibvunzo, uye mhinduro dzakajairwa dzinochengetwawo mumazwi akajairika eIFLYTEK.

Nyaya yekutanga

• Chinangwa chemhosva:Web Promotionkutengesa zvakananga
• Nyaya yechigadzirwa: Bhuku raWang X, rine mutengo pa100 yuan.

Dialogue flow:

Mharidzo yekutanga muboka: Mhoro, unoziva here Wang X?

Mhinduro A: Handizivi.

• Maererano neruzivo rwechipiri rwemamiriro ezvinhu A: iyo huru kofi muInternet marketing industry
• Maererano neSituation A, Chinyorwa 3: Wakarurama网络 营销Kufarira?

Mhinduro kuA1-1: Kufarira

• Zvinoenderana neruzivo rwechina rwemamiriro eA1-1: (Sumo pfupi yeFawang X, inogona kuve mufananidzo)
• Maererano ne1th ruzivo rweA1-5 mamiriro ezvinhu: Ndinoda kukurudzira kwauri bhuku rakanyorwa naVa Wang X.

Mhinduro A2: Hapana kufarira

• Zvinoenderana neyechina meseji yeA1-2 mamiriro: Ah, ndine hurombo nekukanganisa [kunyemwerera kwemufaro] (unogona kusarudza kumisa hurukuro panguva ino, kana kubvunza mumwe munhu zvekuita, kana kutaura nezve dzimwe nyaya)

Mhinduro B: Ehe, munhu wese ari mu network yekushambadzira denderedzwa anoziva

• Maererano nechikamu chechipiri chemashoko muchiitiko B: bhuku rakanyorwa naVaWang X rakanaka kwazvo. Ungada kopi here? [mazariro mazino]

Mhedzisiro chaiyo: 2 micro-signals, inotumirwa kumazana mumapokamidhiya mitsvaVanhu, account imwe yakatengesa makopi anopfuura makumi matatu pazuva rimwe, uye imwe account yakatengesa anopfuura makumi mashanu emakopi.

Nyaya mbiri

• Chinangwa: Kudzidzisa vashandisi, kuvarera kubva padivi, uye kwete kumhanyisa kuita madhiri.
• Case product: yemiriwo mwana wemiriwo yekugeza muchina, inogadzirisa dambudziko rezvipembenene zvakasara mumichero nemiriwo, mahomoni enyama, uye masara emishonga inorwisa mabhakitiriya.
• Maitiro: Iyo chaiyo kopi inotora nzira yemibvunzo yeongororo

Muenzaniso wekutanga: mhoro, ita ongororo: Masara emishonga yezvipembenene ari mumiriwo anokuvadza muviri wemunhu here?

A. Zvinokuvadza

B. isingakuvadzi

C. hazvina kujeka

Muenzaniso 2: Unoziva here kuti nei vanhu vekuAmerica vachiwanzoita allergies?

A. Kusiyana Kwemarudzi

B. Mamiriro ezvinhu akanyanya kuchena

C. Kunwa mishonga inorwisa mabhakitiriya yakawandisa

(Batsiro: Mafomati akajeka uye ari nyore kuverenga, mumwe wacho anongoda kupindura tsamba imwe chete)

• Mushure mekunge rimwe bato rapindura, pindura: Maita basa nekutora chikamu [kunyemwerera kwemufaro]

Zvadaro, panguva ino, unogona kutumira 1 yakabatana ruzivo rwakadzama, iyo inofanirwa kuve yakapfupika uye yakajeka.

Kana mumwe wacho akasaramba achikurukura, unogona kugumisa hurukuro yacho.

Nyaya mitatu

• Chinangwa: Kutaura kudiki kuzadzisa chinangwa chekusimudzira kuvimba.

Mhoro, ndiri kuunganidza Virgo shamwari, uri Mhandara here?

Nyaya ina

• Chinangwa: Kupa mabhenefiti ekusimudzira kuvimba.

Ndine e-bhuku "WeChat Mass Sending Strategy" (yakanyanya kugoverwa naIntercept Collegewaunodzidza naye)
Ndinonzwa kuita zvakanyanya, unoida here?Govera mahara~

Boka zano 2: kunyoreswa kweboka

• Kutumira kwakawanda hakugone kungonyoresa mahara, asiwo kunyorera mubhadharo (wakafanana neWeChatPublic account promotionbvudzi reboka).

Mukutanga 2017, LY yakatanga MicroE-commerceKunyoresa sevhisi, 58 yuan yegore rinyore yekunyorera, iyo inopera musi wa2017 Zvita 12.

nokutiWechatVanhu vakaenzana nemagazini akakosha, uye vanofanirwa kugadzira kukosha uye kuronga zvirimo.

Inogona kuve yemahara kana kubhadhariswa, uye muripo unogona kuve wakaderera-mutengo kana wakakwira-kupera 9.9 ~ 999 yuan.

Pese paunotumira kunyoreswa kuboka, ratidza pakutanga kwekopi: [VIP kunyorera]

Kuti udzivise kushungurudzwa, zvinodikanwa kudzora zvirimo uye kuwanda kwekutumirwa kwevazhinji uye kubvumira vashandisi kuzvibvisa.