Chinyorwa Directory
Brand marketPositioningNdeipi zano?
Kuongorora matanho ebhizinesi chinangwa chekuisa kesi
Chii chinonzi brand market positioning?
- Pfungwa yekushambadzira yekumisikidzwa kwemusika yakaiswa pamberi nevashambadzi vekuAmerica Al Rees naJack Trout muma70s.
- Muchidimbu, chimiro chemusika wemhando ndechekutora uropi hwemushandisi▼
Sei musika positioning?
- Nekuti kugara pamusika kuri kutora pfungwa dzevanhu.
- Zvinhu zvitsva zvinofanirwa kunge zvine chekuita nezvinhu zviripo, zvikasadaro hazvina nzvimbo munjere dzevanhu.
Hazvina mhosva kuti ndechipi chigadzirwa kana sevhisi yauri kutengesa, unogona kuzvibvunza mubvunzo wekare kuti uzive kana iwe uri kuzvimiririra zvisirizvo?
Mubvunzo ndewokuti - chii ichocho?
- Zvibvunze kuti "chii?" uye iwe uchaziva kana nzvimbo yako isiriyo.
- Kana mushandisi asinganzwisise kuti chii, inoda kuwiriranisa izvo uropi hwemushandisi hunoziva.
Market positioning kesi
2009 makoreTaobaoNhamba yekutsvaga keyword ad kudzvanya zvishoma nezvishoma kupfuura yeBaidu Panguva iyoyo, yaivepo网络 营销Murume, paakaona mukana, akawana shamwari isina kujairika, uye mushure memwedzi mitatu yekuvaka, akaitawo mamiriyoni akati wandei gore iroro, uye kune dzakawanda nyaya dzakafanana ...
Service positioning case
(Muenzaniso unotevera weposvo neteregiramu sevhisi unobva pane zviri mubhuku "Positioning").
mufananidzo uye zvinyorwa
- Ndeupi musiyano uripo pakati pekumisikidzwa kwechigadzirwa uye chinzvimbo chebasa?Kwete misiyano yakawanda, kunyanya kubva pakuona kwemaitiro.Misiyano mizhinji ndeyehunyanzvi.
- Mukushambadzira kwechigadzirwa, chinhu chikuru chinowanzo kuve mufananidzo kana mufananidzo.Mukushambadzira kwesevhisi, chinhu chikuru chinowanzova izwi kana chinyorwa.
- Hazvina mhosva kuti imarii yaunoisa muchigadzirwa chako kana sevhisi, kana iwe uchida kuti irove pfungwa dzevachazove vatengi, unofanirwa kuibatanidza kune izvo zvagara zviripo, kwete kuzvifuratira zvachose.
post uye telegraph
- Ndeupi musiyano uripo pakati perudzi rutsva urwu rweteregirafu uye teregirafu yechinyakare?Musiyano mukuru ndiwo mutengo.
- Materegiramu ose ari maviri akanga akafanana, uye ose aidikanwa kutumirwa nokukurumidza.Teregiramu dzeyero dzechinyakare dzinodhura zvakapetwa katatu kupfuura teregiramu itsva yebhuruu nechena.
- Dingindira rekumisikidza rePosvo neTeregiramu riri nyore: "Posvo neTeregiramu: Kutumira Teregiramu Nezvishoma." (Mailgram: Kubata kwe a teregiramu pachidimbu chemutengo)"
express letter
- Kutaura zvazviri, zita racho pacharo ndiyo nzira yechipiri yekuisa.
- Tinogona kusungira teregiramu yepositi kuUnited States Postal Service.
- Kuisa iyi sevhisi nyowani maererano neakajairika masevhisi eposvo, mhedzisiro yacho iri nani zvakanyanya.
- Saka pakatangwa dingindira rechipiri, "The Post neTeregiramu: A New Express Service Yekupa Ruzivo Rwakakosha."
- Ndeipi nzira iri nani?Zvisinei nekudzikira kwayo, dzidziso yekumisikidza inopokana kuti "matelegiramu emutengo wakaderera" ane gwara riri nani pane "mavara anokurumidza".
Mutengo wakaderera uye kukurumidza kukuru
- Munguva yekuyedzwa kweMail neTeregiramu, Western Union yakaedza zvekare telegraph traffic mumaguta ekuedzwa isati yatanga, panguva, uye mushure mekushambadzwa.
- Vakaona kuti data yairatidza kuti huwandu hwebhizinesi hwaive hwakagadzikana.
- Iye zvino, kambani inonzwa kuti kushambadza teregiramu yepositi seteregiramu yakaderera haina kungokanganisa bhizinesi rekare teregiramu, asi yakawedzera.
WeChat yeruzhinji account yekumisikidza matanho
kazhinji kuonekwamidhiya mitsvavanhu (Intercept Collegevaunodzidza navo) bvunza mibvunzo yakaita seiyi:
- Maitiro ekuisa WeChat public account?
- Kutadza kuwana, chii chandinofanira kuita?
- Maitiro ekuita iyo yemukati chinzvimbo cheWeChat yeruzhinji account?
Kunyangwe iri munhu kana bhizinesi rekushandisa WeChatPublic account promotionKana iwe uchida kuisa account yako yeruzhinji zvakanaka, unofanirwa kuzvibvunza mibvunzo inotevera:
- (Chete paunotanga kuziva zvakajeka kuti chinangwa chii, unogona kutamba kukosha kukuru)
3. Usati waisa panzvimbo, ndapota zvibvunze mibvunzo mitatu iyi:
- 1) Ndivanaani vanonangwa vashandisi veakaundi yangu yepamutemo?
- 2) Ndeapi avo matatu makuru ekurwadziwa?
- 3) Ndedzipi mhinduro dzandinogona kupa?
XNUMX. Unoda kukwezva kutarisa kwevashandisi?Kupa vashandisi chikonzero chekutevera iwe:
- Gadzira mifananidzo inotungamira kutarisisa kubva kumarwadzo evashandisi.
- Kana iwe ukaita basa rakanaka rekutungamira kutarisa kwemufananidzo, mwero wekutarisa mushandisi unovandudzwa ^_ ^
Usataure zvisina maturo, zvinotevera "WeChat Public Account Positioning Plan" (ndopota nyatsodzidza) Kugamuchirwa kune waunofarira uye mberi ▼
pamberi paChen WeiliangMushure mekugovera iyo pamusoro 4 misoro, chinyorwa ichi chinoenderera ne5th musoro.
Munguva pfupi yapfuura,Chen WeiliangUrongwa uhwu hunotarisa kugovera misoro gumi, nyaya uye matinji, kugovana kwega kwega ndiko kukanganisa kufunga kwakasiyana kwemunhu wese, achitarisira kubatsira munhu wese kuita mari nekukurumidza.
Nhamba 5 stunt: misika yekuisa nzira
- itaWeb PromotionKunyora zvinyorwa nderimwe remazano anonyanya kushanda ekutora pfungwa dzemushandisi;
- Kuvhiringika muvengi wezvinzvimbo, uye kurerutsa ndiko muponesi wenzvimbo;
- Kugadzirisa dambudziko rekumisikidza kutsvaga kubva mupfungwa dzemushandisi, kwete kubva pachigadzirwa;
- Positioning inofanira kubatanidza izvo zvagara zviripo zvisati zvapinda muuropi hwemushandisi;
- Kunangwa kwenzvimbo kushambadza nzvimbo yainoshandira;
Nzira yekuisa sei musika weprojekiti?
- Pane musimboti we "kune marwadzo, kune musika", mutsara uyu unokosha zvikuru.
- Vanhuwo zvavo conditioned reflex kuona marwadzo ndiko kutiza.
- Zvaunofanira kuita ndezvokuzvitarisa neimwe nzira - kwete kutiza, asi kuona mukana.
Pane marwadzo, pane musika ▼
- Kana indasitiri yakaoma uye ichinetsa, uyu mukana wakanaka kwazvo.
- Kana iwe uchifunga nezve nzira yekugadzirisa dambudziko iri uye kurwadziwa panguva ino, saka iwe unogona kuwana yakanaka kwazvo mukana wemusika uye kuita mari nyore.
- Uku ndiko kushandura nzira yekufunga:Nokuti vanhuwo zvavo vanoona marwadzo sokupukunyuka;Uye vanhu vane simba vanoona kurwadziwa, asi vanongoona mukana ^_^
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) yakagovaniswa "Chii chinonzi brand marketing strategy?Kuongorora kwe Enterprise Targeting Case Matanho" ichakubatsira.
Welcome to share link yechinyorwa chino:https://www.chenweiliang.com/cwl-592.html