LinkedIn inosimudzira sei WeChat account yeruzhinji? Linkedin inoshanda miriyoni imwe fan ruzivo

Mumaziso emunhu wese, WeChat kunyorera maakaundi emakambani emakambani ari kufinha uye azere nevanhu vanozvisimudzira vachisimudzira zvigadzirwa zvavo.Kuteedzera.

Asi panofanira kuva nemumwe munhu asiri "munhu wese", munhu uyu ndiye mukuru wako.

Kana iwe ukati wapotsa WeChatPublic account promotionIyo yepamusoro bhonasi nguva ye, haigone kukurumidza kuwedzera nhamba yevateveri ...

• akadaro"Mimon“Nyaya yatumirwa kwamuri.

Kana iwe ukati mabhizinesi ekunyoreswa maakaundi haanyanyo kunakidza...

• Anokukurudzira Durex Durex, uye LinkedIn China.

Iwe, LI uye avo vari muindasitiri munoziva kuti uku kusavimbika mukutaurirana kunoitika kubasa.

Mhedzisiro yacho kazhinji ndeyekuti une bhajeti rakaderera, zviwanikwa zvisina simba, uye kushaya网络 营销tarenda, hauzive pekutangira?

Ichi chinyorwa chiri pamusoro pe LinkedInmidhiya mitsvaNyaya yemushandisi (inonzi LI).

Nehuwandu hwevashandisi veLinkedIn's enterprise subscription account inosvika miriyoni yevateveri, LI yaida kugovera mashandisiro anoita LinkedIn midhiya mitsva kubatana nevazhinji vashandisi kuitira kuti munhu wese anzwe kufarirwa kwechiratidzo.

LinkedIn China inokoshesa zvikuru kuita bhizinesi nemafungiro ekutanga, saka timu yeLI inogara ichisimudzira, kuongorora uye kupfupisa kuburikidza nenzira dzakasiyana siyana.Wechat marketingruzivo rwe.

Izvi zvinotevera mamwe ematambudziko anowanzosangana mukuita:

Kana uine kuvhiringidzika kwakafanana, tapota ramba uchiverenga;

Kana pasina mibvunzo yakafanana, tapota chengeta chido chakasimba uye nyota yezivo, tapota ramba uchiverenga.

Mamwe misimboti yekushanda:

XNUMX. Vimba

• Mabasa akamboti:"Hazvina musoro kuhaya vanhu vakangwara uye kuvaudza zvekuita; tinohaya vanhu vakangwara kuti vatiudze zvekuita."

Nheyo pakati pako nemukuru webasa uye pakati pako nemutengi inofanira kunge iri hukama hwekuvimbana.

Asi chokwadi ndechekuti, basa rako rinowanzoda kusimbiswa kubva kumukuru wako kana mutengi, uye kune akawanda ekusimbisa maitiro.

Sezvo vasina chikuru chako, uye uchivakumbira kuti vakutungamirire kuti ungazviita sei, hazvina kuvimbika kwauri kuti uite kudaro.

Sezvatinoziva tese, kubata nzvimbo dzinopisa ndiyo huru trick pasocial media.

Mushure mekusimbiswa, hotspot inowanzopfuura, kana mamwe maWeChat eruzhinji maakaundi atora hotspot angle, ingaite sei yekutaurirana?

Kune rimwe divi, maLI ariSayenziPasi haritendi kuti kuvimba kunopihwa kubva kudenga, kuvimba kunovakwa padanho nedanho.

LI's yekutanga 10+ chinyorwa "Yekutanga Nguva yekushambadza yasvika, unoziva here kuti inoita sei kunze kwenyika?":

• Yakaburitswa neSvondo (Ndira 2015, 1) na25pm, mushure mekutangwa kwekutanga kweMoments ad.
• Muchokwadi, mune ino chinyorwa, maLI akagadzirira kwemazuva maviri uye akachinja akati wandei manyoro.
• NeMugovera neSvondo, maLI akamirira kushambadza mudenderedzwa reshamwari, uye inguva yechikwata chemazuva ese kuti panenge pasina kuzorora pakupera kwevhiki.Hupenyu.

Haisi moyo chete, ndiko kuwanikwa kwekuvimba, kunovakwa nekuda kwekushingaira uye nehunyanzvi kutaurirana.

Mu LinkedIn, hapana nzira yekusimbisa, chete mvumo yakazara uye kuvimba.

Kunyange dai zvaisaita, hazvina kumbobvunzwa.

Pamusoro pazvo, ndiyo chete nzira yaungave neushingi hwekuedza zvinhu zvitsva.

• Kana zvasvika kune mhinduro, timu yeLI inofanirwa kuramba ichivavarira kuvimba nekugonesa.
• Kune rimwe divi, timu yeLI yaifanira kuwana chimwe chinhu (kuwedzera kwakakosha mukuverenga, 10k, nezvimwewo).
• Nguva zhinji, nekubudirira, kukanganisa kunova kwakarurama, ichokwadi.

Chechipiri,Positioning

Heino mibvunzo miviri yaunofanira kufunga nezvayo:

• Mabatiro evatengi?vashandisi vebasa?
• Kuzvitutumadza nezvechigadzirwa?Kudyarwa zvine hungwaru?

LI ndiyo yaive nhoroondo yepamutemo yakatora kambani mukutanga kwaGumiguru werimwe gore uye yaive nevanenge zviuru makumi masere nevateveri panguva iyoyo.

Panguva iyoyo, bvunzo yeLI yakaburitsa zita "5 mitsara, nyora huru LinkedIn tsamba yekurudziro kushamwari yekare", uye mhedzisiro yaingova 2000 maonero (a hombe fiasco).

Izvi zvinoita kuti LI itsunge kutanga mugwagwa we "hungwaru kuisirwa + kushandira vashandisi".

Nekuti vanhu veChinese havana tsika yekunyora tsamba dzekurumbidza zvachose.

(Zvipupuriro hazvibatsire vanhu vazhinji munzvimbo yebasa, saka nei vashandisi vachifanira kuverenga nekudzidza nezvazvo?)

• Chekutanga, ita zvinodiwa nevashandisi kuti uvandudze kunamira kwemushandisi,
• Wobva watsvaga nzira yekutumira ma ads akapfava akaiswa muchinyorwa kune vashandisi, uye vashandisi vanobvumirana nekuita uku.

Zvibvunze kuti:

• Chii chinogona kuitirwa vashandisi vako, zvinobatsira zvemukati zvevashandisi?
• Mushure mezuva rakabatikana, chii chinoita kuti vakurudzirwe zvakakwana kuvhura iyo yepamutemo account kuti vaone chinyorwa chako nenguva?
• Iyi ndiyo nzira yako yekumisa.

XNUMX. Tsika

Mhedzisiro yekudzingirira nzvimbo dzinopisa ndeyekuti maonero matatu akarurama.

Iwe unoda kubvunza LI kuti ndeipi maonero akanaka?

Pazuva rechiitiko chakakurumbira cheUniqlo, vaidzingirira hotspot yePluto.

Musi waChikunguru 7, LIs yakafunga uye yakatumira zvinyorwa nezvePluto hotspots kakawanda:

• Izvo zvakazara zvechinyorwa "Tinotenda kuti Kuda kuziva uye Zviroto Zvinogona Kukunda Zvese Zvisina musoro" inzira yekutaura nyaya inoda kuti munhu wese arambe achida kuziva uye achishamisika nezvinhu zvakanaka.

Kutaura chokwadi, LI akanga ari mumamiriro ezvinhu akaipa panguva iyoyo, uye LI akaita gadziriro yepfungwa ye fiasco zuva raitevera.

• Nekuda kweizvozvo, chinyorwa chakapedzisira kutariswa pa37.
• Zuva rakatevera, pakava nemhindu yevateveri 1.

Muakaundi yeruzhinji yeLinkedin, mumamiriro ezvinhu akajairwa, kushanya kwemiriyoni imwe kunoburitsa vateveri vanopfuura zviuru gumi.

Chinhu chimwe chinoda kuwedzerwa, senge nhamba yevanoda, nhamba yekuverenga uye kuwedzera kwevateveri hazvina hukama zvakananga.

Iwe uchawana izvi kana iwe uchitarisa akakwana maakaundi.

XNUMX. Team Diversity

Chivakwa chechikwata:

• "Zvisinei kuti munhu mudiki sei, ane mhando yake" - iyi ndiyo sirogani yaZhang Xiaolong, baba veWeChat, pachikuva cheruzhinji ▲
• Chinangwa chepakutanga chaive chizere nemanzwiro uye chakashanduka kuita zvachiri ikozvino - "Zvisinei kuti diki sei brand, ine timu yayo"

Sei kuvaka chikwata kuchinyanya kukosha?

Nekuda kwemakwikwi ari kuwedzera anotyisa mumaakaundi eruzhinji eWeChat, ava "vanhu vadiki" vanofanirwa kuita zvirinani kuti vasimuke.

Kugadzira zvakanaka zvemukati kunoda vanhu vane hunyanzvi, kutariswa kwakawanda uye nguva yakawanda.

Sezvauri kuona, iwe unonzwisisa kuti anenge ese e10+ anotongwa nechikwata chenyanzvi:

• Deng Wei, muvambi we "Business Fan", Xinhua News Agency yezvemari mutori wenhau, iye zvino anotonga boka revanhu vanopfuura gumi.
• Kuseri kwe "Rebecca's Whimsical World" ndiFang Yimin, aimbova mutori wenhau mukuru weSouthern Metropolis Daily.
• Kuseri kwe "makuhwa akakomba" mutori wenhau akakomba, Luo Beibei.

Chekupedzisira, padanho reruzhinji, decentralization yaZhang Xiaolong haisati yaitika.

Kusimuka kwemaakaundi eWeChat epamutemo ingori kugoverazve pesvedzero yemasangano enhau echinyakare kuzvikwata zvitsva zvehunyanzvi zvenhau kana vanhu.

Kana iwe usina nyanzvi yezvenhau kumashure, hidza mumwe munhu ane hunyanzvi kumashure kwaunayo:Kunyangwe vatsva vakapedza kudzidza mune zvenhau vanogona.

Simbisa kuti timu inofanira kunge yakasiyana:

• Kune makirasi ekutapa nhau, asi zvinodiwawo kuti unzwisise kutsva kwenhau dzenhau.
• Vanogona kunakidzwa netsika dzeEurope neAmerica.
• Anokwanisawo kuita zvinhu zvakaita seJapan, Korean uye tsika dzepamba.
• asi vamwe vachazviitaSEOuye zvimwe zvakawanda.

Usabvunze kunobva gamba, uye usanyanya kusimbisa mamiriro echikoro paunenge uchitsvaga.

Kwete izvozvo chete, asi zvinofanirwa kutarisa pane kirasi yevanhu vanodzidza munhau nenhau:

• Ivo vakanaka mavari, asi pfungwa dzevanhu zhinji dzakanyanya uye dzakanyanya kumadokero.
• Havanzwisisi zvinofungwa nevazhinji vasingazive.
• Haisi mhosva yavo, asi inogona kunge isiri yakakodzera kune network yekushambadzira mashandiro.

XNUMX. Mazano echigadzirwa cheInternet seakaundi yeruzhinji

Iyo pfungwa yeruzhinji account bhizinesi inopisa kwazvo, uye akasiyana emari zviitiko ndezvenguva pfupi zvisingaite.

Asi chinhu chimwe chine rombo rakanaka:Inobatwa sevhisi kana chigadzirwa.

LI yanga ichishandisa iyo yepamutemo account sechigadzirwa cheInternet.

Mukaha uripo pakati payo nevezvenhau wakakura kwazvo kupfuura musiyano uripo pakati peBuzzfeed neNew York Times media.

Sezvo chiri chigadzirwa cheInternet, unofanirwa kuchibata nekufunga kweInternet kuti uwane mibairo yakanaka.

Internet uye O2O, LI hainyatso nzwisisa, asi LI inoziva pfungwa - MVP musimboti (Minimum Viable Product, shoma inogoneka chigadzirwa).

• Mhanya chigadzirwa chiri nyore kutanga,
• Zvadaro zvishoma nezvishoma wedzera mamwe maitiro.

Izvo hazvina basa kana iwe usati wafunga nezve chinzvimbo, chimiro chechinyorwa, nezvimwe.

1. Iwe tanga wavaka timu wozozviita.
2. Ita nepaunogona napo kuti zviitike.
3. Wobva washandisa mhando dzezvinyorwa zvakasiyana kuedza zvido zvevashandisi.

Mushure meizvozvo, Linkedin yakaedza zvishoma nezvishoma kuravira kwevashandisi.

Ipapo iwe waigona kuona curve yekukura ichiputika muna Chivabvu.

• 截至12月25日，Linkedin有超过100篇10万+，和5篇100万+。
• Pakati pavo, masvondo maviri ega ega, koramu yehofisi nekoramu yevakadzi pakupera kwevhiki zvakabatsira zvakanyanya, imwe neimwe iine 10+.
• Iine yekuyedza pfungwa, LI yakaona kuti vashandisi vakaifarira zvakanyanya.

Chinhu chimwe chete chekuita ndechekuwedzera muyero, uye mushonga wakanaka hauregi.

XNUMX. Data, data, data

(Zvakakosha kutaura katatu)

Iyi zvakare imwe yemafungiro eInternet.

Linkedin inowanzoita zvekusimudzira pamhepo, inoisa macode ekutevera, uyezve inoongorora data kuti igadzirise.

Kuve nechokwadi, seyeruzhinji account yezvigadzirwa zveInternet, hazvina kufanana here?

WeChat haina kuburitsa data rese, asi iyo data yakapihwa nebackend yeruzhinji papuratifomu inobatsira zvikuru.

Saka, iwe unofanirwa kuterera kune nhamba ye retweets uye anofarira, handiti?

• Kunyangwe Zhang Xiaolong akataura kuti 80% yezvinyorwa zviri paaccount account inoverengwa kubva kudenderedzwa reshamwari.
• Nekudaro, kana iri munda wakakamurwa, unofanirwa kushandisa SEO kuhwina nekukasira, uye haufanirwe kuvimba zvakanyanya nedenderedzwa reshamwari.
• Nekuti traffic iri mudenderedzwa reshamwari ndeyeiyo yakakurumbira + yevaraidzo chikamu.

Mushure mekunge WeChat yeruzhinji account chikuva yakakwidziridzwa, masosi ekutarisisa akawedzera kupatsanurwa.

Nhamba ye "Scan QR Code" yakaverengerwa mu "All Sources", kuitira kuti iwe unzwisise mhedzisiro yekusimudzira kuburikidza neakasiyana chiteshi, senge: SEO, mhedzisiro yekusimudzira mutual, handiti?

• Dzidza iyo data kumashure, rangarira chidzidzo, ive shuwa yekudzidza iyo data.

XNUMX. Maakaundi mazhinji anongokopa zita reLinkedin, kwete chinyorwa

"Title Party" hairevi zvakajairika.

Chekutanga, musoro unofanirwa kuve wakakodzera kune zviri mukati, kwete zvachose.

Chechipiri, usave neakaipa iwayoPfungwa: Reckless, Counterattack, Hupenyu Winner, nezvimwe.Nyika haisi nyika yevatema nevachena.

Nei zita racho richikosha zvikuru munhoroondo yepamutemo?

Nekuda kweakaundi yeruzhinji yakakurumbira, 80% yezvinyorwa zvinoverengwa kubva kudenderedzwa reshamwari, izvo zvinoreva kuti zvinyorwa zvinoenderana nekutumira mberi kweboka reshamwari.

• Mudenderedzwa reshamwari, haugone kuona pfupiso.
• Mumufananidzo mukuru, unogona kungoona mutsara wemisoro.

Nokudaro, mukuputika kwemashoko ehuwandu hwevanhu, zvakakosha zvikuru kushandisa mazita ekukwezva vashandisi kuverenga.

• Mushure mekunge Murume waSheryl Sandberg Afa, Linkedin Akadzokorora Nyaya Yake: "Zvishoma nezvishoma, Ndini Ndini Ndega Mukadzi Mukamuri"
• Asi akangoshandura zita rake: "Nhasi tinoropafadza murume akakurudzira vakadzi pasi rose."
• Nekuda kweizvozvo, maLI akagamuchira 81 kushanya, inova 9% yepakutanga 900 kuverenga.

Unonyora sei misoro yenyaya inonakidza?

Ndeupi rudzi rwechinyorwa chinobata maziso ako zvakanyanya? 

Tarisa uone musoro weiyo Linkedin inodadisa Office column:

• Nzira yekukurumidza:Iwe uchaona kuti 6 kubva pa5 mazita ekuti "iwe" kana "wako", asi ramba uchifunga kuti hazvishande kana ukaishandisa zvakashata.
• Nzira yenguva refu:Inzwa izvo chinyorwa chinokupa zvakanyanya, wobva wauya nemusoro zvine hunyanzvi.Hapana bullshit, iyi ndiyo nzira yakanaka!

XNUMX. Migwagwa yose inoenda kuRoma

Kushambadzira kwakachena kwemukati ndechimwe chazvo kuitira kuti uve mukuru mega, usafunge kuti ndiyo chete nzira yekushandisa yakafararira kutaurirana;

• Shandisa iyo dzvuku envelopu michina kuwedzera mafeni;
• Shandisa humwe hunyanzvi kuwedzera mafeni (teerera kumitemo yekutsvagisa kuti urege kurambidzwa);
• Kushandisa yako SEO zviwanikwa kuwedzera vateveri inzira yaunogona kuedza.

Chokwadi migwagwa yese inoenda kuRoma.

Pamusoro pezvo, rutsigiro nemvumo yekambani zvinodikanwa kuita chero zviitiko zvikuru.

Kufanana ne "The Alliance" (naReid Hoffman, muvambi uye sachigaro mukuru weLinkedIn), iwe unofanirwa kuumba mubatanidzwa nemukuru wako, kuvimbana, kuzadzisa mumwe nemumwe, uye kuona maOKR emumwe nemumwe serimwe remabasa ako, Ipapo rutsigiro rwako. zvichange zvisati zvamboitika.

LI inoziva "mashandiro anoita Google", uye "mhuka dzinodzidza" nekuda kuziva uye kugona kwakasimba kuzvidzidzira kuchakunda zvese.

• Usarega kubvunza, uye usarega kudzidza.
• Ramba uchishanda nesimba, kuchave ne 100 miriyoni mafeni akamirira yako update.

Yakawedzerwa kuverenga:

Ndeupi rudzi rwechinyorwa chinobata maziso ako zvakanyanya? 107 Inonyanya Kukwezva WeChat Mazita

Ndeupi rudzi rwechinyorwa chinobata maziso ako zvakanyanya? 107 Anonyanya Kukwezva WeChat Titles MuInternet marketing course, zvinonzi kukosha kwecopywriting titles kunotora 80% yezvinyorwa, saka kana iwe uchida kuita WeChat marketing zvakanaka, nyora zvakanyanya maziso eWeChat zvinyorwa zvinyorwa, unofanira. ………