Ndeipi nzira yeWeChat fission marketing?Iwo 150 Misimboti yeViral Marketing

Ndeipi musimboti weWeChat fission marketing?

micro-E-commerceMienzaniso yeMamodheru ekushambadza & Solutions

Kutanga, iwe unofanirwa kunzwisisa kuti ndeipi nheyo yekutanga yefission?

• Iyo fission mumasikirwo ndeyekutsemuka kwesero, kutsemuka kweiyo nucleus, 1 fission mu2, 2 fission mu4.
• Mukutaura kwebhizinesi, fission iyi dimikira, mutengi 1 anova vatengi vaviri, uye vatengi vaviri vanova vatengi vana.

Wechat fission kushambadzira inogona kunzi imhando mbiri:

• 1) Imwe ndeyekuwana shamwari nyowani, iyo mutual push iyo yakagovaniswa nguva yekupedzisira, iyi imhando yekufission.
• 2) Imwe mhando yefission ndeye kuwana vatengi vatsva, kureva kuita dhiri zvakananga.Kutaura zvazviri, zvinoreva kuti unogona kunge wakabhadhara usati wawedzera.

Chen WeiliangPamberiWeb PromotionChinyorwa chakagovana kuti tisati takohwa chibvumirano, nzira yekurima yekuvimba inodiwa.

Zvadaro fission iyi inova chibvumirano, zvinoreva kuti dhiri rakaitwa zvakananga pawakangowedzerwa, uye iwe hausati wamurera.Kutaura zvazviri, hakusi kuti hakuna kurimwa, asi kuti wakakwereta mibairo yekurima yevamwe uye yakananga kutsemura.

Iyo fission marketing (inozivikanwawo se "viral marketing") yakagoverwa muchinyorwa chino imhando inowana vatengi vatsva uye inoita kutengeserana kwakananga!

Kushandisa vatengi kuwana vatengi vatsva. Kune marudzi maviri:

• 1) Imwe ndeyokuwana vatengi vatsva kana shamwari itsva iwe pachako, iyo inowanzo "seeding"drainage”, nekunyora zvinyorwa, kana nedzimwe nzira, kuti uwane shamwari itsva uri wega.
• 2) Imwe yacho inowanikwa kuburikidza nefission, iyo iriwo mhando huru yefission.

Ndakataurawo kuti iyi ndiyo nzira yenguva refu inowanikwa yepakutanga.

Mutemo we150

Rega ndikuudze mutemo we 150. Munharaunda yemunhu wega wega, avhareji yevanhu zana nemakumi mashanu vanogona kukanganiswa.

Unogona kufunga nezvazvo, pane vamwe vanhu muboka reshamwari dzako vanovimba newe. Semuenzaniso, kana ukagovera chigadzirwa kana kutumira chinyorwa, vanogona kuvimba newe. Iyi iavhareji yenhamba.

Vamwe vanhu vangave vashoma zvishoma, uye vamwe vanhu vangave vakawanda.Somuenzaniso, mamwe mafeni makuru ane mafeni akawanda, uye nhamba yacho inopfuura nokure 150, asi kazhinji haizonyanyodzikira.

当你使用这150人的价值的时候，比如这150人中的10个人帮你宣传了，那这10人的背后也有150人，也就是1500人会受到影响。

• Chinonyanya kukosha ndechekuti makasitoma ekare anouya nevatengi vatsva.Kupwanya uku hakuperi.Hakusi kungobatwa kamwe chete.Hove dzakawanda kwazvo mudziva rehove.risingagumiof.
• Nokuti nguva dzose paunowana mutengi akavimbika (core user), kune nzvimbo isingagumi yevanhu 150. Chero bedzi iwe ukatora danho rekuita iyi clone fission action, isingagumi, saka inogona kushandiswa kwenguva yakareba. nguva.

Sei fission kushambadzira?

XNUMX. Marwadzo ekusaita fission

(1) Kukura zvishoma nezvishoma kwevatengi vatsva

Ingodyara mbeu wegadrainage, kudiridza uye kurima uri wega, iyo inononoka, asi isinganonoki uye isingaite, asi inofanira kuitwa.

(2) Zvishandiso zvevanhu hazvisi kushandiswa zvizere

Munhu mumwe nemumwe anogona kunge aine churu kusvika kuzviuru zviviri zveshamwari, uye hunhu hweshamwari hwakasiyana.Vamwe vanhu vangatenga, uye vamwe vangasatombotenga zvinhu zvako, asi vanogona kukubatsira kuita zvimwe zvinhu.Dzimwe shamwari Inokodzera kutengeserana, uye dzimwe hadzisi, asi dzinogona kukubatsira kufission.

Mutengi uyu akatoita dhiri ane mari yakawanda yausati wawana.Hazvirevi kuti unongotenga zvinhu kubva kwauri, asi zvinogona zvakare kukubatsira kuti ugamuchire.

Kana iwe ukasaita fission, kukosha kwekubatanidza kwako hakuzonyatso batwa.

(3) Nzvimbo yevatengi ishoma, uye bhizinesi rakaoma kuwedzera

Shamwari dzako XNUMX XNUMX dzingangove dzazviunganidzira kwegore kana maviri.Kana iwe uchida kuwedzera mberi, iwe unowedzera zvishoma nezvishoma.Huwandu hwekutengesa kweboka rako revatengi vashoma rine "ceiling", uye zvinonetsa kusvika kumusoro. muganhu wekutengesa..

tinogona kuisaWechatKuti tiite fananidzo, zvakaenzana nekuvhura chitoro munharaunda.Shamwari dzako vagari vemunharaunda.Kana iwe uchida kuwedzera zvakanyanya, panoita sepasina nzira yekuwedzera.

Muchokwadi, clone fission inzira yakadai yekuwedzera vatengi, kuitira kuti hwaro hwevatengi hwechitoro chenharaunda yenyu dzisangogumira kune vagari venharaunda.

Chechipiri, zvakanakira fission

(1) Kukurumidza kukura kwevatengi vatsva

Advantage irikurwadza kupindurudza.Advantage yekuita fission iri simple futi.Kukura kwemacustomer matsva kuri kukurumidza.Chimwe chikonzero ndechekuti une yako trust endorsement,saka transaction inokurumidzawo,nekuti wakaunzwa kwauri nemumwe munhu.

Iwe haufanire kuvaka kuvimba zvakare, isuHupenyuKana uchida kuita chimwe chinhu kumbira mumwe munhu kuti aite, kana kuti unoda kuziva mumwe munhu, asi pane mumwe munhu ari pakati anosuma munhu waunoda kuziva, kuitira kuti hukama hwekuvimba hugadziriswe nekukurumidza, isa mu network kusimudzirwa Zvakafanana.

(2) Inogona kushandisa zvizere hupfumi hwevanhu huripo

Iwe uchaona kuti vamwe vanhu vangasatenga zvakawanda zvezvinhu zvako, kana kusambotenga zvinhu zvako, asi vanogona kukubatsira kuunza vatengi vatsva, kune vanhu vakadaro.

Unogona kutarisa hama dzako, shamwari kana vaunodzidza navo.Vamwe vakadai, asi hazvirevi kuti havawirirani newe semaMicro-business.Vanogona kungotarisa nokuona vakanyarara.Pamwe vanongoona haudi zvinhu zvaunotengesa kusvika zvino, asi zvinogonawo mune ramangwana.Hongu, rudzi urwu rwemunhu angakuunzira rumwe rubatsiro, rwakadai sokuunza shamwari itsva kana vatengi vatsva.

(3) Gadzira boka rako pachako rekugovera

Kuburikidza netiweki yevanobatika, unogona kuparadzira bhizinesi rako, uye kuchave nevanhu vazhinji vausina kumboziva vanouya kuzova vagovera kana vatengi vako.

XNUMX. Nyaya yefission marketing

Heino mienzaniso mishoma inozivikanwa yefission:

1) Nzira dzekutengesa dzeApple nharembozha

(1) Webhusaiti yepamutemo yeApple inozvifambisa yega, uye chitoro chakasarudzika chinozvishanda

(2) Kugoverwa kwemapuratifomu makuru e-commerce

• Pasina nguva mushure mekunge mbozhanhare yatangwa, e-commerce mapuratifomu akatangawo kutengesa

(3) Offline physical store distribution

• Pamusoro pemapoinzi avo chaiwo, zvitoro zvenharembozha nevashandisi venharembozha vanoitawo masumbu ekutengesa mbozhanhare.

(4) scalper kutenga, second-hand transaction

• Aya machaneti anogona kunge asina hukama nemukuru, asi izvi zvakare zvine basa mukuwedzera mhando yekugara.
• Semuyenzaniso, kana uchida kushandisa iPhone, asi usina mari yakawanda, unogona kutenga imwe yakamboshandiswa foni.Nekushandisa yakamboshandiswa runhare, unofarira iPhone, uye unogona kutengawo foni itsva. mune ramangwana, nokudaro kuva mushandisi wechiratidzo.
• Chimiro chikuru chakaita seApple haivimbi nebhizinesi rayo chete, asi ichiri kuda kuvandudza nzira dzakasiyana dzekugovera, kusanganisira online e-commerce uye offline.

2) peturu

• Zvimwe zviteshi zvepeturu zvinoshandirwa nemhando dzemafuta Chakanakira kushanda kwakananga ndechekuti masevhisi akajairwa uye kutonga kwemitengo zviri nyore, uye mamwe anoshandirwa nevanotenga.
• Zvakanakira kugamuchira franchise zvakatokura.Chekutanga, zvinoshandisa mari nevashandi vemuridzi, izvo zviri nyore mukutonga uye kuderera mumitengo yekushandisa.

3) National GC Party

• Kwese kwese kubazi reParty Z, kwete muhurumende chete, asi kunyange muzvikoro.
• Mapazi aya anogona kuumba nhengo itsva dzebato, uye nhengo dzebato dzakare dzinokwanisawo kusuma nhengo itsva dzebato.
• Kana chete Bato reCentral Committee richikwanisa kuunza nhengo itsva dzebato, nhamba yenhengo dzebato renyika ichave idiki, uye zvinonetsa kuenda kuBeijing kujoina bato, saka zvakaoma kuwedzera.
• Chero ani anoverenga nhoroondo anoziva kuti Central GC Party ndeyechokwadi fission.

Zvishandiso zvekutengesa zvinoda cloning uye fission, uye kune isingaverengeke mienzaniso senge iri pamusoro ...

Iyo bhizinesi modhi yefission kushambadzira

Anenge mabhizinesi ese ane mafission links.Sezvinongoita mabhanzi anopfungaira padyo nepamba pako, kunewo makasitoma ekare ari kuunza vatengi vatsva.

Nheyo yefission ndiyo node yemunhu wega wega kana sangano, uye huwandu hwevanhu hunogona kufukidzwa hushoma.

Kunyangwe uine nharembozha dzakawanda uye nhamba dzakawanda, unogona kunge uine 10 shamwari, uye chiyero chakanyanya kudiki pane chiyero mushure mekuita fission.

Tinogona kuita maverengero akareruka:

• Semuenzaniso, kana uine shamwari 1000 100, pane vanhu zana vanovimba newe zvakanyanya pakati peshamwari idzi.
• Pakati pevanhu zana vanogona kutengeswa, kana mumwe nemumwe wavo akakupa 100 mutengi mutsva, ipapo iwe uchangoerekana wava ne1 mamwe vatengi.
• Mushamwari dzako dze1000, kuwedzera kune vanhu zana vanogona kubatwa zvakananga, panogona kunge paine vanhu zana vasingakuunzi dhiri, asi vangakuunzira 100 vatengi vatsva.
• Zvinoenderana neshoko rekutanga rekuti iwe unogona kubata nevanhu zana kune 1000 vanhu, kana iwe ukaverenga reshiyo ye100%, kana iwe uchida kubata ne10 mamwe vatengi, iwe unofanirwa kuwedzera kanenge 200 shamwari.
• Wabva wati zviri nyore kurega shamwari dzichiparadzana, kana kuti iwe unogona kuwedzera shamwari dzinoda kusvika 2000 XNUMX iwe pachako, wobva waita basa rekudiridza nekurima, wozokohwa nekutengesa.Unofunga kuti ndezvipi zviri nyore?

Uyezve, havasi mutengi wese anogona kukupa mutengi mumwe chete, uye vamwe vanogona kukubatsira kufission kakawanda!

Yako yekutengesa + fission kushambadzira

Yako yekutengesa + fission kushambadzira, nzira mbiri ndidzo dzakanakisa

Asi ndakaona kuti vamwe vanhu vanoomesa musoro kuzviita vega网络 营销Retail, izvi zvirambidzo zvekuzvimisira.Kana uchida kuita mari yakawanda, unofanira kutyora danho rezvirambidzo zvaunozvimisira.

Nzira yekuita sei fission marketing?

Govera maitiro ekuita fission pazasi?

1)Kana iwe uchida kuwana clone fission, pane chete izwi rimwe chete pakati - mapoinzi:

• (1) Kuronga
• (2) Kugovera

(1) Kuronga

Zvinogona kutaurwa kuti zita, mukurumbira, uye zita rinogara riri zita, uye iropafadzo kusuma mamwe.

• Munhu kutsvaka mukurumbira nepfuma, uye zita ndiro zita iri.
• Tora kupatsanurwa kwenhengo dzebato, kana ndiri nhengo yebato, sei ndichikuzivisa iwe kuti uve nhengo yebato?
• Nokuti vanhu vakawanda vandinosuma, ndinonzwa kukudzwa, rukudzo.

Semuenzaniso: Iwe uri mambo pagomo, unoudza vadiki vako 100 tumhepo tudiki, iwe unoti ani nani anonditsvaga mamwe 5 general drill winds, ini ndichasimudzira ani nani ari general drill wind, iri zvakare imhando yezita.

(2) Kugovera

• Kugovanisa purofiti kuri nyore pane kudoma zita.Nekuti vazhinji vedu hatina zvekushandisa, hatigone kudoma vamwe, saka tinogona kungobatsira vamwe.
• Munharaunda, vamwe vanhu vanotsvaga purofiti zvakanyanya; vamwe vanhu havanzwisisi purofiti, uye vanonyanya kuda kutsvaga mukurumbira.

Kugovera kunowanikwa zvakanyanya mubhizinesi:

Makasitoma enyu zana akakuunzirai makasitoma matsva 100. Kunyangwe mukakamura purofiti kubva kumakasitoma matsva aya nepakati, hafu yasara iri nyore kuti mutore.

• Kana munhu akakusuma munhu anoda kukupa mari, iwe woti this has been standardized system, unogona kumutumira.wechat red envelope.
• Vamwe vanhu vanofara zvikuru, uye vachave vanoda zvikuru kukubatsira nekutumira;
• Vamwe vanhu vangave vasingadi kuzvigamuchira, saka iwe unofanirwa kuvarumbidza zvakanyanya.

Izvo zvakakosha zvefission marketing ndeyekusimudzira

1) Kupatsanura mukurumbira uye purofiti, iwe unofanirwa kusiya mapoinzi

• Kuona vanhu vanofarira mukurumbira kana hupfumi, saka unofanirwa kusiyanisa.

2) Kukwereta zvakabudirira uye kutendeseka kwerumbidzo kunokudziridzwa neruvimbo rwevamwe

• Wakakwereta zviwanikwa zvenetiweki zvevamwe vanhu, uye shamwari yakabatsira kusimudzira chigadzirwa chako. Shamwari dzemumwe 1-2, uye vamwe vasina kuwedzera shamwari, vakatamisa zvakananga kuti vatenge.Nekuti vanhu vanenge vatomuziva chaizvo munhu iyeye, tinongokwereta zvibereko zvebasa rinorimwa nevamwe.
• Kukwereta hakuna maturo, unofanira kupa mumwe mubairo kudzoka, zvikasadaro hazvizogara kwenguva refu, uye unogona kusabvumirwa kukwereta nguva inotevera.Regai ndigoverane imwe simple fission marketing model.

Fission Marketing Model

1. Chinangwa

• Chokutanga pane zvose, iwe unofanira kunge wakajeka pamusoro pechinangwa chako mushure mekuputika, uye kukosha kupi kwaungaunza mushure mekuputika, kuitira kuti iwe uzive kuti iwe unofanira kupa mari yakawanda sei kumunhu akakubatsira.

2)Kukwereta ndiani?

• Mutungamiriri wekutsvaga mutungamiri mukuru:Iyo CEO inotora nhengo uye inopa manejimendi masevhisi, uye CEO anogona zvakare kutora maCEO kuti awedzere simba ravo retarenda.
  Kune yega yega CEO yakatorwa, unogona kuwana 1% -10% yemubhadharo wepagore wemubhadharo.Uku kugovera purofiti, uye kune zvakare inogona kugoverwa, inovawo rukudzo.
• CEO anotora nhengo:Nhengo inhengo yewebhusaiti yebhizinesi diki kana e-commerce, uye zvakare imhando yefission Chinangwa ndechekuwedzera simba rekutengesa uye kuwedzera huwandu hwekutengesa.

3) Dzorera mitemo

• Dzokera kuna CEO:Tora nhengo imwe chete nemari yegore negore ye1, wopa zana semuripo webasa rekutungamira, uye mazana manomwe asara anoenda kuna CEO, uye CEO anowana mutsauko kana nhengo yabhadhara bhiri.Nekuda kwekukurudzira uku, CEO anonyanya kuda kuratidza dzimwe nhengo.
• Member Recruitment Member:Kune CEO, ndeyekuwedzera nhamba yenhengo dzechikwata uye kuwedzera huwandu hwekutengesa.Zvinoenderana nechiyero chemusasa wakasarudzika wekudzidziswa, mubairo mukuru wenhengo yega yega yakatorwa i1 yuan, uye nhengo dzakatorwa dzinogona kumutsidzira mubhadharo uye kuwana mubhadharo wepagore.

Munguva ichangopfuura, hafu yevatsva kuchikwata che-micro-bhizinesi vanobvaWechat marketingFission, nekuti mibairo yakakwana, fission iri nyore.

Fission marketing plan

Zvinotyisa zvikuru kuona vatengesi vanodarika makumi masere kunyangwe mushure mekunge vawana mari yepurojekiti isina kunaka.Pakapedzwa mari iyi, pakanga pachine vanodarika gumi vanga vasati vaonekwa.

Ona izvi kuti uwane ruzivo:

• Chakavanzika chekuparadzanisa mumutsara mumwe cheteChina Mobile inobvumira sei vatengi kuti vatumirwe otomatiki?Chakavanzika cheFission 80 Investors".