Hotspot Marketing Cases: Sei Vatsva Midhiya Vanhu Vanotevera Hotspots? 4 nzira dzekuita kuti upenge

Hot Marketing Cases:midhiya mitsvaVanhu vanotevera sei nzvimbo dzinopisa? 4 nzira dzekuita kuti upenge

Zvinogona kutaurwa kuti kudzingirira nzvimbo dzinopisa ndiko kunofanirwa-kuva nehunyanzvi kune yega yega midhiya munhu.

Zvinenge zvese zviitiko zvekukurumidza kukura kwevateveri nekuda kwechinyorwa vari kudzingirira kwenguva pfupi inopisa nzvimbo, kusanganisira "Mimon"itawoPublic account promotionof.

Chii chinonzi nzvimbo inopisa?

Hot spot chinhu kana nzvimbo inokwezva vanhu pane imwe nguva.

Kana wadzingirira nzvimbo dzinopisa unofanira kuziva kuti nzvimbo dzinopisa dzinofanirwa kudzingirirwa nekukasira, uye kazhinji unotononoka kurara kuti udzidzingire, pressure yakanyanya, muviri wako unodonha kwenguva refu. kudzingirira nzvimbo dzinopisa seizvi kwakaoma?

Ndinoona kuti vanhu vazhinji vari kudzingirira nzvimbo dzinopisa, kana nzvimbo dzinopisa dzisingasangane nedzavoPositioning, hazvisi nyore kutevera.

uye zvakadaroChen WeiliangPaunenge uine pfungwa, sarudza nzvimbo dzinopisa, saka iwe unogona kusarudza iyo inokodzera iweWeb Promotionnzira yekutevera nzvimbo dzinopisa.

Zvikamu zvitatu zvehotspot

• 1) Nzvimbo dzakareba dzinopisa (zvinofanotaurwa)
• 2) Short hotspot A (inofanotaurwa)
• 3) Short hotspot B (zvisingatarisirwi)

XNUMX. Nzvimbo dzakareba dzinopisa (zvinofanotaurwa)

Unhu hwenzvimbo dzinopisa dzinopisa ndedzekuti dzine nguva yakareba uye dzinongodiwa.

kunyanya neHupenyuMubvunzo kirasi, jenareta nzira yekuendadrainageHuwandu huri nyore.

zvishandiso zvehupenyu:

• Yemamiriro ekunze mubvunzo
• Kubvunza kwekutyora kwemotokari
• Express tracking number query

Muvaki:

• QR kodhi jenareta
• Tibetan nhetembo jenareta
• WeChat Avatar jenareta

Zvinoenderana nekumira kwedu pachedu, tinogona kuongorora zvinorwadza zvibodzwa uye zvinodiwa nevashandisi, uye nekupa maturusi anoshanda anogona kusangana nezvinodiwa nevashandisi.

XNUMX. Short hotspot A (inofanotaurwa)

Hunhu hwepfupi hotspot A (inofanotaurwa) ndeyekuti inogona kufanotaurwa uye kugadzirirwa, uye kurongeka kwenguva ipfupi, kunyanya kumitambo.

Mhemberero hotspots, kusiyana nenhau hotspots, "inofungidzira uye inowanzoitika hotspots".

Festive class:

• Zuva reValentine
• Kisimusi
• Isita

Sei kudzingirira hotspots pazororo?

1. Vateereri vakawanda
2. Inogona kugadzirirwa zvizere pachine nguva kuderedza dzvinyiriro yezvinyorwa zvinokurumidza
3. Mitambo yakawanda ine mazororo, saka ndine nguva yekuverenga iyo yepamutemo account

XNUMX. Short hotspot B (zvisingatarisike)

Hunhu hwenguva pfupi hotspot B (husingafungidzike) ndehwekuti zvinongoerekana zvaitika uye hazvitarisike, uye zvinonyanya kutaurwa nenhau zvinotemerwa nevanhu:

• chiitiko chevanhu
• makuhwa ane mukurumbira
• musoro unopisa

Nhau dzisingatarisirwi dzinozivikanwa, kunyanya, dzinoda kuongororwa nerubatsiro rwezvishandiso zvinotevera:

• "Isu-midhiya vanhu tinobata sei zviitiko zvinopisa? 5 zvishandiso zvinodiwa pakukwesha nzvimbo dzinopisa"

Kudzingirira hotspots nyaya dzebudiriro

Pano tichatora chinyorwa chezvinyorwa zvine mamirioni kana makumi emamiriyoni ekuverenga muna 2017, uye kudzidza maitiro avanoita nzvimbo dzinopisa?

1) "Mabhasikoro akagovaniswa igirazi rakanaka regirazi renyika"

Musi waFebruary 2017, 2, iyo yeruzhinji account ine vateveri makumi manomwe nemana chete "KuteedzeraCrazy Notes” yakabudisa nyaya inoti “Bike sharing, really a good national mirror”, iyo yakazobviswa zviri pamutemo neWeChat nekuda kwekutyorwa.Pasati padzimwa, pakanga paine kushanya kunopfuura 330 miriyoni uye kuwedzera kwevateveri vane 15000 miriyoni.

• Chen Quanwei, munyori wechinyorwa ichi, akati:Hunyengeri hwekubata nzvimbo dzinopisa huri mukuona marudzi ese enhau dzemari pamusoro pemabhasikoro akagovaniswa panguva iyoyo, saka zvinotongwa kuti ichi chichava chinyorwa chakanaka uye nguva.

2)"Ma YunIyo supermarket isina munhu inovhurwa nhasi"

一篇题为《马云的无人超市今天开业》的文章中，该作者者于2017年7月8日和9日分别在自己的两个微信公众号上进行了发布，累计阅读量超过3000万，增长36万个粉丝。

izvo "zuva nezuvaE-commerce爆料』的账号，2017年7月8日23时37分推送文章，似乎被之前自己的记录打破，不到3天的时间就突破1366万。

『互联网热点』的微信公众号在2017年7月9日3点55分，再次修改文章标题后发布该文，不到3天，突破1650万的浏览数。

• Munyori Wang Jinghua akati:Shingairira mukatipachako-vezvenhauKwemakore mana, ndave ndichiitaE-commerceZvemukati zvinoenderana, zivawoTaobaoPane supamaketi isina munhu yakabvuta vatengesi panguva yeMutambo Wekusika, saka tinogona kutonga kuti iyi ichava nzvimbo inopisa.
• Mushure mekutanga kwekutanga, ndakaona kuti nhamba yekuverenga yakanga ichiri yakakwirira paXNUMX o'clock pakati peusiku, saka ndakakurumidza kuchinja musoro uye kupera uye ndakaisundira kune imwe nhoroondo yevanhu.
• 1 chinyorwa chakakurumbira, uye kuputika kwevateveri venhamba 2 kwave kuwanikwa!

3) "Nei Xi Mengyao asina kukodzera kunzwirwa tsitsi"

Musi waMbudzi 2017, 11, vashandisi gumi nevashanu chete vakatevera account yeruzhinji "Ten Yuan Jun", nekuti Xi Mengyao akaita "reality wrestling show" munhepfenyuro yakakura yeVictoria's Secret muShanghai, yakave nzvimbo inopisa panguva iyoyo.

Akanyora chinyorwa "Nei Xi Mengyao asina kukodzera kunzwirwa tsitsi", icho chakaverengwa nevanhu vanopfuura mamirioni mazana matanhatu nemazana maviri mukati memaawa makumi mana nemasere, paine vanopfuura zviuru zana vanofarira uye vanopfuura zviuru makumi mapfumbamwe nevateveri!

4) "Kutenda, Durex akashungurudza mabhureki gumi nematatu mune imwe kuenda"

Musi waMbudzi 2017, 11, iyo WeChat yeruzhinji account "Shock Copywriting" yakatora mukana weThanksgiving hotspot ndokunyora chinyorwa "Thanksgiving, Durex akashungurudza mabhureki gumi nematatu mune imwe kuenda", iyo yakaongorora Durex mukuru Weibo hotspot maposter, maawa makumi maviri nemana Verenga zvakawanda kupfuura. 24 miriyoni, nokudaro yakasimudzirwa kusvika网络 营销Chinyorwa chine mukurumbira pasi rose.

Parizvino, vhoriyamu yekuverenga yechinyorwa ichi yakapfuura mamirioni gumi +, kupfuura 1000 vanhu vakaifarira, uye nhamba yevateveri yakawedzera ne6.8.

5) "Rwiyo Joong Ki & Rwiyo Hye Kyo: Ndinofanira kukumbira ruregerero nerudo pakutanga kuona, kana kuroora?" 》

Musi waChikunguru 2017, 7, chinyorwa chekutanga cheakaundi yaMi Meng chakavhurwa uye chakadzoswa:Rwiyo Joong Ki & Rwiyo Hye Kyo: Ndinofanira kukumbira ruregerero nerudo pakutanga kuona, kana kuti ndiroore? ” ndeye kutora zviitiko zvinopisa muindasitiri yevaraidzo zuva iroro.

此文阅读量3分钟突破10万+，10小时突破10万+点赞，累计阅读突破1000万。

Mufananidzo uri pazasi ndiyo yepamutemo account pachikuva data maawa gumi nemaviri mushure meiyo tweet ▼

Mi Meng inhoroondo yeruzhinji ine manzwiro, saka pese painenge paine nzvimbo inopisa muindasitiri yevaraidzo, Mi Meng anowanzo kuteverwa.

Zvinyorwa zviviri zvinotevera ndizvo izvo Mi Meng anga achidzingirira nguva pfupi yadarika, zvinyorwa zvinopisa muindasitiri yevaraidzo ▼

• "Li Xiaolu & PGone: Chii chinoitwa nevarume nevakadzi kuti vanzi vari kubiridzira? 》
• "Li Xiaolu & PGone: PaMararamiro Akachengeteka neMukwasha"

Nzira ina dzekudzingirira nzvimbo dzinopisa

Saka, Mi Meng akatevedzera sei zvinyorwa zvinopisa muindasitiri yevaraidzo?

Mushure mekuongorora nyaya dzakasiyana dzakabudirira dzekudzingirira nzvimbo dzinopisa, vamwe vanhu vatsva vezvenhau vakapfupikisa aya mamisimboti mana:

• 1) Kuongorora
• 2) Kuzivikanwa
• 3) Kukurumidza
• 4) Innovation

1) Kuongorora:

• Kunyangwe kuburikidza nechirongwa chekutarisa hotspot,
• Kana nemaoko tarisa iyo chaiyo-nguva hotspot runyorwa,
• Iwe unofanirwa kuwana hotspot nekukurumidza nzira inogoneka.

2) Kuzivikanwa:

• Mushure mekunge mawana nzvimbo inopisa, iwe unodawo kuziva kuti isimba rakanaka here kana simba risina kunaka?
• Inguva yakareba sei inogumira?Yakakodzera kuzvishandisa iwe pachako?Yakakodzera sei?nezvimwe zvakawanda……
• Tingave takaona mienzaniso yakawanda yekutadza kubata nzvimbo dzinopisa.Mudambudziko rinonyadzisa iroro, zviri nani kusadzingirira!

3) Kumhanya:

• Kurumidza kugadzira zvirimo zveakakurumbira, makwikwi ari kumhanya.
• Pamberi penzvimbo dzehotspots, haina kunyatsokodzera kune yakanyanyisa uye yakadzokororwa kudzokorora.
• Zvikasadaro, zviri nyore kuita kuti nzvimbo dzinopisa dzipere nguva refu mushure mekunge zvirimo zvabuda, uye traffic hombe inopisa yakabatwa nevamwe.

4) Innovation:

• Ita zvinyorwa zvinopisa zvakasiyana sezvinobvira.
• Nekuti isu tiri kudzingirira nzvimbo dzinopisa, izvo zvinogona kuparadzirwa zvakanyanya hazvisi zvakajairika uye zvakada kufanana zvirimo.
• Zvakanakisa kushandisa yakasarudzika uye inoshamisa nzvimbo yekuona senzvimbo yekupinda yekudzingirira nzvimbo dzinopisa.
• 1, 2, 3 nyora makona anonyanyozivikanwa, svetuka kubva pakufunga kwakafanana, uye funga mazano matsva

Pangagara paine makona matsva sei?

• Pane nzira iri nyore, iwe unofunga nezvemakona akajairika kutanga, nyora 1, 2, 3, wobva wapfuura iwo wofunga nezve matsva.

(Kana nzvimbo inopisa ichibuda, kana ukasadzingirira nzvimbo inopisa, vamwe vanozviita.)

Zvinyorwa zvinotevera zvipfupiso zveMimon uye zvinonyanya kukurudzirwa:

• "Nzira yekunyora sei chinyorwa cheWeChat chakakurumbira nehuwandu hwekuverenga miriyoni imwe +?"

Sei Mimon ichipisa kudaro??

pamberi pe,Chen WeiliangIyo blog yakapfupisa uye yakagovera zvikonzero zvekubudirira kwaMimon:

• "Nhoroondo yepamutemo yeMi Meng yakabudirira sei?Nei kuchipisa kudaro?Pane chikonzero shure kwayo!"
• "Nzira yekuwana sei Sina blog zvinyorwa kuti zvikurudzirwe kuSina blog peji remba?"
• "Ko makumi emamiriyoni eMimen akakura anovimba sei pane zvemukati kuwedzera mafeni? 3 cores uye 7 zvinongedzo zvinogadzira nyaya dzinoshamisa"

PamusoroChen WeiliangPfupiso yechinyorwa, kana ukachipotsa, unogona kurasikirwa nezvakawanda ^_ ^

Yakawedzerwa kuverenga:

• "Isu-midhiya vanhu tinobata sei zviitiko zvinopisa? 5 zvishandiso zvinodiwa pakukwesha nzvimbo dzinopisa"
• "Ndeupi rudzi rwechinyorwa chinobata maziso ako zvakanyanya? 107 Inonyanya Kukwezva WeChat Mazita"