Chiziviso chekukurumidza: kune 1 nhau dzakanaka uye 1 nhau dzakaipa (maitiro ekushambadzira sisisi)

taura neni.

Anoti:Ndine mameseji maviri.Imwe inhau dzakanaka uye imwe inhau dzakaipa.Chii chaunoda kunzwa?

Ndakafunga mubvunzo uyu:

• Kana ndikanzwa nhau dzakaipa kekutanga, nhau dzakaipa dzine simba rakakwana pamanzwiro angu.
• Bva, ndingasanzwa kufara kwamashoko akanaka pashure pangu.
• Kana ndikatanga kuteerera mashoko akanaka, ndinogona kufara kwemaminitsi mashomanana zvakadaro.
• Muhupenyu hwevanhu, kukwanisa kufara kwechipiri ichipiri.
• Pakupedzisira, ndinosarudza kutanga ndanzwa mashoko akanaka.

Ndakanga ndisina kunaka mamwe masikati mushure mekunzwa nhau dzakaipa.

Kumusha, tsvaga tsvakiridzo yakakodzera yepfungwa:

• Tsvaga mamwe anobatsira ekushambadzira ekushambadzira maitiro anogona kushandiswa mune yeduHupenyunhau dzakanaka uye nhau dzakaipa.

primacy uye recency madhara

Chii chinonzi primacy effect?

Iyo primacy mhedzisiro yakatanga kukurudzirwa neAmerican psychologist Lochins, inozivikanwawo seyekutanga maitiro, yekutanga maitiro kana yekutanga mhedzisiro.

Izvi zvinoreva kuti fungidziro yekutanga inoumbwa nemapato maviri mukudyidzana ichakanganisa hukama hwemangwana, inova rudzi rwe "preconceived" maitiro.

Chii chinonzi recence effect?

Iyo yekutanga uye yezvino mhedzisiro inoenderana:

• Iyo inonzi "recency effect" ndeyekuti pfungwa dzevanhu dzinochengeta zviitiko zvazvino uye nyika.
• semuenzaniso maminitsi makumi mana nemashanuWechat marketingMaminitsi 15 okupedzisira ekirasi akaita kurovererwa kwakasimba pandangariro yako kupfuura zvazvakaita muhafu yeawa yapfuura.

Pamberi penhau dzakanaka, nhau dzakaipa, kubva pamaonero echinyakare:

• Tinofanira kutanga tanzwa kana kunzwa mashoko akaipa kutanga, mashoko akanaka achatevera, akanaka kana kuti akaipa, anogona kurerutsa mutoro wezvakaipa.
• Ukuwo, kana ukanzwa nhau dzakaipa gare gare, nhau dzakaipa dzinoramba dziri mumusoro mako kwenguva refu, uye mirangariro yakashata yavanhu yakaoma kupora.

1 nhau dzakanaka diki vs 1 nhau huru dzakaipa

Somuenzaniso, kana aE-commerceDhipatimendi rakarasikirwa ne1000 miriyoni yuan gore rino, uye bhizinesi B rakawana 100 miriyoni yuan, saka zvinofanirwa kutaurwa kuti bhizinesi A rakarasikirwa nemamiriyoni gumi yuan.

Zvino, zvakanzi bhizinesi B rakawana miriyoni imwe yeyuan.

• Nenzira iyi kushushikana kwemukati memunhu wese kuchaderedzwa pane kuwira mukuora mwoyo.
• Wese munhu anoshingairira kutsvaga ruzivo kubva kubhizinesi B, iro rinogona kushandiswa sereferensi yekambani A.

1 mashoko makuru akanaka vs 1 nhau diki dzakaipa

Mumamiriro ezvinhu akafanana, kana AWechatBhizinesi rine purofiti yemamiriyoni gumi, uye B micro-bhizinesi bhizinesi rinorasikirwa nemiriyoni 1000. Bhizinesi reB rinopedzwa kutanga, uyezve bhizinesi reA rinokurukurwa.

• Wese munhu achanzwa kuti vakaita 900 miriyoni, tsika ichawedzera, uye basa rinozotevera richange rakazara nekukurumidza.

Chen WeiliangInzwa imwe nyaya nezvechikumbiro chewanano:

Pane imwe nguva yerudo, murume akaerekana ati kumukadzi, tave nenguva tichikurukura, hausisiri musikana wangu... (Mukadzi akazvinzwa akanzwa kusagadzikana)

Akadzikama ndokupfugama nebvi rimwe pakarepo (kwete nguva refu kana yaizova imwe nyaya).

Akabudisa ring yake yemuchato akati, "Toroorana here?"

Mukadzi wacho akasvimha misodzi ipapo, uye kuroorwa kwakabudirira!

• Ndinoda kugoverana newe:"Kubvira kare, manzwiro echokwadi haagoni kuchengetwa, uye maitiro agara achikunda mwoyo yevanhu."

Nhau dzakanaka

Kana mashoko akanaka akati wandei akaitika panguva imwe chete, anofanira kukamurwa kuita matanho akati wandei:

• Semuenzaniso, mutungamiri akarumbidza Xiao Wang.
• Xiao Wang, nguva pfupi yadarika wanga uri mukambani网络 营销performance uyePublic account promotionKuita kwako kwakanaka, uye kambani yakagadzirira kukupa mubairo wesvondo rekuzorora.Panguva ino, Xiao Wang achafara zvikuru;
• Ipapo mutungamiri akati kambani ichakutsigira iwe kutsigira yakapoteredza tourism mari, unogona kuenda kunotamba, uye ipapo Xiao Wang anofara zvikuru kaviri;
• Mutungamiri akati, unogona kusarudza kufamba muPhuket kana Bali, Xiao Wang haatendi panguva ino;
• Pakupedzisira, mutungamiri akati kambani yaizotsigira mari yekufambisa yevanhu vaviri. Fungidzira kuti Xiao Wang ainzwa sei panguva iyi?

Nhau dzakanaka

Kana paine akati wandei nhau dzakaipa, dzinofanirwa kuitwa kamwe chete.

Kutanga, ngatitaurei mashoko akaipisisa akaipisisa.

Semuenzaniso, pakupa mabhonasi ekupera kwegore, zvinogona kunzi kambani haina kuita zvakanaka gore rino, asi kuti titende munhu wese nebasa rake rakaoma, bhonasi yekupera kwegore yemunhu wese yakangodonha ne10%.Purofiti yekambani iyi yakadonha ne20% gore rino.

(Mupfungwa dzemunhuwo zvake, zvinofarirwa nemunhu zvinodarika zvido zvevanhu vose)

Naizvozvo, munhu wese achaedza kuderedza manzwiro avo asina kunaka nezvekambani zvakanyanya sezvinobvira:

• Usasiya zvinofarirwa nemunhu wese kana kambani iri mudambudziko.
• Inobatsira kuchengetedza timu kugadzikana uye kuderedza njodzi yekuchinja kwevashandi.
• Panguva imwecheteyo ita kuti munhu wese ashande nesimba kuti aenderere mberi, zvikasadaro timu ichaparara nekukurumidza.

emegency ziviso

Pane 2 nhau dzekugovera, imwe inhau dzakaipa uye imwe inhau dzakanaka.

nhau dzakaipa

Nekuda kweiyo WeChat yeruzhinji account "Kudzidza iyo Network"Micro Marketing"Unyanzvi" meseji, inosungwa neiyo official account软件kusunda.

Nekudaro, mushure meKubvumbi 2018, 4, iyo yakasungwa software rezenisi inopera (rezinesi rinoda kupinda muakaundi yepamutemo kusunga software).

Nehurombo, zvakaganhurirwa nemirairo yaTencent, iyo password yakabatana neiyo official account yakaoma kutora uye inogona kusakwanisa kuenderera mberi nekugovera ...

Nhau dzakanaka

Zvisinei, mashoko akanakaChen WeiliangIcharamba ichigovera nguva nenguva kuburikidza neimwe account yeruzhinji!

Munguva iyi (2017 ~ 2018), mushure mekutsvakurudza kwakawanda uye maitiro, nokutiWeb PromotionNzwisiso yakwira kusvika “panhanho yepamusoro” kupfuura kare.

Izvi zvinoreva kuti "dzidziso itsva yekuyerera3.0" nzira:

• Nzira yekuwana sei kurudziro yepuratifomu?
• Nzira yekurega vashandisi kukukurudzira iwe?
• Nzira yekuwana sei traffic itsva?

Kuwanikwa kwemahara ku "New Traffic Theory 300" inokosha mamirioni matatu

WeChat scan (yakareba kudzvanya) QR kodhi

1) Isa iyo yepamutemo account:cwlboke

2) Dialog mhinduro:300W

(Unogona kuwana "New Traffic Theory 300" inokosha mamiriyoni matatu)